What Collock does

Collock (legal entity Lock & Co) is a French B2B gamification company founded in 2015 that designs and deploys corporate escape games and serious games for enterprise use. Operating as a privately held SAS under co-founders Clément Serio (CEO) and Anna Orosz (CMO), the company is headquartered in Paris with regional offices in Lyon, Bordeaux, Lille, and Budapest, employing 22 full-time staff. Collock serves primarily large and mid-sized enterprises (50+ employees), addressing use cases including team building, onboarding, recruitment, change management, internal communication, and corporate event engagement, with key buyer personas in HR, L&D, and internal communications functions. The company reports 700+ corporate clients served and 300,000+ cumulative players across its history.

Collock's product portfolio spans four delivery formats: large-scale immersive escape rooms (e.g., Opération Nameless, L'Odyssée de l'Escape) supporting 20–1,000+ simultaneous players at client premises; compact kit-based games (Inside Box, Grand Cru, Opération Major) shipped in 30x30x30cm boxes or backpacks for 50–300 players; browser-based digital games (Error 1960, Treasure Hunt) compatible with Zoom, Teams, and Skype for unlimited remote participants; and fully custom (sur-mesure) games with 2–6 month co-design cycles. The catalogue includes 8 team-building scenarios and 6 awareness-raising games covering diversity/inclusion, sexism (co-developed with MEDEF), handicap and burnout (with Ariane Conseil), digital detox (with Ariane Conseil), cybersecurity (with an ex-ANSSI expert), and recycling (with Lemon Tri). Custom digital games are hosted on Scaleway infrastructure in France with RGPD-compliant EU data storage, 24/7 monitoring, and a 12-business-hour recovery SLA; source code ownership is retained by Collock on custom digital projects while other IP transfers to the client upon full payment.

The business model is primarily project-based professional services: catalogue deployments are sold at fixed base fees (€500–€1,000) plus per-participant charges (€20–€30); custom projects are quote-based with milestone billing over 2–6 months. Digital hosting is bundled free for the first year post-launch on custom projects, then billed annually as managed services. Go-to-market is direct enterprise sales via the company website contact/quote form, supported by SEO-optimized city landing pages, an active blog and LinkedIn presence, press coverage, and case-study-driven content marketing. Named enterprise customers include PwC, Schneider Electric, Nestlé, Airbus Atlantic, Free, Orange, LEGO, Pierre Fabre, and Pôle Emploi, spanning professional services, energy, F&B, aerospace, telecoms, toys, pharma, and government verticals. The company is bootstrapped, with €12,300 share capital, no disclosed external funding, and no parent company.

Name

Collock

Legal name

Lock & Co

Website

https://collock.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Collock is a French B2B gamification company founded in 2015 that designs and deploys corporate escape games and serious games for team building, training, awareness, and recruitment. It serves 700+ enterprises across France and Europe via 22 staff and five offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ready-to-play (Catalogue) Game Deployment: Collock sells deployment of pre-designed game scenarios (team building, awareness) at fixed base fees plus per-participant charges. Services include game setup, professional animation/debrief, and material logistics. Pricing varies by format (digital, kit, immersive) and group size.
2. Custom Game Design (Sur-mesure): Collock co-designs fully custom games tailored to client branding, content, and objectives. Projects span 2–6 months with milestone-based pricing. Intellectual property for created games is transferred to the client upon full payment, except for source code in digital projects.
3. Digital Game Hosting & Maintenance: Hosting for custom digital games is included free for the first year after launch, then billed annually based on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Collock designs, develops, and deploys corporate gamification experiences combining physical escape games (immersive rooms, compact kits) with browser-based digital games, sold to enterprise clients for team building, recruitment, change management, training, and CSR/awareness communication purposes. The company operates a 14-game catalogue plus a fully custom (Sur-mesure) game design service where IP is transferred to clients upon full payment.

Product overview

Collock is a corporate gamification company offering a portfolio of escape games and serious games for enterprise use. The offering spans four main game formats: Escape Game Géant Immersif (large-scale immersive in-person experiences), Escape Game Géant en Kit (compact, portable physical kits), Team Building Digital (online/remote games), and custom-made games. The core product lineup includes named escape room games like Inside Box (compact puzzle box), Error 1960 and Treasure Hunt (digital formats), Opération Nameless and L'Odyssée de l'Escape (immersive giant formats), Opération Major and Grand Cru (kit formats), plus 6 themed awareness-raising games covering cybersecurity, recycling, disability, burnout, sexism, and digital detox — all co-created with expert partners and featuring expert-led debriefs. Collock also offers bespoke game creation services (Sur-Mesure) where games are co-designed with clients and intellectual property is transferred upon full payment. The portfolio serves team building, onboarding, recruitment, training, awareness-raising, and corporate communication use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside Box A compact escape game delivered in a 30x30x30cm box closed by multiple padlocks, easily transportable and customizable. Players use a tablet and physical game elements to solve riddles and unlock the box; supports up to 300 simultaneous players, playable in 30–60 minutes.
• Error 1960 A digital team-building escape game where players are sent back to 1960 by a bug and must traverse decades of riddles to return to the present. Players join via video conference using a gaming platform link, solving collaborative riddles within a time limit; no player limit, available in French and English.
• Treasure Hunt (Digital) A digital escape game in which teams explore a mysterious island as pirates to find a hidden treasure. Players interact with a point-and-click digital environment to solve riddles collaboratively; deployed within one week, playable in under 60 minutes with unlimited simultaneous players.
• L'Odyssée de l'Escape An immersive giant escape room in which players must prepare a space voyage and save plants before a meteorite strikes Earth. Transforms company premises with full decor, sound effects, and professional animation; supports up to 60 players in 60-minute sessions.
• Opération Nameless An immersive giant escape game in which players infiltrate a hacker hideout to stop a cyberattack, with elaborate decor that transforms premises into a hacker lair. Supports up to 360 simultaneous players in teams of 3–5, medium difficulty.
• Grand Cru An escape-game kit combining an investigation with an escape game, themed around oenology. Players recover stolen Grand Cru wine samples before a competition; each team receives a briefcase containing all game elements and supports up to 120 players in 60–70 minute sessions.
• Opération Major An escape-game kit in which players, as elite Interpol agents, must identify and locate a missing double agent from the 1990s. Each team receives a backpack (the double agent's bag) containing game material plus a tablet for interactive elements; supports up to 120 players and requires minimum 50m².
• Dive In (Diversity & Inclusion) An awareness-raising game on diversity, equity, and inclusion in which players investigate exclusion and discrimination situations across six 15-minute chapters, followed by an expert debrief; played in teams of 3–6 in a presential format.
• Déjouez le Sexisme (Workplace Sexism) An awareness-raising escape game on sexism and sexual harassment in the workplace, co-created with MEDEF. Players identify inappropriate behaviors in enacted scenarios, followed by a 20–30 minute expert debrief; available in both presential (3 rooms) and remote formats for up to 18 players in 45-minute sessions.
• Out of the Box (Disability) An awareness game on disability discrimination in the workplace, co-created with Ariane Conseil. Players experience a world adapted to disabled persons and must adapt to it; 30 minutes of gameplay plus a 30-minute expert debrief, supporting up to 20 players in presential or remote format.
• Vigie (Burnout Prevention) An awareness game on burnout and mental health at work, co-created with Ariane Conseil. Players visit three spaces within the fictional Helio Services company to lower the burnout-risk gauge by analyzing situations; includes an expert debrief, available in presential or remote formats.
• Digital Détox / Réunionite An awareness game on excessive meetings and digital detox, co-created with Ariane Conseil. Players stop the fictional Raptime organization from stealing time from their organization by solving box-based puzzles; 25–60 minutes of gameplay plus an expert debrief, available in presential or remote formats.
• Cybersécurité Awareness Game A digital awareness game reliving four real stories of cyberattacks, developed in partnership with a former ANSSI (French National Agency for Information Systems Security) expert. Players learn causes, consequences, and prevention of cyber threats; 45 minutes of gameplay plus a 30-minute debrief with the expert, available in remote/digital format only.
• E-tri (Recycling Awareness) An awareness game on recycling and waste sorting at work, co-created with Lemon Tri. Players help E-tri, a character whose planet is suffocating under waste, by applying best practices to save it; 30 minutes of gameplay plus a 15-minute Lemon Tri expert debrief, available in both packaged escape-room and digital formats.
• Recruitment Escape Games Custom-designed escape games for recruitment that allow hiring managers to assess candidate soft skills (organisation, teamwork, creativity, communication, resilience, result focus) in an immersive game situation. Minimum 4 applicants, 30 minutes to 1 hour per session; built in collaboration with clients with custom assessment sheets.
• Serious Game / Game-Based Learning Gamified training solutions using serious-game mechanics to complement training programs, evaluate soft skills, or present new company policies. Available in live or digital formats, co-designed with client input and backed by field experts.
• Custom-Made / Sur-Mesure Games Fully bespoke game creation service where Collock co-designs a unique game tailored to client image, culture, values, and specific business needs. Multiple formats are possible (escape room, board game, digital game); intellectual property is transferred to the client upon full payment (excluding digital source code), with development timelines of 2–6 months.
• Team Building Digital (Online) Online team-building escape games allowing simultaneous participation from remote employees worldwide. Players join via video conference and a gaming-platform URL, with a professional game master animating in real time; supports unlimited players with no space requirements.
• Escape Game Géant Immersif (Large-Scale Immersive) Large-scale immersive escape-room experience using elaborate sets, accessories, sound effects, and professional actors to transform company premises into a themed universe. Supports 20 to 250+ simultaneous players divided into teams of 5–6, with teams competing to solve riddles fastest.
• Escape Game Géant en Kit (Compact Portable Kit) Lightweight, compact escape-game format centered on a box or backpack containing game materials and padlocks, combined with digital tablets for additional content. Rapid to install, requiring minimal space (2m² per player), and supporting 50–300+ simultaneous players across multiple teams.

Quantifiable outcome

• Over 300,000 players have participated in Collock games
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MEDEFcoreStrategic or Co-development PartnerMEDEF partnered with Collock to co-create a custom escape game for raising awareness on workplace sexism and sexual harassment. The game is designed to be deployed nationally across MEDEF member companies, with expert-led debrief sessions.
• Lemon TricoreStrategic or Co-development PartnerCollock partnered with Lemon Tri (specialized recycling and waste-sorting agency) to co-create 'E-tri', a game for raising awareness about recycling and sustainable waste management in the workplace. Lemon Tri experts lead the debrief sessions.
• Ariane ConseilcoreStrategic or Co-development PartnerAriane Conseil (specialized in health policies, quality of life at work, and handicap inclusion) co-designed multiple awareness games with Collock: 'Out of the Box' (disability discrimination), 'Lookout!' (burnout prevention), and 'Digital Détax / Réunionite'. Ariane Conseil experts animate debrief sessions for all three games.
• Ex-ANSSI Cybersecurity ExpertcoreStrategic or Co-development PartnerCollock collaborated with a former member of France's National Agency for Information Systems Security (ANSSI) to design a cybersecurity awareness game. The expert co-designed the game's four scenarios (based on real cyberattack stories) and leads expert debrief sessions.
• Yookan (Pôle Emploi)minorStrategic or Co-development PartnerCollock and Yookan (the third-place facility developed by Pôle Emploi) co-created a custom escape game using augmented reality headsets to help job seekers discover and reveal soft skills. The project targets people distant from employment.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Klaxoon: French B2B collaboration and workshop platform with built-in gamification mechanics (quizzes, challenges, live games). Operates a broader horizontal productivity positioning than Collock but competes for the same enterprise engagement and training budgets.

Emerging players

• Novelab: French studio producing immersive VR/AR experiences and gamified narratives for brands and institutions. Comparable on the immersive, on-premise experiential side of Collock's offering, though with a stronger technology/virtualization angle.
• Gaming Corps: French publisher of narrative-driven serious games and gamified experiences for education and corporate training. Comparable to Collock's digital awareness games on content type and B2B2C delivery model.

Direct peers

• Serious Factory: French serious-games studio co-developing custom simulation and training games with enterprises and public bodies. Closely comparable to Collock's custom (sur-mesure) games business, with overlap on enterprise soft-skills and process-training use cases.
• Gamelearn: Spanish vendor of video-game-based serious games for corporate soft-skills training (leadership, compliance, harassment, cybersecurity). Directly comparable to Collock on B2B gamified learning and awareness, though delivered via asynchronous video games rather than live or kit formats.
• Studio Kodjo: French serious-games studio specializing in custom game-based learning for corporate and institutional clients. Comparable to Collock on bespoke game design for HR, training, and awareness topics.

Others

• Enioka Solutions: French IT and digital transformation consultancy that develops serious games and digital learning tools for enterprise clients. Comparable to Collock's custom digital games arm on enterprise delivery, though with a much broader IT services portfolio.

Regional players

• Lock Academy: Paris-based escape-room operator running both consumer and corporate events (team building, custom scenarios). Comparable to Collock on the physical escape-game format and corporate event use case, though primarily a fixed-location operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTxmbdcCamuw_hFd16n9vMg
• Facebookfacebook.com/Collock.EscapeGame.Entreprises
• LinkedInlinkedin.com/company/collock
• Xx.com/Collock_Escape

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collock