What Cardone Ventures does

Cardone Ventures is a privately held business growth consulting and investment firm founded in 2019 by Brandon Dawson, Grant Cardone, and Natalie Dawson, headquartered in Scottsdale, Arizona with a secondary office in Aventura, Florida. The company serves independent business owners and SMBs primarily in the United States, targeting operators seeking to scale into seven- and eight-figure enterprises across a range of verticals including home services, roofing, HVAC, dental, pools and landscape, farm and ranch, and cybersecurity. Its core product is the 10X360 platform — a 12-month implementation system that produces a 200+ page strategic roadmap by analyzing operations, marketing, finance, and people — supported by a self-serve 10X Business Academy, multiple 2–3 day Essentials Workshops (Operations, Revenue, Leadership, Finance, People, and A.I.), the Elite Edge and GrowthCon flagship events, and a portfolio of books including Nine Figure Mindset, TeamWork, and Start The Work.

The business model combines six revenue streams: ticketed live events and workshops, one-time digital products (books and online courses), multi-month professional services engagements (Strategic Business Units, Platform Review, BMLP, 10X360), managed business services (10X Financial, Marketing, and Recruitment on retainer), investment returns from portfolio companies via Cardone Equity Group, and a buy/sell M&A advisory practice. The go-to-market is event-driven and community-led, leveraging founder brands, the 10X Movement community (74,000 people engaged through the PPF goal system), and the Building Billions podcast hosted by Natalie Dawson. The company has scaled to $225M in revenue within five years without outside capital, claims to manage $2.1B+ in assets, and has served over 34,475 clients. Its 251–500 employees are organized around a C-suite including CRO, CLO, and CBO plus SVPs across Finance, Technology, Client Operations, and Transformation, supporting a product catalog that spans consulting, education, and an AI-powered health vertical (10X Health) with international expansion into the UK and Abu Dhabi.

Name

Cardone Ventures

Legal name

Cardone Ventures, LLC

Website

https://cardoneventures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Cardone Ventures is a privately held business growth consulting and investment firm founded in 2019 that helps independent business owners and SMBs scale through the proprietary 10X360 framework, vertical partner programs, live events, and a fund management arm.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Events & Workshops: Revenue from ticketed live events including Elite Edge (3-day immersive event), Operations Essentials Workshop, Revenue Essentials Workshop, Leadership Essentials Workshop, Finance Essentials Workshop, People Essentials Workshop, and A.I. Essentials Workshop. Events range from 2-3 days and are priced as one-time purchases.
2. Digital Products & Online Courses: Sale of digital educational products including Nine Figure Mindset book, TeamWork book, Start The Work book, and Emergency Business Response book. Also includes access to online training programs and the 10X Business Academy platform.
3. Consulting & Coaching Services: Revenue from Strategic Business Unit (SBU) consulting engagements, private coaching sessions, Platform Review (6-month engagement), BMLP (Business Mastery Leadership Program), and 10X360 implementation system for businesses generating over $1M annually.
4. Business Services: Ongoing services including 10X Financial Services, 10X Marketing Services, and 10X Recruitment Services offered to clients on a retainer or service basis.
5. Investment Returns: Returns from portfolio companies and acquisitions including 10X Health System, CardoMax, Stryker Networks, and equity investments managed through Cardone Equity Group.
6. 10X Buy/Sell Program: Acquisition readiness and exit readiness services including workshops and retainer-based engagements for business owners looking to buy or sell businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cardone Ventures is a business growth and investment firm that helps independent business owners scale through a vertically-segmented platform of live events, multi-day workshops, bestselling books, an online learning academy, and high-ticket consulting/coaching engagements built on the proprietary 10X360 four-pillar framework (operations, marketing, finance, people). It monetizes via event tickets, course subscriptions, SBU consulting retainers, and a private equity fund, complemented by acquired brands such as the AI-powered 10X Precision Nutrition System and CardoMax supplements.

Product overview

Cardone Ventures is a business growth and investment firm offering a comprehensive platform of educational products, professional services, and investment solutions. The portfolio includes books (9 Figure Mindset, TeamWork, Start The Work, Emergency Business Response), multi-day workshops and events (Elite Edge, Business Acquisition Summit, and five Essentials Workshops covering People, Revenue, Leadership, Finance, and Operations), a 12-month implementation system (10X360), the 10X Business Academy online learning platform, and the BMLP leadership program. The company provides consulting services including Strategic Business Unit coaching, Platform Review, and specialized services in financial analysis, marketing, and recruitment. Cardone Equity Group offers private equity access to accredited investors. The company operates vertical partner programs (10X Roofing, 10X Health, 10X HVAC, 10X Pool & Landscape, 10X Farm & Ranch, 10X Dental, 10X Cyber) for industry-specific scaling. The portfolio also includes acquired brands like CardoMax and strategic health initiatives like the 10X Precision Nutrition System using AI-powered genetic analysis.

Differentiator

Problem solved

Functional benefit

Brands

• 10X Health: Health and wellness subsidiary offering precision nutrition systems and genetic analysis-based health protocols.
• 10X Roofing
• 10X HVAC
• 10X Pools & Landscape
• 10X Farm & Ranch
• 10X Dental
• 10X Cyber
• 10X Home Services
• 10X Buy Sell
• 10X Business Academy
• Cardone Equity Group
• 10X Business Services
• 10X Financial Services
• 10X Marketing Services
• 10X Recruitment Services

Products and services

• 10X360
• Elite Edge
• Business Acquisition Summit
• People Essentials Workshop
• Revenue Essentials Workshop
• Leadership Essentials Workshop
• Finance Essentials Workshop
• Operations Essentials Workshop
• A.I. Essentials Workshop
• 10X Business Academy
• Business Mastery Leadership Program (BMLP)
• 10X Buy Sell
• 10X Financial Services
• 10X Marketing Services
• 10X Recruitment Services
• Platform Review
• Nine Figure Mindset
• TeamWork
• Start The Work
• Emergency Business Response
• 10X Precision Nutrition System
• Cardone Equity Group

Quantifiable outcome

• $225 million revenue achieved in 5 years without outside capital
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and portfolio.

• PetMed ExpressminorStrategic or Co-development Partner · 16 December 2025Cardone Ventures submitted an unsolicited $89 million cash offer ($4.25 per share) to acquire PetMed Express, an online pet pharmacy. The non-binding proposal is subject to due diligence and definitive agreement.
• American Academy of Hospitality SciencesminorStrategic or Co-development Partner · 19 November 2025Brandon Dawson serves as Vice Chairman of the International Star Diamond Awards program, which is expanding recognition beyond hospitality into other industries including home services, manufacturing, and wellness.
• M42coreStrategic or Co-development Partner · 5 November 2025Cardone Ventures' subsidiary 10X Health announced a strategic partnership with M42 to launch 10XREVIV in Abu Dhabi, expanding the precision nutrition system into the Middle East market.
• CardoMaxportfolioStrategic or Co-development Partner · 12 August 2025CardoMax, a liquid-based supplement company founded by former Navy SEALs, was acquired by Cardone Ventures. The acquisition followed a prior white-labeling partnership between CardoMax and 10X Health Systems, integrating CardoMax's proprietary absorption technology into Cardone Ventures' health and wellness portfolio.
• REVIVcoreStrategic or Co-development Partner · 22 May 2025Brandon Dawson, Co-Founder of Cardone Ventures and 10X Health, was appointed Interim Co-CEO of REVIV to drive revenue growth for the 10X Precision Nutrition System and REVIV 10X subscription models.
• Echo WaterminorStrategic or Co-development Partner · 27 March 2025Echo Water and 10X Health System announced a partnership to co-brand and distribute the innovative Echo Flask product.
• REVIV GlobalcoreStrategic or Co-development Partner · 23 January 2025Cardone Ventures partnered with REVIV Global to launch the 10X Precision Nutrition System in the UK, marking the first international expansion of the 10X Health portfolio. The system uses AI-powered genetic analysis from oral swab samples, analyzing up to 20 million genetic variations to deliver personalized 400+ page health reports.
• Stryker NetworksportfolioStrategic or Co-development Partner · 22 May 2023Cardone Ventures and FIT Solutions acquired Stryker Networks on May 22, 2023, expanding their portfolio of technology and integration services.
• Brandon DawsoncoreOthersCo-Founder of Cardone Ventures, Brandon Dawson brings expertise from selling his previous company for $151 million at 77x EBITDA. He serves as Chairman and CEO of Cardone Ventures and 10X Health.
• Natalie DawsoncoreOthersCo-Founder and President of Cardone Ventures, Natalie Dawson is a bestselling author of TeamWork and Start The Work, and hosts the Building Billions podcast.
• 10X Health SystemcoreStrategic or Co-development Partner10X Health System is a subsidiary of Cardone Ventures co-founded by Grant Cardone and Brandon Dawson. It operates the 10X Precision Nutrition System and has acquired HealthGAINS.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• EOS Worldwide: EOS (Entrepreneurial Operating System) sells a proprietary implementation framework and coaching network to SMB owners. Directly comparable to Cardone Ventures' 10X360 platform and SBU engagements in both target customer (SMB owner-operator) and product model (framework + coaching).
• Strategic Coach: Dan Sullivan's Strategic Coach delivers high-ticket cohort coaching and workshops to entrepreneurs. Closely comparable to Cardone Ventures in pricing tier, founder-led brand, event-driven GTM (workshops), and SMB-owner focus.
• Gazelles (Scaling Up): Verne Harnish's Gazelles disseminates the Scaling Up / Rockefeller Habits methodology through certified coaches and events. Directly comparable to Cardone Ventures' 10X360 Wheel methodology and certification-led coaching distribution.
• ActionCOACH: ActionCOACH is a global business coaching franchise targeting SMBs. Comparable to Cardone Ventures on customer (SMB owner), product (coaching), and franchise-style distribution of the methodology.
• Tony Robbins (Business Mastery / Robbins Research): Tony Robbins' Business Mastery and Date with Destiny events target entrepreneurs with high-ticket live events and coaching. Closely comparable to Cardone Ventures' Elite Edge and GrowthCon events in event-led GTM and founder-driven brand.
• Dean Graziosi (Mastermind.com / BFE): Dean Graziosi sells high-ticket events, masterminds, and education programs aimed at SMB owners and real estate entrepreneurs. Overlaps with Cardone Ventures on founder brand, live events, and high-ticket coaching funnel.
• Grant Cardone University (Cardone Training Technologies): Grant Cardone's separate sales-training platform. Direct overlap on founder, methodology, and customer base, since Grant Cardone co-founded Cardone Ventures while also running his own training business.

Broad incumbents

• Vistage Worldwide: Vistage runs paid peer-advisory groups and executive coaching for SMB CEOs. Overlaps with Cardone Ventures on SMB coaching but operates a broader, more diversified portfolio of services including peer groups, executive coaching, and workshops at greater scale.
• Entrepreneurs' Organization (EO): EO is a global peer network for founders who exceed $1M in annual revenue. Comparable to Cardone Ventures on target customer and community-led motion, though EO is a non-profit membership organization rather than a coaching/consulting seller.

Emerging players

• Russell Brunson (ClickFunnels / Marketing Events): Russell Brunson sells marketing software and high-ticket events (Funnel Hacking Live) to SMB owners and infopreneurs. Comparable to Cardone Ventures on founder-led events targeting SMB owners, though Brunson's core product is software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardone Ventures