Catappult Console
Catappult Console is a Lisbon-based mobile app distribution and monetization platform that gives developers a single integration to publish, monetize, and run in-app purchases across 10+ partner app stores and OEMs, reaching 200M+ users.
- Company typePrivate
- Founded2019
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Catappult Console does
Catappult Console (Aptoide Connect) is a mobile app distribution and monetization platform headquartered in Lisbon, Portugal, founded in 2019. The company provides mobile developers with a single integration point that publishes apps and games across Aptoide's own storefront and a network of 10+ partner stores and OEM channels, including Digital Turbine, Xiaomi, One Store, APK Pure, Softonic, Transsion, Honor, and Huawei. The platform reports aggregated reach of more than 200 million users across this distribution network.
The underlying technology is the Aptoide Connect SDK and console, which unifies publishing, payment, catalog management, and analytics across heterogeneous app stores and OEMs. Product surface includes the original Android marketplace, an iOS App Store offering, a Direct-to-Consumer (D2C) distribution model, an In-App Purchases SDK, and a Preloaded Game Store product that embeds Catappult-powered storefronts directly on partner devices. The company operates a representative office in Shenzhen to support Asia Pacific OEM and gaming publisher relationships.
Catappult's business model is a transaction-based revenue share on app sales and in-app purchases, with developers retaining 75-90% of revenue. The named enterprise customer base is concentrated in gaming (Plarium, Moonton, Nordeus, MyGames, Funplus, Elex, Yoozoo), alongside a self-serve long tail of mobile developers. Go-to-market combines enterprise partnerships with large publishers and a product-led onboarding for smaller developers through the developer console.
Catappult Console firmographics
Firmographics- Name
- Catappult Console
- Legal name
- Aptoide Connect
- Website
- https://catappult.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Catappult Console is a Lisbon-based mobile app distribution and monetization platform that gives developers a single integration to publish, monetize, and run in-app purchases across 10+ partner app stores and OEMs, reaching 200M+ users.
- Ownership category
- akta.pro rank
Catappult Console industry classification
Industry- Product category
- Mobile App Distribution Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
- akta.pro secondary industries
- Developer Tooling & SDK Platforms (BPAMAOAD), Payment Gateways & Orchestration (BPAMAFAA)
Keywords
Where Catappult Console is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Catappult Console business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- App Distribution Revenue Share: Aptoide Connect retains a portion of in-app purchase revenue generated through apps distributed on its platform and partner stores. Revenue share ranges from 10% to 25% depending on distribution channel.
- Direct-to-Consumer Billing: D2C model where developers use Aptoide's billing solution for direct user payments, with Aptoide retaining 10% of revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct-to-Consumer (D2C) Revenue Share - 90% to Developer |
| Transaction based/ take rate | Pay-as-you-go | Aptoide Store for iOS - 80% to Developer |
| Transaction based/ take rate | Pay-as-you-go | Aptoide & Partner App Stores - 75% to Developer |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Catappult Console product offering
Product offeringCore offering
Catappult Console (Aptoide Connect) is a unified app distribution and monetization platform that enables mobile developers to publish and monetize apps across Android and iOS through a single integration. It combines distribution across Aptoide's network of 10+ partner app stores with direct-to-consumer billing capabilities, offering developers revenue shares of 75-90%. The platform includes an In-App Purchases SDK with global payment method coverage and operates as merchant of record, handling taxes, compliance, fraud prevention, and refunds.
Product overview
Catappult Console (Aptoide Connect) is a unified app distribution and monetization platform for mobile developers. The core offering combines distribution across Aptoide's ecosystem (reaching over 200M users through 10+ partner app stores) with direct-to-consumer capabilities. Key modules include the In-App Purchases SDK for global payment processing, the Apps Catalog API for partner integrations, the Aptoide Store for iOS, and the Preloaded Game Store for OEM distribution. The platform operates as merchant of record, managing taxes, compliance, fraud prevention, and refunds on behalf of developers.
Differentiator
Problem solved
Functional benefit
Brands
- Aptoide Connect Console: Developer platform for app distribution and monetization across Android and iOS.
- In-App Purchases SDK
Products and services
- Aptoide Connect Unified app distribution and monetization platform enabling mobile developers to distribute apps across Aptoide's ecosystem and 10+ partner app stores on Android and iOS through a single integration, with revenue shares ranging from 75% to 90%.
- In-App Purchases SDK Standalone SDK enabling developers to integrate in-app purchase functionality with support for global payment methods including Credit Card, Amazon Pay, PayPal, and region-specific payment options across East Asia, Latin America, and Europe.
- Direct to Consumer (D2C) Direct-to-consumer distribution and billing model allowing developers to sell directly to end users with maximum 90% revenue share and no intermediary fees.
- Apps Catalog API Partner-facing API providing programmatic access to Aptoide's apps catalog for integration with partner platforms, OEMs, and carrier services.
- Aptoide Store for iOS iOS app store enabling developers to access the iOS market and enhance monetization opportunities with 80% developer revenue share.
- Preloaded Game Store White-label preloaded game store solution for OEM and carrier partners to distribute games on pre-installed devices.
Quantifiable outcome
- Developers retain 75-90% of revenue vs. industry standard of 70% (Google/Apple takes 30%)
- +1 more outcomes
Companies that use Catappult Console
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Catappult Console technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Catappult Console partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Digital TurbinecorePartner app store for Android distribution. Developers using Aptoide Connect can distribute apps through Digital Turbine's network as part of the 10+ partner store ecosystem reaching over 200M users.
- XiaomicorePartner app store distribution through Xiaomi's Android devices. Part of Aptoide Connect's network of 10+ partner stores enabling developers to reach Xiaomi's large user base.
- One StorecorePartner Android app store integrated with Aptoide Connect for multi-store distribution. Enables developers to reach One Store's user base with single submission.
- APK PurecorePartner app store for Android distribution. Part of the partner network allowing developers to distribute through APK Pure with Aptoide Connect's single integration.
- SoftoniccorePartner Android app store for app distribution. Softonic is part of Aptoide Connect's partner network for multi-store publishing.
- TranssioncorePartner app store distribution through Transsion devices (Tecno, Infinix, itel brands). Part of Aptoide Connect's ecosystem for reaching African and emerging markets.
- HonorcorePartner Android app store distribution through Honor devices. Integrated with Aptoide Connect for developer access to Honor's smartphone user base.
- HuaweicorePartner app store distribution through Huawei devices including AppGallery. Part of Aptoide Connect's partner network for global Android distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Catappult Console competitors and assessment
Company assessmentDirect peers
- TapTap: Gaming-focused alternative app store with strong community and developer tools. Competes for the same mobile gaming developer customer base that dominates Aptoide Connect's enterprise customer list.
- Samsung Galaxy Store: Alternative Android app store preloaded on Samsung devices. Competes for the same developer relationships that Aptoide Connect serves, with similar revenue share incentives and gaming catalog focus.
- Digital Turbine: Mobile app distribution and monetization platform focused on OEM partnerships. Operates in the same app-distribution-and-monetization layer as Aptoide Connect and is also one of its 10+ partner stores.
- Huawei AppGallery: Huawei's alternative app store, distributed across Huawei devices globally. Competes directly with Aptoide Connect for developers seeking distribution beyond Google Play, and is simultaneously one of Aptoide Connect's partner stores.
- Huawei AppGallery: Covered above; included to reflect its dual role as both a partner and a competing alternative store infrastructure.
- ONE Store: Korean alternative Android app store backed by Korean carriers and OEMs. Direct comparable as a regional alternative store integrated into Aptoide Connect's partner network.
- Amazon Appstore: Established alternative Android app store with global reach and its own developer SDK. Targets the same alternative-distribution developer segment as Aptoide Connect.
Broad incumbents
- Apple App Store: Dominant iOS app store. The duopoly incumbent whose policies and DMA-mandated openness directly determine the addressable market for Aptoide Connect's iOS alternative store.
- Google Play Store: Dominant Android app store and the principal incumbent whose 30% fee structure Aptoide Connect is positioned against. Sets the pricing benchmark developers compare alternatives against.
Emerging players
- Epic Games Store: Game publisher-turned-storefront actively challenging Apple and Google's mobile fees. Increasingly relevant competitor as it pushes into mobile alternative distribution under regulatory pressure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Catappult Console social profiles
Digital presenceCatappult Console financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catappult Console leadership team
Management profileNumber of profiles
Profiles2 records
Catappult Console funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catappult Console M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catappult Console
What does Catappult Console do?
Catappult Console (Aptoide Connect) is a unified app distribution and monetization platform that enables mobile developers to publish and monetize apps across Android and iOS through a single integration. It combines distribution across Aptoide's network of 10+ partner app stores with direct-to-consumer billing capabilities, offering developers revenue shares of 75-90%. The platform includes an In-App Purchases SDK with global payment method coverage and operates as merchant of record, handling taxes, compliance, fraud prevention, and refunds.
Is Catappult Console a public or private company?
Catappult Console is a private company. It is classified as unknown and is currently operating.
When was Catappult Console founded?
Catappult Console was founded in 2019. It employs 101 to 250 people.
Where is Catappult Console based?
Catappult Console is headquartered in Lisbon, Portugal, in the Europe region.
How does Catappult Console make money?
Two revenue lines are on record. App Distribution Revenue Share is the primary driver. The others are direct-to-Consumer Billing.
Who are Catappult Console's main competitors?
Direct peers on record are TapTap, Samsung Galaxy Store, Digital Turbine, Huawei AppGallery, Huawei AppGallery, ONE Store and Amazon Appstore. Broad incumbents are Apple App Store and Google Play Store. Epic Games Store is listed as an emerging player.
Does Catappult Console have an API?
Yes. Apps Catalog API available for partners to access the Aptoide apps catalog for integration with partner platforms. The API enables partners to integrate with Aptoide's distribution network. Developer documentation is at docs.connect.aptoide.com/docs.
What industry is Catappult Console in?
Catappult Console's product category is Mobile App Distribution Platform. Its primary akta.pro industry code is BPAMADAF, Developer Distribution & App Release Platforms, with a secondary code of BPAMAOAD, Developer Tooling & SDK Platforms. Its NAICS code is 51821 and its SIC code is 7372.