What ci-design does

c-i-design is a sole-proprietorship graphic design and digital marketing studio founded in 1992 by Martin Kopp-Vince, headquartered in Uster (Canton of Zurich), Switzerland. The firm operates an integrated service stack spanning corporate identity (logo development, brand guidelines, print, signage), WordPress-based website design and development, and search engine optimization delivered both as one-off projects and as a recurring SEO-ABO subscription (CHF 560–2,240 per month across 4h/8h/16h monthly tiers). Supporting offerings include voice search optimization via Schema.org structured data, AI-assisted and classical illustration, SEO content writing, landing pages, video animation, and online campaign management. Technology foundations are WordPress CMS, Swiss AI tooling, and structured data markup; there is no proprietary platform, SDK, or API surface.

The commercial model is direct B2B services sold and delivered by the founder alone, with no external funding, no parent entity, no disclosed headcount beyond the owner, and no channel partners. All engagement is project-based for design and web, and subscription-based for ongoing SEO. Customer acquisition relies on the firm's own SEO-optimized websites (c-i-design.ch, seo-firma.c-i-design.ch, seostratege.ch), LinkedIn presence, content marketing via a blog/news section, and client referrals. Target customers are exclusively Swiss SMBs, startups, self-employed professionals, and organizations, with a long-standing portfolio that includes Samsung Schweiz, Ricoh Schweiz, ETH Zürich, Emmi, Technopark Zürich, Kantonale Baudirektion Zürich, and Koster Gruppe, alongside many smaller Swiss SMEs served since 1992.

Revenue is not publicly disclosed. Given the sole-proprietor model, capped service geography (Switzerland only), explicit positioning toward Swiss SMBs, and absence of institutional funding or M&A activity, the firm operates as a lifestyle consultancy whose principal scaling constraint is the founder's own billable capacity. Strategic priorities visible in the data are productizing SEO into recurring retainers, layering AI-assisted and voice-search capabilities on top of the core design offering, and extending delivery capacity via a network of long-term implementation partners (Impact Consulting, Planetwerks AG, FO-Cyberfactory, Hasslinger Messemanufaktur, Dany Mae Studio, Helene Schoch).

Name

ci-design

Legal name

c-i-design, Martin Kopp-Vince

Website

https://c-i-design.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

c-i-design is a Swiss sole-proprietorship design and digital marketing studio in Zurich-Uster offering corporate identity, WordPress website design, and recurring SEO subscription services to Swiss SMBs, startups, and self-employed professionals.

Ownership category

akta.pro rank

Product category

Graphic Design & Digital Marketing Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Corporate design services
• Brand identity design
• WordPress website design
• SEO strategy services
• Digital marketing consultancy

Headquarters

HQ city

Uster

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Design & Branding Services: Project-based fees for corporate identity development, logo design, brand guidelines (CI/Brand Guidelines), print design, and signage/orientation systems. Charged in phases to give clients cost control.
2. Website Design & Development: One-time fees for website design and development (Onepager from CHF 1,690, Homepage Complete from CHF 2,690, Landing Pages from CHF 1,690). Offered as one-time projects with optional ongoing CMS-ABO maintenance.
3. SEO Services (ABO Subscription): Monthly recurring revenue from SEO retainer contracts. Tiers: 4h/month = CHF 560, 8h/month = CHF 1,120, 16h/month = CHF 2,240. Also includes one-time SEO-check (CHF 1,690) and keyword research + strategy (from CHF 2,690). Includes monthly reporting, monitoring, and continuous optimization.
4. Illustration Services: Custom illustration creation in three tiers: Simple (CHF 300), Complex (CHF 750), 3-series (CHF 1,000), 5-series (CHF 1,500). Both classical hand-drawn and AI-assisted techniques offered.
5. SEO-Optimized Web Text / Content: Additional URL content page writing at CHF 160 per page. Content is SEO-optimized and audience-targeted.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

c-i-design is a sole-proprietor graphic design and digital marketing studio that develops corporate identities (logos, brand guidelines, visual systems), designs and builds WordPress websites, and delivers ongoing SEO strategies with monthly retainer subscriptions (SEO-ABO) for Swiss small and medium businesses, startups, self-employed professionals, and organizations. The studio also offers voice search optimization, SEO content writing, illustration (classical and AI-assisted), online advertising campaigns, and video animations as supporting services.

Product overview

c-i-design is a Swiss graphic design and digital marketing agency founded in 1992 in Zürich, led by Martin Kopp-Vince, operating from Uster. The company offers an integrated suite of brand identity and digital visibility services anchored around its two core offerings: Corporate Design (CD) and Website/SEO. The Corporate Design pillar encompasses brand strategy, logo development, brand guidelines, and illustration — including AI-assisted illustration. The digital pillar is built on WordPress-based website design, SEO strategy, and an ongoing SEO-ABO subscription model for continuous optimization. Supporting services include Voice-Search optimization, SEO content writing, landing pages (One-Pagers), online advertising campaigns (YouTube, display), and video animation. The offering is unified under a single-agency model where one strategic designer manages the full brand-to-web-to-visibility stack, supplemented by a presentation training course (Präsi-Profi) offered in partnership with external coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design (CD) Full corporate identity and corporate design development including brand strategy, visual systems, and brand guidelines for consistent company appearance across all touchpoints. Targeted at Swiss SMBs, startups, self-employed professionals, and organizations.
• Brand Guidelines Comprehensive brand guideline documentation that codifies visual identity rules (logo usage, color palettes, typography, imagery) to ensure consistent brand application across internal and external communications.
• Logo Development Strategic and visionary logo design that creates authentic, goal-aligned brand marks for companies and marketing leaders, forming the visual cornerstone of the corporate identity.
• Website Design / WordPress Development Custom website design and development on WordPress CMS, optimized for all devices, aligned with corporate design, and incorporating SEO strategy and content for lead generation. Offered as Onepager (CHF 1,690), Homepage Complete (CHF 2,690+), and Landing Pages.
• SEO-Strategie & SEO-ABO Ongoing search engine optimization service including keyword research, on-page and off-page optimization, SEO content creation, ranking monitoring, and monthly reporting. Offered as scalable ABO subscriptions (4h/8h/16h per month at CHF 560/1,120/2,240). Also includes one-time SEO-check (CHF 1,690) and keyword research with strategy (from CHF 2,690).
• Voice-Search-Optimierung Voice search optimization using structured data markup (Schema.org types including Local Business, Products, Services, Articles) to improve visibility in voice search results from Google, Siri, Alexa, and other assistants.
• SEO Content / Webtexte SEO-optimized website copy and content written to rank well in search engines while clearly communicating value propositions to target audiences, priced per additional URL page (CHF 160).
• Illustration Services (Classical & AI-Assisted) Illustration services using both classical techniques (oil, watercolor, acrylic) and AI-assisted methods to create unique visual imagery for print and digital brand communications. Delivered as .eps or .JPG files.
• Online Campaigns (YouTube & Display) Online advertising campaign management across YouTube and display networks to amplify client visibility beyond organic search and social channels.
• Video Animation Video animation production for websites and presentations, bringing brand stories and marketing messages to life through animated visuals.

Quantifiable outcome

• Clients achieve TOP10 keyword rankings on Google for targeted search terms (SEO-ABO clients).
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Planetwerks AG, ZürichcoreTechnology or Integration · 1 January 2023Website programming partner. For client projects where WordPress development requires custom programming beyond design, Planetwerks AG handles the implementation. For example, the WYCO website design was done by c-i-design while programming was handled by Planetwerks AG.
• Hasslinger Messemanufaktur AGminorImplementation/ SI/ Consulting Partner · 1 January 2015Trade show construction partner for booth design and physical implementation. c-i-design handles the conceptual planning, 3D sketches, design, and preparation of data for the Koster Gruppe trade show booth, which is then physically built by Hasslinger Messemanufaktur AG.
• Ancilla Schmidhauser / Impact Consulting, ZürichcoreStrategic or Co-development Partner · 1 January 2014Long-standing strategic partnership since 2014. Impact Consulting and c-i-design jointly develop client projects — Impact Consulting handles business storytelling, leadership coaching, and organizational consulting, while c-i-design provides the visual identity, websites, and SEO. Impact Consulting (Ancilla Schmidhauser) actively refers clients to c-i-design and they co-present at events. Joint projects include ABNOX AG, Fässler Freiraumplanung AG, and Wyder Elektroplanung.
• ServerTown / TechTown GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 1992Listed as partner companies in the c-i-design portfolio references. ServerTown (website builder with AI and hosting for Switzerland) and TechTown GmbH (secure cloud services) appear in the portfolio section as partner organizations c-i-design has worked with or is associated with.
• Martin Kopp-Vince (SEO Strategist / Copywriter)coreStrategic or Co-development Partner · 1 January 1992Martin Kopp (owner of c-i-design) collaborates with Martin Kopp-Vince — this appears to be the same person referenced with slightly different name formats in the SEO strategy section of the website. The 'SEOstratege' brand (seostratege.ch) operates as a distinct subdomain under the same ownership, offering SEO strategy services alongside the core c-i-design branding and web design services. For SEO strategy specifically, the company uses the SEOstratege brand to market and deliver SEO-ABO services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hostpoint AG: Swiss hosting and website services provider offering WordPress hosting and basic website builder tools — a regional competitor on the web platform layer serving the same Swiss SMB market as c-i-design.

Broad incumbents

• Wix.com: Global DIY website builder — competing substitute at the SMB tier for c-i-design's WordPress website and landing page services, particularly for price-sensitive startups and self-employed professionals.
• Jung von Matt: Large Swiss creative agency headquartered in Zurich offering brand strategy, corporate design, and digital services — a much larger incumbent overlapping with c-i-design on corporate identity and brand work but serving a broader enterprise client base.
• Jimdo: European DIY website builder headquartered in Hamburg — competes with c-i-design at the SMB entry tier by enabling self-service website creation, substituting for the design-and-build portion of c-i-design's offering.

Direct peers

• Liip AG: Swiss digital agency in Zurich specializing in web development, design, and digital strategy — comparable to c-i-design on integrated web design and digital services for Swiss SMBs and organizations.
• Webrepublic AG: Swiss digital marketing agency headquartered in Zurich offering SEO, SEA, and web analytics services to SMBs and mid-market clients — directly comparable to c-i-design on SEO and digital visibility services for the Swiss German-speaking market.
• Unic AG: Swiss creative and branding agency in Zurich serving Swiss and international clients with brand identity, corporate design, and digital experiences — comparable to c-i-design on corporate identity and brand design for institutional and SMB clients.
• Rod Kommunikation: Swiss creative agency offering branding, corporate design, and digital services to SMB and mid-market clients — comparable to c-i-design on corporate identity and integrated brand communications in the Swiss German-speaking market.
• Amazee Labs: Swiss web and digital experience agency with offices in Zurich — comparable to c-i-design on web design and development services for Swiss SMBs and mid-market organizations.

Others

• Dynamicweb Group: European digital platform provider offering CMS, e-commerce, and PIM solutions that compete indirectly with c-i-design's WordPress-based web stack at the SMB and mid-market tier, especially for clients seeking scalable content infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/martin-kopp-vince-9529909a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ci-design