Mada Food Service

What Mada Food Service does

MADA Food Service (legally Manufacture Alsacienne de Denrées Alimentaires, SAS) is a French B2B manufacturer of dehydrated food ingredients headquartered in Cernay, Alsace. Founded in 1930 as a stock-cube producer by Swiss engineer Mr. Neff and formally incorporated as MADA in 1979, the company specializes in processing dehydrated broths, juices, fumets, sauces, and soups for professional collective and commercial catering buyers. Its product portfolio spans Bouillon/Broth, Jus, Fumet, Sauce, and Soup/Potage lines, plus a BIO organic range certified by ECOCERT since 2018, with the historical NEFF brand retained as a heritage sub-line. Core technology is conventional industrial dehydration combined with a clean-label formulation approach (gluten-free, allergen-free, additive-free, palm-oil-free, hydrogenated-fat-free). Certifications include ISO 9001 (2000), ISO 22000 (2012), ISO 14001 (2020), and IFS FOOD (2022).

The business operates on a sales-led B2B go-to-market model with direct sales to institutions and indirect distribution through RHD food-service wholesalers, supermarket channels, and international export to Belgium, Switzerland, Spain, Australia, and Africa. Customer segments are diversified across public-sector procurement, hospital groups, collective catering, traditional and specialized supermarkets, food industries (ingredient supply), food-service distributors, and specialty ethnic channels — totaling 942 disclosed customers. The company does not publish pricing publicly; B2B contracts are negotiated through direct inquiry. The company is currently a wholly-owned subsidiary of NutriDry following the 2021 acquisition from president Nicolas Grosjean (who had led MADA since 2006). As of 2020 disclosures, MADA employed approximately 30 people and generated €8 million in revenue.

Name

Mada Food Service

Legal name

MANUFACTURE ALSACIENNE DENREES ALIMENT (MADA)

Website

https://mada-fs.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

MADA Food Service is a French B2B manufacturer of dehydrated food ingredients — broths, juices, fumets, sauces, and soups — serving professional caterers, hospitals, public institutions, supermarkets, and food industries. Founded 1930 in Alsace, now owned by NutriDry.

Ownership category

akta.pro rank

Product category

Dehydrated Food Manufacturing

NAICS

Dried and Dehydrated Food Manufacturing (311423), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

akta.pro secondary industries

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Dehydrated food products
• Food service ingredients
• Professional catering supplies
• Clean label foods
• Organic culinary bases

Headquarters

HQ city

Les Pins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dehydrated Food Product Sales: Sale of dehydrated food products to B2B customers including professional caterers, institutions, and food industries. Products include broths, stocks, juices, fumets, sauces, and soups in both conventional and organic variants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

MADA Food Service manufactures dehydrated food products for collective and commercial catering professionals. The portfolio covers broths, juices, fumets, sauces, and soups offered in conventional and Ecocert-certified BIO organic variants, with clean label specifications (gluten-free, allergen-free, colouring-free, flavour enhancer-free, additive-free, palm oil-free, hydrogenated fat-free). Products are sold B2B to public institutions, hospital groups, collective caterers, food industries, food service distributors, and supermarkets in France and selected international markets.

Product overview

MADA Food Service is a food manufacturing company that produces dehydrated food products for collective and commercial catering professionals. The company operates as a single unified product portfolio centered on its core dehydrated food manufacturing capability. The product portfolio includes Bouillon/Broth (vegetables, poultry, beef), Jus/Juice (veal, poultry), Fumet/Aroma (fish), Sauce (tomato, 3 peppers, béchamel), and Soup/Potage (vegetables, tomato vermicelli, chicken vermicelli) product lines. The company also offers a BIO Organic Product Range certified by ECOCERT, and maintains the historical NEFF brand sub-line. All products emphasize clean label approach with specifications including gluten-free, allergen-free, coloring-free, flavor enhancer-free, additive-free, palm oil-free, and hydrogenated fat-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dehydrated Food Products (Core Range) Dehydrated food products including broths, juices, fumets, sauces, and soups for collective and commercial catering professionals, offered in conventional and organic variants.
• Bouillon / Broth Range Dehydrated broth products available in vegetable, poultry, and beef varieties for professional food service use.
• Jus / Juice Range Dehydrated juice products including veal and poultry flavours for culinary applications.
• Fumet / Aroma Range Fish-based fumet (aroma) products for enhancing seafood dishes.
• Sauce Range Dehydrated sauce products including tomato, three peppers, and b\u00e9chamel varieties.
• Soup / Potage Range Dehydrated soup products including vegetable, tomato vermicelli, and chicken vermicelli varieties.
• BIO Organic Product Range Certified organic dehydrated food products including broths, juices, fumets, sauces, and soups, certified by ECOCERT, with clean label specifications.

Quantifiable outcome

• Serves 942 customers
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ECOCERTcoreStrategic or Co-development PartnerECOCERT certifies MADA's organic product range, validating that biological raw materials are rigorously selected and meet organic standards.
• StratogeneminorImplementation/ SI/ Consulting PartnerCommunication agency based in Villé, Alsace that designed and produced the MADA website.
• OVH SASminorOthersFrench cloud hosting provider hosting MADA's website servers, located in Roubaix, France.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Osem: Osem (Nestlé-owned) manufactures dehydrated broths, soups, and culinary products for both retail and foodservice — comparable to MADA's product mix and B2B-plus-retail distribution approach.
• Frit Ravich: Spanish manufacturer of sauces, broths, seasonings, and dehydrated culinary ingredients serving European foodservice distribution — comparable mid-sized dehydrated-foods specialist competing in similar channels.
• Fuchs Gewürze: Fuchs is a German family-owned manufacturer of seasonings, sauces, broths, and culinary bases for the foodservice industry — a directly comparable mid-sized European dehydrated seasonings/specialty player serving institutional catering.
• Continental Foods (Loyd, Touch of Taste): Continental Foods produces Loyd and Touch of Taste bouillons, stocks, and culinary bases across European foodservice and retail — directly comparable dehydrated-product specialty manufacturer to MADA.
• Liebig (Campbell Soup Company): Liebig is a heritage French/European bouillon and dehydrated sauce brand owned by Campbell, with deep penetration in French retail and foodservice — directly comparable to MADA's NEFF brand in category, heritage, and customer base.
• Panzani (Brooke Bond/Continental): Panzani's professional range includes broths, sauces, and culinary bases for French foodservice — a direct competitor to MADA in the French institutional and foodservice channel.

Broad incumbents

• Unilever Food Solutions (Knorr): Knorr's professional range covers bouillons, stock bases, sauces, and seasonings marketed to chefs and institutional caterers worldwide — directly overlapping with MADA's broth, sauce, and soup portfolio and targeting the same foodservice distribution channels.
• Nestlé Professional (Maggi): Nestlé's professional foodservice division sells Maggi-branded bouillons, fonds, sauces, and seasonings — the same dehydrated culinary bases MADA produces — to the same institutional, hospitality, and catering buyers, but at vastly greater global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mada-foodservice

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mada Food Service