What Frilford Heath Golf Club does

Frilford Heath Golf Club Ltd operates a 54-hole championship golf estate in Abingdon, Oxfordshire, founded in 1908. The facility comprises three 18-hole courses (Red, Blue, and Green), a brand-new state-of-the-art golf shop, two indoor performance centres, coaching services, a clubhouse with lounge bar and dining, and meetings and events spaces. It is structured as a private members' club with open applications, serving individual members, visiting golfers, corporate and society groups, and event clients in the UK domestic market.

The core product is golf access across three distinct championship courses, differentiated by offering variety and challenge in a single venue. Underlying technology is minimal and centred on the IntelligentGolf SaaS platform, which powers the club website, member login, visitor tee-time booking, and club management. The club holds R&A Signatory status and affiliations with England Golf, SafeGolf, and the Challenge Tour, providing governing-body credibility and tournament hosting credentials.

Revenue is generated through seven streams: green fees (one-time, per-round), annual membership subscriptions (recurring), retail from the golf shop, corporate and society bookings, venue hire for meetings and events, food and beverage, and coaching. The traditional roll-up basis for visitors and dedicated corporate sales outreach constitute the go-to-market motion, with Stay & Play packages distributed through three hotel partners (The Randolph Hotel, Hilton Garden Inn Abingdon, Courtyard by Marriott). Marketing relies on the website, email newsletter, Twitter/X, and annual open competitions such as the Black Tee Challenge, Richard Eyles Gold Medal, and Ladies Scratch Salver.

Name

Frilford Heath Golf Club

Legal name

Frilford Heath Golf Club Ltd

Website

https://frilfordheath.co.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

Frilford Heath Golf Club Ltd operates a 54-hole championship golf estate in Oxfordshire across three 18-hole courses, serving individual members, visiting golfers, corporate groups, and event clients with green fees, memberships, retail, coaching, F&B, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf club membership
• Visitor green fees
• Corporate golf days
• Golf coaching services

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees: Visitors pay green fees to play on the Red, Blue, and Green courses. Pricing varies by course and time of play.
2. Membership: Annual membership subscriptions for individuals providing access to all three championship courses, club facilities, and priority booking.
3. Golf Shop Sales: Retail sales of golf equipment, apparel, and accessories from the on-site golf shop.
4. Corporate Golf & Societies: Group bookings for corporate events, team building, and society days with custom packages.
5. Events & Venue Hire: Meeting room, dining room, and event space rentals for business meetings, weddings, celebrations, and private functions.
6. Food & Beverage: Lounge bar and dining services including Sunday lunches, carveries, and late-night dining for members and visitors.
7. Coaching & Performance Centre: Golf coaching services and access to indoor performance centres for skill development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Frilford Heath Golf Club operates a 54-hole championship golf estate in Abingdon, Oxfordshire, offering play across three distinct 18-hole courses (Red, Blue, and Green), visitor green fees, annual memberships, a state-of-the-art golf shop, two indoor performance centres with coaching, food and beverage, and venue hire for meetings, weddings, and corporate and society golf days. Revenue is generated from green fees, subscriptions, retail, coaching, events, and F&B.

Product overview

Frilford Heath Golf Club operates as Oxfordshire's 54-hole Championship Golf Estate with three distinct courses: the Red, Blue, and Green courses. The club offers a comprehensive golf ecosystem comprising championship golf, a state-of-the-art Golf Shop with 2 indoor Performance Centres, coaching services, membership programs, corporate and society golf days, open competitions, and meetings/events venue hire. The property provides Stay & Play packages with partner hotels and hosts the Team Building Experience for corporate events. Visitors can book tee times online while members enjoy full access to all facilities and courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf (Red, Blue, and Green Courses) Play across three distinct 18-hole championship courses (Red, Blue, Green) on a 54-hole estate in Abingdon, Oxfordshire, available to members and visitors on a pay-as-you-go basis.
• Visitor Green Fees Pay-as-you-go green fees for visitors on Red, Blue, and Green courses, with pricing varying by course and time of play.
• Golf Club Membership Annual membership subscriptions providing access to all three championship courses, clubhouse facilities, and priority booking for individual golfers.
• Corporate Golf and Society Days Group bookings across all three championship courses for corporate events, team building, and society days, with custom packages managed through dedicated sales outreach.
• Open Competitions Annual open golf competitions including the Black Tee Challenge, Richard Eyles Gold Medal, and Ladies Scratch Salver, open to external participants.
• Golf Shop Retail On-site retail of golf equipment, apparel, and accessories from a brand-new state-of-the-art golf shop.
• Coaching and Performance Centre Golf coaching services and access to two indoor performance centres with extensive practice facilities for skill development.
• Meetings, Events, and Venue Hire Venue hire for business meetings, conferences, weddings, celebrations, and private functions using the Dining Room, Boardroom, and Skelton Suite.
• Food and Beverage Services Lounge bar and dining services in the clubhouse for members and visitors, including Sunday lunches, carveries, and late-night dining.
• Team Building Experience Corporate team building activities, including live and virtual events, offered in partnership with Team Building Experiences using the club's facilities.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• The Randolph HotelminorGTM or Marketing PartnerStay & Play package partner offering combined golf and accommodation for visiting golfers at the Oxford city centre hotel.
• Hilton Garden Inn AbingdonminorGTM or Marketing PartnerStay & Play package partner offering combined golf and accommodation for visiting golfers at the Abingdon hotel.
• Courtyard by MarriottminorGTM or Marketing PartnerStay & Play package partner offering combined golf and accommodation for visiting golfers.
• The R&AcoreOthersGoverning body membership providing worldwide golf authority recognition and standards compliance.
• England GolfcoreOthersNational governing body membership for amateur golf in England, providing governance and standards framework.
• SafeGolfcoreOthersPartnership promoting safe golf practices and safeguarding standards for all participants.
• Challenge TourcoreOthersHost venue for Challenge Tour professional golf events, part of the pathway to the DP World Tour.
• Team Building ExperiencesminorStrategic or Co-development PartnerCorporate team building activities provider operating at the club venue, offering live and virtual team building events for corporate clients using the club's facilities.
• IntelligentGolfcoreTechnology or IntegrationWebsite platform and booking system provider powering the club's member login, visitor booking, and club management functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Close House Golf Club: Two-course championship club in Northumberland with hotel, coaching, and Lee Westwood alignment. Comparable UK championship club with member/visitor model and modern retail/coaching facilities.
• The Belfry Hotel & Resort: Major UK golf resort with multiple courses, on-site hotel, corporate hospitality and Challenge Tour/Ryder Cup pedigree. Closest large-scale comparable combining championship golf, hospitality, and events.
• St Andrews Links Trust: Operator of multiple championship courses in Scotland (Old Course plus others). Comparable multi-course championship estate with strong visitor/membership economics and global brand.
• Foxhills Club & Resort: Multi-course Surrey club/resort with hotel, leisure, F&B and corporate hospitality. Comparable premium golf estate combining championship play with venue hire and overnight stays.
• The Wisley Golf Club: Premium multi-course private club in Surrey, UK. Directly comparable as a high-end, multi-course member and visitor club in southern England with similar corporate events and retail offerings.
• Royal Birkdale Golf Club: Open Championship rota venue in England. Comparable as a premier championship course with elite tournament hosting and membership-driven operations.
• The Grove (London): Championship golf estate with hotel, spa, corporate events, and F&B. Directly comparable mix of championship golf plus hospitality and corporate venue hire.
• Wentworth Club: Iconic three-course private member club in Surrey with elite tournament heritage (BMW PGA). Comparable premium positioning, multi-course inventory, and member/visitor/event revenue mix.
• Sunningdale Golf Club: Historic two-course heathland club in Berkshire catering to members and visitors. Comparable high-end UK club with similar championship pedigree and visitor green-fee model.
• Queenwood Golf Club: Ultra-premium members-only club in Surrey with championship course and exclusive positioning. Comparable as a high-end UK golf estate targeting affluent members and limited visitor play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/FrilfordHeathGC
• Facebookfacebook.com/FrilfordHeathGolfClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frilford Heath Golf Club