Eurowines

What Eurowines does

Eurowines Limited is a London-based specialist wine importer and merchant founded in the 1960s, originally as a Sardinian-wine specialist and expanded under Managing Director Nello Battistel (joined 1995) to cover all Italian regions plus selected global producers including Chile (Viña Undurraga), Spain (Bodegas Aragonesas), France, Argentina, Australia, New Zealand, and South Africa. The company operates a dual B2B/B2C model: a dedicated trade sales channel supplying hospitality operators (Michelin-starred and casual-dining restaurants, pubs, bars, hotels, caterers) and retailers including Waitrose Cellar and Pizza Express, alongside an e-commerce platform (eurowines.co.uk) with separate trade and retail login portals that handles direct-to-consumer orders via web, telephone, and email.

The product offering is organized into wine categories (Red, White, Sparkling, Rosé, Semi-Sparkling, Dessert) plus Liqueurs and Spirits, sourced mainly from family-run wineries and cooperatives, with bottle prices spanning roughly £9-£75+ sold in 6- or 12-bottle cases. The technology footprint is a standard e-commerce stack: storefront with trade and retail portals, product search/filter, newsletter system, cookie-based tracking, and WorldPay payment processing - no proprietary AI, no native mobile app, and no public API. Distribution is executed through a specialist, fully insured drinks carrier restricted to UK mainland addresses, with surcharges for non-mainland destinations and a free-delivery threshold of two cases (12 bottles) or orders above £300 inclusive of VAT.

The company monetizes via one-time wholesale and retail purchase transactions and is privately held with no public funding rounds, parent company, or external investment disclosed in the source data. Eurowines' market position is supported by 8 consecutive "Best Italian Importer" wins at the Sommelier Wine Awards and dozens of gold medals and trophies at the International Wine Challenge (IWC) and International Wine & Spirit Competition (IWSC), with additional 2025 credentialing from Falstaff. Headcount is reported as 1-10, consistent with a focused specialist importer rather than a scaled distribution platform.

Name

Eurowines

Legal name

Eurowines Limited

Website

https://eurowines.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Eurowines is a London-based specialist importer and merchant of Italian and international wines, supplying UK hospitality trade accounts (restaurants, hotels, supermarkets including Waitrose and Pizza Express) and retail consumers via its e-commerce platform.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Italian wine import
• Wine distribution
• Wine merchant
• Trade wine supply
• Specialty wine retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and Spirit Sales: Direct product sales of wines and spirits through e-commerce platform and trade channels. Products are sold in case quantities (typically 6 or 12 bottles per case) with per-bottle pricing. The company offers premium Italian wines, sparkling wines, dessert wines, and liqueurs & spirits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Eurowines is a specialist UK-based importer and merchant of Italian wines (originally Sardinian) plus selected international wines and spirits. The company sources directly from family-run wineries and co-operatives in Italy and other global wine regions, then distributes a portfolio of 200+ wines and spirits to both trade (hospitality operators, restaurants, retailers) and retail customers via a dedicated e-commerce platform. The portfolio is organised into red, white, sparkling, rosé, semi-sparkling, dessert wines and liqueurs & spirits.

Product overview

Eurowines is a specialist wine importer and merchant offering a portfolio of Italian and international wines and spirits. The company operates both a B2B trade supply service and B2C e-commerce platform. Their product portfolio is organized into wine categories (Red, White, Sparkling, Rose, Semi-Sparkling, Dessert) plus Liqueurs & Spirits, sourced from family-run wineries and cooperatives. They supply the hospitality sector (restaurants, hotels, pubs, caterers) and retail customers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Red Wine Portfolio Broad portfolio of Italian red wines including Etna DOC Rosso, Barbaresco DOCG, Amarone della Valpolicella Classico DOCG, Barolo, Primitivo di Manduria, Carignano del Sulcis, Valpolicella Ripasso and others, sourced from family-run wineries and cooperatives across Italian regions and sold to trade and retail customers by the case (typically 6 bottles).
• Italian White Wine Portfolio Italian and international white wines including Soave Classico DOC, Lugana DOC, Pinot Grigio IGT, Vermentino di Sardegna DOC, Ribolla Gialla DOC Collio and Sauvignon Blanc Alto Adige DOC, available by the case to trade and retail customers.
• Sparkling Wine Portfolio Italian sparkling wines including Prosecco, Franciacorta and Metodo Classico offerings from producers such as La Scolca, Soligo and Deltetto, supplied by the case to hospitality operators and retail customers.
• Rosé Wine Portfolio Italian rosé wines including Bardolino Chiaretto DOC, Cerasuolo d'Abruzzo, Etna DOC Rosato and Provence-style offerings, supplied by the case for trade and retail.
• Dessert Wine Portfolio Italian dessert wines including Passito, Moscato d'Asti, Vin Santo and Recioto della Valpolicella, available by the case for hospitality and retail customers.
• Liqueurs & Spirits Portfolio Italian liqueurs and spirits including Grappa (e.g. Grappa Invecchiata 'Elisi' from Berta Distillerie), Mirto, Limoncello, Amaro and Absinthe, supplied by the case to trade and retail customers.
• Trade Wine Supply Service Wholesale wine and spirits supply service for UK hospitality operators and retailers including Michelin-starred restaurants (Novikov, Zafferano, Lucio), casual dining chains (Pizza Express, Ciao Bella, Donatello's), wine bars (Vino Vino), hotels, caterers, venues and supermarkets (Waitrose). Trade customers use a separate login portal with dedicated T&Cs and account management.
• Retail Wine Ordering Platform Online retail e-commerce platform at eurowines.co.uk allowing private customers to browse, review and order Italian and international wines by the case. Orders can be placed online, by telephone or by email and are delivered within approximately 5 working days across UK mainland using a specialist insured drinks carrier.

Quantifiable outcome

• 8 consecutive Best Italian Importer awards at the Sommelier Wine Awards
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• LungarotticoreStrategic or Co-development Partner · 22 April 2021Lungarotti, one of Umbria's finest producers, joins Eurowines' award-winning offering. Portfolio includes many 90+ scoring wines (James Suckling), including Rubesco wines and Sagrantino selections.
• Viña UndurragacoreStrategic or Co-development Partner · 1 September 2016Multi-award winning wines from Viña Undurraga now form part of Eurowines' diverse portfolio, strengthening their New World selection. Eurowines lists ranges including U for Undurraga, Aliwen Reserva, Sibaris, Terroir Hunter (T.H), Vigno, Altazor and sparkling wines. Nello Battistel, Managing Director expressed excitement about the partnership with this internationally acclaimed winery representing quality wine production in Chile.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hallgarten & Novum Wines: Long-established UK wine importer and distributor representing family-owned wineries worldwide, with parallel trade and specialist retail services that overlap directly with Eurowines' offering.
• Berkmann Wine Cellars: UK family-owned specialist wine importer supplying the on-trade with a portfolio of artisanal producers, directly comparable to Eurowines in both customer base (restaurants, hotels) and go-to-market model.
• Liberty Wines: UK-based specialist wine importer focused on family-owned producers, with a strong Italian and Mediterranean portfolio and a comparable trade-supply model targeting restaurants and independent retailers.
• Italian Wine Merchants: UK-based specialist importer dedicated exclusively to Italian wines, offering a directly comparable proposition to Eurowines' Italian category focus and direct-to-consumer and trade supply channels.
• Armit Wines: London-based fine wine importer and distributor with strong Italian producer ties and a trade/retail dual model, directly comparable to Eurowines' positioning in the UK premium Italian wine segment.
• Mentzendorff & Co: Historic UK wine and spirits agent and importer representing premium family-owned houses, with comparable agency-style relationships and focus on on-trade and independent retail channels.
• Corney & Barrow: UK wine merchant with both trade and private client operations, including a curated Italian portfolio — overlapping with Eurowines in customer type (fine-dining restaurants, private buyers) and product breadth.
• Enotria Winecellars: One of the UK's largest specialist wine importers with deep Italian coverage and a national distribution network; a scaled direct competitor in the same trade-supply space as Eurowines.

Broad incumbents

• Majestic Wine: UK's largest specialist wine retailer with both trade and consumer channels; a much larger incumbent whose broader portfolio and scale contrast with Eurowines' specialist Italian focus while overlapping in trade supply and DTC delivery.
• Waitrose Cellar: UK supermarket premium wine arm (IWC Supermarket of the Year 2021) that both sources from and competes with specialist Italian importers, representing the broader retail channel into which Eurowines distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikTokvm.tiktok.com/ZSHoe5jF
• Xx.com/eurowinesuk
• Facebookfacebook.com/EurowinesUK
• LinkedInlinkedin.com/company/eurowines-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurowines