Bowman Gray Stadium
Bowman Gray Stadium is a quarter-mile NASCAR-sanctioned short track in Winston-Salem, NC, hosting four weekly stock car racing divisions plus special events. It serves local Triad-region families, racing drivers, and corporate sponsors, and operates as part of NASCAR's owned venue portfolio under Winston-Salem Speedway, LLC.
- Company typePrivate
- Founded1937
- HeadquartersWinston Salem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bowman Gray Stadium does
Bowman Gray Stadium is a quarter-mile asphalt short-track racing venue in Winston-Salem, North Carolina, that has hosted NASCAR-sanctioned stock car racing every Saturday night since 1949, making it the sanctioning body's longest-running weekly track. The venue operates four weekly NASCAR-sanctioned divisions — Brad's Golf Cars Modifieds (premier open-wheeled cars, 2650 lb minimum weight, NASCAR's first sanctioned division), Law Offices of John Barrow Sportsman (stock-appearing late models with crate motors), QRC HVAC & Refrigeration Street Stocks, and Q104.1 Stadium Stocks (entry-level four-cylinder cars, 1800 lb minimum) — supplemented by specialty nights including 100-lap features, Twin 25s, Monster Trucks, Demolition Derbys, and the new Kyle Busch Invitational Legends/Bandelero event scheduled for August 21, 2026.
The facility has a 17,000-seat capacity and is owned and operated by Winston-Salem Speedway, LLC, a NASCAR subsidiary operating within the NASCAR Digital Media Network. Its core technology stack is a live-event platform: on-site cash box office plus the Ticket Hoss mobile-app for online sales, Microsoft Forms for driver registration, the official race program (printed weekly) as the fan-engagement layer, and exclusive live streaming through FloRacing with NASCAR Channel simulcasts of marquee events. Sponsorship inventory is structured across Title/Presenting, Associate, and Driver Award tiers, with at least 15 named corporate sponsors across automotive, legal, financial services, HVAC, media, food/beverage, and home-services categories.
Revenue is generated from general-admission ticket sales ($15 adult / $2 children 6-11 / free under 5), premium-event tickets (Kyle Busch Invitational $10-$25), tiered sponsorship and corporate hospitality, on-site concessions and merchandise (including an officialracegear.com e-commerce storefront), field-house sponsor patios for race-team hospitality, and a content-revenue share from FloRacing streaming. Customer segments span local Winston-Salem and Triad-region families attending as a multi-generational Saturday tradition, NASCAR-sanctioned drivers competing for points and prize money across four divisions, corporate sponsors seeking local Winston-Salem market visibility and hospitality, and national NASCAR heritage/tourism audiences. The venue returned to national Cup Series programming in 2025 via the Cook Out Clash, its first Cup event since 1971, and continues to be operated as a privately held, single-asset regional motorsports venue under NASCAR's parent structure.
Bowman Gray Stadium firmographics
Firmographics- Name
- Bowman Gray Stadium
- Legal name
- Winston-Salem Speedway, LLC
- Website
- https://bowmangrayracing.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bowman Gray Stadium is a quarter-mile NASCAR-sanctioned short track in Winston-Salem, NC, hosting four weekly stock car racing divisions plus special events. It serves local Triad-region families, racing drivers, and corporate sponsors, and operates as part of NASCAR's owned venue portfolio under Winston-Salem Speedway, LLC.
- Ownership category
- akta.pro rank
Bowman Gray Stadium industry classification
Industry- Product category
- Motorsports Entertainment Venue
- NAICS
- Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
Keywords
Where Bowman Gray Stadium is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bowman Gray Stadium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: General admission tickets sold on-site (cash) and online (Ticket Hoss app with small fee). Adult tickets $15, children 6-11 $2, children 5 and under free. Season tickets also offered at a discounted mid-season price.
- Sponsorship and Partnership: Multiple corporate sponsors across tiered structures: Title/Presenting Sponsors (Brad's Golf Cars, Law Offices of John Barrow, QRC HVAC & Refrigeration, Q104.1, Groundworks, Fox 8, Red Oak Brewery, Market USA, Truliant, Tuff Shed, Safelite), Associate Sponsors, and Driver Award/Fan Prize sponsors. Sponsorship email: [email protected].
- Special Events: Premium events including Kyle Busch Invitational ($10-$25 tickets), Truliant Night of Destruction (Monster Trucks, Demolition Derby), specialty racing events, and the annual Kyle Busch Invitational benefiting the Bundle of Joy Fund, broadcast live on FloSports and the NASCAR Channel.
- Concessions and Merchandise: On-site concessions are available; coolers permitted (max 14x14x14, no glass/alcohol). Merchandise available via the officialracegear.com online shop. Field house sponsor patios available for rental for competitors to host guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult General Admission |
| Unit Pricing | Pay-as-you-go | Children (Ages 6-11) |
| Unit Pricing | Pay-as-you-go | Children 5 and Under |
| Subscription | Annual | Season Tickets |
| Unit Pricing | Pay-as-you-go | Kyle Busch Invitational Special Event Tickets |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Bowman Gray Stadium product offering
Product offeringCore offering
Bowman Gray Stadium is a quarter-mile asphalt short-track racing venue in Winston-Salem, NC that hosts weekly Saturday night NASCAR-sanctioned stock car racing across four divisions (Modifieds, Sportsman, Street Stocks, Stadium Stocks). The venue also operates special marquee events (Kyle Busch Invitational, Truliant Night of Destruction, Great Clips Crash Fest), driver registration services, and live streaming via FloRacing.
Product overview
Bowman Gray Stadium is a quarter-mile short track in Winston-Salem, NC operating as NASCAR's longest-running weekly track since 1949. The stadium offers a platform-plus-events model featuring four core weekly racing divisions: Brad's Golf Cars Modified Series (premier open-wheeled Modifieds at 2650 lbs minimum), Law Offices of John Barrow Sportsman Series (stock-appearance late models with crate motors), QRC HVAC & Refrigeration Street Stock Series (heavier street stock vehicles), and Q104.1 Stadium Stock Series (entry-level four-cylinder cars at 1800 lbs minimum). The stadium also hosts special events including the Kyle Busch Invitational (Legends and Bandolero benefiting Bundle of Joy Fund), Truliant Night of Destruction (Monster Trucks and Demolition Derby), and Great Clips Crash Fest (Crown Vic Outlaws, Skid Race, Demolition Derby). Supporting services include driver registration, ticket sales, and FloRacing streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Brad's Golf Cars Modified Series The premier racing division at Bowman Gray Stadium featuring lightweight open-wheeled Modifieds (2650 lbs minimum) engineered from the ground up with racing components; this is NASCAR's first sanctioned racing division.
- Law Offices of John Barrow Sportsman Series Racing division featuring selected late model cars that must remain stock in appearance with unmodified eight-cylinder crate motors.
- QRC HVAC & Refrigeration Street Stock Series Street Stock racing division with cars similar to Sportsman but featuring smaller carburetors and heavier weight than Sportsman cars.
- Q104.1 Stadium Stock Series Entry-level racing division open to foreign and domestic cars and mini-trucks with stock bodies and four-cylinder engines; minimum weight 1800 lbs with at least one pound per cc of piston displacement.
- Kyle Busch Invitational Special racing event featuring Legends and Bandolero car competitions benefiting The Samantha and Kyle Busch Bundle of Joy Fund, including heat races, B-Mains, and feature races.
- Truliant Night of Destruction Specialty event featuring Monster Trucks show and Demolition Derby in addition to regular weekly racing divisions.
- Great Clips Crash Fest Annual action-packed event featuring Crown Vic Outlaw Super Series, Skid Race, and Demolition Derby alongside regular weekly racing action.
- Driver Registration Services Online registration system for drivers competing in all four racing divisions, including forms for Modified, Sportsman, Street Stock, and Stadium Stock divisions, plus access to rule books and technical bulletins.
- General Admission Ticket Sales General admission event tickets available online (via Ticket Hoss app) and on-site (cash). Adult admission $15, children 6-11 $2, children 5 and under free; free parking included.
- FloRacing Live Streaming Live streaming subscription service for Bowman Gray Stadium racing events on FloRacing, allowing remote fans to watch all weekly racing action and special events.
Companies that use Bowman Gray Stadium
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bowman Gray Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Bowman Gray Stadium partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship, major and minor.
- NASCARcoreBowman Gray Stadium is owned and operated by Winston-Salem Speedway, LLC (a NASCAR subsidiary) and operates as part of the NASCAR Digital Media Network. All four racing divisions are NASCAR-sanctioned. The stadium hosted the Cook Out Clash (NASCAR Cup Series exhibition) in 2025 — the Cup Series' first return since 1971. The Kyle Busch Invitational is broadcast on the NASCAR Channel.
- Brad's Golf CarsflagshipTitle sponsor of the Modified Division (Brad's Golf Cars Modified Division). The division is named for and prominently branded by Brad's Golf Cars, the stadium's featured racing division since 1949.
- Law Offices of John Barrow, P.A.flagshipTitle sponsor of the Sportsman Division (Law Offices of John Barrow Sportsman Division), one of four weekly racing divisions at the stadium.
- QRC HVAC and RefrigerationflagshipTitle sponsor of the Street Stock Series (QRC HVAC & Refrigeration Street Stock Series), one of four weekly racing divisions at the stadium.
- Q104.1flagshipTitle sponsor of the Stadium Stock Division (Q104.1 Stadium Stock Division), one of four weekly racing divisions. Q104.1 is an iHeartRadio local station.
- FloSports / FloRacingcoreExclusive live streaming partner for Bowman Gray Stadium races. All Saturday night racing is broadcast live on FloRacing. The Kyle Busch Invitational was also simulcast on the NASCAR Channel. FloSports produces editorial Driver Spotlight content featuring stadium competitors.
- Safelite Auto GlassmajorPresents the Safelite Most Popular Driver Award at Bowman Gray Stadium. Fan voting conducted via ballots in weekly race programs. Featured in prominent signage throughout the stadium.
- Groundworks (formerly Tarheel Basement Systems)majorSponsors the Groundworks 100-lap Sportsman race event, a marquee race night at the stadium.
- Fox 8 (WRAZ-TV)majorLocal broadcast partner and sponsor. Fox 8 100-lap Modified race is one of the marquee events on the schedule.
- Red Oak BrewerymajorPresents Red Oak Brewery $2 Ladies Night events, featuring discounted admission for women and Twin 50-lap Modified races.
- Truliant Federal Credit UnionmajorPresents Truliant Night of Destruction featuring Monster Trucks and Demolition Derby — one of the stadium's most anticipated nights each year.
- Market USAmajorPresents the Market USA 100-lap Modified race, a featured endurance event for the premier division.
- Tuff ShedmajorPresents the Tuff Shed Twin 50s for the Brad's Golf Cars Modified Division, a signature double-header event.
- AgSouth Farm CreditmajorPresents the AgSouth Farm Credit 150-lap Modified race, a marquee endurance event and the season finale / Championship Night.
- James River Equipment / John DeereminorSponsors the James River Equipment John Deere Lawnmower Giveaway sweepstakes. ARV $2,499.99. One winner selected on event night via random drawing.
- Kyle Busch / Bundle of Joy FundflagshipBowman Gray Stadium hosts the inaugural Kyle Busch Invitational on August 21, 2026, featuring Legends and Bandolero races. All proceeds benefit The Samantha and Kyle Busch Bundle of Joy Fund, which provides financial assistance for fertility treatments. U.S. Legend Cars International is a co-organizing partner. Event broadcast on FloSports and NASCAR Channel.
- U.S. Legend Cars International / INEX Racing SeriesflagshipPartner for the Kyle Busch Invitational event. Provides the Legends and Bandolero car series. Kyle Busch Invitational drivers qualify via the 2026 Summer Shootout point standings.
- Freeman's Auto CenterminorTire sales for the 2026 racing season are available at Freeman's Auto Center. Contact: Joey Freeman, 336.470.3411. Listed on the Drivers page as the authorized tire vendor.
- Ticket HosscoreOfficial online ticketing platform for Bowman Gray Stadium. Mobile app used for online ticket purchases. Issues rain-day credits via the app. Special event two-day ticket packages sold exclusively through Ticket Hoss.
- Special Forces Association (Parachute Team)minorMilitary parachute demonstration team that performs jump demonstrations into Bowman Gray Stadium during select race nights (rescheduled from June for July 11 and originally planned for June 27).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Bowman Gray Stadium competitors and assessment
Company assessmentDirect peers
- Myrtle Beach Speedway: A historic half-mile asphalt short track in Myrtle Beach, SC, also owned and operated by NASCAR. Hosts weekly NASCAR-sanctioned racing divisions comparable to Bowman Gray's Modifieds, Sportsman, Street Stocks, and Stadium Stocks, making it a directly comparable regional NASCAR-owned short track.
- Eldora Speedway: A premier 0.5-mile high-banked dirt oval in Rossburg, OH owned by Tony Stewart. Like Bowman Gray, Eldora is a heritage short track famous for its weekly racing intensity, marquee special events (Dirt Late Model Dream, World 100), and devoted regional fan base.
- Slinger Speedway: A quarter-mile high-banked asphalt oval in Slinger, WI famous for its Sunday night racing tradition. Directly comparable to Bowman Gray in scale, surface type, weekly cadence, and emphasis on family-friendly affordable admission pricing.
- Knoxville Raceway: A historic 0.5-mile dirt sprint car track in Knoxville, IA and home of the Knoxville Nationals. Comparable to Bowman Gray as a heritage weekly racing venue that has cultivated a national reputation through marquee special events and devoted generational fan traditions.
- North Wilkesboro Speedway: A revived NASCAR-owned short track in North Wilkesboro, NC with deep historical roots similar to Bowman Gray. Both venues are NASCAR-owned heritage short tracks in the Carolinas that have hosted or are staging the return of major NASCAR events.
- Hickory Motor Speedway: Known as the "Birthplace of the NASCAR Stars," this historic 0.363-mile short track in Hickory, NC has been a proving ground for stock car racing talent. Like Bowman Gray, it hosts weekly NASCAR Late Model divisions and is a regional destination for grassroots racing fans.
Broad incumbents
- Bristol Motor Speedway: A 0.533-mile NASCAR-owned short track in Bristol, TN famous for its high-banked concrete surface and major Cup Series events. Comparable to Bowman Gray as another NASCAR-owned short-track venue, but operates at a significantly larger national scale with multi-Cup-race calendars.
- Martinsville Speedway: A NASCAR-owned 0.526-mile short track in Martinsville, VA hosting two annual NASCAR Cup Series races. While it operates in the same NASCAR-owned short-track category as Bowman Gray, its scale, Cup Series schedule, and national audience position it as a larger incumbent in the same family.
- Speedway Motorsports: A publicly traded owner and operator of major motorsport facilities including Charlotte Motor Speedway, Bristol, Texas, and others. While Speedway Motorsports operates at a substantially larger scale than Bowman Gray, it is structurally comparable as a multi-track motorsport venue operator with overlapping short-track and superspeedway assets.
Regional players
- Florence Motor Speedway: A 0.4-mile asphalt oval in Timmonsville, SC hosting weekly Late Model, Charger, and Street Stock racing. Comparable to Bowman Gray as a Carolinas-based short track with weekly NASCAR-sanctioned divisions, but operates as an independently owned regional venue rather than a NASCAR subsidiary.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bowman Gray Stadium social profiles
Digital presenceBowman Gray Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bowman Gray Stadium leadership team
Management profileNumber of profiles
Bowman Gray Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bowman Gray Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bowman Gray Stadium
What does Bowman Gray Stadium do?
Bowman Gray Stadium is a quarter-mile asphalt short-track racing venue in Winston-Salem, NC that hosts weekly Saturday night NASCAR-sanctioned stock car racing across four divisions (Modifieds, Sportsman, Street Stocks, Stadium Stocks). The venue also operates special marquee events (Kyle Busch Invitational, Truliant Night of Destruction, Great Clips Crash Fest), driver registration services, and live streaming via FloRacing.
Is Bowman Gray Stadium a public or private company?
Bowman Gray Stadium is a private company. It is classified as corporate owned and is currently operating.
When was Bowman Gray Stadium founded?
Bowman Gray Stadium was founded in 1937. It employs 11 to 50 people.
Where is Bowman Gray Stadium based?
Bowman Gray Stadium is headquartered in Winston Salem, United States, in the North America region.
How does Bowman Gray Stadium make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and Partnership, special Events and concessions and Merchandise.
Who are Bowman Gray Stadium's main competitors?
Direct peers on record are Myrtle Beach Speedway, Eldora Speedway, Slinger Speedway, Knoxville Raceway, North Wilkesboro Speedway and Hickory Motor Speedway. Broad incumbents are Bristol Motor Speedway, Martinsville Speedway and Speedway Motorsports. Florence Motor Speedway is listed as a regional player.
Does Bowman Gray Stadium have an API?
No public API is recorded for Bowman Gray Stadium.
What industry is Bowman Gray Stadium in?
Bowman Gray Stadium's product category is Motorsports Entertainment Venue. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 711212 and its SIC code is 7948.