Ben Wallace

What Ben Wallace does

Ben Wallace is a solo marketing coaching and consulting practice based in West Des Moines, Iowa, operating as a sole proprietorship with 1-10 employees and no outside funding. The founder, Ben Wallace, has spent 7+ years helping small business owners — primarily contractors in the home improvement vertical (countertops, remodeling, restoration) — simplify their marketing and build predictable lead generation. The offering is a service-based portfolio: a standardized 60-minute 1:1 growth strategy coaching session priced at $500 with self-serve website booking; a free weekly Saturday newsletter ("SaturdayToolkit") that functions as the top-of-funnel demand generation asset; and a curated Tools & Resources library hosted on Notion. A related sub-brand, Contractor Growth System, is positioned for the contractor vertical specifically.

The business has no proprietary technology platform, no software product, no mobile app, and no API. Its "product" is the founder's time, frameworks accumulated over 7+ years, and a content library distributed via email and LinkedIn (@benwallace79). The go-to-market is sales-led and content-led: organic top-of-funnel through the newsletter and blog, with website booking as the bottom-of-funnel conversion mechanism. Named customer logos (Iowa Countertops, 21st Century Remodel, Vector Restoration, Gifted Coaching, Direct Fire Digital) are all SMBs, and Vector Restoration is cited as a multi-year engagement, indicating a reliance on repeat and referral relationships rather than enterprise contracts. AI is referenced in the value proposition and resource curation but is not a productized capability.

The operation is bootstrapped and entirely founder-owned, with no institutional investment, no parent company, no subsidiaries, and no disclosed revenue. The business carries the structural risk of a single-talent delivery model: revenue is effectively capped by the founder's available billable hours, and the practice has no succession, hiring, or productization signals in the input data.

Name

Ben Wallace

Legal name

Ben Wallace

Website

https://benwallace.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ben Wallace is a solo, bootstrapped marketing coach based in Iowa who sells $500 1:1 coaching sessions, a free weekly newsletter (SaturdayToolkit), and a curated tools library to SMB contractors in the home improvement vertical.

Ownership category

akta.pro rank

Product category

Marketing Coaching & Business Consulting

NAICS

Marketing Consulting Services (541613), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABANAL

Sales Leadership & Revenue Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAM

Founder/Entrepreneur & Family Business Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Marketing coaching services
• Lead generation consulting
• Business growth strategy
• Contractor marketing advisory
• Small business consulting

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1:1 Coaching Sessions: 60-minute personal coaching sessions at $500 per booking. Includes personalized action plan, proven execution frameworks, and recording of the session. This represents the primary revenue stream for the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ben Wallace is a solo marketing coaching and consulting practice that sells 1:1 growth strategy sessions to small business owners, primarily contractors in the home improvement vertical. The flagship paid offering is a 60-minute coaching session priced at $500 that includes a personalized action plan, proven frameworks, and a session recording. Supporting free offerings include the SaturdayToolkit weekly email newsletter and a Notion-hosted Tools & Resources library of curated high-ROI tools.

Product overview

Ben Wallace is a marketing coaching and consultancy service offering a three-part portfolio: 1:1 coaching sessions (a 60-minute personalized growth strategy session priced at $500), the SaturdayToolkit newsletter (a weekly Saturday email with actionable marketing tips and systems), and a Tools & Resources library featuring curated high-ROI tools for contractors. The offering is a service-based model rather than a software product, focused on simplifying marketing through clear strategies, simple repeatable systems, and AI-powered tools.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Coaching Sessions

Quantifiable outcome

• Complete control over lead flow and appointment volume
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cardone Ventures: Sales and business growth coaching/coaching platform founded by Grant Cardone, serving SMB owners and entrepreneurs. Comparable as a broader, scaled incumbent offering sales leadership and revenue coaching in the same SMB category as Ben Wallace.
• DigitalMarketer: Marketing training and certification company (Travis Sisson's team) selling programs, courses, and agency partnerships. Comparable as a broader incumbent that monetizes marketing education/coaching for SMBs and entrepreneurs.
• WebFX: Large digital marketing agency offering SEO, lead generation, and content services to SMBs across many verticals. Adjacent incumbent because it competes for the same contractor marketing budget through agency services rather than coaching.
• Blue Corona: Established digital marketing agency serving home-services businesses (plumbing, HVAC, electrical, roofing). Comparable as a broader incumbent overlapping on the same contractor end market, but operating as a full-service agency rather than a solo coach.

Others

• MarketingProfs: Training and professional development organization for marketers. Thematically related as a provider of marketing education and coaching, though it serves corporate marketers rather than SMB contractors directly.
• ServiceTitan: Operating system and education platform for home-services contractors, including marketing and growth resources. Adjacent ecosystem participant because it serves the same contractor buyer with software + education rather than 1:1 coaching.

Direct peers

• ActionCOACH: Global business coaching franchise serving SMB owners with strategy, marketing, and execution coaching. Direct peer because it monetizes the same founder-to-SMB coaching model that Ben Wallace uses, just at scale via a franchise network.
• IMPACT: Sales and marketing training/coaching firm (Marcus Sheridan's 'They Ask, You Answer') targeting SMB and contractor clients. Comparable because it sells education, coaching, and content playbooks to the same SMB buyer that Ben Wallace targets, often including home-services contractors.
• Hook Agency: Digital marketing agency and coaching resource focused on home-service contractors (roofing, remodeling, HVAC). Closely comparable because it serves the same home-improvement contractor vertical with marketing strategy and lead-generation frameworks.

Emerging players

• Acquisition.com: Alex Hormozi's business coaching and education platform serving SMB operators. Comparable as an emerging player in founder/SMB coaching with strong content distribution and a focus on operational and revenue frameworks for similar customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ben-wallace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Wallace