Bara Herbs

What Bara Herbs does

Bara Herbs (ברא צמחים) is an Israeli vertically integrated medicinal-herb and nutraceutical company, founded in 1997 and self-described as 'the leading and largest medicinal herb company in Israel.' The company develops, manufactures, and distributes a catalog of thousands of SKUs across approximately 18 product categories — including a dedicated Women Care series, a full-spectrum Health Mushrooms line (Cordyceps, Reishi, Lion's Mane), the Curcumin Effect series using proprietary CPC liposomal delivery, men's and children's supplements, traditional Chinese formulations, aromatherapy, organic tea infusions, superfoods, and natural cosmetics — built on full-spectrum plant extraction technology intended to preserve the complete spectrum of active compounds.

Operations are anchored in a GMP-certified manufacturing facility in Yokneam operating under Israeli Ministry of Health supervision with ISO international quality certification and Badatz Hacharedi / Chatam Sofer kosher certification. The company sells through five channels: a proprietary e-commerce site (bara.co.il), 10 owned Bara Center retail stores across Israel, wholesale through hundreds of pharmacy chains and natural product stores, clinic services under the Bara Clinics brand, and a separate B2B practitioner portal (barapro.co.il). A Visitor Center in Yokneam operates factory tours and workshops as an experiential channel. Pricing is pay-as-you-go in Israeli Shekels, anchored on quantity-discount tiers and recurring monthly promotions, with free shipping over 300 ILS and a 40 ILS standard shipping fee below threshold. The company is privately held with no disclosed investors, parent, subsidiaries, or international shipping, and is currently upgrading its logistics operations to a new distribution center in April 2026.

Name

Bara Herbs

Legal name

ברא צמחים בע"מ

Website

https://bara.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bara Herbs is a 1997-founded, vertically integrated Israeli medicinal-herb and nutraceutical company that formulates, manufactures, and distributes thousands of herbal supplements, functional mushrooms, liposomal curcumin, and natural cosmetics through its own e-commerce site, 10 retail stores, pharmacy wholesale, and a B2B practitioner network across Israel.

Ownership category

akta.pro rank

Product category

Herbal and Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Herbal supplements
• Medicinal herbs
• Nutritional supplements
• Natural health products
• Aromatherapy products

Headquarters

HQ city

Yoqne`am `illit

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: The company sells products directly to consumers through its e-commerce website (bara.co.il), offering the full product catalog with online payment and home delivery across Israel.
2. Physical Retail Stores (Bara Centers): 10 proprietary retail stores (Bara Centers) across Israel, offering in-person sales, product consultation, and complementary treatment services.
3. Wholesale/Distribution to Pharmacy Chains and Natural Product Stores: Distribution through hundreds of pharmacy chains and natural product stores throughout Israel, generating revenue through wholesale product sales.
4. Clinic/Treatment Services: The company operates Bara Clinics offering complementary and multidisciplinary treatment services, though these are explicitly excluded from promotional discounts and monthly sales campaigns.
5. Practitioner Network (Bara Pro): Separate B2B platform (barapro.co.il) serving herbal practitioners and therapists with professional-grade products and resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bara Herbs manufactures and sells a broad portfolio of natural health products under its own brand, including medicinal herbs, nutritional supplements, full-spectrum medicinal mushroom extracts, liposomal curcumin formulations (CPC technology), aromatherapy essential oils, organic herbal tea infusions, superfoods, natural cosmetics, sports nutrition supplements, and traditional Chinese medicine formulations. Products are produced at a GMP-certified, Ministry of Health-supervised facility in Yokneam and distributed via the company's e-commerce platform (bara.co.il), 10 proprietary retail stores (Bara Centers), wholesale to pharmacy chains and natural product stores across Israel, and a B2B practitioner portal (barapro.co.il).

Product overview

Bara Herbs operates as a comprehensive e-commerce platform offering a diverse portfolio of natural health products, including medicinal herbs, nutritional supplements, and natural cosmetics. The product lineup centers on several key categories: the Women Care series addressing female health needs across life stages; Health Mushrooms featuring full-spectrum medicinal mushrooms (Cordyceps, Reishi, Lion's Mane) in various formulations; the Curcumin Effect series utilizing liposomal delivery technology (CPC) for enhanced bioavailability; aromatherapy essential oils; organic tea infusions; superfoods; natural cosmetics; and traditional Chinese herbal formulations. Products are distributed through the company's own online store, 10 physical retail locations, and hundreds of pharmacy and natural product retailers across Israel, with manufacturing facilities in Kibbutz Yavne operating under Ministry of Health GMP supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Women Care Series (סדרת הנשים) A comprehensive product line addressing women's health across life stages including fertility, pregnancy, breastfeeding, hair vitality, and menopause, using herbal remedies, vitamins, and minerals for Israeli women consumers.
• Health Mushrooms Series (פטריות בריאות) Full-spectrum medicinal mushroom products including Cordyceps, Reishi, Lion's Mane, and Maitake plus specialty formulations (Power Formula, NRG Peak Formula, Shield Formula) for immune support and vitality. Mushrooms are cultivated under controlled sterile tissue culture conditions on organic gluten-free sorghum substrate.
• Curcumin Effect Series (סדרת כורכומין אפקט) Advanced curcumin supplements featuring proprietary liposomal/phospholipid delivery technology (CPC - Curcumin Phospholipid Complex) for enhanced absorption and bioavailability, including Curcumin Effect, Curcumin Mobile, and Curcumin Extreme formulations.
• Men's Health Products (גברים) Nutritional supplements targeting male health needs including Maca, Bara On, Bara Prost, and Probiotic 10 for prostate health, energy, and vitality support.
• Aromatherapy Products (שמנים אתריים) Essential oils, base oils, and aromatherapy blends including Eucalyptus, Cedarwood, Ginger, and Lavender for therapeutic use.
• Organic Tea Infusions (חליטות צמחים אורגניות) Organic herbal tea infusions including Long Jing green tea, Chamomile, and specialty blends such as Take A Nap, Take It Easy, and Take A Breath.
• Super Foods (סופר פוד) Nutrient-dense superfoods including Maca powder, Acai berries, Moringa, Spirulina 5, Chlorella, Wheat grass, and organic superfood supplements.
• Natural Cosmetics and Skin Care (קוסמטיקה טבעית) Natural skincare and cosmetics including Argan oil, body butters, herbal creams, shampoos, and aromatherapy-based personal care products formulated without parabens or synthetic fragrances.
• Sports Nutrition Supplements (תוספי תזונה לספורטאים) Performance and recovery supplements including Omega 3, Vitamin D with Shiitake mushroom, CoQ10, and mushroom-based formulas designed for athletes and active individuals.
• Classic Herbs / Singles (צמחים קלאסיים / סינגלים) Individual medicinal herbs and single-plant extracts including Vitex, Valeriana, Withania (Ashwagandha), and traditional Chinese herbal formulations.
• Digestive Health Products (נפלאות העיכול) Digestive support products including Triphala, Bara D-Tox, Bara Free-LX, and GSE (Grapefruit Seed Extract) for gut health and detoxification.
• Chinese Traditional Series (הסדרה הסינית) Traditional Chinese Medicine formulations including Bi Yan Pian, Yin Qiao San, and other classical Chinese herbal preparations.
• Magnesium Supplement Magnesium supplement in 90-capsule format for supporting muscle and nerve function.
• Probiotic 10 High-potency probiotic supplement with 10 billion CFU featuring unique strain combinations for gut health.
• Aloe Vera Drink (תמצית משקה אלוורה) Aloe vera beverage extract featuring the researched component Acemannan for digestive and immune support.
• Bara Clinics Treatment Services (קליניקות ברא צמחים) Complementary and multidisciplinary treatment services offered through Bara Clinics, including diagnostic days and practitioner consultations. Excluded from promotional discounts and monthly sales campaigns.
• Practitioner Network (Bara Pro / barapro.co.il) Separate B2B platform providing certified herbal practitioners and complementary therapists with access to professional-grade products, educational resources, training courses, and practitioner-only offerings.

Quantifiable outcome

• Liposomal curcumin (CPC technology) provides enhanced absorption compared to standard curcumin products, described as 'the triple effect' (שלושה אפקטים) vs standard turmeric
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Maccabi Tel Aviv Basketball (מכבי ת"א בכדורסל)flagshipGTM or Marketing PartnerBara Herbs is the official partner and product sponsor of Maccabi Tel Aviv Basketball team. The company features a dedicated 'Products of the Maccabi Tel Aviv Basketball Team' category on its website, showcasing products recommended for athletes including cordyceps, curcumin, cocoa powder, NRG mushroom formula, magnesium, omega 3, co-Q10, zinc, vitamin C, vitamin D, folic acid, and sports nutrition supplements. This is a flagship sponsorship relationship positioning the brand in the Israeli sports ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Traditional Medicinals: Herbal tea and wellness brand focused on plant-based therapeutics. Directly comparable to Bara's organic tea infusion line and the broader 'plant as medicine' wellness positioning.
• Now Foods: Large-scale supplement manufacturer with vertically integrated production and broad product catalog spanning herbs, vitamins, superfoods, and essential oils. Comparable scope across the same herbal/superfood/essential-oil categories Bara carries.
• Himalaya Wellness: Global herbal and botanical supplement manufacturer offering a comparable multi-category portfolio (single herbs, specialized formulas, personal care). Directly comparable to Bara's herbal/supplement positioning across women's health, immunity, and specialty formulas.
• Life Extension: Premium supplement brand with a clinically-researched, condition-targeted catalog (curcumin, mushrooms, women's/men's health). Comparable to Bara's flagship curcumin series and use-case-driven merchandising.
• Gaia Herbs: US-based herbal supplement brand built on full-spectrum extracts and clinically-researched botanicals. Highly comparable to Bara's 'full-spectrum extraction' positioning and emphasis on traceability from plant to finished capsule.
• Nature's Way: Established herbal and botanical supplement brand with broad mass-market distribution through pharmacy and natural product channels. Comparable breadth of single herbs, standardized extracts, and women's/men's health lines.
• A.Vogel (Bioforce): Swiss herbal remedies brand combining traditional herbal knowledge with clinical research. Mirrors Bara's positioning of bridging traditional herbalism with modern extraction science, and operates a similar specialty/herbal product catalog.
• Solgar: Premium vitamins, minerals, and herbal supplements brand sold primarily through pharmacy and health-food retail. Closely matches Bara's premium positioning, GMP/quality certifications, and reliance on pharmacy-channel wholesale distribution.

Broad incumbents

• GNC: Global specialty retailer of vitamins, herbs, and supplements with extensive owned-store footprint and proprietary brands. Comparable omni-channel (retail + e-commerce) strategy and category overlap, though at much larger scale.
• Dabur: Large Ayurvedic/herbal conglomerate with FMCG distribution scale. Comparable in product breadth (herbal supplements, personal care, wellness beverages) but operates at substantially larger scale and across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bara Herbs