Australian Property Panel

What Australian Property Panel does

Australian Property Panel (APP) is a privately-held property investment advisory and education firm founded in 2003 in Queensland, Australia by co-founders Peter (Pom) Spencer and Brad Dolahenty. The company targets busy individual Australians who lack the time or knowledge to invest in residential property directly, providing free property investment advice, mentoring, and educational workshops that help clients build multi-property wealth portfolios. APP does not sell or hold property itself; instead, it operates as an independent connector that introduces clients to a curated network of finance brokers, accountants, property managers, builders and developers across each Australian state and territory.

The business model is freemium/advisory-led on the client side — workshops, individual appointments, the "Sit On It" guide, loan and tax calculators, and a video resources library are all provided at no charge — with monetization occurring downstream through referral fees and commissions paid by partner experts and suppliers to whom APP clients are introduced. Distribution is hybrid: in-person workshops and one-on-one advisory appointments are supported by content marketing (guides, blog/news articles, newsletters, YouTube video content), and reach is scaled via a network of individually-run state-based property panels (including sub-brands Women's Property Panel and SA Property Panel). Headcount is 11-50 employees, with no sales team — all team members are described as owner-investors practicing the same methodology they teach.

There is no proprietary technology platform disclosed; the underlying "technology" is primarily the codified property investment system, the content library, and the curated partner ecosystem. No external venture or PE investment, acquisitions, funding rounds, or AI/ML capabilities are referenced in the available data, and the company has not been publicly positioned as a tech-enabled disruptor but rather as a relationship-driven advisory collective targeting a stable Australian residential property investor segment.

Name

Australian Property Panel

Legal name

Australian Property Panel Pty Ltd

Website

https://auspropertypanel.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Property Panel is a Queensland-based, founder-owned property investment advisory founded in 2003 that provides free mentoring, workshops, and educational content to busy individual Australians seeking to build multi-property investment portfolios via its curated network of independent brokers, accountants, and property specialists.

Ownership category

akta.pro rank

Product category

Real Estate Investment Advisory

NAICS

Other Activities Related to Real Estate (531390)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Property investment advisory
• Real estate mentoring
• Investment education services
• Residential property consulting
• Wealth building advisory

Headquarters

HQ city

Hope Island

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral/Advisory Services: Australian Property Panel provides free advisory services to clients. They do not have properties to sell but have access to every property on the market. Revenue is generated through partnerships with independent experts, specialists, builders, and developers who pay referral fees or commissions for clients introduced to them. The service remains free for clients as they don't charge for property investment advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Australian Property Panel delivers free property investment advisory and mentoring services to busy individual Australians, guiding them through building multi-property residential real estate portfolios. The offering combines individual appointments, nationwide educational workshops, a downloadable "Sit On It" guide, online calculators, and a video resource library. Revenue is generated indirectly via referral commissions from a partner network of independent finance brokers, accountants, builders, developers, and property managers rather than from clients.

Product overview

Australian Property Panel (APP) operates as a free advisory and property investment service, not a single product but rather a collective of independent property investment experts. The core offering combines personalized property investment advisory and mentoring with educational workshops and free digital tools. The main components are: (1) the Property Investment Advisory & Mentoring service providing independent advice and step-by-step guidance through the investment process, (2) Educational Workshops held Australia-wide teaching investment strategies, (3) the free "Sit On It" downloadable guide, (4) Loan & Tax Calculators for financial planning, and (5) a Video Resources Library. APP emphasizes its independence—they do not sell properties but have access to every property on the market through independent specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Property Panel: A specialized panel focused on women's property investment needs
• SA Property Panel

Products and services

• Property Investment Advisory & Mentoring Free, independent property investment advisory service for busy Australian individuals, providing personalized strategy development, individual appointments, and ongoing mentoring through the multi-property portfolio building process.
• Educational Workshops Free interactive workshops delivered in most Australian states, teaching property investment fundamentals and helping attendees construct their own roadmap to building a multi-property portfolio.
• "Sit On It" Property Investing Guide Free downloadable guide teaching individuals how to build a property portfolio from their armchair and how little it can cost to own an investment property.
• Loan & Tax Calculators Online calculators including a Home Loan affordability calculator, a Loan Repayment calculator, and a linked external income tax calculator to help prospective investors plan property financing.
• Video Resources Library Gallery of educational videos on YouTube covering property investing fundamentals, federal budget impacts on property, client success stories, and property market insights.

Quantifiable outcome

• Many property investors with annual income under $70,000 have successfully built property portfolios through the APP system.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• State-Based Property PanelscoreChannel Partner/ Reseller/ DistributorAustralian Property Panel partners with individually-run property panels in each state and territory across Australia. These local panels provide regionally-specific expertise and support to APP clients within their respective areas.
• Independent Experts, Specialists, Builders and DeveloperscoreStrategic or Co-development PartnerAPP has assembled a network of independent experts, specialists, builders, and developers who share their knowledge with APP clients. These professionals provide independent advice and services to ensure clients get the best advice at every stage of their property investment journey.
• Independent Property ManagersminorStrategic or Co-development PartnerAPP can recommend independent property managers in various states who work alongside the company to achieve positive outcomes for client investments. These managers specialize in property management without also selling properties.
• Independent AccountantsminorStrategic or Co-development PartnerAPP regularly works with a number of independent accountants trusted to assist clients in managing their investment portfolios and tax obligations. They can provide referrals to accountants who understand ATO rulings on tax depreciation schedules.
• Finance BrokersminorChannel Partner/ Reseller/ DistributorAPP works alongside independent finance brokers from aggregators including AFG, Aussie Home Loans, Mortgage Choice, and FAST to help clients secure appropriate financing for their property investments.
• Vision Money (Bridget MacGregor)minorChannel Partner/ Reseller/ DistributorVision Money, represented by Bridget MacGregor, is one of the finance brokers APP uses in Queensland. Bridget explains how brokers are paid and what they do for their payment, supporting APP's free service model for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Property Wizards: Australian buyers' agency and property investment advisory serving individual investors. Comparable offering around independent advice and portfolio building across Australian residential property.
• Your Property Success: Australian property investment education and advisory brand offering courses, mentoring, and buyer advocacy. Targets similar first-time and time-poor investors via education-led funnels.
• OpenCorp: Australian property investment company focused on helping individuals build portfolios through education, research, and advisory services. Operates in the same 'free advisory funded by partner network' category.
• Washington Brown: Australian quantity surveying and tax depreciation firm; APP partners with Washington Brown on depreciation schedules. Operates adjacent to APP in the property investment stack with overlapping customer base.
• Metropole Property Strategists: One of Australia's largest independent property investment advisory firms, also advising busy professionals on building property portfolios through research-driven strategies. Direct competitor with a similar target customer and advisory-led model.
• DDP Property: Australian property investment advisory firm helping individuals build portfolios through structured planning, research, and access to vetted developments. Comparable advisory-led model targeting SMSF and individual investors.
• Ironfish: Australian property investment advisory firm providing buyers' agency and portfolio strategy services to individual investors across Australia. Closely comparable customer profile and end-to-end advisory offering.

Others

• RateCity: Australian finance comparison platform that competes indirectly with the finance brokers in APP's referral network. Adjacent ecosystem player rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aupropertypanel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Property Panel