Mobile Topup
Mobile Topup operates MobileTopup.com, a self-serve digital platform that enables users in over 100 countries to send prepaid mobile airtime credit to Thai mobile phones across all major carriers, with related brands eSIM2Fly.com and DataPlans.io in adjacent travel-connectivity services.
- Company typePrivate
- Founded2009
- HeadquartersChiang Mai, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mobile Topup does
Mobile Topup (MobileTopup.com) operates a self-serve digital platform that enables users in over 100 countries to send prepaid mobile airtime credit to Thai mobile phones (and to a limited extent, other countries' prepaid lines). The company is incorporated as Vivid Productions, LLC in Washington, USA, with operating presence through Vivid Productions Co., Ltd. in Chiang Mai, Thailand, and was founded in 2009 by Bryan (a Thailand-based entrepreneur since 1997) under the original name Thaiprepaidcard.com before rebranding in May 2015 and launching the cross-country expansion in 2018. The platform supports all major Thai carriers (AIS, DTAC, True Move) and offers USSD keypress codes for direct data-plan activation, a 'Request Topup' shareable-link feature that requires no account creation, and an AI-powered WhatsApp Bot for customer support. Native iOS and Android apps complement the multi-language website, and the firm operates related sub-brands eSIM2Fly.com and DataPlans.io targeting adjacent travel-connectivity markets.
The business model is product-led growth, with revenue generated on a transaction-fee or spread basis on each mobile topup processed; users pay exactly the topup amount they choose with no explicit service fee, and payment processing is handled by a combination of partners including Omise, PayPal, Coins.ph, and direct integrations for card, Alipay, PromptPay, and cryptocurrency rails. Customer segments skew to international users with Thai mobile phones (expats, travelers, family remitters) and Thai prepaid users seeking SIM validity extension and data-plan purchases, distributed horizontally rather than concentrated in any single enterprise account. The platform is operated by a very small team (founder Bryan and co-founder/developer Egor, with stated count of 2+), suggesting heavy reliance on automation, third-party processors, and self-serve UX rather than headcount-intensive operations.
From a scale and governance standpoint, Mobile Topup is a privately held, bootstrapped company with no external funding rounds, M&A activity, or institutional investors disclosed. Source materials note the US registered office, Thai operating entity, no parent company, and no subsidiaries. Material data gaps include undisclosed revenue, undisclosed transaction volume or GMV, no public hiring or headcount trajectory, and a data-plans page last updated 04.01.2016 — collectively consistent with a stable, founder-operated niche platform rather than a venture-backed scaling business.
Mobile Topup firmographics
Firmographics- Name
- Mobile Topup
- Legal name
- Vivid Productions, LLC
- Website
- https://mobiletopup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobile Topup operates MobileTopup.com, a self-serve digital platform that enables users in over 100 countries to send prepaid mobile airtime credit to Thai mobile phones across all major carriers, with related brands eSIM2Fly.com and DataPlans.io in adjacent travel-connectivity services.
- Ownership category
- akta.pro rank
Mobile Topup industry classification
Industry- Product category
- International Mobile Topup Services
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
- akta.pro secondary industries
- International Bill Pay & Cross-Border Airtime/Top-Up (FSAGAKAM), Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)
Keywords
Where Mobile Topup is headquartered
LocationHeadquarters
- HQ city
- Chiang Mai
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Mobile Topup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations
Revenue model
- Mobile Topup Transactions: Company facilitates mobile credit refill transactions for Thai prepaid mobile phones. Revenue generated through transaction fees on each topup processed. Payment processed through Vivid Productions Co., Ltd. and third-party telecom, credit card processing, and banking partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-what-you-topup model with no service fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mobile Topup product offering
Product offeringCore offering
Mobile Topup operates a digital self-serve platform that enables users worldwide to send prepaid mobile phone credit (topup) to Thai mobile numbers and other prepaid phones across 100+ countries. The service processes topup transactions via web and mobile apps, supporting all major Thai mobile operators (AIS, DTAC, True Move) and multiple payment methods including credit/debit cards, PayPal, Alipay, PromptPay, and cryptocurrency. Users can topup any Thai phone number without account registration for basic functionality.
Product overview
MobileTopup.com operates as a digital mobile topup platform that enables international prepaid mobile phone credit refills. The core product is the MobileTopup.com web platform and its associated iOS and Android mobile apps, which allow users to send airtime credit to prepaid phones in over 100 countries with emphasis on Thailand. The product ecosystem includes complementary offerings: Thai Data Plans for purchasing data packages via USSD codes, a WhatsApp Bot for AI-powered customer support, and the Topup Request Link feature for social sharing. The company also operates related brands eSIM2Fly.com and DataPlans.io, expanding into adjacent travel connectivity services. All services are built around Thai mobile operators and international remittance-style mobile credit transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- MobileTopup.com Web Platform International mobile credit refill web platform allowing users worldwide to send airtime credit to prepaid mobile phones in over 100 countries, with primary focus on Thai prepaid mobile operators. Supports all Thai mobile operators and multiple payment methods.
- MobileTopup iOS App
Quantifiable outcome
- Available in 100+ countries worldwide
Companies that use Mobile Topup
Customer profileSegments3 records
Ideal customer profiles3 records
Mobile Topup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Mobile Topup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Thai Mobile Operators (AIS, DTAC, True Move)coreCore telecommunications partners enabling mobile topup services for Thai prepaid mobile networks. Supports all major Thai carriers for airtime credit and data plan purchases.
- OmisecorePayment processor for handling credit/debit card transactions. All payment data stored by Omise according to their privacy policy.
- PayPalcorePayment processing partner for online transactions. Payment data stored by PayPal.
- Coins.phcoreCryptocurrency and digital wallet payment processor for transactions. Payment data stored by Coins.ph.
- Vivid Productions Co., Ltd.coreThai operating entity through which MobileTopup.com facilitates payment and topup services in Thailand.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mobile Topup competitors and assessment
Company assessmentDirect peers
- Ding: One of the largest international mobile topup platforms, serving 160+ countries and 600+ operators. Directly comparable to MobileTopup as a cross-border airtime transfer service targeting diaspora and traveler segments.
- Paytota: International mobile topup and digital gifting platform with strong Asia-Pacific corridors. Overlaps MobileTopup in serving migrant/remittance and diaspora topup demand across emerging markets.
- TransferTo: B2B and B2C mobile topup network enabling cross-border airtime transfers across 400+ operators globally. Direct competitor in the wholesale and retail cross-border mobile topup space.
- Recharge.com: European-headquartered platform for prepaid mobile topups, gift cards, and digital vouchers across 150+ countries. Closely mirrors MobileTopup's cross-border topup + multi-country product mix and self-serve model.
Broad incumbents
- Boku: Public mobile commerce and carrier billing platform serving global telecom operators. Larger incumbent in the same ecosystem that enables mobile payments and carrier-based monetization, comparable infrastructure layer.
- CellPoint Digital: Payment orchestration and digital commerce platform purpose-built for the travel and airline industry with mobile topup capabilities. Comparable in serving cross-border airtime and digital voucher transactions through carrier integrations.
- WorldRemit: Global digital remittance provider supporting airtime topup as a payout method in many corridors. Comparable in addressing diaspora and migrant communities sending small-value transfers to mobile phones in emerging markets.
- Remitly: Large, well-capitalized digital remittance platform that increasingly supports mobile wallet and airtime transfers. Comparable as a competitor for the cross-border topup-as-remittance use case MobileTopup targets.
- Dimoco: European carrier billing and mobile payment specialist with deep telecom operator relationships. Adjacent incumbent offering mobile topup and direct carrier billing rails comparable to MobileTopup's operator integration model.
Emerging players
- Airalo: Leading travel eSIM marketplace with global coverage, directly comparable to MobileTopup's eSIM2Fly sub-brand. Represents the structural threat and adjacency to MobileTopup's prepaid SIM topup business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobile Topup social profiles
Digital presenceMobile Topup compliance and trust
Trust signalCompliance2 records
Mobile Topup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Topup leadership team
Management profileNumber of profiles
Profiles2 records
Mobile Topup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Topup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Topup
What does Mobile Topup do?
Mobile Topup operates a digital self-serve platform that enables users worldwide to send prepaid mobile phone credit (topup) to Thai mobile numbers and other prepaid phones across 100+ countries. The service processes topup transactions via web and mobile apps, supporting all major Thai mobile operators (AIS, DTAC, True Move) and multiple payment methods including credit/debit cards, PayPal, Alipay, PromptPay, and cryptocurrency. Users can topup any Thai phone number without account registration for basic functionality.
Is Mobile Topup a public or private company?
Mobile Topup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobile Topup founded?
Mobile Topup was founded in 2009. It employs 1 to 10 people.
Where is Mobile Topup based?
Mobile Topup is headquartered in Chiang Mai, Thailand, in the Asia region.
How does Mobile Topup make money?
One revenue line is on record: mobile Topup Transactions.
Who are Mobile Topup's main competitors?
Direct peers on record are Ding, Paytota, TransferTo and Recharge.com. Broad incumbents are Boku, CellPoint Digital, WorldRemit, Remitly and Dimoco. Airalo is listed as an emerging player.
Does Mobile Topup have an API?
No public API is recorded for Mobile Topup.
What industry is Mobile Topup in?
Mobile Topup's product category is International Mobile Topup Services. Its primary akta.pro industry code is FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up), with a secondary code of FSAGAKAM, International Bill Pay & Cross-Border Airtime/Top-Up. Its NAICS code is 517121 and its SIC code is 4813.