Long Realty
Long Realty Inc. is a privately held residential real estate brokerage founded in 1959, based in Glocester, Rhode Island, serving Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut with a specialization in rural and country properties through approximately 8 licensed agents and Broker/Owner Gregory Coupe.
- Company typePrivate
- Founded1959
- HeadquartersChepachet, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Long Realty does
Long Realty Inc. is a privately held residential real estate brokerage founded in 1959 and headquartered in Glocester (Chepachet), Rhode Island. The firm operates across Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut, with a stated specialization in rural and country properties — including larger-lot homes, acreage, and land transactions where well/septic and zoning considerations are material. Broker/Owner Gregory Coupe leads the firm and accounts for a significant share of transaction volume, with disclosed career sales of approximately $150M across 311+ homes; trailing twelve-month personal volume was 17 transactions totaling approximately $14M.
The firm's product surface is built on the third-party Sierra Interactive real estate platform, integrated with MLS Property Information Network, Inc. for daily listing data exchange (IDX). Core products include an MLS-based property search with interactive map functionality, a free Property Tracker account system for saved searches and email alerts, dedicated buyer and seller service suites (mortgage calculator, pre-approval guidance, first-time buyer education, pricing strategy, free market analysis, drone and professional photography), 15+ town-specific community guides, and a previously-sold archive. A distinctive seller-side feature is an interest-free home improvement financing program that helps sellers fund upfront repair and staging costs.
The revenue model is standard real estate brokerage commissions on closed transactions (typically 5–6% GCI split between buyer's and seller's agents), with no publicly disclosed pricing or transaction-based subscription revenue. The firm operates without external funding or holding-company structure, runs a sales-led go-to-market through ~8 licensed agents plus the broker, and has no proprietary technology, patents, or AI/ML capabilities disclosed. Customer segments are entirely individual residential buyers and sellers (including first-time buyers and rural-property seekers), and revenue is geographically tied to local housing turnover in the three-state service area.
Long Realty firmographics
Firmographics- Name
- Long Realty
- Legal name
- Long Realty Inc.
- Website
- https://longrealtyinc.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Long Realty Inc. is a privately held residential real estate brokerage founded in 1959, based in Glocester, Rhode Island, serving Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut with a specialization in rural and country properties through approximately 8 licensed agents and Broker/Owner Gregory Coupe.
- Ownership category
- akta.pro rank
Long Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Long Realty is headquartered
LocationHeadquarters
- HQ city
- Chepachet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Long Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential real estate transactions, with commissions typically split between buyer's and seller's agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Long Realty product offering
Product offeringCore offering
Long Realty is a privately held residential real estate brokerage representing buyers and sellers of homes, land, and country properties across Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut. The firm provides full-service agent representation, MLS-integrated property search, listing marketing (including professional and drone photography), free market analysis, and guided support through closing. Broker/Owner Gregory Coupe leads a small team of licensed agents serving primarily rural and country property buyers and sellers.
Product overview
Long Realty is a real estate brokerage offering a unified real estate platform powered by Sierra Interactive. The core product consists of a MLS-based property search system with interactive map functionality, combined with a free Property Tracker account for saving searches and receiving alerts. The company provides complementary service suites for buyers (mortgage calculator, pre-approval guidance, first-time buyer resources, escrow education, and personalized search) and sellers (pricing strategy, marketing, showing preparation, and free market analysis). Additional offerings include community guides for 15 Rhode Island towns and access to current/pending listings as well as a previously sold archive spanning Rhode Island, Connecticut, and Massachusetts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Homes sold at 97% of asking price on average
- +3 more outcomes
Companies that use Long Realty
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Long Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Long Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MLS Property Information Network, Inc.coreLong Realty participates in MLS Property Information Network, Inc. which provides the Multiple Listing Service data. Properties are listed through this MLS system which updates a daily catalog of homes for sale through member brokers and online computer networks.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Long Realty competitors and assessment
Company assessmentRegional players
- Residential Properties Ltd. Rhode Island-based residential brokerage with multi-office presence across RI and southeastern MA. Directly comparable as a regional residential brokerage serving overlapping geographies, though broader in scale than Long Realty.
- Mott & Chace Sotheby's International Realty: Rhode Island luxury and residential brokerage affiliated with Sotheby's. Comparable as a RI-headquartered residential real estate firm operating across the same general footprint, but skews more luxury and is larger.
Direct peers
- Williams & Stuart Real Estate: Small, locally owned Rhode Island residential brokerage serving southern New England. Most directly comparable to Long Realty in size, geography, and traditional brokerage model, though with slightly broader sub-markets in RI.
Broad incumbents
- Keller Williams Realty (Rhode Island / Southern NE): National residential brokerage franchise with market centers in Rhode Island and southern New England. Comparable as a residential brokerage serving the same buyer/seller pool, but with significantly larger agent rosters and agent-centric model.
- RE/MAX of New England: National real estate franchise with strong presence in Rhode Island, southern Massachusetts, and eastern Connecticut. Comparable as a residential brokerage competing in the same regional geography, but with national brand, scale, and technology resources far exceeding Long Realty.
- eXp Realty: Cloud-based national residential brokerage with agents across the U.S., including New England. Comparable as a residential brokerage model, but operates with a low-overhead, cloud-based structure that competes for the same agents and clients.
- Berkshire Hathaway HomeServices New England Properties: Large regional brokerage operating across New England including Rhode Island. Overlaps directly with Long Realty in serving residential buyers/sellers in the same geography, but operates with far greater scale and brand recognition.
- Compass: National technology-driven residential brokerage expanding into Rhode Island and southeastern MA. Comparable as a residential real estate firm, but differentiates through proprietary technology, agent tools, and national marketing platform.
- Coldwell Banker Residential Brokerage (New England): National residential brokerage with franchise offices throughout New England. Competes for the same buyers and sellers in RI/southern MA/eastern CT, but with substantially greater scale, marketing budget, and agent network.
- Century 21 Real Estate (New England offices): Global residential real estate franchise with offices throughout New England. Directly comparable as a residential brokerage competing for RI/MA/CT transactions, but with much broader agent networks and marketing reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Long Realty social profiles
Digital presenceLong Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Long Realty leadership team
Management profileNumber of profiles
Profiles8 records
Long Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Long Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Long Realty
What does Long Realty do?
Long Realty is a privately held residential real estate brokerage representing buyers and sellers of homes, land, and country properties across Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut. The firm provides full-service agent representation, MLS-integrated property search, listing marketing (including professional and drone photography), free market analysis, and guided support through closing. Broker/Owner Gregory Coupe leads a small team of licensed agents serving primarily rural and country property buyers and sellers.
Is Long Realty a public or private company?
Long Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Long Realty founded?
Long Realty was founded in 1959. It employs 1 to 10 people.
Where is Long Realty based?
Long Realty is headquartered in Chepachet, United States, in the North America region.
How does Long Realty make money?
One revenue line is on record: real Estate Commissions.
Who are Long Realty's main competitors?
Regional players on record are Residential Properties Ltd. and Mott & Chace Sotheby's International Realty. Williams & Stuart Real Estate is listed as a direct peer. Broad incumbents are Keller Williams Realty (Rhode Island / Southern NE), RE/MAX of New England, eXp Realty, Berkshire Hathaway HomeServices New England Properties, Compass, Coldwell Banker Residential Brokerage (New England) and Century 21 Real Estate (New England offices).
Does Long Realty have an API?
No public API is recorded for Long Realty.
What industry is Long Realty in?
Long Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.