i-Centrum AB
i-Centrum AB is a Swedish SuperOffice Preferred Partner that develops 30+ CRM add-on apps and provides consulting services, serving European SuperOffice customers across sales, marketing, service, and ERP integration use cases. Acquired by SuperOffice in August 2025.
- Company typePrivate
- Founded2013
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What i-Centrum AB does
i-Centrum AB is a Sweden-based software and consulting firm, founded in 2013 and headquartered in Gothenburg with regional offices in Stockholm and Umeå. The company operates as a long-standing SuperOffice Preferred Partner, building a portfolio of 30+ add-on modules and integrations that extend the SuperOffice CRM platform across the full customer journey — sales (QuoteManagement/CPQ, SalesBoard kanban, SalesBook account planning, Budget/Potential Management), marketing (HubSpot integration, Leadfeeder, Campaign Management, Customer Surveys), service (FieldService, Chat, CTI, Contract Manager, QR Code), and operations (ActivityBoard, iEvent, Book My Calendar, Time Reporting, Map4You). Cross-functional enrichment is delivered through Dun & Bradstreet Business Contacts and RiskGuardian, CreditSafe, Business Analyze BI, and iRelation, while ERP connectivity is provided for Microsoft Dynamics 365 Business Central and Epicor iScala, with SharePoint for document management.
The technology foundation is conventional Microsoft — .NET, C#, SQL Server, and standard web technologies — used to build apps that run inside and on top of the SuperOffice environment. Revenue is generated through two streams: per-user/month subscription licensing of apps (e.g., SEK 50/user/month for SalesBoard, SEK 70/user/month for ActivityBoard, EUR 45/user/month for GetAccept) sold primarily through the SuperOffice Appstore, and CRM consulting services covering requirements gathering, implementation, and custom app development. The team consists of approximately 20 consultants, of which 12 are developers.
On August 27, 2025, SuperOffice acquired 100% of i-Centrum AB's shares — its first major strategic step following private equity firm Axcel's renewed investment in SuperOffice in June 2025 — integrating i-Centrum's IP and consulting capability directly into the platform owner. The company is GDPR-compliant, sells predominantly into European (primarily Nordic) SuperOffice customers, and continues to operate as a wholly-owned subsidiary.
i-Centrum AB firmographics
Firmographics- Name
- i-Centrum AB
- Legal name
- i-Centrum AB
- Website
- https://i-centrum.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- i-Centrum AB is a Swedish SuperOffice Preferred Partner that develops 30+ CRM add-on apps and provides consulting services, serving European SuperOffice customers across sales, marketing, service, and ERP integration use cases. Acquired by SuperOffice in August 2025.
- Ownership category
- akta.pro rank
i-Centrum AB industry classification
Industry- Product category
- CRM Software Extensions
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Customer Success & Account Management CRM (HDAEAFAD), CRM Implementation & Customization Services (BPAEAGAC), CRM Implementation & Systems Integration (BPAFAFAB), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where i-Centrum AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
i-Centrum AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- App Sales (Subscription): Apps sold on subscription basis per user per month through SuperOffice Appstore. Pricing varies by app (e.g., SalesBoard at SEK 50/user/month, GetAccept at EUR 45/user/month, ActivityBoard at SEK 70/user/month).
- Consulting Services: CRM consulting services including requirements gathering, implementations, app development, and advisory. Projects of varying sizes with focus on SuperOffice ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SalesBoard - SEK 50 per user/month |
| Subscription | Annual | GetAccept - EUR 45 per user/month |
| Subscription | Annual | ActivityBoard - SEK 70 per user/month |
| Subscription | Annual | Leadfeeder - EUR 7 per user/month |
| Freemium | Annual | Map4You Free - Free tier |
| Subscription | Annual | IEvent - Contact for pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
i-Centrum AB product offering
Product offeringCore offering
i-Centrum AB develops, sells and supports a portfolio of 30+ add-on apps and integrations that extend the SuperOffice CRM platform across sales, marketing, service and operations. The company also delivers CRM consulting, implementation and customization services, and distributes its apps through the SuperOffice Appstore as a long-standing SuperOffice Preferred Partner.
Product overview
i-Centrum AB is a SuperOffice Preferred Partner offering a portfolio of 30+ add-on apps and modules that extend the SuperOffice CRM platform. The portfolio is organized around the complete customer journey covering sales (QuoteManagement/CPQ, SalesBoard/Kanban, SalesBook/account planning, Budget/Potential Management), marketing (HubSpot Integration, Leadfeeder, Campaign Management, Customer Surveys), service (FieldService, Chat Integration, CTI/Telephony, Contract Manager, QR Code), and operations (ActivityBoard/project management, iEvent, Book My Calendar/Bookingsystem, Time Reporting, Map4You). Cross-functional data enrichment is provided through Dun & Bradstreet Business Contacts, Dun & Bradstreet RiskGuardian, CreditSafe, Business Analyze, and iRelation. ERP integrations connect SuperOffice with Microsoft Dynamics 365 Business Central and Epicor iScala, while the SharePoint Integration enables document synchronization. All apps are distributed via the SuperOffice App Store, and i-Centrum also provides CRM consulting, implementation, and customization services. The company was acquired by SuperOffice in August 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- QuoteManagement (Quote Manager / CPQ) CPQ (Configure, Price, Quote) module for SuperOffice CRM that extends standard quote and order management capabilities, supporting grouped products, multi-address invoicing, financial partner calculations, recurring sales with contract splitting, discount management, and color-coded deal quality indicators. For companies using SuperOffice CRM.
- SalesBoard Kanban-based sales pipeline visualization tool for SuperOffice CRM that provides full control over the sales pipe through drag-and-drop interface, supports budget tracking, currency conversion, pipeline history, and management overview across users and groups. Priced at SEK 50 per user per month.
- GetAccept Integration E-signing and document tracking integration for SuperOffice that covers the full sales process from first customer contact to signed agreement, featuring automated reminders, video and chat personalization, BankID support, and automatic document archiving on the customer card. Priced at EUR 45 per user per month.
- FieldService Mobile-friendly field service management module for SuperOffice that enables technicians to manage service orders, flexible workflows, on-site e-signing, QR codes, product management, service agreements, and time/cost reporting directly from a mobile device.
- ActivityBoard Kanban-based project and activity management visualization tool for SuperOffice that combines CRM data with project management features, offering project templates, resource and workload planning, time reporting, and project budget tracking. Priced at SEK 70 per user per month.
- Microsoft Dynamics 365 Business Central Sync ERP synchronization module that creates and updates customers and contacts in Business Central from SuperOffice, displays order/invoice history, searches products, and enables order creation in Business Central directly from SuperOffice quotes.
- Contract Manager Contract lifecycle management app for SuperOffice that enables creation of contracts from company or sales cards, automated reminders, document storage, product group management, and selection-based filtering on all contract attributes.
- Map4You Geographic visualization tool for SuperOffice CRM that overlays customer and prospect data on Google Maps, enabling route planning, visit scheduling, region-based prospecting, and customer categorization by location. Map4You Free tier is free forever.
- Leadfeeder Website visitor identification tool that uses a tracking code to identify visiting companies without forms, qualifies leads via customizable filters, and displays visit data including page navigation in SuperOffice with the ability to create or update company cards. Priced at EUR 7 per user per month.
- CRM Consulting Services Professional consulting services covering requirements gathering, SuperOffice CRM implementations, custom app development and advisory, with project sizes varying from small to enterprise. Targeted at companies using or adopting SuperOffice CRM.
Companies that use i-Centrum AB
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
i-Centrum AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature6 records
i-Centrum AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SuperOfficecoreSuperOffice acquired 100% of i-Centrum AB shares in August 2025. i-Centrum was a long-standing partner and key contributor to the SuperOffice ecosystem. The acquisition marks SuperOffice's first major strategic step following Axcel's renewed investment in June 2025, aimed at accelerating growth, product development, and European expansion.
- GetAcceptcoreIntegration partnership for e-signing and document tracking within SuperOffice CRM. i-Centrum has built an official integration available through SuperOffice Appstore.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
i-Centrum AB competitors and assessment
Company assessmentDirect peers
- StayinFront: CRM and mobile sales software provider with a portfolio of CRM extensions and industry-specific add-ons; comparable to i-Centrum in building packaged productized features on top of a CRM platform.
- Workbooks.com: UK-headquartered CRM vendor with an extension marketplace and partner channel serving European mid-market; comparable to the SuperOffice / i-Centrum partnership structure for add-on distribution and services.
- Ebsta: Salesforce AppExchange vendor selling subscription add-ons (sales engagement, forecasting, data enrichment) — same productized-add-on business model as i-Centrum, but on Salesforce.
- GetAccept: E-signing and document tracking platform that is both a partner (i-Centrum built a SuperOffice integration) and a comparable productized-app vendor selling per-user subscriptions — i.e., a near-clone of i-Centrum's commercial model on a different feature axis.
- SuperOffice: i-Centrum's parent company and the CRM platform on which all 30+ i-Centrum apps are built. SuperOffice is the natural reference peer given the wholesale integration of i-Centrum's product and GTM with the platform.
- SalesPad (Tasklet Factory): Builds subscription add-on apps and integrations for Microsoft Dynamics 365 Business Central / NAV, mirroring i-Centrum's model of vertical/niche extensions sold via an app marketplace for an underlying CRM/ERP.
Regional players
- Lime CRM: Nordic CRM vendor headquartered in Sweden that competes for the same customer relationship and consulting engagements as i-Centrum, with comparable local-language implementation services for mid-market customers.
Emerging players
- Anywhere365: Provides contact-center and CTI integrations for Microsoft Dynamics and other CRM platforms, directly overlapping with i-Centrum's CTI and Chat integration products for SuperOffice.
Others
- Pipedrive Marketplace: App marketplace for Pipedrive CRM hosting subscription add-ons in CPQ, e-signing, and sales engagement; provides a direct template for how i-Centrum's SuperOffice Appstore apps compete and monetize on third-party platforms.
Broad incumbents
- SalesAgility (SugarCRM): CRM vendor and ecosystem operator with a marketplace of certified add-ons and implementation partners, structurally analogous to the SuperOffice + i-Centrum Preferred Partner model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
i-Centrum AB compliance and trust
Trust signalCompliance1 record
i-Centrum AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
i-Centrum AB leadership team
Management profileNumber of profiles
i-Centrum AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i-Centrum AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i-Centrum AB
What does i-Centrum AB do?
i-Centrum AB develops, sells and supports a portfolio of 30+ add-on apps and integrations that extend the SuperOffice CRM platform across sales, marketing, service and operations. The company also delivers CRM consulting, implementation and customization services, and distributes its apps through the SuperOffice Appstore as a long-standing SuperOffice Preferred Partner.
Is i-Centrum AB a public or private company?
i-Centrum AB is a private company. It is classified as corporate owned and is currently operating.
When was i-Centrum AB founded?
i-Centrum AB was founded in 2013. It employs 11 to 50 people.
Where is i-Centrum AB based?
i-Centrum AB is headquartered in Göteborg, Sweden, in the Europe region.
How does i-Centrum AB make money?
Two revenue lines are on record. App Sales (Subscription) is the primary driver. The others are consulting Services.
Who are i-Centrum AB's main competitors?
Direct peers on record are StayinFront, Workbooks.com, Ebsta, GetAccept, SuperOffice and SalesPad (Tasklet Factory). Lime CRM is listed as a regional player. Anywhere365 is listed as an emerging player. Pipedrive Marketplace is listed as an others. SalesAgility (SugarCRM) is listed as a broad incumbent.
Does i-Centrum AB have an API?
No public API is recorded for i-Centrum AB.
What industry is i-Centrum AB in?
i-Centrum AB's product category is CRM Software Extensions. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of HDAEAFAD, Customer Success & Account Management CRM. Its NAICS code is 513210 and its SIC code is 7372.