Donnelly Energy

What Donnelly Energy does

Donnelly Energy, founded in 2008 as a division of Donnelly Industries, Inc., is a commercial energy efficiency contractor headquartered in Wayne, New Jersey. The company delivers turnkey energy upgrades—LED lighting retrofits, HVAC system replacements (boilers, furnaces, rooftop units, chillers), electric vehicle charging infrastructure, and commercial solar installations—primarily through New Jersey's Direct Install utility incentive programs. It is approved to work with every New Jersey public utility (PSE&G, JCP&L, Orange & Rockland, Atlantic City Electric, NJ Natural Gas, and Elizabethtown Gas), and has completed more than 3,100 projects, helping customers capture over $89 million in state and utility incentives.

The company's go-to-market is sales-led and field-based, anchored by free on-site energy assessments that translate into incentive-funded project proposals. Pricing is structured around utility subsidies covering up to 80% of upgrade costs, with 0% APR on-bill or third-party financing for the customer share over 60 months. Target customers span small-to-mid-sized commercial facilities (under 300 kW), non-profits and houses of worship, K-12 schools and universities, municipal buildings, and vertical-specific accounts such as country clubs (via the NJSGA preferred partnership), religious organizations (via the Diocese of Paterson), and automotive dealerships (via NJCAR). Strategic association partnerships and brand sponsorships (NJ Devils, regional chambers) drive top-of-funnel lead generation, while a content-marketing engine of case studies and quantified outcomes supports bottom-of-funnel conversion.

Donnelly Energy operates as a division within Donnelly Industries, alongside Donnelly Construction (founded 1977) and Donnelly Facilities Services, leveraging the parent organization's general contracting expertise for complex infrastructure assessments. The company holds safety and sustainability credentials including ABC NJ STEP Platinum (2025) and the O&R Commercial Plug-in Pioneer EV award (2024). Its primary strategic vulnerabilities are geographic concentration in a single state, dependence on the continuation of utility incentive programs, and a relatively small field team that may constrain scaling speed without external capital or partnerships.

Name

Donnelly Energy

Legal name

Donnelly Industries, Inc.

Website

https://donnellyenergy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Donnelly Energy is a Wayne, NJ-based commercial energy efficiency contractor delivering LED lighting, HVAC, EV charging, and solar retrofits through New Jersey's utility Direct Install programs. It serves SMBs, non-profits, schools, municipalities, and select verticals across the state.

Ownership category

akta.pro rank

Product category

Commercial Energy Efficiency Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)

akta.pro secondary industries

Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL), Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)

Keywords

• Commercial energy efficiency
• LED lighting retrofits
• HVAC retrofit services
• EV charging installation
• Solar energy solutions

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Energy Efficiency Installation Services: Turnkey installation of LED lighting, HVAC equipment (boilers, furnaces, rooftop units), and energy efficiency upgrades for commercial facilities through NJ utility Direct Install programs. Revenue generated from project contracts where costs are partially offset by utility incentives.
2. EV Charging Infrastructure Installation: Complete EVC station and infrastructure solutions including site surveys, electrical upgrades, and installation services for commercial properties.
3. Commercial Solar Installation: Turnkey solar energy solutions for commercial and industrial clients, including custom array design (rooftop, carport, open-land layouts) and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Donnelly Energy provides turnkey commercial energy efficiency installation services across New Jersey, including LED lighting retrofits, HVAC upgrades (boilers, furnaces, rooftop units, chillers), EV charging infrastructure, and commercial solar energy systems. The company operates as an approved Direct Install Program contractor for every New Jersey public utility, securing utility incentives of up to 80% of project costs on behalf of commercial businesses, non-profits, schools, and municipalities, with 0% APR financing available for up to 60 months.

Product overview

Donnelly Energy is a commercial energy efficiency firm offering a portfolio of integrated solutions centered on three core services: Energy Efficiency (LED lighting and HVAC upgrades), Electric Vehicle Charging infrastructure, and Solar Energy systems. All services are delivered through New Jersey's Direct Install utility programs, with the company serving as an approved contractor for every New Jersey public utility (PSE&G, JCP&L, Orange & Rockland, Atlantic City Electric, NJ Natural Gas, Elizabethtown Gas). The company also provides free energy assessments as a qualifying step for utility incentive programs. Services target small-to-midsize commercial entities, nonprofits, schools, and local governments across New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Efficiency Services

Quantifiable outcome

• Over $89 million saved for customers through state and utility incentives
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Orange and Rockland (O&R) UtilitiescoreGTM or Marketing Partner · 23 September 2024Donnelly Energy recognized as the 2024 Commercial Plug-in Pioneer at O&R's first-ever Electric Vehicle Partnership Awards for EV charging infrastructure work in the utility's service territory.
• New Jersey State Golf Association (NJSGA)coreStrategic or Co-development PartnerDonnelly Energy is the preferred energy partner for the New Jersey State Golf Association, offering commercial energy efficiency, energy supply services, and EV charging solutions to the association's member clubs. Services include utility rate reviews (15-20% savings), facility assessments, lighting/HVAC upgrades with 70-80% incentive coverage, and EV charging station surveys.
• Diocese of PatersoncoreStrategic or Co-development PartnerDonnelly Energy has partnered with the Diocese of Paterson to offer churches affordable lighting and HVAC upgrades at up to 80% off through local utility Direct Install programs. Over $4.9 million worth of energy efficiency equipment installed within 25+ churches for only $1.2 million.
• PSE&GcoreStrategic or Co-development PartnerApproved PSE&G Direct Install contractor offering lighting and HVAC upgrades with up to 80% incentives for businesses, non-profits, and municipalities in PSE&G service territory.
• Jersey Central Power & Light (JCP&L)coreStrategic or Co-development PartnerApproved JCP&L Direct Install contractor for energy efficiency upgrades including lighting, HVAC, and refrigeration for small businesses in JCP&L service territory.
• Atlantic City Electric (ACE)coreStrategic or Co-development PartnerApproved ACE Small Business Direct Install contractor offering up to 80% upgrade cost coverage for lighting and HVAC improvements.
• New Jersey Natural Gas (NJNG) / SAVEGREEN ProjectcoreStrategic or Co-development PartnerParticipating contractor in NJNG's SAVEGREEN Project Direct Install program, offering turnkey solutions with 0% APR on-bill repayment options for gas and electric upgrades.
• North Jersey Chamber of CommerceminorGTM or Marketing PartnerDonnelly Energy partners with North Jersey Chamber of Commerce for events including Earth Day celebrations, networking events, and member activities.
• Morris County Chamber of CommerceminorGTM or Marketing PartnerGold sponsor of Morris County Chamber Fall Classic golf event, supporting economic development programs for area businesses.
• New Jersey DevilsminorGTM or Marketing PartnerOfficial affiliate partner of NJ Devils with logo displays at Prudential Center during home games and presenting partner opportunities (Junior Captain Presenting Partner for Devils vs Flyers games).
• NJCAR (New Jersey Coalition of Automotive Retailers)minorGTM or Marketing PartnerSawyer Lyons learned about Donnelly Energy through NJCAR membership, leading to the automotive dealership's energy efficiency and solar projects.
• McDonald's CorporationcoreStrategic or Co-development PartnerDonnelly Energy and Donnelly Construction are approved suppliers for McDonald's Corporation for energy efficiency and general construction-related services, having completed multiple franchise projects since 2017.
• New Jersey's Clean Energy Program / NJ SmartStart BuildingscoreStrategic or Co-development PartnerParticipating contractor for NJ SmartStart Buildings program for new construction and large commercial projects exceeding Direct Install capacity (300 kW+), offering custom and prescriptive measures rebates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CLEAResult: Largest North American energy efficiency consultancy implementing utility programs at scale; competes for the same NJ utility contracts but with much broader geographic and capability footprint.
• TRC Companies: National engineering and energy services firm with utility program implementation and energy efficiency consulting; a broad incumbent whose energy services group overlaps with Donnelly's commercial retrofit work.
• Ameresco: Publicly traded energy efficiency and renewable energy ESPC provider with deep utility-program and federal customer reach; competes for large commercial and institutional energy upgrades that Donnelly's smaller customers feed into.

Direct peers

• Willdan Energy Solutions: Division of Willdan Group that delivers utility-sponsored energy efficiency programs nationwide, directly competing for the same Direct Install and Small Business program work Donnelly Energy performs in NJ.
• MaGrann Associates: New Jersey-based energy efficiency firm with a comparable Direct Install / utility-program business model focused on residential and small-commercial HVAC and lighting retrofits in the mid-Atlantic region.
• CEG Solutions: Commercial energy services company focused on energy efficiency retrofits, infrastructure upgrades, and ESPC delivery for institutional and commercial clients; comparable in customer profile and project type.
• Franklin Energy: National energy efficiency implementation contractor delivering Direct Install-style programs for utilities across multiple states; a direct peer in program-driven commercial lighting, HVAC, and custom-measure projects.
• EnergySolve: Northeast US energy services firm specializing in utility program implementation for commercial and multifamily customers, directly comparable to Donnelly's NJ Direct Install service line.

Regional players

• SST Direct Install / Sustainable Solutions: Regional direct-install contractors in adjacent mid-Atlantic/Pennsylvania utility territories operating the same utility-sponsored commercial retrofit model; comparable business mechanics though outside NJ.

Others

• Donnelly Construction: Parent division of Donnelly Industries (founded 1977) providing general contracting and construction management services; an internal enabler that supplies execution capability, crews, and customer cross-referrals to Donnelly Energy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DonnellyEnergy
• YouTubeyoutube.com/channel/UCz3qUWUswrPnwpwRpUkb8_Q
• Facebookfacebook.com/DonnellyEnergy
• LinkedInlinkedin.com/company/donnelly-energy
• Instagraminstagram.com/donnellyenergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donnelly Energy