What Kneller Insurance does

Kneller Insurance Agency is a privately held, independent insurance agency headquartered in Chatham, New York, operating four physical locations across Columbia County (Chatham, Copake, Valatie). The firm is licensed to operate in eight states — New York, Connecticut, Massachusetts, New Jersey, New Mexico, South Carolina, Florida, and Wyoming — though its substantive operating geography is concentrated in rural upstate New York. It serves individuals and families (primary segment) and small businesses and farm owners (secondary segment) across both personal lines (auto, homeowners, life, health, recreational vehicle, renters, wedding) and commercial lines (business, farmer's, workers' compensation, liability, disability, personal property).

The agency generates revenue exclusively through commissions on policies placed with its carrier partners, which number more than 30, including national carriers (Progressive, Nationwide, Chubb, Travelers, Prudential, United Healthcare, Delta Dental, Kemper) and regional/niche carriers (NYCM, NYSIF, MEMIC, Dryden, Utica National, Great American, JC Taylor, American Modern, Philadelphia Insurance, Preferred Mutual, Countryway, National Grange Mutual, MVP Healthcare, CDPHP, Oxford, Columbian Mutual, Security Mutual Life, AMTrust, McNeil & Co., ENIA, Aflac, National General, RT LuVollo). Pricing is entirely quote-based and underwritten by the carrier; the agency publishes no rate cards or premium tiers. Underlying technology is minimal — the website is hosted on the Stratosphere third-party template platform, with no proprietary systems, algorithms, or self-service digital quoting described.

Go-to-market is sales-led and agent-assisted across all channels: phone inquiries, walk-in office visits, a website contact/quote form, and organic search-driven traffic from SEO-optimized service-area pages and an educational blog. The agency does not sell through online self-service portals, marketplaces, or third-party aggregators. Marketing relies on local SEO, content marketing, and referrals rather than paid advertising or social media. The competitive positioning is a multi-carrier independent agency with long-standing community ties, in-person accessibility, and personalized service — competing against both captive agents and direct-to-consumer digital insurers in a rural upstate New York market.

Name

Kneller Insurance

Legal name

Kneller Insurance Agency

Website

https://knellerins.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kneller Insurance Agency is a privately held, independent insurance agency operating four locations in Columbia County, New York. It sells personal and commercial insurance through 30+ carrier partnerships to individuals, families, and small businesses across eight registered states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance coverage
• Multi-carrier insurance broker
• Insurance agent services

Headquarters

HQ city

Chatham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance commissions: Kneller Insurance Agency operates as an independent insurance agency earning commissions from multiple insurance carrier partners for policies sold and serviced. No proprietary products or direct insurance risk-bearing role is described. Revenue is generated entirely through carrier commission arrangements on personal (auto, home, life, health, renters, wedding, recreational vehicles) and commercial (business, farm, workers' comp, liability, disability) insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kneller Insurance Agency is an independent insurance agency that sells personal and commercial insurance policies on behalf of 30+ carrier partners through licensed agents. It offers personal lines (auto, homeowners, life, health, recreational vehicle, renters, wedding) and commercial lines (business, disability, farmer's, liability, personal property, workers' compensation). Customer acquisition and servicing are conducted in person at offices in Columbia County, NY, by phone, or via a website quote form, with no self-service digital purchasing.

Product overview

Kneller Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency operates four locations across Columbia County, NY (Chatham, Copake, and Valatie offices) and is registered in eight states. Their product portfolio centers on personal lines including auto, homeowners, life, health, recreational vehicle, renters, and wedding insurance, complemented by commercial offerings such as business, disability, farmer's, liability, personal property, and workers' compensation insurance. As an independent agency, they represent multiple insurance carriers enabling them to compare policy options for clients. The agency emphasizes personalized service and community ties, positioning itself as a hands-on, long-standing local agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ChubbcoreTechnology or IntegrationChubb is a major multinational property and casualty insurer and is one of Kneller's key carrier partners, offering high-value homeowners, auto, and commercial insurance coverage with premium positioning.
• NationwidecoreTechnology or IntegrationNationwide is a major national insurance carrier and one of Kneller's key partners, providing a broad spectrum of personal and commercial insurance products including auto, home, life, and business coverage.
• ProgressivecoreTechnology or IntegrationProgressive is a major national auto and personal lines insurance carrier, one of Kneller's key partners, providing auto, home, and recreational vehicle coverage through the agency's platform.
• TravelerscoreTechnology or IntegrationTravelers is a major commercial and personal lines insurance carrier, one of Kneller's key partners, offering auto, home, business, and specialty risk coverage through the agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acrisure: Major independent insurance brokerage operating across North America with heavy M&A-driven growth. Comparable as a non-captive insurance intermediary with multi-carrier positioning, though operates at vastly greater scale and integrates technology and capital partners.
• USI Insurance Services: Large insurance brokerage serving commercial and personal lines clients across the US. Comparable as a multi-carrier intermediary offering comparable product breadth, but operates at enterprise scale with broader specialty and risk management offerings.
• HUB International: Global insurance brokerage with numerous regional offices across North America offering personal and commercial lines. Comparable as a multi-carrier intermediary serving similar customer segments, but operates at enterprise scale with broader geographic reach and risk consulting capabilities.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal clients. Comparable as an independent insurance intermediary with multi-carrier capabilities, though at enterprise scale with sophisticated risk consulting and benefits capabilities.
• Marsh McLennan: Global professional services firm whose Marsh division is the world's largest insurance broker. Comparable as an insurance brokerage serving commercial and personal lines, though operates at global scale with extensive risk consulting, reinsurance, and advisory capabilities.

Direct peers

• Marshall & Sterling: Independent insurance agency headquartered in Pleasant Valley, NY, serving the Hudson Valley with personal and commercial lines through multiple carrier partnerships. Closely comparable to Kneller in scale, geographic market (upstate NY), and independent multi-carrier model.
• Leavitt Group: National network of independent insurance agencies offering multi-line personal and commercial products across the western and central US. Comparable in independent agency structure and multi-carrier model, though operating at significantly greater scale and geographic breadth.
• Haylor, Freyer & Coon: Independent insurance agency based in Syracuse, NY, offering personal, commercial, and employee benefits through multiple carrier appointments. Comparable as an independent, multi-line upstate NY agency with a similar multi-carrier agency model.

Others

• Allstate: Major US personal lines insurance carrier with a captive agent distribution model. Comparable as a personal lines distributor serving similar customers (auto, home, life), but operates as a carrier with proprietary products rather than as an independent broker competing on carrier breadth.
• Lemonade: Digital-first direct-to-consumer insurance carrier offering renters, homeowners, auto, pet, and life insurance via mobile app. Comparable as a personal lines insurance provider targeting the same customer segments, though bypasses agents entirely with a tech-led model that structurally competes against Kneller's agent-assisted approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KnellerAgency
• LinkedInlinkedin.com/company/kneller-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kneller Insurance