Two Bulls/DEPT®

What Two Bulls/DEPT® does

Two Bulls/DEPT® is a Melbourne-based digital product studio founded in 2009 and acquired by global digital agency DEPT® in September 2022. The firm operates across three verticals — Health, Family, and Product — delivering end-to-end strategy, design, and engineering for mobile applications (iOS/Android), web platforms, AR/VR experiences, IoT and cloud infrastructure (AWS), and Unity3D-based games. Notable technical components include a custom Weyo AR engine built on iOS ARKit 2.0, FHIR-compliant health data integration for clinical interoperability, a custom headless CMS for accessibility-grade content delivery (My CP Guide), and proprietary acoustic algorithms (wheezo). The firm holds ISO 13485:2016 certification for medical-device software quality management and produced the TGA-approved Penny the Pirate children's eye test.

The company earns revenue primarily through professional services — custom-quoted, project-based and multi-year engagements with enterprise clients (Verizon Smart Cities, OPSM, The Wiggles), government and public-sector organisations (City of Baltimore, Wisconsin State Lab of Hygiene, Scouts Australia), and NGOs/foundations (Beyond Blue, Prudence Foundation, CP Alliance). A secondary revenue stream operates through the Two Moos sub-brand, which develops original children's content (OvO: Planet Engineer, The Magical Storybook) with potential licensing and distribution economics. Channel mix includes direct enterprise sales via the DEPT® network, app-store distribution for consumer products, and OEM/embedded deployments for enterprise platforms such as the Verizon Digital Kiosk and LIFX smart lighting. Geographic footprint covers Australia, the United States, the Philippines, India, and South Africa, with a flagship US$100M Translucia Metaverse R&D Centre joint venture in Melbourne.

Name

Two Bulls/DEPT®

Legal name

Two Bulls/DEPT® Holdings Pty Ltd

Website

https://twobulls.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Development Services: Full-service digital product studio providing strategy, design, and engineering services to enterprise clients, government organizations, and global brands. Revenue generated through project-based engagements and ongoing client partnerships.
2. Original Content Development: Two Moos division develops original children's content and games (OvO: Planet Engineer, The Magical Storybook), potentially generating revenue through licensing, partnerships, and platform distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Two Bulls/DEPT® is a full-service digital product studio providing strategy, design, and engineering services to build custom digital products for enterprise clients, government organizations, and global brands across healthcare, family/education, and technology sectors. The studio delivers mobile apps, web platforms, AR/VR experiences, IoT software, cloud infrastructure, and games, with the Two Moos sub-brand focused on children's and family interactive content.

Product overview

Two Bulls/DEPT® is a full-service digital product studio offering a diverse portfolio of products across multiple verticals. The company operates through its main studio and the Two Moos sub-brand focused on family/kids content. Core health products include CovidCare (pandemic symptom tracking), wheezo (asthma management app), My CP Guide (cerebral palsy information platform), BeyondNow (suicide safety planning), Dossy (elderly video calling), and Easy Genomics (open-source genomic analysis platform). Family/kids products through Two Moos include Cha-Ching Money Adventures (financial literacy game), Grover's Block Party (interactive preschool game), Sesame Street Yourself and Oddbods Oddlife (AR experiences), The Magical Storybook (AI-powered story creation), Hellosaurus (interactive kids entertainment), and Code Quest (STEM education game). Enterprise projects include the Verizon Digital Kiosk platform and LIFX smart lighting software. Technologies span mobile apps, web platforms, IoT devices, VR/AR experiences, HTML5 games, and AI-powered solutions. The company serves sectors including healthcare, family entertainment, education, smart cities, and enterprise technology.

Differentiator

Problem solved

Functional benefit

Brands

• Two Moos/DEPT®: The family division of Two Bulls/DEPT®, specializing in creating digital experiences for children and families including games, interactive content, and educational applications.

Products and services

• CovidCare Mobile health application that helps patients make informed decisions about when to seek medical attention during the pandemic by tracking symptoms, providing self-assessment guidance, and reducing unnecessary hospitalisations through FHIR-compliant integration with medical systems.
• wheezo Mobile app for asthma management that pairs with the wheezo hardware device, using a proprietary acoustic algorithm to analyze breathing sounds, track wheeze rates, symptoms, and triggers to support patients in managing their condition.
• My CP Guide Dynamic web platform providing accessible, up-to-date information for individuals and caregivers navigating cerebral palsy at different life stages, built with WCAG AA accessibility compliance and a customized headless CMS.
• BeyondNow Suicide safety planning mobile app developed with Beyond Blue that helps individuals experiencing suicidal thoughts work through a structured safety plan until they feel safe, downloaded 36,000 times with approximately 16,000 safety plans completed since launch.
• Verizon Digital Kiosk (VDK) Digital kiosk platform providing store recommendations, local news, real-time bus schedules, Wi-Fi, phone calls, and community resources including emergency services, designed for public deployment across US cities.
• LIFX Smart Lighting Software Complete software ecosystem for LIFX WiFi-enabled multi-color smart light bulbs, including firmware, AWS cloud infrastructure, mobile apps, over-the-air updates, and a Hardware Abstraction Layer that reduced firmware update time from 30 minutes to under 1 minute per bulb.
• Easy Genomics Open-source no-code platform enabling public health laboratories to analyze genomic sequencing data without specialized bioinformatics staff, built on AWS and developed with the Wisconsin State Laboratory of Hygiene, with planned deployment across all US public health labs.
• Dossy Video calling app designed for seniors with accessibility features including hearing aid compatibility, guided access, optimized sound, and larger fonts to reduce social isolation among elderly users.
• The Magical Storybook AI-powered game enabling families to create personalized children's stories using Dall-E2 image generation from text prompts, with AI-generated text narratives and AI-produced sound effects and music automatically tailored to the story's tone.
• Smileyscope Virtual reality experience that transports children to an underwater seascape during pediatric medical procedures, delivering a 60% reduction in pain and 40% reduction in anxiety, plus a 75% reduction in caregiver distress, and winner of the 2019 Webby Award for Best VR Experience.
• Cha-Ching Money Adventures Cross-platform web-based educational game teaching financial literacy concepts (Earn, Save, Spend, Donate) to children aged 8-10 in South Asia and Africa, delivered through Cartoon Network Asia to 35 million households daily, with content rated 4.87 out of 5 by over 700 children and parents and winner of two silver Anthem Awards.
• OvO: Planet Engineer 3D educational game introducing children aged 7-12 to coding and engineering through gameplay featuring a planet engineer character and procedurally generated environments, developed in Unity 3D for the Nintendo Switch platform.
• Hellosaurus Platform Interactive kids entertainment platform bridging traditional video content and interactive gaming, featuring The Birthday Show for virtual celebrations during the pandemic, reaching a combined global audience of over 200 million viewers within six months of launch and winning the 2021 Kidscreen Award for Best Web/App Series - Original.
• Grover's Block Party World's first interactive multi-screen game for preschoolers that combines physical alphabet blocks with a digital tablet and smart TV experience, with Grover as a virtual guide, developed with Sesame Workshop and Qualcomm and featured at CES 2014.
• Sesame Street Yourself Augmented reality app that transforms users' faces and facial movements into animated Sesame Street characters including Bert, Ernie, Elmo, and Cookie Monster using facial tracking technology, named Forbes' best AR app for children in 2019, featured at Apple WWDC, and winner of People's Choice and Gold Telly Awards in 2020.
• Oddbods Oddlife Augmented reality app for preschool children that uses custom-built facial tracking to overlay virtual Oddbods character masks on the user, supporting daily routines like handwashing and teeth brushing, winner of a Silver Telly Award in 2020 for Immersive and Mixed Reality.
• Penny the Pirate Interactive children's storybook app that doubles as an eye test certified by Australia's Therapeutic Goods Administration, checking distance vision, color blindness, and depth perception, with 350,000+ children tested within two years of launch and over 80 industry awards including Cannes Lions Silver and Bronze for Mobile.
• The Wiggles AR Experience Augmented reality app using Apple's ARKit 2.0 enabling children to interact with The Wiggles characters through AR masks, costumes, and interactive play, iAward National Winner 2019 and App of the Day globally on the App Store.
• Code Quest Educational game developed with PBS KIDS / PBS Twin Cities designed to teach coding concepts and STEM skills to girls aged 8-12 through interactive gameplay, deployed on the TPT platform using the Springroll framework with accessibility features.
• Two Moos (sub-brand) Family and kids division of Two Bulls/DEPT® specializing in digital experiences for children, including educational games, AR/VR applications, and interactive content for the world's largest kids brands, with original content development through OvO: Planet Engineer and The Magical Storybook.

Quantifiable outcome

• Reduced document processing time from 10 minutes to 2 minutes per user
• +8 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and supporting.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2023Technology partnership with AWS for multiple projects including Easy Genomics (open-source genomic sequencing solution with Wisconsin State Laboratory of Hygiene), LIFX cloud infrastructure, Verizon Digital Kiosk, and Scouts | Terrain platform.
• Wisconsin State Laboratory of HygienecoreStrategic or Co-development Partner · 1 January 2023Partnership to develop Easy Genomics, an open-source solution providing no-code genomic data analysis. Association of Public Health Laboratories will deploy solution across all public health labs in USA.
• Respiri LimitedcoreStrategic or Co-development Partner · 1 January 2023Developed wheezo app companion for Respiri's asthma management device. App integrates acoustic algorithms to track wheeze rates, symptoms, and triggers, improving asthma management for patients.
• PBS KIDS / PBS Twin CitiescoreStrategic or Co-development Partner · 1 January 2023Partnership to develop Code Quest educational game for teaching coding concepts to young girls (ages 8-12). Game deployed on TPT platform using Springroll framework with accessibility features.
• DEPT®flagshipOthers · 6 September 2022Two Bulls joined DEPT® in September 2022, one of the fastest-growing digital agencies globally, marking DEPT®'s entry into Australian market. Two Bulls maintains boutique local culture while offering integrated global digital experience delivery.
• Translucia Global InnovationflagshipStrategic or Co-development Partner · 16 June 2022Launching Metaverse Research and Development Centre in Melbourne with initial budget of US$100 million. Translucia is a subsidiary of T&B Media Global (Thailand) focused on bridging physical and digital realities.
• Prudence FoundationflagshipStrategic or Co-development Partner · 1 January 2022Partnership to create Cha-Ching Money Adventures educational game for financial literacy targeting children aged 8-10 across South Asia and Africa. Cha-Ching content reaches 35 million households daily through Cartoon Network Asia partnership.
• Education Development Center (EDC)supportingImplementation/ SI/ Consulting Partner · 1 January 2022Partnership with EDC in New York to evaluate Cha-Ching Money Adventures effectiveness. EDC conducted pilot study in Manila showing positive impact on children's financial literacy.
• CP Alliance / Cerebral Palsy AustraliacoreStrategic or Co-development Partner · 1 January 2022Collaborative project between Cerebral Palsy Australia, Ability First Australia, Cerebral Palsy Alliance, and Cerebral Palsy Support Network to develop My CP Guide - a dynamic web platform providing accessible cerebral palsy information following WCAG AA guidelines.
• Scouts AustraliacoreStrategic or Co-development Partner · 1 January 2022Partnership to develop Scouts | Terrain - a responsive web platform digitally supporting delivery of Scouts Australia's youth program. Built on AWS cloud infrastructure.
• City of BaltimorecoreStrategic or Co-development Partner · 9 March 2021Public-private partnership to create My Digital Data Locker tackling housing barriers for people experiencing homelessness. Collaboration with New America's DIGI and funded by The Rockefeller Foundation.
• University of MelbournecoreStrategic or Co-development Partner · 1 March 2020Collaboration on CovidCare app development alongside leading health industry experts. App helps reduce unnecessary hospitalisations during pandemic by providing symptom tracking and medical guidance.
• WeyocoreStrategic or Co-development Partner · 1 January 2019Strategic partnership with Weyo to develop the Weyo AR engine and create AR experiences for children's entertainment properties. Collaboration resulted in Sesame Street Yourself and The Wiggles AR applications. The Weyo engine enables facial tracking AR masks and interactive experiences.
• LIFXcoreTechnology or Integration · 1 January 2019Multi-year partnership to overhaul and expand LIFX's digital ecosystem including firmware, cloud infrastructure, and mobile apps for smart wifi light bulbs. LIFX was later acquired by Buddy for $70M AUD.
• The WigglesflagshipStrategic or Co-development Partner · 1 January 2019Partnership with The Wiggles and Weyo to create AR entertainment app that achieved iAward National Winner 2019 and App of the Day status globally on App Store.
• Beyond BluecoreStrategic or Co-development Partner · 1 January 2019Partnership to create Beyond Now suicide safety planning app putting structured safety planning into people's pockets. App downloaded 36,000 times with 16,000 safety plans completed.
• Verizon Smart Cities / LQD WificoreTechnology or Integration · 1 January 2018Built original Verizon Digital Kiosk (VDK) software in partnership with LQD Wifi (later acquired by Verizon). Project grew from initial development to $60 million initiative providing community information kiosks across US cities.
• Sesame WorkshopflagshipStrategic or Co-development Partner · 1 January 2014Long-standing partnership with Sesame Workshop on multiple children's interactive experiences including Grover's Block Party (dual-screen game for preschoolers), Sesame Street Yourself AR app, Cookie Kart Racing, and various educational games. Projects feature Sesame Street characters and leverage DEPT®'s AR/VR and game development capabilities.
• QualcommcoreTechnology or Integration · 1 January 2014Strategic technology partnership for Grover's Block Party, developing interactive experiences using Qualcomm's technology platforms for dual-screen gameplay combining physical blocks with digital content.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AKQA: Global design and innovation agency with similar focus on digital product creation, brand experiences, and emerging technology for major brands. Comparable in targeting visionary enterprises across healthcare, entertainment, and consumer products.
• AnalogFolk: Independent digital creative agency combining strategy, design, and technology. Comparable boutique scale and focus on digital product innovation for major brands across multiple verticals.
• ustwo: Digital product studio known for premium apps, AR/VR experiences, and games (including Monument Valley). Directly comparable in combining creative engineering with health, family, and entertainment verticals.
• R/GA: Global innovation and digital product agency with strong portfolio of brand experiences, IoT work, and connected products. Comparable in offering integrated strategy, design, and engineering to enterprise clients globally.
• Work & Co: Digital product studio focused on designing and engineering digital products for leading brands. Comparable in emphasis on full-stack product development for high-profile enterprise clients.
• Hello Monday (now DEPT®): Creative digital agency now part of DEPT®, known for award-winning web experiences and brand work. Highly comparable in being a creative engineering studio within the DEPT® network with similar premium client work.

Broad incumbents

• DEPT®: Global digital agency and Two Bulls' parent company. Comparable as a full-service digital product and engineering studio serving enterprise clients across multiple verticals, but operating at much larger scale globally.
• ThoughtWorks: Global technology consultancy with strong digital product engineering, healthcare, and emerging technology capabilities. Comparable in serving enterprise and government clients with complex technology needs.
• Valtech: Global digital services firm with strong digital health and connected product capabilities. Comparable in offering strategy, design, and engineering across healthcare, retail, and product verticals.

Regional players

• The Monkeys: Australian creative agency with similar boutique positioning serving major brands. Comparable as a regional peer competing for similar enterprise creative and digital engagements in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/twobulls.fb
• LinkedInlinkedin.com/company/two-bulls
• Instagraminstagram.com/two_bulls
• Xx.com/two_bulls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Bulls/DEPT®