What Bouwhuis Groep does

Bouwhuis Groep is a privately held Dutch real estate investment and development group founded by Jonald Bouwhuis, headquartered in Apeldoorn and operating across the Netherlands, Belgium, and Germany. The group invests in, develops, and manages commercial and residential real estate, holding a portfolio of more than 20 housing projects and numerous commercial properties (shops, offices, business premises) leased long-term to quality tenants. Operations are organized through five wholly-owned sub-brands: Bouwhuis Vastgoed (core investment and development), Edelwonen (compact, community-oriented housing for singles and students with shared amenities priced up to €800/month), Edelbox and Edelbox Business (luxury storage and business unit rentals/purchases with locations in Apeldoorn, Groningen, and Deventer, plus a target of approximately 70 sites over four years), Edel Property Management (full-service management for external owners of residential, office, and retail assets), and Sauna Drôme (a Finnish-themed wellness resort in Putten added to the portfolio in June 2022). The founder remains the sole owner and CEO; the broader organization numbers approximately 33 employees.

The business model is overwhelmingly asset-backed and recurring: revenue is generated from long-term commercial rents, monthly residential rents on Edelwonen units, monthly Edelbox storage rentals, property management fees from external owners under Edel Property Management, and ticket revenue from Sauna Drôme, with ancillary one-time income from published books by the founder. Go-to-market is primarily direct and reputation-driven — enterprise relationships for commercial leasing are managed through founder-led networking and exclusive annual New Year's receptions at Paleis het Loo featuring Dutch political and business figures, while consumer brands rely on dedicated websites and word-of-mouth. There is no proprietary software, AI/ML, or platform technology disclosed; the company's edge rests on its portfolio of physical assets, internally developed living and storage concepts, in-house property management expertise, and a large municipal co-development pipeline (notably the 255-unit Plaspoelpolder/Kessler Park project in Rijswijk and the ~300-unit Corner Plaza transformation in Maarssenbroek).

Name

Bouwhuis Groep

Legal name

Bouwhuis Vastgoed B.V.

Website

https://bouwhuisgroep.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bouwhuis Groep is a private Dutch real estate investment and development firm that designs, develops, and manages commercial and residential properties across the Netherlands, Belgium, and Germany through sub-brands including Bouwhuis Vastgoed, Edelwonen, Edelbox, and Edel Property Management.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bouwhuis Vastgoed: Investment in and development of commercial real estate (shops, offices, industrial spaces) and residential properties across the Netherlands, Belgium, and Germany. Revenue generated through rental income from long-term tenants and property appreciation.
2. Edelwonen: Housing concept providing compact apartments and studios for singles and students. Revenue from monthly rental payments, including shared facilities and services.
3. Edelbox Storage: Luxury garage and storage unit rentals for entrepreneurs, SMEs, and private individuals. Units available in various sizes with facilities including internet, heating, and security.
4. Edel Property Management: Professional real estate management services for external property owners. Manages residential complexes, offices, commercial buildings, and shopping centers.
5. Sauna Drôme: Wellness and hospitality venue in Putten offering sauna and spa facilities to visitors.
6. Book Sales: Sale of autobiography books written by founder Jonald Bouwhuis - 'Het Komt Vast-Goed' and 'In Alle Bouwstaten'. Hardcover and e-book formats available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bouwhuis Groep is a real estate holding that invests in, develops, and manages commercial and residential properties across the Netherlands, Belgium, and Germany through its subsidiary Bouwhuis Vastgoed. It also operates consumer-facing concepts including Edelwonen compact housing for singles, Edelbox luxury storage rentals, Edelbox Business unit ownership, and provides external property management services via Edel Property Management. The group further owns the Sauna Drôme wellness resort and sells founder-authored books.

Product overview

Bouwhuis Groep is a diversified real estate investment and development company founded in 2001, operating primarily in the Netherlands with investments also in Belgium and Germany. The company offers a portfolio of integrated property services: Bouwhuis Vastgoed serves as the core investment and development platform for commercial and residential real estate; Edelwonen provides distinctive residential living concepts for singles with shared amenities; Edelbox and Edelbox Business offer storage and workspace solutions; Edel Property Management handles comprehensive property management; and Sauna Drôme provides hospitality services. The company also publishes books documenting its founder's entrepreneurial journey. The group consists of approximately 33 employees and manages a portfolio of over 20 residential projects and numerous commercial properties.

Differentiator

Problem solved

Functional benefit

Brands

• Edelwonen: Unique housing concept for singles providing compact living spaces with shared amenities including fitness, wellness, laundry facilities and communal kitchens.
• Edelbox
• Edel Property Management
• Sauna Drôme
• Edelbox Business

Products and services

• Bouwhuis Vastgoed Real estate investment and development division that invests in shops, offices, and business premises leased long-term to quality tenants in the Netherlands, Belgium, and Germany, and develops property for commercial, office, retail, and residential purposes as well as private care concepts.
• Edelwonen Distinctive residential housing concept offering compact, modern studio apartments for singles, students, and two-person households with shared facilities including flex workspaces, sports and wellness areas, laundromats, and communal kitchens, creating a home and family feeling in a safe and social environment.
• Edelbox Luxury garage and storage box rental service for entrepreneurs, self-employed professionals, and individuals, providing storage for belongings, inventory, or vehicles, as well as office space, mailing address, workshop, and web shop shipping location, with house numbers, internet, heating, and alarm systems included.
• Edelbox Business Business unit purchase opportunity for entrepreneurs and investors to acquire their own commercial units with standard facilities, including full guidance on the purchase process and optional ongoing rental and administration management by Bouwhuis Groep.
• Edel Property Management Full-service property management for external property owners, handling technical, financial, and commercial management of residential complexes, offices, commercial buildings, and shopping centres.
• Sauna Drôme Wellness and sauna resort located in Putten, combining hospitality, cosiness, and craftsmanship with Finnish-inspired facilities, offering visitors a premium sauna and spa experience on the Veluwe.
• Het Komt Vast-Goed (Book) Autobiography book by Jonald Bouwhuis published in November 2007 (second printing June 2008), chronicling approximately 20 years of entrepreneurship focused on real estate investment, ISBN 978-90-809444-5-9, available as an e-book.
• In Alle BouwStaten (Book) Second book by J.E.M. Bouwhuis published in May 2018, providing insights into the entrepreneur's vision and methods with attachments including legal documents and AFM conclusions, ISBN 978-90-828484-0-3, available as hardcover (€19.99 plus shipping) and e-book.

Quantifiable outcome

• 250+ apartments developed in single project (Rijswijk Kessler Park transformation)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor, core and major.

• TV RijswijkminorOthers · 1 January 2023Local television station covered the Kessler Park development project with video documentation of the partnership announcement.
• Theo KreeftmeijercoreOthers · 1 January 2022Theo Kreeftmeijer serves as Operationeel Directeur (Operational Director) at Bouwhuis Groep, overseeing the expansion of Edel Property Management and other business units.
• Gemeente Rijswijk (Municipality of Rijswijk)majorStrategic or Co-development Partner · 1 January 2021Bouwhuis Groep and the municipality of Rijswijk signed an agreement to develop 255 apartments in the Plaspoelpolder area. The apartments will be located in four old office buildings in Kessler Park. The project includes sustainable design, shared amenities like sports facilities, dining areas, and shops, plus electric car rentals for residents. This partnership represents a significant urban transformation initiative combining commercial and residential development.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Amvest: Amvest is a Dutch real estate investor and developer focused on residential and mixed-use projects. Comparable to Bouwhuis Groep in the Dutch residential investment and development space, with similar focus on mid-rental apartments.
• BPD (Bouwfonds Property Development): BPD is the largest residential property developer in the Netherlands, focused on planning and developing new housing projects. Comparable to Bouwhuis Groep's residential development activities, particularly the Edelwonen concept and urban transformation projects.
• Heijmans: Heijmans is a Dutch construction and real estate developer that designs, develops, and builds residential and commercial properties across the Netherlands. Directly comparable to Bouwhuis Groep in Dutch residential and commercial property development with overlapping project profiles.
• Shurgard Self Storage: Shurgard is the largest owner, operator, and developer of self-storage facilities in Europe with operations across multiple countries including the Netherlands. Directly comparable to Bouwhuis Groep's Edelbox storage concept, though at significantly larger scale.
• Vesteda: Vesteda is a Dutch institutional investor in mid-rental residential real estate, focusing on housing for singles, young professionals, and families. Comparable to Bouwhuis Groep's Bouwhuis Vastgoed and Edelwonen operations in the Dutch mid-rental residential segment.
• Thermen Group: Thermen Group operates premium wellness and sauna facilities across the Netherlands. Comparable to Bouwhuis Groep's Sauna Drôme wellness asset in the Dutch premium sauna and hospitality segment.

Broad incumbents

• BAM Group: Royal BAM Group is one of the largest European construction services companies with significant Dutch operations in residential and commercial property development. Comparable to Bouwhuis Groep in Dutch construction and development, though at much larger scale.
• Greystar Real Estate Partners: Greystar is the largest operator of multifamily and student housing globally with operations in Europe including the Netherlands. Comparable to Bouwhuis Groep's Edel Property Management and Edelwonen operations in residential property management at much larger scale.
• VolkerWessels: VolkerWessels is a major Dutch construction and real estate company operating across multiple segments including residential development, commercial property, and infrastructure. Comparable to Bouwhuis Groep in Dutch real estate development, though at significantly larger scale.
• CubeSmart: CubeSmart is a US-based self-storage REIT with over 1,300 locations. Comparable to Bouwhuis Groep's Edelbox storage rental business model and recurring revenue dynamics, though in a different geographic market and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bouwhuisgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouwhuis Groep