RSM Federal
RSM Federal is a privately held, founder-led training and coaching firm that teaches small and mid-sized companies how to win U.S. government contracts, serving over 25,000 companies through subscription training, live coaching, and consulting programs.
- Company typePrivate
- Founded2008
- HeadquartersO Fallon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RSM Federal does
RSM Federal Corporation is a federal contract sales training and coaching firm that teaches companies how to identify, pursue, and win U.S. government contracts. The product portfolio is structured as a tiered subscription-and-service stack: a self-paced Federal Sales Training Center ($199/month) with 70+ training modules and the GovCon Vault library of 200+ templates, the Inner Circle group coaching membership ($249/month) with weekly live coaching sessions and a 4,500-company community, the FastTrack one-on-one coaching program ($3,995/month, 6-month commitment), and the Prime corporate consulting engagement ($9,995/month, 12-month commitment). Adjacent offerings include a two-day Government Sales Workshop, GSA Schedule application services, executive coaching, corporate offsite facilitation, and a keynote speakers bureau.
The underlying technology stack is principally a content and community platform rather than a software product. The proprietary components are conceptually heavy (trademarked methodologies such as the Realignment Solution Methodology, Ghosting Framework, Value-Mapping, Sales Pyramid, and Pipeline Decision Support Tool) and content-heavy (70+ training videos, 100+ strategy guides, 100+ templates, 40+ quick reference guides), delivered through a learning management system with a digital resource library. The founder-led firm, operating with 1-10 employees, is supplemented by a 15-person Certified Coaching Program that extends delivery capacity. Distribution combines self-serve online subscriptions with inside sales for enterprise tiers, 'train-the-trainer' programs through the APEX Accelerator/PTAC network, and a content marketing engine (blog, podcast, YouTube, conference keynotes).
RSM Federal serves small-to-mid-sized government contractors across IT, professional services, manufacturing, healthcare, and logistics, with stated primary segments including new federal contractors, struggling contractors (1-3 years in market), established contractors ($1M-$60M revenue), and mid-sized to large enterprises ($30M-$300M+). The company claims 25,000+ companies trained cumulatively, 4,500+ active Inner Circle members, and $14 billion+ in client federal contract wins. Founded in 2008 in O'Fallon, Missouri, the company is privately held, has raised no external capital, and reports multiple industry awards including SBA Veteran Business of the Year (2016), SAME Advocate of the Year (2017), National Small Business Advocate of the Year (2018), and National Podcast Award (2025).
RSM Federal firmographics
Firmographics- Name
- RSM Federal
- Legal name
- RSM Federal, LLC
- Website
- https://rsmfederal.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RSM Federal is a privately held, founder-led training and coaching firm that teaches small and mid-sized companies how to win U.S. government contracts, serving over 25,000 companies through subscription training, live coaching, and consulting programs.
- Ownership category
- akta.pro rank
RSM Federal industry classification
Industry- Product category
- Government Sales Training and Coaching
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industry
- Procurement Helpdesk & Stakeholder Support (BPAAAJAD)
Keywords
Where RSM Federal is headquartered
LocationHeadquarters
- HQ city
- O Fallon
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
RSM Federal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Federal Sales Training Center Subscription: Monthly subscription membership providing access to the online training platform with 70+ training modules, the GovCon Vault resource library, and proprietary frameworks. Members pay $199/month for self-paced learning with unlimited access to training videos, templates, and strategy guides.
- Inner Circle Group Coaching Membership: Month-to-month subscription at $249/month providing weekly live group coaching sessions, complete access to the Federal Sales Training Center and GovCon Vault, unlimited email support, and access to a community of 4,500+ companies. Members can cancel anytime.
- FastTrack One-on-One Coaching: Six-month engagement at $3,995/month providing dedicated senior coach, two one-hour strategy sessions per month, four Inner Circle group sessions monthly, access to Federal Sales Training Center, and unlimited email/phone support. Total engagement value of $23,970.
- Prime Corporate Consulting: Twelve-month engagement at $9,995/month providing principal consultant access, three one-hour strategy sessions monthly plus quarterly planning sessions, KPI development and tracking, Value-Mapping implementation, FOIA request support, and unlimited user accounts for training. Total engagement value of $119,940.
- Government Sales Workshop: Two-day intensive on-site training workshop customized to the client's company, industry, and target markets. Pricing varies; mentioned as $150 in one source, with workshop including bonus 6-month access to Federal Sales Training Center.
- Keynote Speaking and Corporate Offsite Engagements: Revenue from providing keynote speakers and trainers for corporate retreats, industry conferences, and strategic offsite events. Joshua Frank and Michael LeJeune deliver sessions at national conferences and private corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free introductory course covering government sales fundamentals |
| Subscription | Monthly | Self-paced online training platform with 70+ modules and GovCon Vault access |
| Subscription | Monthly | Weekly group coaching plus complete Federal Sales Training Center access |
| Subscription | Multi-year contract | Dedicated one-on-one senior coaching with bi-weekly strategy sessions |
| Subscription | Multi-year contract | Principal-level intensive consulting with maximum personalization |
| Unit Pricing | Pay-as-you-go | Two-day intensive workshop customized to company situation and target markets |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
RSM Federal product offering
Product offeringCore offering
RSM Federal teaches companies how to identify, pursue, and win U.S. government contracts through a self-paced Federal Sales Training Center, live group coaching, and executive coaching and consulting. It also provides customized government sales workshops, GSA Schedule application support, keynote speaking, and corporate offsite training. The offering targets businesses entering or expanding in the federal market, including new contractors, struggling contractors, established mid-market contractors, and mid-sized to large enterprises.
Product overview
RSM Federal is a federal sales training and coaching company offering a multi-tiered product portfolio centered on helping companies win government contracts. The core offering consists of the Federal Sales Training Center (self-paced online learning with 70+ lessons and the GovCon Vault resource library) and the Inner Circle (weekly group coaching membership that includes Training Center access plus live sessions). Additional coaching tiers include FastTrack (one-on-one, 6-month, $3,995/month) and Prime Corporate Consulting (principal-level, 12-month, $9,995/month). The Government Sales Workshop provides a 2-day intensive alternative. The company also offers free introductory training, a podcast, GSA application services, corporate offsites, and a speakers bureau. All paid programs include access to the GovCon Vault's 200+ templates and strategy guides. The product architecture follows a platform-plus-progressive-enhancement model: clients start with self-paced training and can upgrade to various levels of expert coaching and consulting support.
Differentiator
Problem solved
Functional benefit
Brands
- Federal Sales Training Center: Self-paced online training platform teaching companies how to win government contracts, featuring 70+ lessons, 100+ videos, and the GovCon Vault resource library.
- Inner Circle
- FastTrack
- Prime
- GovCon Vault
- Realignment Solution Methodology (RSM)
Products and services
- Federal Sales Training Center Self-paced online training platform for companies entering or expanding in federal contracting. Includes 70+ training modules and 200+ templates, checklists, and strategy guides, plus GovCon Vault access.
- Inner Circle Month-to-month group coaching membership for government contractors, including weekly live group coaching sessions, access to the Federal Sales Training Center and the GovCon Vault, peer collaboration, market intelligence, and unlimited email support.
- FastTrack One-on-One Coaching Six-month one-on-one executive coaching engagement with a dedicated senior RSM Federal Certified Coach, including two one-hour strategy sessions per month, Inner Circle access, and unlimited email/phone support. Targeted at companies with $1M-$60M annual revenue.
- Prime Corporate Consulting Twelve-month principal-level consulting engagement for mid-sized and large companies ($30M-$300M+ revenue), including monthly strategy sessions, quarterly planning, KPI development and tracking, Value-Mapping implementation, FOIA request support, and unlimited training users.
- Government Sales Workshop Two-day intensive on-site or venue-based government sales workshop customized to the client's industry, target markets, past performance, challenges, and business goals. Designed for leadership teams and business development groups.
- Free Government Sales Training Course Free introductory online course covering government sales fundamentals, the federal contracting process, and first steps for entering the government marketplace.
- Executive Coaching Individual coaching service for government sales leaders, providing personalized guidance under RSM Federal's coaching and consulting portfolio. Delivered by RSM Federal Certified Coaches with 20+ years of federal-market experience.
- GSA Application Services Professional services that help companies prepare and submit GSA Schedule applications as part of their federal contracting strategy.
- Speakers Bureau Keynote and strategy speaking engagements for conferences, symposiums, panels, and private corporate events, led by Joshua P. Frank and Michael LeJeune.
- Corporate Offsite Support Private corporate training and strategic offsite session facilitation for leadership teams, including customized government sales training and strategic planning.
Quantifiable outcome
- Clients have won $14 billion+ in government contracts using RSM Federal's training and methodologies
- +8 more outcomes
Companies that use RSM Federal
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
RSM Federal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
RSM Federal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- RSM Federal Certified CoachescoreRSM Federal Certified Coaches are business professionals who are experts in both federal acquisition strategy and overall business strategy and acumen. The program includes 15 certified coaches that all specialize in various federal and business disciplines. Certified coaches work directly with clients to accelerate success in government contracting, providing hands-on guidance, proven strategies, and personalized support. Coaches are described as becoming an extension of the RSM Federal team.
- Strategic Alliance PartnerssecondaryOrganizations that collaborate with RSM Federal to amplify reach and extend market visibility. Partners co-create educational content, promote each other's offerings, and distribute resources that provide mutual benefit. This marketing synergy partnership leverages each partner's platforms to increase awareness, credibility, and influence within the government contracting space.
- Growth PartnerssecondaryGrowth Partners work with RSM Federal to create mutual growth through joint initiatives such as webinars, live events, speaking engagements, and shared referral networks. This high-impact partnership drives measurable revenue for both parties while providing exceptional value to collective audiences. Partners collaborate on thought leadership, co-host educational experiences, and engage in joint marketing campaigns.
- APEX Accelerators (formerly PTACs)coreRSM Federal has been providing monthly training to APEX Accelerators, VBOCs, EDCs, and various colleges and universities since 2009. This 'training the trainers' approach equips APEX/PTAC counselors with both basic and advanced strategies to better serve their small business clients seeking government contracts. This partnership has been key to national recognition including SBA awards.
- Association of Procurement Technical Assistance Centers (APTAC)coreRSM Federal presents at APTAC conferences and training events, delivering Advanced Teaming Strategies workshops. APTAC members include PTAC counselors from across the country who serve small businesses in government contracting. APTAC recognized RSM Federal as providing one of the best conference presentations.
- Native PTAC (Native Procurement Technical Assistance Center)secondarySenior Business Counselors at Native PTAC servicing Native Enterprises in Alaska, Idaho, Oregon, and Washington receive RSM Federal training. Marnie Tyson, Senior Business Counselor, provided feedback that RSM Federal delivered 'controversial suggestions and convincing arguments' that are valuable tools for serving native enterprises.
- NorCal PTAC (Northern California Procurement Technical Assistance Center)secondaryNorCal PTAC Program Director Keith Christiansen credited RSM Federal's presentation on advanced teaming strategies with providing valuable insights that he planned to share with the NorCal PTAC small business community. Expressed interest in having RSM Federal address the northern California region.
- Bozeman PTAC at Montana State UniversitysecondaryProgram Director & Government Contracting Adviser Jeff Cuskey (Commander, US Navy Retired) rated RSM Federal's presentation within the top 1% of all courses during his 25-year professional career. PTAC counselors use RSM Federal strategies to help small businesses market and sell to government.
- Two Rivers CDCsecondaryTwo Rivers CDC Native PTAC in Washington works with RSM Federal for training on advanced government contracting strategies. Kylene Peters, Program Manager, noted RSM Federal provided valuable new thoughts even after 15 years of assisting clients in federal marketplace.
- America's SBDC North Texas Government ContractingsecondarySmall Business Advisor Karen Collins from America's SBDC in Dallas, TX enthusiastically endorsed RSM Federal's presentation at APTAC, noting the insights were 'like an energy drink laced Espresso ice-mocha latte with a Crème Brule chaser' and that she would hire RSM Federal if she had a company entering government arena.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
RSM Federal competitors and assessment
Company assessmentOthers
- GovLoop: A free online community and training resource for public-sector professionals, including government contractors. It overlaps with RSM Federal's content-marketing and community approach but targets a broader audience without paid coaching tiers.
- APEX Accelerators (formerly PTACs): A nationwide DoD-funded network of procurement technical assistance centers providing free counseling, training, and bid-matching to small businesses pursuing government contracts. RSM Federal literally trains these counselors, making APEX both a distribution channel and a free substitute for entry-tier offerings.
- FedHealthIT: A media and events company focused on federal health IT contractors, producing content, recognition programs, and networking events. It is comparable to RSM Federal's podcast/conference marketing motion in the health-focused niche of federal contracting.
- National Contract Management Association (NCMA): A professional association offering certification (CFCM, CCCM) and training for government contracting and acquisition professionals. It competes indirectly with RSM Federal's training content at the certification level and serves a similar buyer persona.
Broad incumbents
- Deltek (GovWin): Deltek's GovWin platform provides federal market intelligence, opportunity tracking, and capture management software for government contractors. It serves RSM Federal's same customer base but as a larger software incumbent rather than a training/coaching specialist.
- Thomson Reuters Government Contracts Reporter: Thomson Reuters provides regulatory intelligence and compliance tools used by federal contractors, including market intelligence and acquisition-policy tracking. It is a much larger incumbent whose content depth overlaps RSM Federal's market-research methodologies.
Direct peers
- Winvale: Winvale is a government contracting services firm offering GSA Schedule consulting, contract management, and proposal support to federal vendors. Like RSM Federal, it sells advisory services that help SMB and mid-market companies navigate federal procurement and capture work.
- Strategic Acquisitions: A government contracting consultancy providing capture management, proposal development, and bid support to federal vendors. It is comparable to RSM Federal's Prime-tier consulting but is more execution-focused and less oriented around training content or community.
- FedBiz Access (Government Marketplace): A federal market access and consulting firm helping companies register in SAM, build capability statements, identify opportunities, and pursue contracts. It is comparable to RSM Federal's GSA Schedule and entry-level training offerings for first-time contractors.
- Carpenter Sellers Associates: A govCon-focused marketing and capture consulting firm that helps contractors sharpen positioning, pipeline, and proposal messaging. It competes for RSM Federal's mid-market and enterprise customers but emphasizes marcom services rather than cohort-based coaching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RSM Federal social profiles
Digital presenceRSM Federal financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSM Federal leadership team
Management profileNumber of profiles
Profiles2 records
RSM Federal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSM Federal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSM Federal
What does RSM Federal do?
RSM Federal teaches companies how to identify, pursue, and win U.S. government contracts through a self-paced Federal Sales Training Center, live group coaching, and executive coaching and consulting. It also provides customized government sales workshops, GSA Schedule application support, keynote speaking, and corporate offsite training. The offering targets businesses entering or expanding in the federal market, including new contractors, struggling contractors, established mid-market contractors, and mid-sized to large enterprises.
Is RSM Federal a public or private company?
RSM Federal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RSM Federal founded?
RSM Federal was founded in 2008. It employs 1 to 10 people.
Where is RSM Federal based?
RSM Federal is headquartered in O Fallon, United States, in the North America region.
How does RSM Federal make money?
Six revenue lines are on record. Federal Sales Training Center Subscription is the primary driver. The others are inner Circle Group Coaching Membership, fastTrack One-on-One Coaching, prime Corporate Consulting, government Sales Workshop and keynote Speaking and Corporate Offsite Engagements.
Who are RSM Federal's main competitors?
Others on record are GovLoop, APEX Accelerators (formerly PTACs), FedHealthIT and National Contract Management Association (NCMA). Broad incumbents are Deltek (GovWin) and Thomson Reuters Government Contracts Reporter. Direct peers are Winvale, Strategic Acquisitions, FedBiz Access (Government Marketplace) and Carpenter Sellers Associates.
Does RSM Federal have an API?
No public API is recorded for RSM Federal.
What industry is RSM Federal in?
RSM Federal's product category is Government Sales Training and Coaching. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of BPAAAJAD, Procurement Helpdesk & Stakeholder Support. Its NAICS code is 54161 and its SIC code is 8742.