Jason Ridley Agency

What Jason Ridley Agency does

Jason Ridley Agency, LLC is an independent insurance agency founded in 2012 and headquartered at 5303 Colleyville Blvd, Ste A, in Colleyville, Texas, serving the Dallas-Fort Worth Metroplex and, as of 2025, customers across 27 US states. The agency is owned and operated by Jason Ridley as Primary Agent and operates as a privately held LLC with no external funding, parent company, or institutional investment. Headcount is reported at 11-50 employees.

The agency sells personal and commercial insurance lines including auto, home, commercial, life, renters, motorcycle, RV, boat/watercraft, umbrella, and flood coverage. As an independent agent, it earns commissions from 18+ carrier partners such as Nationwide, Allstate, Progressive, Liberty Mutual, Travelers, GEICO, Chubb, The Hartford, CNA, Mercury, Berkshire Hathaway-owned Guard, and Texas Mutual, enabling it to quote and compare multiple carriers on behalf of customers. The only disclosed technology integration is Canopy Connect, a consumer-permissioned insurance verification platform used to ingest existing policy data for more efficient quoting.

The go-to-market model is direct-to-consumer via in-person office consultations, phone and email, and online quote request forms, supplemented by content marketing through a blog and a presence on Facebook, X, Instagram, LinkedIn, and TikTok. Revenue is generated exclusively through carrier commissions on policies sold and renewed, with no publicly disclosed pricing, premium volume, or financial figures. The agency positions itself on personalized service, multi-carrier comparison, and community engagement in the Grapevine-Colleyville market.

Name

Jason Ridley Agency

Legal name

Jason Ridley Agency, LLC

Website

https://jasonridleyagency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Jason Ridley Agency, LLC is an independent insurance agency based in Colleyville, Texas, selling auto, home, commercial, life, and specialty insurance across 27 US states through 18+ carrier partnerships. It serves individual consumers and small businesses via direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Personal Umbrella Insurance (FSAJANAA), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Independent insurance agency
• Auto insurance
• Home insurance
• Commercial insurance
• Multi-carrier brokerage

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agent, Jason Ridley Agency earns commissions from multiple insurance carrier partners for policies sold and renewed. Commissions are typically a percentage of the premium paid by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jason Ridley Agency, LLC is an independent insurance agency that sells personal and commercial insurance policies on behalf of 18+ carrier partners. Core offerings include auto, home, commercial, life, renters, motorcycle, boat/watercraft, RV, umbrella, and flood insurance, with the agency shopping and comparing carriers to find coverage and pricing for each customer.

Product overview

Jason Ridley Agency, LLC is an independent insurance agency offering a comprehensive portfolio of insurance products including Auto, Home, Commercial, Life, Renters, Motorcycle, Boat/Watercraft, RV, Umbrella, and Flood insurance. As an independent insurance agency, they work with multiple carrier partners (Nationwide, Mercury, Allstate, CNA, Guard/Berkshire Hathaway, Liberty Mutual, Travelers, GEICO, American Modern, Chubb, Hagerty, National General, Progressive, Safeco, Builders and Tradesman, Foremost, The Hartford, Texas Mutual) to shop coverage options for clients. The agency primarily serves the Dallas-Fort Worth Metroplex community and operates from Colleyville, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

18 partnerships are on record, tiered core.

• NationwidecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and commercial insurance products through the independent agency channel.
• MercurycoreChannel Partner/ Reseller/ DistributorInsurance carrier offering auto, home, and other personal insurance products through independent agents.
• AllstatecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and commercial insurance through independent distribution.
• CNA InsurancecoreChannel Partner/ Reseller/ DistributorCommercial insurance specialist carrier serving businesses through independent agents.
• Guard Insurance (Berkshire Hathaway)coreChannel Partner/ Reseller/ DistributorBerkshire Hathaway subsidiary offering personal and commercial insurance products through independent agents.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and commercial insurance through independent distribution.
• TravelerscoreChannel Partner/ Reseller/ DistributorNational insurance carrier offering property and casualty insurance products through independent agents.
• GEICOcoreChannel Partner/ Reseller/ DistributorGovernment Employees Insurance Company providing auto insurance through independent agents.
• American ModerncoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering niche products through independent agents.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium commercial and personal insurance carrier serving high-net-worth clients through independent agents.
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier focused on classic and collector vehicles through independent agents.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier offering auto, home, and specialty insurance products through independent distribution.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor national auto insurance carrier offering products through independent agents.
• SafecocoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier offering auto and home insurance through independent agents.
• Builders and TradesmancoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier focused on construction and trade businesses through independent agents.
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering products for manufactured homes, motorhomes, and specialty vehicles through independent agents.
• The HartfordcoreChannel Partner/ Reseller/ DistributorNational insurance carrier offering business and personal insurance products through independent agents.
• Texas MutualcoreChannel Partner/ Reseller/ DistributorTexas-based workers compensation insurance carrier serving Texas businesses through independent agents.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• GEICO: Direct-to-consumer auto and home insurer that competes on price and convenience. While GEICO is also listed as a carrier partner of Jason Ridley Agency, its direct channel competes for the same personal lines customer.
• State Farm: Largest US personal lines insurer operating through a captive agent model that competes for the same auto, home, and life customers Jason Ridley Agency serves. Captive model is the structural counterpoint to the agency's independent multi-carrier approach.
• Hub International: North American insurance brokerage built largely through independent agency roll-ups. Operates the same multi-carrier, multi-line independent agency model and competes directly for SMB and personal lines customers in overlapping geographies.
• Acrisure: Fast-growing private equity-backed insurance brokerage that has rapidly consolidated independent agencies. Represents both a potential acquirer and a scaled competitor pursuing the same independent-agency roll-up strategy in the US.
• Allstate: National personal lines insurer with both captive agents and direct channels. Allstate is also a carrier partner of Jason Ridley Agency, illustrating how the agency sits in the middle of a competitive battle between captive and direct distribution models.
• Brown & Brown, Inc. Large publicly traded insurance brokerage operating a national network of independent agency offices. Directly comparable business model (multi-carrier independent agency) operating at vastly greater scale and geographic breadth than Jason Ridley Agency.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong retail independent agency network across the US. Competes for commercial and personal lines customers using a multi-carrier placement model similar to Jason Ridley Agency.

Emerging players

• Policygenius: Digital-first insurance marketplace that compares life, home, auto, and disability policies across multiple carriers. Competes with Jason Ridley Agency for the same multi-line, comparison-shopping consumer who wants choice without captive-agent lock-in.
• The Zebra: Online insurance comparison platform focused on auto and home that aggregates carrier quotes for consumers. A digital alternative to the independent agent model for self-directed shoppers in the same DFW-style personal lines market.
• Lemonade: Direct-to-consumer InsurTech that bypasses agents entirely, offering renters, home, auto, pet and life coverage through a mobile app. Represents the long-term competitive threat to the human-advisor agency model that Jason Ridley Agency depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NW_JasonRidley
• Facebookfacebook.com/Jason-Ridley-Agency-Euless-Nationwide-Insurance-314181609251141
• LinkedInlinkedin.com/company/jasonridleyagency
• Instagraminstagram.com/jasonridleyagency
• TikToktiktok.com/@jasonridleyagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason Ridley Agency