Name

Anvil Industry

Legal name

Anvil Industry

Website

https://anvilindustry.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wargaming Miniatures

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Wargaming Miniatures (Tabletop Armies) (CRALAKAC)

akta.pro secondary industries

3D-Printed Miniatures & STL Files (Digital/Physical) (CRALAKAJ), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Wargaming miniatures
• Conversion parts
• 3D printable files
• Modular miniature systems
• Tabletop gaming supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Physical Miniature Sales: Sale of physical miniature kits, squad packs, character models, large models, mechs, and vehicles. Products sold as injection-molded or 3D printed physical goods with various theme lines including Regiments infantry, Exo-Lords power armour, and specialty ranges
2. Conversion Bits and Accessories: Sale of individual modular components (heads, torsos, arms, shoulder pads, legs, bionic parts, backpacks, jetpacks, weapons, equipment) for customizing and converting miniatures
3. Anvil Digital Forge Downloads: Digital downloads of 3D printable STL files for miniatures, terrain, bases, and vehicle/mech designs. Customers purchase digital files to print their own miniatures

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anvil Industry designs, manufactures, and sells modular wargaming miniatures and conversion parts for tabletop gaming hobbyists. The company offers both physical miniatures (injection-moulded and 3D printed Print-On-Demand) in multiple themed lines — Regiments infantry, Exo-Lords power armour, Daughters of the Burning Rose, Afterlife, Gaslands upgrades — and digital 3D printable STL files via its Anvil Digital Forge storefront. All products share a common modular design system allowing mix-and-match customisation of heads, torsos, arms, legs, weapons, and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Anvil Digital Forge: Digital products including STL files, digital bundles, terrain and scatter terrain, vehicle and mech designs for 3D printing

Products and services

• Regiments - Infantry Modular infantry miniatures line for wargaming, offering customisable squad components across themed ranges (Sci-Fi, Post-Apocalypse, Modern Military, Historical, Spooky, Female Regiments), character models, mech suits, motorbikes, and accompanying bits/conversion parts and weapons/armoury. Designed for tabletop wargamers who want bespoke squad configurations.
• Exo-Lords - Power Armour Power armour miniatures line with sub-ranges including Black-Ops, Rangers, Coalition Marines, Dieselpunk, Robotic, and Near Future Afterlife themes. Includes squad packs, character models, bits (heads, torsos, shoulder pads, bionics, arms, legs, cloaks), and a dedicated armoury of weapons.
• Print-On-Demand Minis 3D printed miniatures produced on demand, including Regiments (multipose/monopose squads, characters, specialists, bits & accessories), Exo-Lords (multipose squads, characters, bits & accessories), and Large Models (mechs, vehicles, drones, crew, bits & accessories) in 15mm scale.
• Gaslands Upgrade Bits Vehicle upgrade components designed for the Gaslands post-apocalyptic vehicle combat tabletop game, including vehicle upgrades, weapons, and wheels for customising game-legal vehicles.
• Anvil Digital Forge Digital storefront selling downloadable STL files for 3D printing, including digital bundles, digital bases and terrain, digital website exclusives, and digital vehicles and mechs. Customers purchase digital files to print their own miniatures at home.
• Daughters of the Burning Rose Themed miniatures sub-brand featuring characters, squads, bits (including heads), and a dedicated armoury of melee weapons, small arms, and special weapons for a specific setting/faction.
• Afterlife Near-future themed product line including Unity Council and Republic factions, plus associated conversion parts for tabletop gaming scenarios.
• Classic Hand Made Products Traditional hand-crafted miniature products aimed at collectors and wargamers seeking classic manufacturing quality distinct from the 3D printed range.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Direct peers

• Artizan Designs: UK-based small-scale wargaming miniature producer with a strong line of 28mm historical and pulp figures, comparable in size, hobbyist focus and DTC e-commerce distribution.
• Wargames Atlantic: Producer of affordable hard-plastic multi-part wargaming miniatures across multiple genres (historical and fantasy), with a similar DTC e-commerce model and modular kit philosophy.
• Mantic Games: UK-based miniatures wargaming company producing Kings of War, Deadzone and other game systems, with multi-genre coverage and a similar mix of physical kits and hobby accessories targeting the same wargamer demographic.
• Corvus Belli: Spanish manufacturer of Infinity, a sci-fi tabletop wargame, producing high-detail 28mm metal and plastic miniatures with their own game system. Closely comparable to Anvil in scale, sci-fi focus, and direct-to-consumer model.
• Alternative Armies: Long-standing UK miniature manufacturer producing fantasy wargaming ranges (Falkirk's Bane, Kings of War historicals) with similar genre coverage, customer base, and indie DTC distribution model.
• Victoria Miniatures: Independent producer of high-quality 28mm wargaming miniatures with strong sci-fi and historical lines plus a conversion bits catalogue — directly analogous to Anvil in product philosophy and customer base.
• Privateer Press: Manufacturer of Warmachine, Hordes and Monsterpocalypse — proprietary sci-fi/steamfantasy miniature wargame systems with detailed resin and plastic kits, competing in the same hobby wargaming niche as Anvil.

Emerging players

• MyMiniFactory: Marketplace and community platform for 3D printable miniature STLs, overlapping directly with Anvil Digital Forge and representing both a potential distribution channel and a competitor for digital sculpting talent.
• Titan Forge Miniatures: Producer of high-quality 3D printed miniatures and STLs for tabletop wargaming — directly comparable to Anvil's Print-On-Demand and Digital Forge lines, with a similar niche-customer focus.

Broad incumbents

• Games Workshop: The dominant player in tabletop wargaming miniatures (Warhammer 40,000, Age of Sigmar, etc.) with proprietary game systems, hundreds of retail stores globally and a much larger catalog — the industry benchmark against which all independent miniature makers compete.

Market position

Customer concentration

• Xx.com/Anvil_Industry
• Facebookfacebook.com/AnvilIndustry
• LinkedInlinkedin.com/company/anvil-industry-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anvil Industry