Heels Make Deals

What Heels Make Deals does

Heels Make Deals is a private branding studio founded in 2014 by Katerina Horka and Sabina Samuel and headquartered in Prague, Czech Republic, with a secondary office in New York. The studio provides strategic and creative branding services to lifestyle brands across beauty, fashion, wellness, hospitality, and women-focused FMCG categories, and reports more than 100 brand transformations completed across 11+ years. The team is small (1-10 employees) and operates as a boutique professional services firm rather than a software or platform company.

The core offering is the proprietary Brand Move — a 12-week brand transformation program that aligns strategy, identity, and rollout — delivered alongside a three-tier packaging structure (Essential, Advanced, Comprehensive) and a set of accelerators (Campaigns & Activations, Packaging Experience, Websites That Sell) plus lighter-touch Smart Starters (template/toolkit sets, Brand Compass workshop). The studio's intellectual property is primarily methodological: the Brand Move framework, modular design systems engineered for cross-touchpoint consistency, and an accumulated portfolio of 100+ engagements. There is no proprietary software platform, API, or AI/ML model disclosed; revenue is generated entirely from project-based, quote-driven professional services fees rather than recurring or SaaS contracts.

Distribution is sales-led and direct: prospective clients initiate contact via website inquiry forms, Calendly-booked 15-minute consultation calls, or email, supported by content marketing across Instagram, LinkedIn, Pinterest, Behance, and the bi-weekly Heels List newsletter, plus earned media in Forbes, Vogue, The New York Times, The Telegraph, Travel + Leisure, and CzechCrunch. The customer base spans enterprise brand engagements (Gillette Venus campaign, Ruscona, Terra NYC) alongside Czech SMBs (Manumi, Stavba&Design, Popona, Tomšejovi Bakery) and founder-led startups (Banhi, Queens Don't Quit, VirtualBeauty.ai). The company is privately held with no disclosed external funding; in 2025 the co-founders separately launched NUAGENCÍA, a related creative venture.

Name

Heels Make Deals

Legal name

Heels Make Deals

Website

https://heelsmakedeals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Heels Make Deals is a Prague-based branding studio founded in 2014 that provides strategy, visual identity, packaging, websites, and campaign services to lifestyle brands in beauty, fashion, wellness, hospitality, and women-focused FMCG, operating from Prague and New York with a 1-10 person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Branding Services: Project-based professional services revenue generated through brand strategy, visual identity design, packaging, websites, and campaign development for lifestyle brands. Revenue is generated from one-time project fees structured across three package tiers: Essential, Advanced, and Comprehensive, plus add-on services such as workshops, toolkits, and ongoing accelerators.
2. 12-Week Brand Transformation Program: The flagship signature program offering complete brand transformation over 12 weeks. This premium service aligns strategy, identity, and rollout for brands seeking category leadership. Pricing is tailored based on brand needs and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Heels Make Deals is a full-service branding studio that delivers brand strategy, visual identity design, packaging design, website design, and campaign activations for lifestyle brands. Its flagship engagement is the 12-week "Brand Move" brand transformation program, supplemented by tiered package offerings (Essential, Advanced, Comprehensive) and accelerator services such as templates, toolkits, and workshops.

Product overview

Heels Make Deals is a branding studio offering creative and strategic services for lifestyle brands. The company operates a services-based model organized around three tiers: The Brand Move (12-week flagship transformation program), Accelerators (campaigns & activations, packaging experience, websites), and Smart Starters (templates & toolkits, brand compass workshop). The studio also offers structured brand packages (Essential, Advanced, Comprehensive) with varying levels of strategy, visual identity development, and deliverables. All offerings are service-based creative work, not software products.

Differentiator

Problem solved

Functional benefit

Brands

• The Brand Move: The studio's flagship 12-week brand transformation program
• Heels Make Deals Studio

Products and services

• The Brand Move A 12-week brand transformation program that aligns strategy, identity, and rollout for lifestyle brands seeking category leadership positioning. Targeted at brand owners needing an end-to-end transformation engagement.
• Brand Package Essential Entry-tier branding package providing custom logo design with 1-2 initial directions, final logo package (primary and secondary versions), color palettes, typography specifications, and a style sheet with elements and logo download link.
• Brand Package Advanced Mid-tier branding solution including in-depth brand research, visual identity system (color palettes, typography, icons, patterns, illustrations), a Brand Book with strategy and tonality guidelines, up to 2 medium-sized brand touchpoint designs, and social media branding for Instagram and Facebook.
• Comprehensive Brand Solution Full-service branding package featuring extensive brand audit, custom logo design with 2-3 initial directions, detailed visual identity system, comprehensive Brand Book (strategy, communication, photography style), up to 4 brand touchpoint designs, social media starter pack, and online presence audit for long-term adaptability.
• Campaigns & Activations Strategic campaign development and brand activation services that engage target audiences through creative executions, available as an accelerator add-on to branding engagements.
• Packaging Experience Packaging design services spanning portfolio architecture to hero products, transforming packaging into brand touchpoints that convert at retail.
• Websites That Sell Website design and development services creating digital brand experiences for lifestyle brands, intended to drive engagement and conversions.
• Template & Toolkit Sets Plug-and-play brand asset kits for social media, sales materials, and other team touchpoints, designed to ensure brand consistency post-engagement.
• Brand Compass Workshop Focused strategy session delivering brand direction and clarity for a client's next steps, available as a standalone workshop engagement.

Quantifiable outcome

• 100+ brands transformed since 2014
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NUAGENCÍAminorOthersHeels Make Deals founders are also proud founders of NUAGENCÍA (www.nuagencia.com), a separate creative venture. NUAGENCÍA appears to be a related agency or studio operation sharing founders with Heels Make Deals. The relationship is not a formal partnership but rather shared founding team members between the two entities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Character: San Francisco-based brand and design agency known for beauty and consumer brand work (e.g., Quip, Dollar Shave Club). Comparable in service scope (identity, packaging, campaigns) and target customer profile to HMD.
• Foreign Policy: Singapore-based brand strategy and design firm serving lifestyle, hospitality, and consumer brands across Asia and globally. Comparable as a multi-disciplinary boutique studio targeting similar founder-led and enterprise lifestyle brand clients.
• Red Antler: Brooklyn-based brand studio specializing in launching and rebranding consumer brands, with deep expertise in beauty, food/beverage, and lifestyle — directly comparable to HMD's women-focused lifestyle brand positioning and starter-to-scale client mix.
• Winkreative: London/Portugal-based brand consultancy famous for luxury, travel, and lifestyle branding (Tyler Brûlé's studio). Comparable in style-conscious brand-building for premium lifestyle and hospitality clients.
• Porto Rocha: Independent Brooklyn-based brand design studio focused on identity systems for cultural and consumer brands. Similar boutique scale and design-led positioning around modular identity systems.
• Koto: London-based brand studio building identities for lifestyle, hospitality, and food brands. Comparable positioning as a boutique branding partner for ambitious consumer brands, similar business model and pricing structure to HMD.
• Bureau Borsche: Munich-based design studio specializing in brand identity, typography, and visual systems for cultural and consumer clients. Comparable as a European boutique branding studio with similar service scope.
• &Walsh: Independent creative agency led by Jessica Walsh, known for distinctive brand identity work and packaging for lifestyle brands. Closely comparable in creative-led positioning and women-focused brand storytelling.

Emerging players

• Manual: Branding studio focused on consumer, tech, and lifestyle brands with strong packaging and identity expertise. Comparable small-team model serving founder-led lifestyle brands, similar starting-stage engagement style.

Regional players

• Anagrama: Mexico-based branding agency with global clientele, serving fashion, food, and lifestyle brands. Comparable in service offering and target verticals to HMD but primarily operating from Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heelsmakedeals
• LinkedInlinkedin.com/company/heels-make-deals
• Instagraminstagram.com/heelsmakedeals
• Xx.com/heelsmakedeals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heels Make Deals