Anderson Motor Speedway
Anderson Motor Speedway is a privately held 3/8-mile paved oval racing venue in Williamston, South Carolina, now in its 55th+ season, hosting weekly Friday-night racing across 10+ car divisions plus touring-series special events and demolition/exhibition shows for regional motorsports fans and amateur racers.
- Company typePrivate
- Founded1964
- HeadquartersWilliamston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Anderson Motor Speedway does
Anderson Motor Speedway is a privately held motorsports entertainment venue operating a 3/8-mile paved oval located at 313 Irby Road in Williamston, South Carolina. Founded circa 1963-1964 and now in its 55th+ consecutive season, the venue operates a regular weekly Friday-night racing program spanning roughly ten car divisions — including Anderson Late Models, Chargers, Southern Classic, US Legends, Young Guns, Front Wheel Drives, Mini Stocks, Street Stocks, BM Modifieds, Renegades, and Super Limiteds — with the Late Model Stocks sanctioned under the NASCAR Whelen All-American Series. The core offering is augmented by a rotating calendar of touring-series special events (Southeast Super Truck Series, Must See Racing Sprints, SMART Modified Tour, CARS Tour) and exhibition/entertainment shows (Knights of Destruction, Tour of Destruction, American Big Rig Racing), plus the annual Rupert Porter Memorial Shrine Race charity event.
Revenue is generated almost entirely through transactional, event-based streams: grandstand and pit admission ($12-35 per person, with children under 12 free), premium pricing on special events ($15-25 adults), on-site food and beverage concessions (burgers, hotdogs, nachos, Coca-Cola products at $2-4 per item), and track rentals and reserved pit spots for practice sessions. Distribution is direct-to-consumer through walk-up gate sales, on-site concessions, online ticketing via EventSprout for special events, and a MyRacePass-powered digital presence for schedules, results, points, driver profiles, and fan communications. The customer base consists of local and regional racing enthusiasts, families from the Upstate South Carolina area, amateur and hobby racers competing in multiple skill-level divisions, and touring-series organizers booking the facility for regional events. The venue is owned and operated by Terry Childress, Justin Foster, and Scott Childress (with Scott Childress additionally handling promotional events), with no disclosed institutional investment, parent company, or public listing.
Anderson Motor Speedway firmographics
Firmographics- Name
- Anderson Motor Speedway
- Legal name
- Anderson Motor Speedway
- Website
- https://andersonmotorspeedway.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anderson Motor Speedway is a privately held 3/8-mile paved oval racing venue in Williamston, South Carolina, now in its 55th+ season, hosting weekly Friday-night racing across 10+ car divisions plus touring-series special events and demolition/exhibition shows for regional motorsports fans and amateur racers.
- Ownership category
- akta.pro rank
Anderson Motor Speedway industry classification
Industry- Product category
- Motorsports Entertainment Venue
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports Tracks & Racing Facilities (MPAKAEAC)
Keywords
Where Anderson Motor Speedway is headquartered
LocationHeadquarters
- HQ city
- Williamston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anderson Motor Speedway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket and Admission Sales: Revenue from grandstand admission, trackside parking, and pit pass sales for weekly racing events and special events throughout the season.
- EventConcessions: Food, beverage, and merchandise sales during events including concessions like grilled burgers, hotdogs, nachos, and Coca-Cola products.
- Track Rentals and Facility Usage: Revenue from track rentals, reserved pit spots, and facility usage fees for practice sessions and special events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Weekly Racing - Grandstand Admission |
| Unit Pricing | Pay-as-you-go | Pit Admission |
| Unit Pricing | Pay-as-you-go | Special Events - Exhibition/Destruction |
| Unit Pricing | Pay-as-you-go | Special Events - Advanced Tickets |
| Unit Pricing | Pay-as-you-go | Special Events - Premium Racing |
| Unit Pricing | Pay-as-you-go | Concessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anderson Motor Speedway product offering
Product offeringCore offering
Anderson Motor Speedway operates a 3/8-mile paved oval racing facility in Williamston, South Carolina, hosting weekly Friday night racing programs across multiple car divisions and a calendar of special touring series and exhibition events. Revenue is generated through grandstand and pit admissions, on-site concessions, and track rentals.
Product overview
Anderson Motor Speedway is a 3/8-mile paved oval racing venue in Williamston, SC, entering its 55th season. The venue offers a multi-division weekly racing program (every Friday night) featuring Anderson Late Model, Charger, Southern Classic, US Legends, Young Guns, Front Wheel Drive, Mini Stocks, Street Stocks, BM Modifieds, Renegades, and Super Limiteds. Special marquee events include NASCAR Whelen All-American Series Late Model action, Southeast Super Truck Series races, Must See Racing Sprint Car events, SMART Modified Tour (Pace-O-Matic 99), CARS Tour Late Model events, and exhibition shows like the Knights of Destruction and Tour of Destruction. The venue also hosts the annual Rupert Porter Memorial Shrine Race. The track's digital presence is powered by the MyRacePass platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AMS Weekly Racing Program Weekly Friday night racing program at Anderson Motor Speedway featuring multiple local car divisions for amateur and hobby racers and their fans.
- Grandstand and Pit Admissions Ticketed admission to weekly and special events, including grandstand seating, trackside parking, and pit passes for racing spectators.
- Event Concessions Food, beverage, and merchandise sales during events, including burgers, hotdogs, fries, nachos, corn dogs, chicken strips, Coca-Cola products, tea, and Powerade.
- Track Rentals and Facility Usage Track rentals, reserved pit spots, and facility usage fees for practice sessions and special events organized by outside promoters and series.
- Knights of Destruction / Tour of Destruction Exhibition Events Special exhibition events featuring demolition derbies, school bus racing, jet car demonstrations, monster truck shows (Gunslinger Monster Truck), Green Mamba Jet Car burndowns, trailer races, fireworks, and car soccer.
- Rupert Porter Memorial Shrine Race Annual charity racing event benefiting the Shriners Hospital in Greenville SC, featuring a 100-lap Late Model Stock main event for $2,000 to win, plus US Legends, Limiteds, Mini Stocks, Renegades, BM Modifieds, and Front Wheel Drives.
Companies that use Anderson Motor Speedway
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Anderson Motor Speedway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anderson Motor Speedway partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- SMART Modified TourmajorModified car touring series hosting the Pace-O-Matic 99 event at AMS in March 2025. Brings asphalt big block modifieds to the facility.
- NASCAR Whelen All-American SeriescoreOfficial NASCAR-sanctioned racing series providing structure for local weekly racing divisions including Late Model Stocks, Mini Stocks, BM Modifieds, and other divisions. Aligns the track with NASCAR's national racing network.
- Southeast Super Truck SeriesmajorRegional touring series featuring super truck racing that visits AMS multiple times per season. The series has run at the track since 2012 for its 6th season opener in 2017.
- Must See Racing (MSR)majorSprint car touring series bringing winged sprint cars and USAC Midgets to AMS. Hosts 2-day sprint car events with practice and racing action.
- MyRacePasscoreDigital platform providing website hosting, race management software, schedule management, points tracking, results posting, and driver database. MRP Pro Platinum package customized for AMS.
- CARS Tour (LMS/CARS Tour)majorLate Model Stock car touring series featuring regional and national drivers. Hosted events including the Border War 250 featuring top regional talent.
- American Big Rig RacingminorTruck racing/exhibition series featuring American Big Rigs trucks performing at AMS for special nighttime events.
- Tour of DestructionminorExhibition demolition event series featuring school bus racing, demolition derbies, jet car burndowns, monster trucks, and other destruction-style entertainment.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Anderson Motor Speedway competitors and assessment
Company assessmentDirect peers
- Myrtle Beach Speedway: 0.538-mile paved oval in Myrtle Beach, SC, NASCAR-sanctioned venue hosting weekly racing and touring series. Comparable South Carolina short track with similar family-friendly programming and touring series events.
- Florence Motor Speedway: 3/4-mile paved oval in Florence, SC hosting NASCAR-sanctioned weekly racing plus touring series events. Directly comparable regional short track with similar multi-division programming and Upstate/Midlands South Carolina customer overlap.
- Caraway Speedway: 0.455-mile paved oval in Asheboro, NC offering NASCAR weekly racing, Late Models, and Limiteds. Comparable regional short-track with multi-division programming and Southeast touring series partnerships.
- Lavonia Speedway: 3/8-mile dirt and asphalt oval in Lavonia, GA hosting weekly racing and touring series. Comparable small regional short-track with similar multi-division programming in the Southeast.
- South Boston Speedway: 4/10-mile paved oval in South Boston, VA hosting NASCAR Whelen All-American Series weekly racing and touring Late Model events. Directly comparable NASCAR-sanctioned short-track with similar event mix and price-point positioning.
- Bowman Gray Stadium: Quarter-mile asphalt oval in Winston-Salem, NC hosting weekly NASCAR Modified racing. Comparable NASCAR-sanctioned community short track with strong regional fan base and historical significance.
- Dillon Motor Speedway: Small paved oval in Dillon, SC with NASCAR weekly racing programming. Directly comparable community-level short track in the South Carolina market.
- Hickory Motor Speedway: Historic 0.363-mile paved oval in Newton, NC, known as the 'Birthplace of NASCAR Stars.' Closest analog in NASCAR-sanctioned short-track heritage, multi-division weekly programming, and touring series host role.
Others
- NASCAR Whelen All-American Series: NASCAR's national weekly short-track racing series that sanctions AMS's Late Model and weekly divisions. Ecosystem enabler governing rules, points, and championship structure for the track's core programming.
- MyRacePass: Digital platform provider for AMS (MRP Pro Platinum package). Powers scheduling, results, points, driver databases, and ticketing for hundreds of short tracks, making it the most relevant technology/enabling partner for peer benchmarking on digital fan engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Anderson Motor Speedway social profiles
Digital presenceAnderson Motor Speedway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Motor Speedway leadership team
Management profileNumber of profiles
Profiles5 records
Anderson Motor Speedway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Motor Speedway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Motor Speedway
What does Anderson Motor Speedway do?
Anderson Motor Speedway operates a 3/8-mile paved oval racing facility in Williamston, South Carolina, hosting weekly Friday night racing programs across multiple car divisions and a calendar of special touring series and exhibition events. Revenue is generated through grandstand and pit admissions, on-site concessions, and track rentals.
Is Anderson Motor Speedway a public or private company?
Anderson Motor Speedway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anderson Motor Speedway founded?
Anderson Motor Speedway was founded in 1964. It employs 11 to 50 people.
Where is Anderson Motor Speedway based?
Anderson Motor Speedway is headquartered in Williamston, United States, in the North America region.
How does Anderson Motor Speedway make money?
Three revenue lines are on record. Ticket and Admission Sales are the primary driver. The others are eventConcessions and track Rentals and Facility Usage.
Who are Anderson Motor Speedway's main competitors?
Direct peers on record are Myrtle Beach Speedway, Florence Motor Speedway, Caraway Speedway, Lavonia Speedway, South Boston Speedway, Bowman Gray Stadium, Dillon Motor Speedway and Hickory Motor Speedway. Others are NASCAR Whelen All-American Series and MyRacePass.
Does Anderson Motor Speedway have an API?
No public API is recorded for Anderson Motor Speedway.
What industry is Anderson Motor Speedway in?
Anderson Motor Speedway's product category is Motorsports Entertainment Venue. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711212 and its SIC code is 7948.