Serious Factory
Serious Factory SAS is a French software publisher (founded 2007, Suresnes) that builds AI-powered, no-code authoring tools (VTS Editor) and a cloud LMS (VTS Perform) for creating gamified e-learning modules and serious games, serving 500+ enterprise, healthcare, education, and consulting customers including Capgemini, Novartis, and Thales.
- Company typePrivate
- Founded2007
- HeadquartersSuresnes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Serious Factory does
Serious Factory SAS is a French software publisher founded in 2007 and headquartered in Suresnes (near Paris), specializing in AI-assisted authoring tools and a learning management system for creating gamified e-learning modules, serious games, business simulations, role-playing scenarios, and pedagogical escape games. Its core product, VTS Editor, is a no-code, drag-and-drop authoring platform that uses generative AI to produce training scenarios from keywords or learning objectives, generate 2D images and 360° sceneries, synthesize voice and sound effects, and translate modules into 30+ languages — packaged with a 400+ character library, 100+ scenery library, and 300+ voice library. Outputs are SCORM 1.2, SCORM 2004, xAPI, and LTI compliant, enabling deployment on any third-party LMS or on the company's own VTS Perform LMS.
The company's go-to-market blends a self-serve SaaS subscription model (VTS Editor at $149–$249 per month, with Freelance, Enterprise, and Education tiers, 30-day free trial, and volume discounts from two seats) with a professional services business that delivers tailor-made e-learning modules and serious games for clients including Capgemini, Accenture, Thales, Novartis, EasyJet, AstraZeneca, Boston Scientific, Bloomberg, Accor, Groupe PSA, Inserm, APHP, and the French Air Force. Serious Factory complements this with Virtual Training Place (off-the-shelf training catalog), SF Studio (interactive video-learning module service), and Qualiopi-certified instructor-led training programs. The company has 500+ customers and 300+ projects since 2007, raised approximately $5M in equity across 2015 and 2018 rounds, and in 2025 joined Microsoft for Startups, was recognized as Potential Leader in Fosway's 9-Grid for Digital Learning, and was named an EdTech Awards finalist in the Authoring Tools category.
Serious Factory firmographics
Firmographics- Name
- Serious Factory
- Legal name
- Serious Factory SAS
- Website
- https://seriousfactory.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serious Factory SAS is a French software publisher (founded 2007, Suresnes) that builds AI-powered, no-code authoring tools (VTS Editor) and a cloud LMS (VTS Perform) for creating gamified e-learning modules and serious games, serving 500+ enterprise, healthcare, education, and consulting customers including Capgemini, Novartis, and Thales.
- Ownership category
- akta.pro rank
Serious Factory industry classification
Industry- Product category
- E-Learning Authoring Software
- NAICS
- Professional and Management Development Training (611430), Computer Training (61142)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
- akta.pro secondary industries
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Serious Factory is headquartered
LocationHeadquarters
- HQ city
- Suresnes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Serious Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions (SaaS): Annual and monthly subscriptions for VTS Editor authoring software and VTS Perform LMS platform. Tiered pricing with Essential ($149/month) and Integral ($249/month) plans for different user segments (Freelance, Enterprise, Education). Revenue generated through recurring subscription fees with commitment periods of 12 months or no commitment options.
- Professional Services (Custom E-Learning): Custom e-learning module creation services including instructional design, gamification, VTS Editor development, and LMS integration. Provided by team of experts including project managers, instructional designers, game designers, and VTS Editor integrators.
- Professional Services (Custom Serious Games): Custom serious game creation services for immersive, interactive training experiences. Design, development, and deployment of tailor-made serious games.
- Training and Certification Programs: Certified VTS Editor training programs including inter-enterprise, on-site, and tutored coaching options. Qualiopi certified training sessions for skill development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential Plan - Core gamified e-learning creation features |
| Subscription | Annual | Integral Plan - Advanced features with higher AI credit allocation |
| Subscription | Monthly | Freelance Plan - Self-employed subscription with Essential or Integral |
| Subscription | Annual | Enterprise Plan - Organization-wide subscription |
| Subscription | Monthly | Education Plan - Schools and non-profit organizations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Serious Factory product offering
Product offeringCore offering
Serious Factory develops and sells the Virtual Training Suite (VTS), an AI-powered e-learning ecosystem comprising VTS Editor (no-code authoring tool for gamified e-learning modules, serious games, and business simulations) and VTS Perform (cloud-based LMS for deployment, tracking, and skills management). The company also delivers custom e-learning and serious game development services, certified training programs, an off-the-shelf training catalog (Virtual Training Place), and interactive video module creation (SF Studio).
Product overview
Serious Factory's product portfolio is organized around the Virtual Training Suite (VTS) platform, a unified ecosystem for creating, deploying, and managing immersive digital learning. The core platform consists of VTS Editor — an AI-powered, no-code authoring tool for creating gamified e-learning modules, serious games, business simulations, role-playing scenarios, escape games, and interactive presentations — and VTS Perform — a cloud-based LMS for deploying, tracking, and analyzing learner progress with gamification, SSO, and skills dashboards. These two products are complemented by Virtual Training Place (an off-the-shelf training catalog), SF Studio (interactive video-learning creation), and professional services including Tailor-Made E-Learning Module and Tailor-Made Serious Game creation. Serious Factory also offers structured training programs (Qualiopi certified) to help users master VTS Editor and VTS Perform. The ecosystem is unified by SCORM/xAPI/LTI compatibility, enabling modules authored in VTS Editor to be deployed on VTS Perform or any third-party LMS.
Differentiator
Problem solved
Functional benefit
Brands
- VTS Editor: AI-powered authoring tool for creating gamified e-learning modules, serious games, and interactive training simulations.
- VTS Perform
- Virtual Training Place
- SF Studio
Products and services
- VTS Editor AI-powered, no-code e-learning authoring tool that enables instructional designers, trainers, and learning teams to create immersive gamified e-learning modules, serious games, business simulations, role-playing scenarios, educational escape games, and interactive presentations without programming skills. Features drag-and-drop design, AI-assisted scenario and image generation, instant multilingual translation, 400+ animated characters, 100+ sceneries including 360°, and 300+ voice synthesis options. Exports via SCORM 1.2, SCORM 2004, xAPI, and LTI for deployment on any LMS.
- VTS Perform Cloud-based Learning Management System (LMS) for deploying, tracking, and optimizing learning paths created with VTS Editor or imported as SCORM/xAPI modules. Offers customizable learner interfaces branded to the organization, gamification features (leaderboards, badges, certificates, Open Badges), automated learner reminders, detailed skills and competency dashboards, an integrated online store for selling training, SSO connector, and APIs/Webhooks for HRIS and CRM integration. GDPR-compliant with secure hosting.
- Virtual Training Place Off-the-shelf training catalog powered by VTS Perform, offering pre-built gamified training modules across various topics that organizations can deploy immediately without custom development. Learners access the catalog to complete training across multiple subject areas.
- SF Studio Service for creating interactive video-learning modules rapidly. Enables organizations to produce video-based training content that can be deployed through VTS Perform or integrated into broader learning paths.
- Tailor-Made E-Learning Module Creation Custom e-learning module design and development service, leveraging Serious Factory's team of instructional designers, game designers, and VTS Editor integrators to create bespoke gamified e-learning courses tailored to specific organizational needs and branded to the client's identity.
- Tailor-Made Serious Game Creation Design and development of custom serious games—immersive, interactive digital games with specific learning objectives—for corporate training, using VTS Editor and a team of game designers, instructional engineers, and digital learning experts. Clients include Accenture, Capgemini, Thales, Novartis, and EasyJet.
- Virtual Training Suite Training Programs Certified instructor-led and remote training programs for learning VTS Editor and VTS Perform. Offerings include beginner Getting Started courses, Advanced Gamification, Variables and Advanced Interactivity, and Tutored Coaching sessions. Training programs are Qualiopi certified, accessible to persons with disabilities, and priced per seat or as intra-enterprise group sessions.
Quantifiable outcome
- 80% of learners drop out before completion of traditional e-learning
- +10 more outcomes
Companies that use Serious Factory
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles5 records
Serious Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature10 records
Serious Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft for StartupscoreSerious Factory has been selected by Microsoft to join the Microsoft for Startups program. This partnership provides access to Microsoft resources, cloud infrastructure, and ecosystem benefits that support the company's growth and market expansion.
Scale indicators7 records
Recent moves2 records
Expansion highlights6 records
Serious Factory competitors and assessment
Company assessmentDirect peers
- Lectora (Trivantis / Elucidat group): Lectora is a long-running e-learning authoring tool producing SCORM/AICC content for enterprise L&D. Comparable as a legacy-to-modern authoring competitor targeting the same regulated and corporate training buyers.
- Articulate: Maker of Storyline and Rise, the dominant e-learning authoring tools. Directly comparable as the market-leading no-code authoring platform competing for the same L&D budget and producing SCORM/xAPI outputs.
- Gamelearn: Vendor of serious games for corporate soft-skills training (leadership, sales, customer service). Closely comparable to Serious Factory's serious-game and business-simulation offerings for enterprise L&D.
- dominKnow: Cloud authoring platform (Flow and Claro) producing SCORM/xAPI modules with collaboration and translation features. Comparable to Serious Factory's enterprise authoring and localization capabilities.
- Elucidat: Cloud-based, collaborative e-learning authoring platform targeting enterprise L&D teams. Comparable as a no-code, AI-enabled authoring competitor with similar collaborative content production model.
- iSpring Solutions: iSpring Suite provides PowerPoint-based authoring plus an iSpring Learn LMS — directly overlapping Serious Factory's VTS Editor + VTS Perform pairing, with similar SCORM output and enterprise SMB positioning.
- Gomo Learning: Cloud-native authoring and distribution platform for responsive, multi-device e-learning. Comparable to VTS Editor's web-based, device-agnostic authoring with similar SCORM/xAPI output and enterprise L&D focus.
Broad incumbents
- Kahoot!: Public learning platform with authoring, gamified quizzes and an enterprise L&D offering. Comparable as a broad incumbent with overlapping gamification-led authoring and content distribution to corporate learners.
- 360Learning: Collaborative learning platform with built-in authoring and analytics for enterprise L&D. Comparable as a broader learning suite with native authoring that competes for the same corporate training budget as VTS Editor + VTS Perform.
- Adobe (Captivate): Adobe Captivate is a long-standing e-learning authoring suite bundled with Adobe's broader creative and document ecosystem. Comparable as an established authoring tool with broader corporate reach than Serious Factory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Serious Factory social profiles
Digital presenceSerious Factory compliance and trust
Trust signalCompliance2 records
Serious Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serious Factory leadership team
Management profileNumber of profiles
Profiles2 records
Serious Factory funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serious Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serious Factory
What does Serious Factory do?
Serious Factory develops and sells the Virtual Training Suite (VTS), an AI-powered e-learning ecosystem comprising VTS Editor (no-code authoring tool for gamified e-learning modules, serious games, and business simulations) and VTS Perform (cloud-based LMS for deployment, tracking, and skills management). The company also delivers custom e-learning and serious game development services, certified training programs, an off-the-shelf training catalog (Virtual Training Place), and interactive video module creation (SF Studio).
Is Serious Factory a public or private company?
Serious Factory is a private company. It is classified as venture growth investor backed and is currently operating.
When was Serious Factory founded?
Serious Factory was founded in 2007. It employs 11 to 50 people.
Where is Serious Factory based?
Serious Factory is headquartered in Suresnes, France, in the Europe region.
How does Serious Factory make money?
Four revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are professional Services (Custom E-Learning), professional Services (Custom Serious Games) and training and Certification Programs.
Who are Serious Factory's main competitors?
Direct peers on record are Lectora (Trivantis / Elucidat group), Articulate, Gamelearn, dominKnow, Elucidat, iSpring Solutions and Gomo Learning. Broad incumbents are Kahoot!, 360Learning and Adobe (Captivate).
Does Serious Factory have an API?
Yes. VTS Perform supports integration with various information systems, CRM platforms, HR tools, and other external platforms through APIs and Webhooks. No dedicated public developer portal or API documentation URL is present in the source material. Specific endpoints, auth methods, rate limits, and versioning are not specified.
What industry is Serious Factory in?
Serious Factory's product category is E-Learning Authoring Software. Its primary akta.pro industry code is EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows), with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 611430 and its SIC code is 7371.