The Tea Haus

What The Tea Haus does

The Tea Haus Inc. is a family-owned specialty retailer of premium loose leaf tea, operating from a 650-square-foot shop located upstairs in the Covent Garden Market in London, Ontario, Canada. Founded in 2000 by Michael Schmidt and Stefanie Stolzel, the company sells over 200 varieties of loose leaf teas (black, green, white, oolong, rooibos, herbal, organic, and decaf), teaware and accessories, curated samplers, and digital gift cards, with unit pricing by weight (e.g., 25g Canadian Breakfast at $5.50) and volume discounts up to 25% at 1kg. Distribution is via a dual-channel model: in-store retail where customers can sample and consult knowledgeable staff, and an e-commerce storefront shipping across Canada and into the US, complemented by local delivery in London, Ontario twice weekly (free over $25). The core technology stack is non-proprietary, standard e-commerce infrastructure without APIs, mobile apps, or AI features, and the firm employs 1-10 people including five tea "guides." Revenue streams consist of one-time product sales across tea leaves and teaware, plus a secondary service layer of Afternoon Tea Party events hosted in-store in partnership with local vendor Petit Paris, and digital gift card sales. Marketing is content-led through the Tea Journal blog, email newsletters, and social channels (Facebook, Pinterest, LinkedIn, Tumblr), supplemented by a free-sample-with-every-order acquisition mechanic. The customer base is long-tail consumer retail, organized horizontally into tea enthusiasts, gift buyers, and health-conscious consumers; customer concentration is diffuse and dependent on repeat individual purchasers rather than enterprise contracts. The business is bootstrapped with no institutional funding, parent company, subsidiaries, or M&A activity disclosed.

Name

The Tea Haus

Legal name

The Tea Haus Inc.

Website

https://theteahaus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tea Haus is a family-owned Canadian retailer founded in 2000 that sells over 200 varieties of premium loose leaf teas, teaware, and gift products through a Covent Garden Market shop in London, Ontario and an e-commerce site serving Canada and the US.

Ownership category

akta.pro rank

Product category

Specialty Loose Leaf Tea Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Loose leaf tea
• Specialty tea retail
• Tea accessories
• Herbal infusions
• Afternoon tea service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loose Leaf Tea Sales: The company generates revenue primarily through the sale of premium loose leaf teas and herbal infusions, with over 200 varieties available including black, green, white, oolong, rooibos, and herbal wellness teas. Products are sold in various sizes with volume discounts (e.g., 25g to 1kg sizes).
2. Teaware and Accessories: Secondary revenue stream from tea brewing accessories including infusers, teapots, travel accessories, mugs, and specialty items like bombillas for yerba mate and matcha accessories.
3. Afternoon Tea Service: The company hosts Afternoon Tea Party events at their Covent Garden Market location featuring tea service with pastries and light fare from local vendor Petit Paris.
4. Gift Cards: Digital gift cards available for purchase as送礼 solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Tea Haus is a specialty retailer that curates and sells more than 200 varieties of premium loose leaf teas and herbal infusions across categories including black, green, white, oolong, rooibos, organic, and decaf, together with complementary teaware and accessories (infusers, teapots, mugs, Matcha tools, Bombillas). It operates both a 650-square-foot walk-in retail shop inside the Covent Garden Market in London, Ontario and an online store shipping across Canada and the US, and additionally hosts Afternoon Tea Party events at the shop.

Product overview

The Tea Haus is a premium loose leaf tea merchant offering a diverse portfolio of over 200 teas and tea accessories. The core product line includes various tea categories: Black Teas (traditional, flavoured, breakfast, Earl Grey, Darjeeling), Green Teas (traditional, Matcha, flowering, jasmine, premium), White Teas, Oolong, Herbal & Decaf (Rooibos, Honeybush, Yerba Mate, fruit blends, Ayurvedic blends), and Organic Teas. Supporting products include Tea Samplers for customer exploration, Teaware accessories (filters, infusers, teapots, mugs, travel accessories, Matcha accessories), and Gift Cards. Key named products include signature blends like Earl Grey Supreme, Scottish Breakfast, Imperial Matcha, and seasonal offerings like Shincha and Holiday Blend. The business operates both a retail location in London, Ontario and an online store, with a focus on loose leaf tea rather than tea bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Teas Category of traditional and flavoured loose leaf black teas including breakfast teas, Earl Grey varieties, Darjeeling, and black tea samplers, sold by weight to tea enthusiasts and connoisseurs seeking premium alternatives to bagged tea.
• Green Teas Japanese and Chinese loose leaf green teas including traditional green teas, Matcha green teas, flowering tea, jasmine green tea, and premium green tea selections, sold by weight with samplers available.
• White Teas Premium loose leaf white tea selections sourced from various origins, sold by weight through the retail shop and online store.
• Oolong Teas Semi-oxidized loose leaf teas from Taiwan and China, including Milk Oolong and Jade Oolong, sold by weight to tea enthusiasts.
• Herbal and Decaf Teas Herbal infusions including Rooibos, Honeybush, Yerba Mate, fruit and herbal blends, Ayurvedic blends, and decaffeinated CO2-decaf teas, sold for wellness, caffeine-free, and digestive use cases.
• Organic Teas Certified organic loose leaf tea selections across various categories for customers seeking verified organic sourcing.
• Teaware and Accessories Tea brewing accessories including filters and infusers, teapots and tea sets, travel accessories, cups and mugs, tins and containers, tea gadgets, Matcha accessories, and Bombilla straws for Yerba Mate.
• Tea Samplers Curated sample sets that allow customers to try multiple tea varieties, including black tea samplers, green tea samplers, and Earl Grey samplers, purchased as a single SKU.
• Gift Cards Digital gift cards available for purchase as gift solutions usable toward tea and accessory purchases in-store or online.
• Imperial Matcha (Tea Haus Matcha) Premium Matcha powder from Japan, traditionally used in Japanese Tea Ceremony, produced from shade-grown tea leaves ground into fine powder.
• Earl Grey Supreme Ceylon black tea flavoured with twice the normal amount of bergamot oil, the best-selling tea month after month at The Tea Haus.
• Scottish Breakfast Bestselling Scottish breakfast tea blend comprising finest teas from Kenya and Assam.
• Canadian Breakfast Strong, full-bodied black tea blend of Assam, Darjeeling, and Kenyan teas.
• Darjeeling Castleton First Flush (2025) Premium first-flush Darjeeling from the Castleton estate with a floral and bright infusion.
• Bombilla Straw 18/8 Stainless Steel Bombilla straw for Yerba Mate, retailed as a standalone teaware SKU.
• Stainless Steel Infuser Stainless steel tea brewing infuser for loose leaf tea, retailed as a standalone teaware SKU.
• Afternoon Tea Service Hosted Afternoon Tea Party events at the Covent Garden Market retail location in London, Ontario, featuring tea service with pastries and light fare from local vendor Petit Paris.
• Dunoon Bone China Mugs Bone China mugs by Dunoon (England) offered through The Tea Haus, with purchase fulfilled via the dedicated dunoonmugs.ca site.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stash Tea: Established US premium tea brand with broad grocery and foodservice distribution; comparable assortment of flavored black, green, and herbal teas, but at much larger scale across mainstream retail.
• Celestial Seasonings: Mass-market herbal and specialty tea brand with broad North American grocery distribution; adjacent competitor in flavored and wellness teas (Sleepytime, holiday blends) but primarily bagged formats.
• Taylors of Harrogate (Yorkshire Tea): Heritage British tea brand offering premium bagged and loose-leaf black teas (Scottish Breakfast, Yorkshire Gold) plus brewing accessories; comparable premium everyday-tea assortment but with global grocery distribution scale.

Direct peers

• Adagio Teas: US-based online specialty loose-leaf tea retailer with hundreds of single-origin and blended teas plus teaware; directly comparable as an e-commerce-first premium tea merchant serving enthusiast consumers.
• David's Tea: Canada's largest specialty loose-leaf tea retailer operating both e-commerce and physical stores across North America; the closest direct peer given overlapping product mix (loose leaf, Matcha, accessories) and similar premium positioning targeting Canadian tea enthusiasts.
• Upton Tea Imports: US-based direct-to-consumer specialty tea merchant with broad loose-leaf catalog including single-origin teas and accessories; comparable as a purist-focused premium tea retailer with strong enthusiast following.
• The Republic of Tea: Specialty tea brand offering loose-leaf and bagged teas, accessories, and gifting assortments through DTC channels; comparable as a curated premium tea merchant with a gifting-led assortment.
• Harney & Sons: Family-owned premium tea merchant with extensive loose-leaf catalog, tea education content, and direct-to-consumer channels; comparable premium positioning and curatorial model serving enthusiast/gift buyers.

Regional players

• Murchie's Tea & Coffee: Heritage Canadian specialty tea and coffee merchant with retail locations and online store; comparable premium loose-leaf assortment and curatorial heritage positioning within Canada.

Emerging players

• Tea Sparrow: Canadian small-batch specialty tea subscription and online retailer with curated blends; comparable as a DTC-first Canadian loose-leaf merchant targeting enthusiast and gift-buyer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theteahaus
• Facebookfacebook.com/TheTeaHaus
• LinkedInlinkedin.com/company/the-tea-haus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tea Haus