What Weasy does

Weasy (legally WEASY, LDA, headquartered in Paredes, Portugal) is a SaaS website and online store builder targeting small and medium businesses in Portuguese-speaking markets. The platform combines a drag-and-drop web builder, a backoffice for catalog, order, and payment management, pre-designed themes, and integrated e-commerce functionality with built-in hosting. Distribution is primarily self-serve and product-led, supported by a 14-day free trial, content marketing via an extensive help center and blog, and co-marketing partnerships with Portuguese payment providers (SIBS, Eupago, Reduniq, Cofidis Pay), shipping carrier CTT, and accounting software incumbent SAGE. Named customers include fashion retailers (Nortemoda, Ana Sousa, Aldo Shoes, Dr. Kid, Antarte), hospitality brands (Unlock Hotels, Natura IMB Hotels), and electronics/gift merchants (Best Electronics, Best Gift, Realme Shop, BoxPT).

The technology stack is a unified SaaS platform with a public REST API (api.weasy.io) covering customers, products, orders, payments, carriers, coupons, brands, and file management. The Weasy AI application, launched under Portugal's PRR/EU recovery program, integrates GPT-4 Turbo for SEO-optimized product descriptions, alt texts, and content analysis, and DALL·E for AI-generated images tailored to merchant sectors. Deep localization into the Portuguese payment ecosystem — native MB Way, Multibanco, SIBS, Eupago, Reduniq, Cofidis Pay BNPL, plus CTT shipping and SAGE accounting — is the strongest technical and commercial differentiator relative to global website builders.

Weasy monetizes through subscription SaaS plans (monthly or annual) with hosting included; sites created on the platform are not portable to external hosting, generating structural switching costs. A complementary revenue stream is the Weasy Design professional services add-on (Corporate and Ecom Design). No funding rounds, revenue figures, or headcount trends are disclosed; the company is privately held with 1–10 employees per firmographics and no public market listing.

Name

Weasy

Legal name

WEASY, LDA

Website

https://weasy.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Weasy is a Portugal-based SaaS platform that enables small and medium businesses to create websites and online stores via an AI-powered drag-and-drop builder with native Portuguese payment integrations (MB Way, Multibanco, SIBS). It serves primarily Portuguese-speaking SMBs across retail, fashion, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Website Builder & E-commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Website builder
• E-commerce platform
• SaaS solutions
• Online store creation
• Drag-and-drop editor

Headquarters

HQ city

Baltar

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Plans: Weasy generates revenue through subscription-based SaaS plans (monthly or annual billing cycles). The platform offers a 14-day free trial period after which customers must subscribe to a paid plan or opt for a free plan if available. The service includes website/e-commerce hosting as part of the subscription. Sites created on the platform only function within Weasy and cannot be transferred to external hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Weasy is a SaaS platform that enables small and medium businesses to create websites and online stores without coding through an AI-powered drag-and-drop builder. The platform includes built-in hosting, AI-assisted content generation (powered by GPT-4 Turbo and DALL·E), integrated e-commerce capabilities, and native support for Portuguese payment methods such as MB Way and Multibanco.

Product overview

Weasy is a SaaS website and online store builder targeting small and medium businesses in Portugal and European markets. The core offering consists of the Weasy Platform — a unified website and e-commerce builder — powered by the Web Builder (visual drag-and-drop editor) and the Backoffice (administrative control panel). The product portfolio includes the Weasy AI application as a notable AI-powered add-on for automated content generation, Weasy Design as a professional design service add-on, and an e-commerce module for online stores with integrated payment and shipping integrations. Users can choose from multiple Theme templates (Silk, Tech, Loom, Plants, Furniture, Summer, etc.) and extend functionality via the Weasy API for marketplace apps and custom integrations. The platform includes built-in hosting and a 14-day free trial period.

Differentiator

Problem solved

Functional benefit

Brands

• Weasy AI: Artificial Intelligence application for generating optimized content on the Weasy platform, including product descriptions, alt texts, SEO text optimization, and content analysis.
• Weasy Design

Products and services

• Weasy Platform SaaS platform enabling small and medium businesses to create websites and online stores with no coding required, including built-in hosting and integrated e-commerce capabilities.
• Web Builder Visual drag-and-drop website editor allowing users to build pages using pre-designed sections and modules without coding knowledge, including responsive design controls.
• Weasy API REST API enabling developers to extend Weasy websites, build custom applications, or create apps for the Weasy marketplace, covering e-commerce resources including customers, products, orders, payments, and shipping.
• Lojas Online (Online Stores) E-commerce module providing complete online store functionality including product catalog, inventory management, order processing, payment gateway integration, and shipping carrier management.
• Weasy Design Professional design service where Weasy designers create or customize website and online store designs, offered as an add-on service with annual subscription campaigns.
• Temas (Themes) Pre-designed website theme templates including Silk, Tech, Loom, Plants, Furniture, and Summer, providing base visual styling and layout structure for websites and online stores.
• Backoffice Administrative control panel for managing website structure, pages, products, orders, customers, settings, integrations, and analytics.

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EupagocoreTechnology or IntegrationPayment integration partnership providing MB Way and Multibanco payment processing capabilities for Portuguese online stores created on the Weasy platform.
• SIBScoreTechnology or IntegrationStrategic payment partnership with SIBS (Sociedade Interbancária de Serviços) enabling additional payment processing options for Weasy e-commerce stores.
• ReduniqcoreTechnology or IntegrationPayment integration partnership with Reduniq providing additional payment processing capabilities for Portuguese merchants on the Weasy platform.
• SAGEminorStrategic or Co-development PartnerDigitalization partnership with SAGE providing integration forms and microsite solutions for SAGE customers looking to create their online presence with Weasy.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Hostinger Website Builder: Hosting-plus-website-builder SaaS bundle for SMBs including e-commerce features. Comparable subscription-based bundled hosting + builder model targeting price-sensitive SMB customers in Europe.
• Squarespace: Subscription-based website builder with e-commerce capabilities aimed at SMBs, creatives and small retailers. Comparable business model and SMB focus with strong template-driven design approach.
• Wix: Drag-and-drop website builder with integrated e-commerce, sold as self-serve SaaS subscriptions to SMBs. Closely aligned on no-code builder model, PLG motion and SMB target segment.
• Webflow: Visual web builder SaaS with CMS and e-commerce functionality targeting SMBs and designers. Comparable drag-and-drop/no-code positioning and SaaS subscription revenue model.
• Shopify: Global e-commerce and website builder SaaS targeting SMBs and enterprise merchants. Directly comparable product category, business model (SaaS subscription) and target customer base, though Shopify operates at much larger scale.
• BigCommerce: E-commerce platform SaaS for SMB and mid-market merchants offering store builder, payments and shipping integrations. Direct overlap in online store builder category serving Portuguese and European SMBs.
• WooCommerce: Open-source WordPress-based e-commerce builder widely used by SMBs globally, including Portuguese-speaking merchants. Comparable e-commerce builder offering though distributed via open-source rather than hosted SaaS.

Emerging players

• Carrd: Lightweight single-page website builder for individuals and SMBs sold as subscription SaaS. Comparable no-code builder and PLG/self-serve model, though focused on simpler sites without full e-commerce depth.

Regional players

• Tray: Brazilian e-commerce platform SaaS targeting SMBs with local payment and shipping integrations. Comparable SMB e-commerce builder category but primarily serves Brazil rather than Portugal.
• Loja Integrada: Brazil-focused SaaS website and online store builder for SMBs, with local payment integrations. Highly comparable product category and business model but serves the Brazilian rather than Portuguese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weasy-io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weasy