Neonearth
Neonearth is a US-based, privately held print-on-demand e-commerce company that lets customers design and order customized home decor and lifestyle products, including wall tapestries, wallpapers, rugs, pillows, curtains, fabrics, and pet items, shipping to the United States and Canada.
- Company typePrivate
- Founded2022
- HeadquartersLawrenceville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neonearth does
Neonearth is a US-based print-on-demand e-commerce company headquartered in Lawrenceville, founded in 2022, operating a direct-to-consumer platform that lets customers design and order customized home decor and lifestyle products. The company's core product portfolio spans custom wall tapestries, wallpapers, wall murals, rugs and mats, pillows, curtains (including blackout, sheer, and roller shades), fabrics by the yard, bed and table linens, pet products (beds, mats, t-shirts, crate covers), and adjacent items such as mugs, coasters, doormats, privacy film, and letters and decals. Underlying technology centers on eco-solvent custom digital printing combined with a browser-based product customization tool that accepts customer-uploaded artwork or selections from a curated 60K+ design library, with choices across material, size, fabric, and color in a four-step order flow.
The business sells on a unit-pricing, pay-as-you-go basis with no minimum order, prices ranging from roughly $21 (privacy film) to $272 (custom blackout curtains) per item, supplemented by a 15% first-time-buyer discount code and free shipping above $49. Bulk discount programs extend the model into B2B/corporate gifting for brands, organizations, and events. Distribution is exclusively through the owned neonearth.com storefront, currently shipping to the United States and Canada with no physical retail presence. Customer segments center on residential homeowners as the primary persona, with secondary segments in pet owners, businesses/organizations buying in bulk, and gift shoppers purchasing for occasions such as weddings and graduations; the company claims 100,000+ satisfied customers served.
The company is privately held with no disclosed funding rounds, institutional investors, or leadership team in the source data, and operates with a stated headcount of 51-100 employees. Revenue, GMV, and financial performance are not publicly disclosed. Marketing relies on the owned website, email/text promotional campaigns, and social media engagement around themed design collections. The overall operating posture — multiple product categories, two-country shipping, active seasonal campaigns, and absent financial disclosure — is consistent with a small-cap, founder-led, product-led-growth e-commerce business in an early scaling phase.
Neonearth firmographics
Firmographics- Name
- Neonearth
- Legal name
- Neon Earth
- Website
- https://neonearth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neonearth is a US-based, privately held print-on-demand e-commerce company that lets customers design and order customized home decor and lifestyle products, including wall tapestries, wallpapers, rugs, pillows, curtains, fabrics, and pet items, shipping to the United States and Canada.
- Ownership category
- akta.pro rank
Neonearth industry classification
Industry- Product category
- Custom Home Decor
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Paint and Wallpaper Retailers (44412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industries
- Pillows & Pillow Systems Retail (CRAIABAC), Window Films & Tinting Retail (Privacy, UV, Decorative Films) (CRAIAKAJ)
Keywords
Where Neonearth is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Markets served
Neonearth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of customized and personalized home decor products including wall tapestries, wallpapers, rugs, pillows, curtains, pet products, and more. Customers pay per item with prices varying by product type, size, material, and customization level. Revenue generated through individual transactions with no subscription requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level custom products with basic customization |
| Unit Pricing | Pay-as-you-go | Mid-range custom products with premium materials |
| Unit Pricing | Pay-as-you-go | Premium custom products with luxury finishes |
| Transaction based/ take rate | Multi-year contract | Bulk order discounts for businesses and organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Neonearth product offering
Product offeringCore offering
Neonearth operates a direct-to-consumer e-commerce platform for print-on-demand customized home decor products. Customers personalize items such as wall tapestries, wallpapers, rugs, pillows, curtains, and pet products by uploading artwork or selecting from a 60K+ design library, then choosing size, material, and color. Products are manufactured on-demand using eco-solvent digital printing technology and shipped to consumers in the US and Canada.
Product overview
Neonearth is a US-based e-commerce platform specializing in customized and personalized home decor products. The offering is a unified platform combining multiple product categories that share a common customization engine where customers upload artwork/images or select from templates, then choose size, fabric, color, and style options. The core product portfolio includes: Custom Wall Tapestries (Velvet Satin, Weave Loom in rectangular, panoramic, triangular, and hanging styles), Custom Wallpapers and Wall Murals (Stone Grain, Luxe Smooth, Timber Grain textures), Custom Rugs & Mats (multiple shapes, materials including polyester, jute, plush velvet for indoor/outdoor), Custom Pillows (Throw, Cushion, Bed Pillow in various fabrics), Custom Curtains (Drapes, Blackout, Sheer, Shower Curtains, Roller Shades), Custom Fabrics (by yard in polyester, satin, canvas, linen), Pet Zone Products (beds, mats, t-shirts, crate covers, towels), and Wall Art (Canvas Prints, Photo/Art Prints, Poster Prints, Acrylic Prints, Hanging Canvas). Additional offerings include Bed Linens, Table Linens, Doormats, Mugs & Bottles, Coasters, Privacy Film, and Letters & Decals. The platform enables customers to create personalized items through a 4-step process: choose product, upload/design or select template, scale artwork, and confirm order.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wall Tapestries Personalized wall hangings available in multiple fabrics (Velvet Satin, Weave Loom) and styles (rectangular, panoramic, triangular, hanging) for residential home decor.
- Custom Wallpapers Peel-and-stick customizable wallpapers available in various textures (Stone Grain, Luxe Smooth, Timber Grain) for room transformation.
- Custom Wall Murals Large-format custom wall murals for creating immersive room ambiances with various texture options.
- Custom Rugs and Mats Personalized rugs available in multiple shapes (rectangle, round, oval, square), materials (polyester, jute, plush velvet), and sizes for indoor and outdoor use.
- Custom Pillows Personalized throw pillows and cushions in various shapes (square, rectangle, round), fabrics (Velvet Satin, Canvas, Weave Loom), and sizes.
- Custom Curtains Customizable window treatments including drapes, blackout curtains, sheer curtains, shower curtains, and roller shades in various heading styles and fabrics.
- Custom Fabrics Customizable fabric by the yard in various styles including polyester, satin, sheer, canvas, leather, PVC, and linen for home decor and creative projects.
- Pet Zone Products Personalized pet accessories including custom pet beds (mattress, bolster, elevated, pillow, mat), pet mats, pet t-shirts, pet crate covers, and pet towels.
- Canvas Prints Custom canvas frame prints with various edge options (charcoal, natural, natural walnut, smoke walnut) for wall art.
- Photo and Art Prints Custom photo and art prints available with framing and mounting options for residential wall display.
- Poster Prints Custom poster prints available in just print, mounting, or framing options.
- Acrylic Prints Framed acrylic prints for wall art with premium appearance.
- Custom Doormats Personalized doormats available in multiple shapes (rectangle, round, oval, square) for home entryways.
- Custom Mugs and Bottles Personalized drinkware including custom coffee mugs, hot and cold cola bottles, and traveler bottles.
- Bed Linens Customizable bed linens including duvet covers, fitted bedsheets, flat bedsheets, bed runners, and pillows.
- Table Linens Personalized table linens including tablecloths (oval, square/rectangle, round), table runners, napkins, and placemats.
- Privacy Film Customizable frosted privacy film for windows and glass surfaces.
Quantifiable outcome
- 100,000+ satisfied customers served
Companies that use Neonearth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Neonearth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Neonearth partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Neonearth competitors and assessment
Company assessmentBroad incumbents
- Custom Ink: Custom Ink is a large custom printing and apparel/branded merchandise platform, comparable to Neonearth's bulk/enterprise channel for organizations and events ordering customized products.
- Printful: Printful is a leading print-on-demand platform producing apparel, accessories and home goods for creators and brands; it competes with Neonearth's bulk/B2B and custom-decor offering through a wider assortment and established integrations.
- Wayfair: Wayfair is the largest online home furnishings retailer in the US/Canada and competes at the assortment level across rugs, curtains, pillows and wall décor, though it does not focus on custom print-on-demand.
- Shutterfly: Shutterfly is a large personalized products platform (photo prints, canvas, gifts) that competes with Neonearth across photo/art prints, wall prints and personalized home décor, but at much greater scale and with a focus on photo-driven personalization.
Direct peers
- Spoonflower: Spoonflower is a direct competitor in custom fabric printing on-demand by the yard, with a marketplace of independent designers; it overlaps directly with Neonearth's 'Custom Fabrics by the yard' category and serves a similar DIY/home-decor creator.
- Society6: Society6 is a marketplace for artist-designed prints and home goods (art prints, tapestries, pillows, rugs, curtains) and competes directly with Neonearth's themed artwork across wall décor and soft furnishings.
- Zazzle: Zazzle is a custom-print marketplace offering personalized home décor, prints, gifts and stationery, overlapping with Neonearth's customizable wall art, mugs, coasters and custom gifts.
- CanvasPop: CanvasPop specializes in custom canvas prints and wall art with framing/mounting options, directly comparable to Neonearth's canvas prints, photo prints, acrylic prints and hanging canvas SKUs.
Emerging players
- Mixtiles: Mixtiles offers lightweight, easy-to-hang customizable photo tiles for wall décor and competes most directly with Neonearth's wall art prints segment.
Others
- Etsy: Etsy is a marketplace for handmade and personalized home décor and gifts; many of its sellers offer custom prints, pillows, rugs and curtains that overlap with Neonearth's catalog and represent an alternative discovery channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Neonearth social profiles
Digital presenceNeonearth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neonearth leadership team
Management profileNumber of profiles
Neonearth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neonearth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neonearth
What does Neonearth do?
Neonearth operates a direct-to-consumer e-commerce platform for print-on-demand customized home decor products. Customers personalize items such as wall tapestries, wallpapers, rugs, pillows, curtains, and pet products by uploading artwork or selecting from a 60K+ design library, then choosing size, material, and color. Products are manufactured on-demand using eco-solvent digital printing technology and shipped to consumers in the US and Canada.
Is Neonearth a public or private company?
Neonearth is a private company. It is classified as unknown and is currently operating.
When was Neonearth founded?
Neonearth was founded in 2022. It employs 51 to 100 people.
Where is Neonearth based?
Neonearth is headquartered in Lawrenceville, United States, in the North America region.
How does Neonearth make money?
One revenue line is on record: direct Product Sales.
Who are Neonearth's main competitors?
Broad incumbents on record are Custom Ink, Printful, Wayfair and Shutterfly. Direct peers are Spoonflower, Society6, Zazzle and CanvasPop. Mixtiles is listed as an emerging player. Etsy is listed as an others.
Does Neonearth have an API?
No public API is recorded for Neonearth.
What industry is Neonearth in?
Neonearth's product category is Custom Home Decor. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 449 and its SIC code is 5700.