Assi Group

What Assi Group does

Assi Group is a Moscow-based private company that operates as the Russian representative and distributor of four complementary Italian interior-product factories: Bellotti Ezio (handcrafted furniture for living rooms, bedrooms, kitchens, offices, wardrobes, and children's rooms, plus built-in interiors such as boiserie, ceilings, interior doors, and stairs), Mastro Raphael (textile home furnishings including upholstered furniture, curtains, bedding, robes, towels, tablecloths, decorative pillows, blankets, bedspreads, outdoor furniture, and fabrics sold by the meter), BelMondo (modern classic furniture with minimalist and art-deco influences), and FRARI (classic-style furniture for infants, children's rooms, and bedrooms, including convertible cribs made from linden wood). All represented factories are positioned as 100% made in Italy.

The company's commercial model is built around direct sales to premium interior buyers in Russia through catalog distribution: prospective clients request catalogs via the company website, and Assi Group follows up via phone (+7 499 707 18 78) and email ([email protected]) to qualify leads and close orders. Pricing is not publicly disclosed; quotes appear to be contact-based and project-specific, consistent with the high-value, custom-furniture nature of the offering. Assi Group also provides logistics services to help clients transport goods from Europe, effectively extending its role from representative to import coordinator.

The target customer is a single horizontal segment — "Premium Interior Buyers" seeking coordinated, high-quality Italian-made interior elements for homes and offices — with no disclosed sub-segmentation across enterprise versus consumer, no named accounts, and no evidence of B2B2C versus B2C mix. The company is privately held, with 501-1000 employees and a single office in Moscow (2-ой Вражский переулок, 7); there is no indication of subsidiaries, funding rounds, M&A activity, public listing, or executive leadership changes in the available data.

Name

Assi Group

Legal name

Assi Group

Website

https://assigroup.ru

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Assi Group is a Moscow-based distributor representing four Italian interior-product factories, importing and selling 100% made-in-Italy furniture, built-in interiors, textiles, lighting, and decor to premium residential and office buyers in Russia, with integrated European logistics services.

Ownership category

akta.pro rank

Product category

Italian Furniture Distribution

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Italian furniture distribution
• Premium interior furnishings
• Home textile imports
• Italian decor wholesale
• Europe to russia logistics

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Marketing channels1 record

Core offering

Assi Group represents and distributes products from four Italian furniture and interior factories (Bellotti Ezio, Mastro Raphael, BelMondo, FRARI), offering handcrafted 100% made-in-Italy furniture, lighting, textiles, and decor for homes and offices. The company provides a single point of contact for buyers to source coordinated Italian interior elements and arranges logistics to import those goods from Europe to Russia.

Product overview

Assi Group is a distributor representing Italian factories offering 100% made in Italy interior elements for homes and offices. The portfolio includes four distinct factory brands: Bellotti Ezio (handcrafted custom furniture and built-in interiors such as boiserie, ceilings, doors, and stairs), Mastro Raphael (textile home furnishings including soft furniture, curtains, bedding, and fabrics by meter), BelMondo (modern classic furniture blending minimalism and art deco elements), and FRARI (classic furniture for children and bedrooms including convertible cribs). The company enables clients to create interiors in any style with consistently high Italian craftsmanship quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Bellotti Ezio furniture collection Handcrafted Italian furniture assortment for all rooms of a home or office, including living rooms, bedrooms, studies, kitchens, wardrobes, and children's rooms. Includes experience in built-in interior elements such as boiserie, ceilings, interior doors, and stairs.
• Mastro Raphael textile furnishings Italian textile home furnishings assortment including upholstered furniture, curtains, bedding, robes, towels, tablecloths, decorative pillows, blankets, bedspreads, and outdoor furniture, with many fabrics available to purchase by the meter from Mastro Raphael collections.
• BelMondo modern classic furniture Italian modern classic furniture line with minimalist and art deco elements, characterized by simple modern lines, luxurious materials, restrained elegance, and stylistic expressiveness.
• FRARI classic children's and bedroom furniture Italian classic-style furniture assortment for infants, children's rooms, and bedrooms, including convertible cribs that transform into sofas or children's beds. Made using linden wood and textiles sourced from Italian, French, and American production.
• Europe-to-Russia import logistics service Logistics service that helps clients transport purchased goods (Italian furniture, lighting, textiles, and decor) from Europe to Russia, supporting buyers throughout the import process.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Mastro RaphaelcoreStrategic or Co-development PartnerItalian factory offering all textile furnishing products: upholstered furniture, curtains, bedding, robes and towels, tablecloths, decorative pillows, blankets, bedspreads, outdoor furniture. Many fabrics available by the meter.
• BelMondocoreStrategic or Co-development PartnerItalian furniture manufacturer producing modern classic furniture with elements of minimalism and art deco. Features simple modern lines, luxurious materials, and detailed craftsmanship with restrained elegance and stylistic expressiveness.
• FRARIcoreStrategic or Co-development PartnerItalian factory producing classic-style furniture for infants, children's rooms, and bedrooms. Many cribs can be transformed into sofas or children's beds. Uses linden wood known for holding shape well and being easy to process, along with Italian, French, and American textiles.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Fendi Casa: Luxury fashion house's home collection offering Italian-made premium furnishings with international distribution including Russian presence. Overlaps directly with Assi Group's portfolio of premium Italian-made interior products.
• Molteni&C: Italian high-end furniture and kitchen systems maker with global distribution including Russian showrooms. Overlaps with Assi Group's furniture and kitchen-focused offerings from Bellotti Ezio.
• Roche Bobois: French luxury furniture retailer with Italian-flavored design and established Russian/moscow presence. Competes directly with Assi Group for premium interior buyers seeking coordinated, designer-led home solutions across furniture, lighting, textiles, and decor.
• Minotti: Italian luxury furniture brand with global distribution, including Russian market presence. Sells comparable high-end modern classic and contemporary furniture to the same premium Russian interior buyer that Assi Group targets.
• B&B Italia: Iconic Italian design furniture maker with Russian distribution covering contemporary indoor and outdoor furniture, complementing Assi Group's portfolio of Italian premium interior brands for Moscow-based luxury buyers.
• Cassina: Italian design furniture house with a curated portfolio spanning contemporary and masters' reissues; sold through distributors globally including the Russian market. Targets the same premium Italian-design buyer as Assi Group.
• Poltrona Frau: Italian luxury furniture brand (now under Haworth) with Russian market presence and a range of residential and contract furnishings. Comparable to Assi Group's portfolio in positioning and target buyer profile.
• Baxter: Italian luxury furniture maker known for upholstered leather seating, with international distribution reaching Russia and CIS. Targets the same high-end residential interior buyer that Assi Group serves.
• Kartell: Italian design furniture and home accessories brand with broad international distribution and clear Russian market presence. Comparable in being an Italian design anchor that Russian premium buyers can choose alongside Assi Group's portfolio.

Broad incumbents

• Restoration Hardware (RH): Global luxury home furnishings retailer operating at much larger scale across furniture, lighting, textiles, and decor. Provides a benchmark for the premium, multi-category interior model Assi Group operates within at a smaller Russian-focused scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/assikiev
• Facebookfacebook.com/AssiGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assi Group