MathsOnline
MathsOnline is a founder-owned Australian K-12 online maths platform delivering video tutorials, interactive questions, and automatic marking to consumer subscribers and school B2B accounts across all Australian state curricula, serving hundreds of thousands of students.
- Company typePrivate
- Founded2004
- HeadquartersPennant Hills, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MathsOnline does
MathsOnline (operated by Mathematics.com.au Pty Ltd, registered in New South Wales, Australia) is an online K-12 mathematics tutoring platform founded by Pat Murray circa 2004 and run from Sydney. The product delivers short narrated video tutorials (typically around four minutes per concept), interactive automatically-marked questions, printable worksheets with worked solutions, diagnostic tests, and a suite of progress reports. Content is aligned to all eight Australian state/territory curricula from Preparatory through Year 12 (including Foundation Maths, General Maths, and Methods). The platform is delivered as a closed web application hosted on AWS infrastructure managed by Australian partner AC3, with no public API or SDK.
The company runs a dual go-to-market motion. Direct-to-consumer revenue comes from Single Student and Family subscriptions sold via the mathsonline.com.au e-commerce storefront, offered as monthly recurring plans (A$39.90/A$59.90), 6-month prepay (A$167/A$267), and 12-month prepay (A$257/A$397), with a 12-month money-back guarantee and free trial onboarding. B2B revenue comes from school-wide subscriptions supported by a Teacher Admin Centre that bundles Homework Tasks, Weekly Revision Sets, a Curriculum Designer (drag-and-drop authoring with shareable Curriculum IDs), a Question Bank Wizard, a Course Planner, and Student/Class/Parent Reports. School distribution is reinforced by SSO integrations with Google, the NSW Department of Education (via Microsoft Azure AD), Schoolbox, Canvas, and Moodle, and by a dedicated schools@ inbox and 1300-number inside-sales motion.
The business is founder-owned with no disclosed institutional investors, no funding rounds, and no public revenue figures. Public materials report 'hundreds of thousands' of students and 'tens of thousands' of Australian teachers using the platform, with operational support staff located across Australia, the US, the UK, and New Zealand, and over six million homework assignments completed since homework-setting was introduced.
MathsOnline firmographics
Firmographics- Name
- MathsOnline
- Legal name
- Mathematics.com.au Pty Ltd
- Website
- https://mathsonline.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MathsOnline is a founder-owned Australian K-12 online maths platform delivering video tutorials, interactive questions, and automatic marking to consumer subscribers and school B2B accounts across all Australian state curricula, serving hundreds of thousands of students.
- Ownership category
- akta.pro rank
MathsOnline industry classification
Industry- Product category
- Online Math Education Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Math Enrichment Platforms & Courses (EDAMAEAF)
- akta.pro secondary industries
- Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA), Mathematics Instruction (School-Delivered) (EDAJAFAG), Math Enrichment Curriculum, Workbooks & Question Banks (EDAMAEAG)
Keywords
Where MathsOnline is headquartered
LocationHeadquarters
- HQ city
- Pennant Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MathsOnline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Parent/Family Subscriptions: Direct consumer subscription sold via e-commerce storefront on mathsonline.com.au. Offers Single Student and Family tiers with both recurring monthly subscriptions (auto-renew, cancel anytime) and non-recurring 6-month/12-month one-off payments.
- School Subscriptions: B2B school-wide subscriptions paid in advance, with recurring or non-recurring payment terms. School is the account holder, providing consent on behalf of students and teachers.
- One-Time / Prepaid Subscription Fees: 6-month and 12-month prepaid subscription options for both Single Student ($167/$257) and Family ($267/$397) plans, paid as one-off amounts rather than recurring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Student — Monthly recurring |
| One time/ perpetual license | Pay-as-you-go | Single Student — 6 Months (One Off) |
| One time/ perpetual license | Pay-as-you-go | Single Student — 12 Months (One Off) |
| Subscription | Monthly | Family (2+ students) — Monthly recurring |
| One time/ perpetual license | Pay-as-you-go | Family — 6 Months (One Off) |
| One time/ perpetual license | Pay-as-you-go | Family — 12 Months (One Off) |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
MathsOnline product offering
Product offeringCore offering
MathsOnline operates a K-12 online maths tuition platform delivering narrated video tutorials, interactive auto-marked questions, printable worksheets with worked solutions, diagnostic tests and progress reports to students. The same platform is sold to schools via a dedicated Teacher Admin Centre that supports class management, homework assignment, automatic marking, curriculum authoring and parent reporting across all Australian state curricula.
Product overview
MathsOnline is a unified K-12 online maths tuition platform (operated by Mathematics.com.au Pty Ltd) centred on a single student-facing application built around Video Tutorials, Interactive Questions, Worksheets & Solutions, and Reports, with Diagnostic Tests for placement/assessment. The same product is extended for schools via the Teacher Admin Centre, which bundles Homework Tasks, Weekly Revision Sets, the Curriculum Designer, the Question Bank Wizard, the Course Planner, and Class/Student/Parent Reports as integrated modules. Three gamified freebies (Speed Skills, Times Tables Shoot 'Em Up, Swap the Pieces) accompany the core program, while the offering is monetised through Single Student and Family Memberships purchased through the secure Checkout flow.
Differentiator
Problem solved
Functional benefit
Products and services
- MathsOnline (consumer K-12 maths tuition platform) A web-based K-12 online maths tuition platform sold to Australian families and homeschoolers via Single Student and Family subscriptions; provides narrated video tutorials, interactive auto-marked questions, worksheets with worked solutions, diagnostic tests and student progress reports aligned to all Australian state curricula.
- MathsOnline for Schools (Teacher Admin Centre) A school-wide B2B deployment of MathsOnline sold to Australian primary and high schools; provides a Teacher Admin Centre for managing classes, students and teachers, assigning homework tasks, generating class/student/parent reports, with native SSO into NSW Department of Education, School SSO (MyLogin), Google, Schoolbox, Canvas and Moodle.
- Speed Skills Game A free browser-based maths game that drills arithmetic speed and accuracy, available to all visitors of mathsonline.com.au without a paid subscription.
- Times Tables Shoot 'Em Up A free browser-based arcade-style game that reinforces times tables recall through gameplay, available to all visitors of mathsonline.com.au.
- Swap the Pieces A free interactive logic puzzle game in which players swap blue and red pieces, provided as a standalone MathsOnline activity for students on mathsonline.com.au.
Companies that use MathsOnline
Customer profileNamed customers1 record
Ideal customer profiles2 records
MathsOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
MathsOnline partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- NSW Department of EducationcoreSingle Sign-On (SSO) integration enabling NSW public school students and teachers to log into MathsOnline using their NSW Department of Education credentials via Microsoft's authentication service. Listed as an available login provider alongside Google SSO and School SSO (MyLogin).
- Google (SSO)coreSingle Sign-On (SSO) integration allowing teachers and students to log into MathsOnline using their Google accounts. Maps Google account to a MathsOnline account and remembers the mapping for subsequent logins.
- Amazon Web Services (AWS)coreCloud infrastructure hosting and data storage provider; primary storage in Australia via AC3 (Australian Centre for Advanced Computing and Communication Pty Ltd). Stores all user data including names, email addresses, grades and educational content.
- AC3 (Australian Centre for Advanced Computing and Communication Pty Ltd)coreManaged AWS hosting partner located in Australia; fully manages MathsOnline's AWS infrastructure with primary data storage in Australia.
- StripecorePayment processing sub-processor for subscription payments; handles payment card information, billing addresses and transaction records. Data located in United States and Europe.
- HubSpotcoreCustomer relationship management and email marketing platform. Processes names, email addresses, account information and communication preferences. Data located in United States.
- MailguncoreTransactional email delivery provider (a Sinch company) used for system notifications and password resets. Processes email addresses and email content.
- TypesensecoreIn-application search engine provider; indexes educational content and search queries. Data location: United States (Typesense Cloud).
- Google AnalyticscoreWebsite usage analytics and reporting provider. Processes IP addresses, browser information, page views and anonymised usage patterns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MathsOnline competitors and assessment
Company assessmentDirect peers
- Mathspace: Australian adaptive math learning platform with step-by-step reasoning feedback, used by schools and individual learners. Comparable to MathsOnline in target market (Australian K-12), curriculum alignment, and school/district sales motion.
- Matific: K-6 online mathematics learning platform used in primary schools, with curriculum-aligned activities and teacher tools. Competes with MathsOnline for primary school math contracts, particularly across Australia and other international markets.
- Mathletics (3P Learning): Australian-founded K-12 online math learning platform serving schools and families globally with curriculum-aligned content, gamified practice, and teacher dashboards. Closest direct competitor to MathsOnline in the Australian market, competing on school contracts and parent subscriptions.
- Prodigy Education: Game-based adaptive math learning platform for grades 1-8, free with optional premium memberships. Comparable in K-8 math subject focus and freemium-to-paid subscription model, with significantly stronger gamification and mobile experience.
- Whizz Education: Online math tutoring and learning platform for primary and middle school students, with adaptive content and teacher/parent dashboards. Comparable in K-8 math focus and school subscription motion, particularly in international markets.
- SplashLearn: Game-based K-5 math and reading learning platform available on web and mobile, with adaptive practice and parent/teacher dashboards. Comparable in K-5 math subject focus and parent subscription model, with a more modern mobile-first product experience.
- Skooli: Online tutoring marketplace/platform connecting K-12 students with live tutors across math and other subjects. Comparable as an online math learning product serving students and schools, but differentiates via live tutoring rather than pre-recorded video.
Broad incumbents
- IXL Learning: Subscription-based online learning platform covering math, English, science, and social studies for K-12, with adaptive question engine and teacher reporting. Broad incumbent with a comparable adaptive question engine and parent/school subscription model.
- Khan Academy: Free, large-scale online learning platform covering math, science, and other subjects with video tutorials and practice exercises. Operates a much broader portfolio than MathsOnline and is a key free alternative that anchors consumer expectations around price.
- BYJU's: Large global edtech platform offering K-12 and test prep content across multiple subjects including math, with video lessons and adaptive practice. Broad incumbent in the online learning space with substantially larger scale and capital base than MathsOnline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MathsOnline social profiles
Digital presenceMathsOnline compliance and trust
Trust signalCompliance2 records
MathsOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
MathsOnline leadership team
Management profileNumber of profiles
Profiles1 record
MathsOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MathsOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MathsOnline
What does MathsOnline do?
MathsOnline operates a K-12 online maths tuition platform delivering narrated video tutorials, interactive auto-marked questions, printable worksheets with worked solutions, diagnostic tests and progress reports to students. The same platform is sold to schools via a dedicated Teacher Admin Centre that supports class management, homework assignment, automatic marking, curriculum authoring and parent reporting across all Australian state curricula.
Is MathsOnline a public or private company?
MathsOnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MathsOnline founded?
MathsOnline was founded in 2004. It employs 1 to 10 people.
Where is MathsOnline based?
MathsOnline is headquartered in Pennant Hills, Australia, in the Oceania region.
How does MathsOnline make money?
Three revenue lines are on record. Parent/Family Subscriptions are the primary driver. The others are school Subscriptions and one-Time / Prepaid Subscription Fees.
Who are MathsOnline's main competitors?
Direct peers on record are Mathspace, Matific, Mathletics (3P Learning), Prodigy Education, Whizz Education, SplashLearn and Skooli. Broad incumbents are IXL Learning, Khan Academy and BYJU's.
Does MathsOnline have an API?
No public API is recorded for MathsOnline.
What industry is MathsOnline in?
MathsOnline's product category is Online Math Education Software. Its primary akta.pro industry code is EDAMAEAF, Online Math Enrichment Platforms & Courses, with a secondary code of EDANAAAA, Mathematics Tutoring (Arithmetic–Calculus & Beyond). Its NAICS code is 611691 and its SIC code is 8200.