Iceberg

What Iceberg does

Iceberg is an Italian luxury fashion brand founded in 1974 and operated as a division of Gilmar Divisione Industria S.p.A., part of the privately held Gilmar Group. The company designs, manufactures, and sells contemporary streetwear and casual apparel for men and women, with product categories spanning graphic t-shirts, sweatshirts and hoodies, knitwear, outerwear, trousers and jeans, shirts, beachwear, footwear (sneakers, loafers, sandals), and accessories (bags, belts, hats, socks). The assortment is anchored by two distinctive IP-licensed capsule collections: Peanuts (Snoopy, Charlie Brown, Woodstock) in partnership with the Charles M. Schulz estate, and Looney Tunes (Sylvester, Duffy Duck, Willie Coyote) in partnership with Warner Bros. A second sub-brand, ICEBERG JEANS, offers a 90s-inspired denim and casualwear line.

The underlying capability is fashion design and apparel production using premium materials including GOTS-certified sustainable cotton, leather goods, and technical fabrics such as cotton parachute and gabardine, combined with distinctive graphic branding (the bear logo and "Social Club" motif). The technology stack is minimal: the e-commerce storefront is operated by third-party platform provider FiloBlu, with no disclosed proprietary technology, AI capabilities, integrations, or mobile applications.

Iceberg generates revenue exclusively through direct-to-consumer e-commerce sales on its owned iceberg.com domain, shipping globally with Delivery Duty Paid pricing into the United States and 24-48 hour delivery within the EU. Pricing spans $55 for accessories to $1,145 for premium jackets, with most SKUs routinely offered at 30-50% off listed price. The company serves two primary consumer personas (men's and women's luxury streetwear buyers) globally, with stated focus on Italy, the broader EMEA region, and the United States. The brand has 11-50 employees and is headquartered in San Giovanni in Marignano, Italy.

Name

Iceberg

Legal name

Gilmar Divisione Industria S.p.A.

Website

https://iceberg.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Iceberg is an Italian luxury streetwear brand founded in 1974, owned by Gilmar Group, that sells men's and women's apparel, footwear, and accessories direct-to-consumer through iceberg.com, including licensed Peanuts and Looney Tunes capsule collections and an ICEBERG JEANS denim sub-brand.

Ownership category

akta.pro rank

Product category

Luxury Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Luxury streetwear apparel
• Italian fashion brand
• Men's and women's clothing
• Licensed cartoon collaborations
• Denim and casualwear

Headquarters

HQ city

San Giovanni In Marignano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel and accessories retail: Iceberg generates revenue through direct retail sales of fashion apparel and accessories including clothing (t-shirts, sweatshirts, knitwear, outerwear, trousers, jeans, shirts), footwear (sneakers, loafers, sandals, slippers), accessories (bags, belts, hats, socks), and swimwear. All sales are one-time transactions through the brand's e-commerce platform with standard retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Iceberg designs, produces, and sells luxury streetwear apparel and accessories for men and women through its own e-commerce platform. The offering includes the core ICEBERG line (t-shirts, sweatshirts, knitwear, outerwear, trousers, jeans, shirts, beachwear) as well as the ICEBERG JEANS sub-brand (denim-focused, 90s-inspired casualwear) and licensed collections featuring Peanuts and Looney Tunes characters. Footwear (sneakers, loafers, sandals, slippers) and accessories (bags, belts, hats, socks) round out the assortment, with prices ranging from about $55 to $1,145.

Product overview

Iceberg is an Italian luxury fashion brand founded in 1974, operated by Gilmar Divisione Industria S.p.A. The company offers two main collections: the core ICEBERG line providing contemporary streetwear with graphic prints, cartoon collaborations, and premium apparel; and ICEBERG JEANS focused on denim and casualwear with a 90s-inspired aesthetic. The brand features licensed collaborations with Looney Tunes and Peanuts franchises, offering playful yet sophisticated pieces across categories including t-shirts, sweatshirts, hoodies, knitwear (crew neck sweaters, polo shirts), trousers and jeans, outerwear (jackets, coats, bombers), shirts, beachwear/swimwear, and accessories (hats, socks, bags, belts, shoes, sneakers).

Differentiator

Problem solved

Functional benefit

Brands

• ICEBERG JEANS: A denim-focused sub-brand offering jeans and casual clothing under the Iceberg label.

Products and services

• ICEBERG core brand apparel and accessories Main fashion brand offering contemporary streetwear and luxury apparel for men and women, including graphic t-shirts, sweatshirts, outerwear, trousers, jeans, shirts, knitwear, beachwear, footwear (sneakers, loafers, sandals, slippers), and accessories (bags, belts, hats, socks). Targeted at fashion-forward consumers seeking Italian craftsmanship with playful character-driven design.
• ICEBERG JEANS sub-brand Denim-focused sub-brand featuring jeans, jackets, trousers, and casualwear with a 90s-inspired aesthetic, including five-pocket pants, denim jackets, casual bottoms, t-shirts, sweatshirts, knitwear, outerwear, shirts, and accessories (hats, socks, bags) for men and women.
• Peanuts licensed collaboration collection Licensed collection featuring Peanuts characters (Snoopy, Charlie Brown, Woodstock) on apparel including t-shirts, sweatshirts, sweaters, and accessories, blending childhood nostalgia with Italian luxury design. Targeted at consumers who want character-driven premium streetwear.
• Looney Tunes licensed collaboration collection Licensed collection featuring Looney Tunes characters (Duffy Duck, Sylvester, Willie Coyote) on apparel including t-shirts, sweatshirts, hoodies, polo shirts, Bermuda shorts, and jackets, integrating classic cartoon IP into Iceberg's luxury streetwear aesthetic.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Diesel: Italian denim and casualwear brand with rebellious aesthetic and global presence. Comparable to Iceberg through Italian heritage, denim sub-brand strategy (similar to ICEBERG JEANS), and accessible luxury positioning.
• Palm Angels: Italian luxury streetwear brand with skate and California-inspired aesthetic. Comparable to Iceberg through Italian luxury streetwear positioning, contemporary design approach, and premium pricing strategy.
• Stone Island: Italian luxury sportswear/streetwear brand with similar heritage, technical fabric focus, and premium pricing positioning. Most directly comparable to Iceberg in terms of Italian heritage, men's and women's apparel focus, and cult following among streetwear enthusiasts.
• Kappa: Italian sportswear/streetwear brand with strong logo branding and global recognition. Comparable to Iceberg through Italian heritage, retro-inspired streetwear aesthetics, and Italian craftsmanship positioning.
• Golden Goose: Italian luxury footwear and apparel brand with distressed aesthetic and premium pricing. Comparable to Iceberg through Italian heritage, luxury casual positioning, DTC e-commerce focus, and premium price points in similar range.
• C.P. Company: Italian luxury sportswear brand founded in 1971 with strong heritage credentials, distinctive design elements, and similar premium pricing. Directly comparable to Iceberg in Italian heritage, menswear focus, and streetwear-meets-luxury positioning.
• Dsquared2: Italian-Canadian luxury fashion brand known for playful, bold designs. Comparable to Iceberg through luxury streetwear positioning, playful aesthetic with character-driven designs, and similar premium price points.

Broad incumbents

• Off-White: American luxury streetwear brand founded by Virgil Abloh with global recognition and broader scale. Comparable to Iceberg through luxury streetwear positioning and similar aesthetic blending of streetwear with high fashion, but operates at significantly larger scale.

Emerging players

• Moose Knuckles: Canadian luxury outerwear brand with playful aesthetic and premium positioning. Comparable to Iceberg through luxury outerwear focus, playful design elements, and similar price points for premium jackets ($500-$1,500 range).
• Represent Clothing: British luxury streetwear brand with premium pricing and direct-to-consumer model. Comparable to Iceberg through luxury streetwear positioning, DTC focus, premium price points, and emphasis on quality materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IcebergGilmar
• Facebookfacebook.com/Iceberg
• LinkedInlinkedin.com/company/icebergsince1974

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iceberg