Georgia Underwriting Association

What Georgia Underwriting Association does

Georgia Underwriting Association (GUA) is a private, non-profit residual insurance market founded in 1993 and headquartered in Suwanee, Georgia. It functions as the insurer of last resort for Georgia property owners, providing basic property and liability coverage that the private market declines to underwrite. GUA issues Dwelling Fire, Dwelling Wind Hail, Dwelling Fire Beach, Homeowners, Commercial Fire, Commercial Wind Hail, and Mobile Home policies, and it is explicitly not affiliated with any local, state, or federal government entity despite its quasi-regulatory role.

GUA operates a member-based model with participating insurance companies whose participation is tied to their share of Georgia property insurance premiums written, and it delivers coverage exclusively through licensed insurance agents and brokers in Georgia. Its technology stack consists of an insurance policy administration and billing system backed by the EZ*Insure online quoting platform for agents and a customer portal for policyholders to make installment, full, or endorsement payments (subject to a $5.00 credit card processing fee). The organization reports serving thousands of Georgia individuals, families, and businesses, and it pursues a mission-aligned mandate that includes fighting arson, improving home safety, and supporting disaster recovery.

Revenue is generated through insurance premiums; no financial figures are disclosed publicly. Strategic partnerships include the Insurance Institute for Business and Home Safety (Fortified Home program with tiered premium discounts), TAPCO Underwriters (vacant property coverage), PIPSO (uniform financial reporting), and the Independent Insurance Agents of Georgia.

Name

Georgia Underwriting Association

Legal name

Georgia Underwriting Association

Website

https://georgiaunderwriting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia Underwriting Association is a non-profit residual insurance market serving as the insurer of last resort for Georgia property owners, distributing basic fire, wind, homeowners, commercial, and mobile home coverage exclusively through licensed agents and brokers.

Ownership category

akta.pro rank

Product category

Residual Property Insurance

NAICS

Other Direct Insurance (except Life, Health, and Medical) Carriers (524128), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Surplus Lines Property (CAT/High-Hazard) (FSAJAGAB)

Keywords

• Residual insurance market
• Property insurance coverage
• Insurer of last resort
• Dwelling fire insurance
• Commercial fire insurance

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Premium Revenue: As a residual insurance market, GUA collects insurance premiums from policyholders in exchange for property and liability coverage. Premiums are collected through installment payments, full payments, or endorsement transactions. A $5.00 processing fee is charged for all credit card transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Georgia Underwriting Association functions as a residual insurance market (insurer of last resort) that provides basic property and liability insurance to Georgia individuals, families, and businesses who cannot obtain coverage in the private insurance market. It offers Dwelling Fire, Dwelling Wind Hail, Dwelling Fire Beach, Homeowners, Commercial Fire, Commercial Wind Hail, and Mobile Home insurance products, distributed exclusively through licensed insurance agents and brokers with online quoting via the EZ*Insure platform.

Product overview

Georgia Underwriting Association (GUA) is a residual insurance market that functions as the insurer of last resort for Georgia residents. The company offers a portfolio of property insurance products including Dwelling Fire, Dwelling Wind Hail, Dwelling Fire Beach, Homeowners, Commercial Fire, Commercial Wind Hail, and Mobile Home insurance. These products are designed to provide basic property and liability coverage for risks that are not readily available in the private insurance market. GUA works with insurance agents and provides online quoting tools (EZ*Insure) for Dwelling, Homeowners, and Commercial Wind Hail products. The company also offers policy management through its Customer Portal and various coverage forms and documentation for agents.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Georgia Department of InsurancecoreOthersOfficial state regulatory body overseeing insurance operations in Georgia. GUA links to their website as an affiliated resource.
• Georgia Arson Control ProgramcoreOthersProgram dedicated to fighting arson in Georgia. GUA works with this program as part of its mission to reduce loss of lives and property.
• Property Insurance Plans Service Office (PIPSO)coreOthersProvides uniform financial reporting for various FAIR plans and Beach pools. Password protected access for member services.
• Independent Insurance Agents of Georgia, Inc. (IIAG)coreChannel Partner/ Reseller/ DistributorPrimary channel partner representing independent insurance agents in Georgia who distribute GUA products.
• Georgia Insurance Information ServiceminorOthersInsurance industry information resource linked as an affiliated site.
• TAPCO UnderwritersminorOthersProvides vacant property coverage and liability coverage. Contact: (800) 334-5579.
• Vacant Building ProgramminorOthersProgram for vacant property coverage linked as a resource.
• National Council on Compensation Insurance (NCCI)minorOthersWorkers Compensation Plan administrator linked as a resource.
• Georgia Auto Insurance PlanminorOthersAuto insurance plan for Georgia linked as a resource. Accessed through AIPSO.
• Professional Insurance Agents Southern AllianceminorChannel Partner/ Reseller/ DistributorProfessional insurance agents organization for the southern region linked as a resource.
• Insurance Institute for Business and Home Safety (IBHS)coreStrategic or Co-development PartnerAdministers the Fortified Home program which is a natural hazard mitigation program. GUA recognizes this program and offers discounts of 5% for Bronze, 7.5% for Silver, and 10% for Gold designations to eligible homeowners and dwelling policyholders.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mississippi Windstorm Underwriting Association: Mississippi's coastal windstorm residual market pool, providing wind and hail coverage to property owners in coastal counties. Comparable to GUA's coastal Beach and Wind Hail product set.
• Louisiana Citizens Property Insurance Corporation: Louisiana's residual market property insurer of last resort. Operates a property insurance mechanism similar to GUA, including coastal wind/hail exposures, with assessments against member insurers — a direct functional peer.
• California FAIR Plan Association: California's state-established FAIR Plan providing basic fire and property coverage to homeowners and businesses unable to obtain insurance in the voluntary market. Direct structural and mission peer to GUA.
• Texas FAIR Plan Association: Texas's residual market mechanism for basic property insurance. Operates as a FAIR Plan providing fire and allied peril coverage where the voluntary market is unavailable — directly comparable to GUA's role in Georgia.
• North Carolina Insurance Underwriting Association: North Carolina's FAIR Plan offering basic property insurance to residents in coastal and beach areas where voluntary-market coverage is unavailable. Closely comparable to GUA's Dwelling Fire Beach product and overall residual-market mandate.
• Citizens Property Insurance Corporation: Florida's state-established residual market property insurer. Direct functional peer — also serves as the insurer of last resort for residential and commercial property risks that the voluntary market will not write, distributed through licensed agents. Most analogous in scale, mission, and product mix.
• New York Property Insurance Underwriting Association: New York's FAIR Plan providing basic fire and extended coverage for property owners unable to obtain voluntary-market insurance. Direct residual-market peer operating under the same state-established model as GUA.
• South Carolina Wind and Hail Underwriting Association: South Carolina's residual market for wind and hail property coverage. Direct line-of-coverage peer to GUA's Dwelling Wind Hail and Commercial Wind Hail products in a neighboring high-CAT-exposure state.
• Alabama Insurance Underwriting Association: Alabama's FAIR Plan providing basic property and wind coverage to state residents unable to obtain voluntary-market insurance. Direct residual-market peer with adjacent geographic exposure profile.

Others

• Property Insurance Plans Service Office (PIPSO): National service office providing uniform financial reporting and administrative support for state FAIR Plans and Beach pools. Industry infrastructure partner and not a direct competitor; relevant for benchmarking and operational comparability across residual markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Underwriting Association