Blanchard Media

What Blanchard Media does

Blanchard Media is a privately-held, founder-owned coaching and information-marketing business headquartered in Acton, United States, operating under the personal brand of Robby Blanchard and the 1K Day sub-brand. The company sells a portfolio of online training products aimed at aspiring and active online entrepreneurs, anchored by the 3-Step System Training (reported to have trained 14,000+ students), the $1k Per Day MasterClass, and Traffic Training, with supporting software tools including Cutting Edge AI Software and Spy Tool Software. It also operates a private Community Coaching offering with a claimed 150,000+ worldwide membership, an Events & Masterminds product marked as coming soon, and a freemium free masterclass as the top-of-funnel lead magnet.

The entire product portfolio is delivered self-serve through the ClickFunnels platform, which hosts landing pages, sales funnels, and digital product access; the website does not disclose a separately developed core technology stack or proprietary infrastructure beyond this third-party distribution backbone. The revenue model combines one-time purchases of online programs and mastermind tickets with recurring subscription access to community coaching, supplemented by affiliate commissions earned by founder Robby Blanchard as the publicly claimed #1 ClickBank affiliate globally. Reported monetary figures ($180M+ in combined sales for the community, $100M+ in founder-attributed sales, $75M+ in personal earnings) describe sales volume and founder income across the founder's own businesses, student businesses, and affiliate activity rather than the company's own GAAP revenue, which is not separately disclosed. Customer segments are SMB/individual consumers targeting side hustles and online businesses, with a horizontal segmentation approach across sales and marketing, affiliate marketing, digital products, paid traffic, personal branding, and AI software themes.

Name

Blanchard Media

Legal name

Robby Blanchard

Website

https://robbyblanchard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blanchard Media is a privately-held coaching and online business education company founded by Robby Blanchard, selling digital training programs, AI and spy tools, and a paid community to aspiring and active online entrepreneurs worldwide.

Ownership category

akta.pro rank

Product category

Online Business Coaching and Training

NAICS

Professional and Management Development Training (61143), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Online business coaching
• Affiliate marketing training
• Digital marketing education
• Entrepreneurship courses
• Online business mentorship

Headquarters

HQ city

Acton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Online Programs & Courses: Digital training programs sold to entrepreneurs seeking to build online businesses. The 3-Step System has reportedly helped 14,000+ students. Programs delivered via ClickFunnels platform with upsell paths.
2. Events & Masterminds: Premium 2-day mastermind events for entrepreneurs. In-person gatherings positioned as ultimate business growth experiences.
3. Community Coaching: Private community access with coaching from peers and high-earning coaches, providing ongoing support for program graduates.
4. Affiliate Commissions: Robby Blanchard is the #1 ClickBank affiliate globally, earning commissions by promoting other vendors' digital products through his marketing funnels and community.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blanchard Media is a coaching and online business education company that sells digital training programs, mastermind events, and community coaching to aspiring and active online entrepreneurs. Its flagship 3-Step System Training has reportedly trained over 14,000 students, supported by proprietary AI automation software, a spy research tool, and a private coaching community of 150K+ members.

Product overview

Blanchard Media (Robby Blanchard) operates as a coaching and training company offering a portfolio of online business education products. The core offering centers on the '3-Step System Training' and 'Online Programs' which have trained over 14,000 students. Supporting products include the '$1k Per Day MasterClass' for scaling guidance and 'Traffic Training' for complete A-Z traffic education. The company also provides AI-powered tools including 'Cutting Edge AI Software' for marketing automation and 'Spy Tool Software' for competitive research. Additional services include 'Community Coaching' and 'Events & Masterminds' events, all designed to help entrepreneurs build profitable online businesses.

Differentiator

Problem solved

Functional benefit

Brands

• 1K Day: Training and programs for entrepreneurs to generate $1,000 per day and build successful online businesses.

Products and services

• Free Masterclass

Quantifiable outcome

• 14,000+ students have completed the 3-Step System
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClickFunnels (Russell Brunson): Direct peer - the marketing-funnel SaaS platform that Blanchard Media is built on and that also runs its own educational/certification ecosystem (Funnel Hacking Live, ClickFunnels University). Both sell digital marketing training and tools to online entrepreneurs using funnel-based courses.
• Wealthy Affiliate: Direct peer - long-running affiliate marketing training platform with subscription community, keyword tools, and step-by-step lessons. Same end-customer (aspiring affiliate marketers) and overlapping curriculum on traffic and monetisation.
• Grant Cardone Enterprises: Direct peer - founder-driven entrepreneur training and coaching brand selling high-ticket programs, masterminds (10X Growth Con), and online courses. Same founder-as-instructor premium brand playbook and customer overlap with ambitious online business owners.
• Legendary Marketer (David Sharpe): Direct peer - founder-led affiliate marketing education company offering tiered digital programs ($15 to multi-thousand dollar packages), a paid mastermind, and an affiliate program. Targets the same aspiring online entrepreneurs with similar 15-day/online-business curricula.
• Affiliate Dojo (Kim Rowley): Direct peer - affiliate marketing training community and educational platform with a focus on ClickBank, paid traffic, and tools. Directly competes for the same aspiring affiliate/online entrepreneur segment and uses similar community-plus-course monetization.
• Authority Hacker (Gael Breton & Mark Webster): Direct peer - teaches entrepreneurs to build profitable online businesses via SEO/affiliate sites with tiered courses (TASS, Authority Hacker Pro) and a private community. Same target customer (online business builders) and recurring subscription + course model.
• Income School (Jim Harmer): Direct peer - teaches individuals to build profitable niche content websites through Project 24 and related YouTube-led programs with a private community. Comparable customer profile (lifestyle-driven online entrepreneurs) and similar course + mastermind pricing tiers.
• Commission Hero (Stefan Pylarinos): Direct peer - online training program teaching affiliate marketing through paid traffic and ClickBank offers, with a community component. Overlaps with Blanchard's core curriculum on affiliate marketing, paid traffic, and ClickBank promotion.

Broad incumbents

• DigitalMarketer (Neil Patel / Ryan Deiss): Broad incumbent - established digital marketing education and certification company with courses, masterminds (DigitalMarketer Engage), and a larger enterprise/agency footprint. Comparable content scope (funnels, traffic, AI marketing) but at broader SMB/enterprise scale.
• HubSpot Academy: Broad incumbent - free and paid certifications in digital marketing, content marketing, and inbound - the broader category anchor against which affiliate/business-of-online courses compete on credibility. Comparable subject matter (funnels, traffic, AI marketing) but enterprise-tool-vendor distribution rather than personal-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/robbyblanchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanchard Media