Limora Oldtimer
Limora Oldtimer is a family-owned German specialty retailer (founded 1986, Buchholz) selling replacement parts, tools, and accessories for classic British and European vehicles to hobbyists and restorers via a 7-language e-commerce platform, ~350,000 in-stock SKUs, and physical showrooms across eight European countries.
- Company typePrivate
- Founded1986
- HeadquartersBuchholz, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Limora Oldtimer does
Limora Oldtimer GmbH & Co KG is a family-owned German specialty retailer and mail-order company founded in 1986 and headquartered in Buchholz (Mendt), Germany. The company supplies replacement parts, accessories, tools, and consumables for classic British vehicles — including Aston Martin, Austin Healey, Jaguar, Land Rover, MG, Mini, Morris, Rolls Royce/Bentley, Sunbeam, Triumph, and TVR — and has expanded its catalog to continental European marques such as Alfa Romeo, BMW, Fiat, Mercedes-Benz, Porsche, and Volkswagen. Limora serves classic car enthusiasts, hobbyists, and professional restorers across at least eight European countries through a multilingual e-commerce platform (German, English, Spanish, French, Italian, Dutch, Portuguese), phone sales, and physical retail/showroom locations in Germany, Spain, and Italy, supported by sales offices in France, Poland, and the Netherlands and a UK subsidiary.
The company's core asset is a 7,900 square-meter warehouse with 22 kilometers of shelving tracking 542,550 articles, of which approximately 350,000 are held in stock at any given time, including New Old Stock (NOS) parts stored for up to 30 years. Limora operates a warehouse management system that enables 96.3% same-day shipping, and maintains in-house manufacturing capability — 2 machining mechanics, 8 CNC turning/milling machines, and a 3D printer — to reproduce unavailable parts. The company also publishes 25 detailed vehicle-specific catalogs (some exceeding 1,000 pages) used for parts identification.
Limora generates revenue through one-time transactional sales of parts, accessories, tools, and vehicle care products, with pricing set per unit and volume discounts available on select consumables. There is no subscription or recurring revenue component. The company employs 68 people with a combined 864 years of professional experience, is GDPR-compliant, and has been recognized twice (2019, 2021) by the IHK for excellence in vocational training. Since 2017 it has operated on-site photovoltaic generation and achieved energy self-sufficiency for heating by end-2022.
Limora Oldtimer firmographics
Firmographics- Name
- Limora Oldtimer
- Legal name
- Limora Oldtimer GmbH & Co KG
- Website
- https://limora.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Limora Oldtimer is a family-owned German specialty retailer (founded 1986, Buchholz) selling replacement parts, tools, and accessories for classic British and European vehicles to hobbyists and restorers via a 7-language e-commerce platform, ~350,000 in-stock SKUs, and physical showrooms across eight European countries.
- Ownership category
- akta.pro rank
Limora Oldtimer industry classification
Industry- Product category
- Classic Auto Parts Retail
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
Keywords
Where Limora Oldtimer is headquartered
LocationHeadquarters
- HQ city
- Buchholz
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Limora Oldtimer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Parts and Accessories Sales: Limora generates revenue through the sale of replacement parts, accessories, tools, and consumables for classic British and other European vehicles. Products are sold via e-commerce, phone, and physical stores. Revenue is one-time transactional with no recurring subscription component.
- Catalog Sales: Limora publishes and sells detailed vehicle-specific catalogs (printed books and online flip-through catalogs) covering makes such as Jaguar, MG, Triumph, Alfa Romeo, and others. Some catalogs exceed 1,000 pages with 10,000+ part numbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Limora Oldtimer product offering
Product offeringCore offering
Limora Oldtimer is a multi-channel specialty retailer of replacement parts, accessories, tools, consumables and technical catalogs for classic British vehicles (Jaguar, MG, Triumph, Austin Healey, Aston Martin, Rolls Royce/Bentley, etc.) and an expanding range of continental European classics (Alfa Romeo, BMW, Porsche, Volkswagen, etc.). The company holds ~350,000 items in stock across a 7,900 sqm warehouse, publishes 25 detailed vehicle catalogs, and offers in-house custom part manufacturing via CNC machining and 3D printing when an OEM or NOS part cannot be sourced.
Product overview
Limora Oldtimer is a multi-channel specialty retailer of replacement parts and accessories for classic and vintage vehicles. The core offering consists of replacement parts in OEM quality (Original-Ausrüster-Qualität), tuning parts, and New Old Stock (NOS) parts for British classic cars (Aston Martin, Austin Healey, Jaguar, Land Rover, MG, Mini, Morris, Rolls Royce/Bentley, Sunbeam, Triumph, TVR) and continental European brands (Alfa Romeo, BMW, Fiat, Ford, Mercedes-Benz, Opel, Porsche, Volvo, Volkswagen). The product portfolio is organized into: (1) replacement parts and catalogs for specific vehicle models, (2) workshop tools including pullers, thread cutters, diagnostic equipment, and specialty tools like the Thor Schonhammer and Gunson's Colortune, (3) vehicle care products including the Fertan rust converter, motor oils (Castrol and Limora), shampoos, microfiber cloths, and silicone squeegees, (4) books, DVDs and catalogs, (5) accessories and gift items, and (6) a discount Schnäppchenmarkt for items with cosmetic defects. Services include custom parts manufacturing using CNC machining and 3D printing, plus 25 detailed vehicle catalogs with drawings for parts identification.
Differentiator
Problem solved
Functional benefit
Products and services
- Ersatzteile für Britische Oldtimer (Replacement Parts for British Classics) Replacement parts in OEM quality, tuning/improvement parts, and New Old Stock (NOS) parts for classic British vehicles, sold to individual classic-car owners, hobbyists and professional restorers.
- Ersatzteile für Kontinentale Marken (Replacement Parts for Continental Brands)
Quantifiable outcome
- 96.3% of orders shipped same day (orders accepted until 22:00)
- +2 more outcomes
Companies that use Limora Oldtimer
Customer profileSegments3 records
Ideal customer profiles2 records
Limora Oldtimer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Limora Oldtimer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Plan InternationalminorLimora sponsors 123 children through Plan International's child sponsorship program. This charitable partnership has been sustained for 20 years as part of Limora's social responsibility activities.
- Doctors Without Borders (Ärzte ohne Grenzen / MSF)minorLimora supports Doctors Without Borders (Médecins Sans Frontières), a medical humanitarian aid organization operating in over 70 countries. The partnership reflects Limora's commitment to humanitarian causes for over two decades.
Scale indicators9 records
Recent moves1 record
Expansion highlights4 records
Limora Oldtimer competitors and assessment
Company assessmentDirect peers
- Victoria British: US mail-order retailer of parts and accessories for classic British cars (MG, Triumph, Austin-Healey, Sprite/Gnome). Closely overlaps with Limora on vehicle coverage, catalog content, and enthusiast customer segment.
- Moss Motors: US-based classic British car parts retailer (MG, Triumph, Austin-Healey, Jaguar). Long-established mail-order specialist with deep inventory and brand-specific catalogs, mirroring Limora's go-to-market in the American market.
- SNG Barratt: Specialist supplier of parts for Jaguar, Daimler, Triumph, MG, and Austin-Healey, with operations in the UK, USA, and Netherlands. Same target marques and same mail-order/e-commerce-plus-catalog distribution model as Limora.
- British Motor Heritage: UK manufacturer of genuine replacement bodyshells and parts for classic British marques (Mini, MG, Triumph, Austin-Healey). Comparable as a heritage parts specialist operating in the same vehicle parc, with a manufacturing rather than retailing model.
- Rimmer Bros: UK-based mail-order specialist for classic British car parts (Triumph, MG, Rover, Mini etc.). Operates a similar e-commerce-plus-print-catalog model targeting British classic owners, and is the closest direct competitor in Limora's core niche.
Broad incumbents
- FCP Euro: Large US online auto parts retailer focused on European makes (BMW, Mercedes, VW, Audi, Volvo, Porsche). Same DTC e-commerce parts model and many of the same continental European marques Limora now serves, though no classic-only specialization.
- RockAuto: US-based online auto parts retailer carrying parts for many makes including classic European vehicles. Comparable as a scaled parts e-commerce operator; a pricing benchmark that constrains Limora's pricing on common SKUs.
Regional players
- autohausAZ: German online auto parts marketplace covering multiple European marques. Operates the same German e-commerce-plus-DTC model but with a focus on current vehicles rather than classics; competes for the continental-brand parts customer Limora is expanding into.
- Pkwteile.de: Major German online auto parts retailer for European brands (VW, BMW, Mercedes, Audi, Opel, Ford). Same German DTC e-commerce parts distribution model; relevant peer as Limora expands beyond its British classic core into continental marques.
Others
- Car & Classic: UK-headquartered online marketplace and auction platform for classic and collector vehicles. Adjacent to Limora's customer base (classic car enthusiasts), serving as a complementary marketplace rather than a parts competitor; useful ecosystem reference for traffic and audience overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Limora Oldtimer social profiles
Digital presenceLimora Oldtimer compliance and trust
Trust signalCompliance2 records
Limora Oldtimer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limora Oldtimer leadership team
Management profileNumber of profiles
Profiles3 records
Limora Oldtimer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Limora Oldtimer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limora Oldtimer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limora Oldtimer
What does Limora Oldtimer do?
Limora Oldtimer is a multi-channel specialty retailer of replacement parts, accessories, tools, consumables and technical catalogs for classic British vehicles (Jaguar, MG, Triumph, Austin Healey, Aston Martin, Rolls Royce/Bentley, etc.) and an expanding range of continental European classics (Alfa Romeo, BMW, Porsche, Volkswagen, etc.). The company holds ~350,000 items in stock across a 7,900 sqm warehouse, publishes 25 detailed vehicle catalogs, and offers in-house custom part manufacturing via CNC machining and 3D printing when an OEM or NOS part cannot be sourced.
Is Limora Oldtimer a public or private company?
Limora Oldtimer is a private company. It is classified as family owned and is currently operating.
When was Limora Oldtimer founded?
Limora Oldtimer was founded in 1986. It employs 11 to 50 people.
Where is Limora Oldtimer based?
Limora Oldtimer is headquartered in Buchholz, Germany, in the Europe region.
How does Limora Oldtimer make money?
Two revenue lines are on record. Parts and Accessories Sales are the primary driver. The others are catalog Sales.
Who are Limora Oldtimer's main competitors?
Direct peers on record are Victoria British, Moss Motors, SNG Barratt, British Motor Heritage and Rimmer Bros. Broad incumbents are FCP Euro and RockAuto. Regional players are autohausAZ and Pkwteile.de. Car & Classic is listed as an others.
Does Limora Oldtimer have an API?
No public API is recorded for Limora Oldtimer.
What industry is Limora Oldtimer in?
Limora Oldtimer's product category is Classic Auto Parts Retail. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 3363 and its SIC code is 5013.