Firefly Interactive
- Company typePrivate
- Founded2003
- HeadquartersUltimo, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Firefly Interactive firmographics
Firmographics- Name
- Firefly Interactive
- Website
- https://fireflydigital.net.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Firefly Interactive industry classification
Industry- Product category
- Digital Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Firefly Interactive is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Firefly Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Design Services: Professional services revenue from website design and development, brand identity, UX design, and digital strategy engagements. Projects are custom-scoped and delivered through collaborative agency processes.
- Digital Marketing Services: Ongoing digital marketing services including SEO, social media management, and email marketing for clients.
- Subscription Digital Products: Game On Live project operated on a freemium model with subscription components for premium features.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Firefly Interactive product offering
Product offeringCore offering
Firefly Interactive is a digital design agency that delivers custom website design and development, brand identity, UX design, eLearning modules, microsites, infographics, animation, digital marketing, and ongoing website support to clients across education, government, financial services, and nonprofit sectors. The agency combines strategy, creative, and technical execution under a single engagement model and operates a proprietary newsletter publishing platform called The Buzz.
Product overview
Firefly Interactive is a digital design agency offering an integrated suite of services spanning website design and build, brand identity design, UX/UI design, eLearning development, microsites, infographics, and digital marketing. The company's core offering combines strategy, design, and development under one roof. Their proprietary Buzz platform provides newsletter publishing with Campaign Monitor integration. Services are delivered through dedicated teams including strategists, designers, developers, and support technicians, with specialization across education, financial, government, and not-for-profit sectors. The company also provides ongoing website support, maintenance, hosting, and optimization services.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Build
Quantifiable outcome
- Newington College: Social referrals up 118%, new user sessions up 62%, organic search traffic up 10%
- +6 more outcomes
Companies that use Firefly Interactive
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Firefly Interactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Firefly Interactive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Buzz (thebuzz.net.au)coreThe Buzz is an online newsletter publishing platform developed and utilized by Firefly for client projects. The platform automatically generates responsive email, printable, and web versions of newsletters. Firefly has implemented The Buzz for multiple clients including Newington College, Churchie, Cranbrook School, St Andrew's Cathedral School, SCEGGS Darlinghurst, and others, serving as both user and implementer of the platform.
- Concise DigitalcoreFirefly has merged with Concise Digital. This represents a significant business combination that expands Firefly's capabilities and service offerings. A 'CAP Portal' is referenced for client support at clients.concise.digital.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Firefly Interactive competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large US-based digital agency offering website design, SEO, and digital marketing; overlaps with Firefly on website and digital marketing services but at much greater scale and across multiple geographies.
Direct peers
- Two Bulls: Australia-based digital product agency specialising in web and mobile design/development for enterprise clients; comparable in custom digital product delivery and design-led methodology.
- No Moss: Sydney-based digital design and development studio delivering brand, web, and interactive experiences; comparable in size, craft focus, and Australian mid-market positioning.
- Concise Digital: Australian digital design agency that merged with Firefly in 2025; operates in overlapping services (web design, UX, brand) for similar mid-market and enterprise clients, making it the most directly comparable peer.
- Luminary: Australia-based digital agency offering web design/development, UX, and digital strategy services to enterprise clients; comparable in service mix and regional focus, though Luminary skews larger and more enterprise.
- Big Bite Creative: Melbourne-based digital design and web development agency serving similar mid-market clients with comparable website, UX, and digital marketing offerings.
- Mammoth Media: Australian digital agency providing website design, development, and digital strategy services to mid-market and enterprise clients; directly comparable service portfolio and regional footprint.
- Re (Re London / Re Sydney): Australian digital agency delivering web design, brand, and content strategy for mid-market and enterprise clients; comparable service stack and Australian market presence to Firefly.
- Yump Digital: Sydney-based web design and development agency offering custom websites, eCommerce, and digital marketing for SMEs and mid-market clients; comparable in size and core service offering to Firefly.
Regional players
- The Marketing Optimist: US-based digital marketing and design agency with overlapping website, brand, and SEO service offerings; comparable in service mix but operates primarily in the North American market rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Firefly Interactive social profiles
Digital presenceFirefly Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firefly Interactive leadership team
Management profileNumber of profiles
Profiles5 records
Firefly Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firefly Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firefly Interactive
What does Firefly Interactive do?
Firefly Interactive is a digital design agency that delivers custom website design and development, brand identity, UX design, eLearning modules, microsites, infographics, animation, digital marketing, and ongoing website support to clients across education, government, financial services, and nonprofit sectors. The agency combines strategy, creative, and technical execution under a single engagement model and operates a proprietary newsletter publishing platform called The Buzz.
Is Firefly Interactive a public or private company?
Firefly Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firefly Interactive founded?
Firefly Interactive was founded in 2003. It employs 11 to 50 people.
Where is Firefly Interactive based?
Firefly Interactive is headquartered in Ultimo, Australia, in the Oceania region.
How does Firefly Interactive make money?
Three revenue lines are on record. Digital Design Services are the primary driver. The others are digital Marketing Services and subscription Digital Products.
Who are Firefly Interactive's main competitors?
WebFX is listed as a broad incumbent. Direct peers are Two Bulls, No Moss, Concise Digital, Luminary, Big Bite Creative, Mammoth Media, Re (Re London / Re Sydney) and Yump Digital. The Marketing Optimist is listed as a regional player.
Does Firefly Interactive have an API?
No public API is recorded for Firefly Interactive.
What industry is Firefly Interactive in?
Firefly Interactive's product category is Digital Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.