Genelite
Genelite is an Australian-owned manufacturer and distributor of power generation equipment, supplying diesel, petrol, inverter, hybrid, and hydrogen generators from 1kVA to 2,500kVA alongside BESS, lighting towers, air compressors, and welders. It serves residential, commercial, industrial, mining, construction, agriculture, and defence customers across Australia and the Pacific through 9 branches and a 500+ reseller network.
- Company typePrivate
- Founded1988
- HeadquartersSalisbury, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Genelite does
Genelite is an Australian-owned, Brisbane-headquartered manufacturer, distributor, and OEM of power generation equipment established in 1988. The company supplies petrol generators (1kVA to 18kVA), diesel generators (2.2kVA to 2,500kVA), inverter generators, vehicle generators, gas generators, and an expanding clean-energy portfolio including battery energy storage systems (34kVA to 500kVA), hybrid generator systems, hydrogen generators, hydrogen-on-demand retrofits, solar and hybrid lighting towers, and portable power stations. It also distributes adjacent industrial equipment such as air compressors, fuel cells, load banks, transfer switches, welders, workstations, and pumps, and supports these with spare parts, servicing and repair, load testing, custom fabrication, and 24/7 manned support.
Genelite operates as an authorised distributor for world-leading engine and equipment brands including Honda, Hyundai, Kubota, Cummins, Briggs & Stratton, CAT, Pramac, Generac, Yanmar, Chicago Pneumatic, Isuzu, Hino, and Kohler, and builds its own-branded gensets on these powertrains. It serves residential, commercial, industrial, mining, construction, agriculture, defence, rental/hire, and camping/recreation customers through a hybrid go-to-market model combining nine Australian branch and distribution locations (Brisbane and Perth as full-service HQs), a 500+ reseller network across Australasia and the Pacific, an e-commerce storefront at genelite.com.au, a dedicated clean-energy brand (iGO2Zero), and an equipment rental brand (GenRent). Revenue is generated primarily through one-time hardware sales, complemented by rental, servicing/repairs, spare parts, custom-engineered project power systems (mining camps, data centres, water treatment, telecommunications), and a referral-based refuelling partnership with Fuel It.
Genelite firmographics
Firmographics- Name
- Genelite
- Legal name
- Genelite
- Website
- https://genelite.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genelite is an Australian-owned manufacturer and distributor of power generation equipment, supplying diesel, petrol, inverter, hybrid, and hydrogen generators from 1kVA to 2,500kVA alongside BESS, lighting towers, air compressors, and welders. It serves residential, commercial, industrial, mining, construction, agriculture, and defence customers across Australia and the Pacific through 9 branches and a 500+ reseller network.
- Ownership category
- akta.pro rank
Genelite industry classification
Industry- Product category
- Power Generation Equipment
- NAICS
- Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
- akta.pro secondary industries
- Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI), Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear) (EUAMAHAH), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ)
Keywords
Where Genelite is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Genelite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Inventory, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Generator and Power Equipment Sales: Genelite sells a wide range of power generation equipment including petrol generators, diesel generators, inverter generators, gas generators, vehicle generators, and clean energy products. Products range from small portable units (1kVA) to large-scale prime power systems (2,500kVA). Sales are conducted through direct branches, the online store, and the reseller network.
- Clean Energy and BESS Sales: Sale of battery energy storage systems, hybrid generators, hydrogen generators, solar and hybrid lighting towers, and portable power stations as part of the company's clean energy transition offerings through the iGO2Zero brand.
- Rental Services: Genelite offers generator rental options through the GenRent brand (generent.com.au). The company explicitly offers both sale and rental of equipment including generators, air compressors, and load banks, providing flexible access to power equipment for temporary or project-based needs.
- Servicing, Repairs, and Maintenance: Generator servicing and repairs for all brands, makes, and models. Services include routine maintenance, breakdown repairs (selected areas), load testing, custom modification and fabrication, remote monitoring support, and electrical upfits. A 24/7 manned support line and online diagnosis support are provided.
- Spare Parts: Sale of generator spare parts, engine components, filters, AVRs, alternators, and Kubota service kits. Genelite maintains a comprehensive spare parts inventory and offers fast parts delivery within Australia and globally.
- Load Banks (Sale and Hire): Sale and hire of dummy load banks ranging from 15kW to 800kW, available in skid or trailer mount options with manual and automatic operation.
- Refuelling and Fuel Solutions: Genelite provides refuelling services and fuel solutions through a referral/partner relationship with Fuel It, which delivers onsite diesel refuelling, bulk fuel deliveries, and custom-engineered tank packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Portable petrol generators (1kVA to 18kVA) — retail pricing |
| Unit Pricing | Pay-as-you-go | Diesel generators (2.2kVA to 2,500kVA) — retail and POA pricing |
| Unit Pricing | Pay-as-you-go | Inverter generators (1kVA to 10kVA) — retail pricing |
| Unit Pricing | Pay-as-you-go | Battery Energy Storage Systems (BESS) — POA/quote-based |
| Other | Pay-as-you-go | Rental pricing — not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Welders and workstations — retail pricing |
| Unit Pricing | Pay-as-you-go | Load banks — retail and hire pricing |
| Unit Pricing | Pay-as-you-go | Air compressors — retail and POA pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Genelite product offering
Product offeringCore offering
Genelite manufactures, distributes, and supplies a broad range of power generation equipment including petrol and diesel generators (1kVA to 2,500kVA), inverter generators, vehicle generators, gas generators, battery energy storage systems (BESS), hybrid generator systems, hydrogen generators, solar and hybrid lighting towers, air compressors, load banks, fuel cells, transfer switches, welders, workstations, and portable power stations. The company also designs and commissions custom project power systems for mining, data centre, water treatment, and infrastructure applications, alongside servicing, repairs, spare parts, and equipment rental.
Product overview
Genelite is Australia's leading independent manufacturer and supplier of power generation equipment, operating as a 100% independent distributor and OEM for world's leading brands including Honda, Kubota, Yanmar, Cummins, Hyundai, Perkins, and Isuzu. The product portfolio centers on generators (diesel from 2.2kVA to 2,500kVA, petrol from 1kVA to 18kVA, inverter from 1kVA to 10kVA, and gas models), complemented by clean energy solutions including Battery Energy Storage Systems (BESS from 34kVA to 500kVA), Hybrid Generator Systems (14-50kVA combining diesel with solar/battery), Hydrogen Generators (45kVA), and Portable Power Stations (600W-3600W). Supporting products include air compressors (50-400CFM petrol/diesel/electric), lighting towers (diesel/solar/hybrid), fuel cells (1,000-20,000L), load banks (15kW-800kW), transfer switches, welders and workstations (150-600A), pumps, spare parts, and petrol/diesel engines. Services encompass custom project power systems, generator servicing and repairs, load testing, and rental options. Products serve residential, commercial, industrial, mining, construction, agriculture, camping, mobile, and defense applications across Australia through multiple branches and 500+ reseller network.
Differentiator
Problem solved
Functional benefit
Brands
- iGO2Zero: Clean energy brand offering battery storage (BESS), hybrid systems, hydrogen generators, solar hybrid lighting towers, and portable power stations.
Products and services
- Diesel Generators
Quantifiable outcome
- Up to 80% fuel savings with hybrid generator systems compared to continuous diesel operation
- +2 more outcomes
Companies that use Genelite
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles6 records
Genelite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Genelite partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor and core.
- Fuel ItminorGenelite provides a referral link to Fuel It (fuelit.com.au) on its services page. Fuel It delivers onsite diesel refuelling, bulk fuel deliveries, and custom-engineered tank packages to businesses across Australia. The partnership extends Genelite's customer offering to include fuel management and refuelling solutions for generators and site equipment.
- Honda (Australia)coreGenelite is an authorised distributor for Honda-powered generators and equipment. Products include Honda inverter generators (EU10i, EU22i, EU30IS, EU32i, EU70IS), Honda-powered portable generators, Honda-powered welders, and Honda-powered workstations. Honda engines are a core brand in Genelite's portfolio.
- Hyundai (Australia)coreGenelite is an authorised distributor for Hyundai generators and equipment. Hyundai-branded generators and equipment (diesel, petrol, portable, inverter) are a significant product range in Genelite's portfolio.
- Kubota (Australia)coreGenelite is an authorised distributor for Kubota-powered generators and diesel equipment. Kubota engines are a core brand used in Genelite's own-branded heavy duty generator range, particularly for industrial and mine-spec applications.
- Cummins Power Generation / Cummins OnancoreGenelite distributes Cummins and Cummins Onan-powered generators for mobile, industrial, data centre, and mining applications. Cummins-powered units feature in major project installations including data centre backup and mining camp power stations.
- Briggs & StrattoncoreGenelite is an authorised distributor for Briggs & Stratton-powered inverter generators and portable power stations, including the PowerSmart Series and P-series models.
- CAT (Caterpillar)coreGenelite distributes CAT (Caterpillar) diesel generators including the DE series range from 7.5kVA to 14kVA for commercial and industrial applications.
- PramaccoreGenelite is an authorised distributor for Pramac generators including the P-series inverter generators and industrial S-series and PX-series portable generators.
- GeneraccoreGenelite distributes Generac gas standby generators (10–20kVA) and Generac LED lighting towers for commercial and industrial applications.
- YanmarcoreGenelite distributes Yanmar-powered diesel generators and equipment, including the GYD series range suitable for industrial, hire, and mine-spec applications.
- Chicago PneumaticcoreGenelite is the Australian distributor for Chicago Pneumatic air compressors (CPS T-series from 75–400 CFM) and lighting towers, serving workshop, construction, mining, and industrial applications.
- IsuzucoreGenelite distributes Isuzu-powered diesel generators, air compressors, and Isuzu power units for industrial, pumping, and mining applications across a range of power outputs.
- HinominorGenelite distributes Hino-powered generator sets and equipment, complementing its range of industrial diesel power solutions.
- KohlerminorGenelite distributes Kohler-powered generators and equipment, including the Kohler 4LE2-V9-powered 4-in-1 workstations for industrial and mining applications.
- MTU (Rolls-Royce Power Systems)minorGenelite specifies MTU-powered generators (3x 1,250kVA prime rated units) for large-scale processing plant project installations.
- MitsubishiminorGenelite installs Mitsubishi-powered containerised generators (1,500kVA) for data centre backup power projects.
- MosaminorGenelite is an Australian distributor for the Italian-made Mosa engine-driven welders (TS and DSP series from 150A through to 600A) and Mosa load banks (PDL series).
- Foxtheon (iGO Power Stations)minorGenelite distributes Foxtheon-branded iGO600, iGO1200, and iGO3600 portable power stations under the iGO2Zero clean energy brand.
- iGO2Zero (Clean Energy Brand)coreiGO2Zero (igo2zero.com.au) is Genelite's dedicated clean energy brand offering hydrogen on demand, hydrogen generators, battery storage (BESS), hybrid systems, solar lighting towers, and portable power stations for sustainable energy transitions.
- GenRent (generent.com.au)coreGenRent is Genelite's equipment rental brand operating through generent.com.au, offering flexible rental of generators, air compressors, and load banks for temporary and project-based needs.
- DeepSea Electronics (DSE)coreGenelite integrates DeepSea Electronics controllers (DSE8610, DSE9150) into its custom generator packages for parallel synchronising, load sharing, and remote monitoring functions. DeepSea controllers with remote monitoring are specified across mining camp, quarry, data centre, and infrastructure projects.
- Master Builders AustraliaminorGenelite displays the Master Builders Australia affiliation/logo on its website footer, indicating membership or endorsement by the peak building industry body.
- Master Electricians AustraliaminorGenelite displays the Master Electricians Australia affiliation/logo on its website footer, indicating endorsement by the peak electrical trade body.
- HRIA (Hire and Rental Industry Association)minorGenelite displays the HRIA affiliation/logo on its website footer, indicating membership or endorsement by the hire and rental industry association.
- NECA (National Electrical and Communications Association)minorGenelite displays the NECA affiliation/logo on its website footer, indicating membership or endorsement by the National Electrical and Communications Association.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Genelite competitors and assessment
Company assessmentEmerging players
- Wacker Neuson: Wacker Neuson produces portable generators, light towers, and compact equipment for construction. Its portable genset and lighting tower ranges overlap with Genelite's portable and event-focused products.
Direct peers
- Pramac: Pramac is a global generator manufacturer (now part of Generac) offering portable, industrial, and BESS products, and also a brand distributed by Genelite. Pramac competes directly with Genelite in inverter and portable generator categories while sharing the OEM/distributor dynamic.
- Kohler Power Systems: Kohler manufactures industrial generators, transfer switches, and power systems for commercial and industrial customers, and is also a brand distributed by Genelite. It competes in standby gensets and paralleling switchgear similar to Genelite's custom packages.
- Chicago Pneumatic: Chicago Pneumatic manufactures portable air compressors and lighting towers, and is also a brand distributed by Genelite. Its compressor range competes directly with Genelite's air compressor offering in Australian mining and construction markets.
- Aggreko: Aggreko is a global specialist in temporary and rental power solutions, directly comparable to Genelite's GenRent rental offering. Both serve mining, events, and industrial customers with mobile generator fleets and 24/7 support services.
- Yanmar Energy System: Yanmar manufactures diesel generators and power systems for industrial, hire, and mine-spec applications, and is also a brand distributed by Genelite. Both companies serve the same Australian mining and industrial segments with similar kVA ranges.
Broad incumbents
- Cummins Power Generation: Cummins is a global manufacturer of generator sets and power systems, and also an authorised brand distributed by Genelite. Cummins competes directly with Genelite in large kVA gensets for data centres and mining while simultaneously being a supplier relationship.
- Caterpillar (CAT) Electric Power: Caterpillar manufactures large diesel generator sets for industrial, mining, and data centre applications and is also a brand distributed by Genelite. It competes in the high-kVA project segment where Genelite delivers custom power stations.
- Generac Power Systems: Generac is a global manufacturer of power generation equipment including portable, standby, and industrial generators, and also a brand distributed by Genelite. It competes across residential, commercial, and industrial segments with similar product types.
- Atlas Copco: Atlas Copco is a global industrial manufacturer with a Power and Flow division offering generators, air compressors, and lighting towers. Its product portfolio overlaps directly with Genelite's gensets, compressors, and lighting tower ranges, particularly in mining and construction segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Genelite social profiles
Digital presenceGenelite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genelite leadership team
Management profileNumber of profiles
Profiles1 record
Genelite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genelite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genelite
What does Genelite do?
Genelite manufactures, distributes, and supplies a broad range of power generation equipment including petrol and diesel generators (1kVA to 2,500kVA), inverter generators, vehicle generators, gas generators, battery energy storage systems (BESS), hybrid generator systems, hydrogen generators, solar and hybrid lighting towers, air compressors, load banks, fuel cells, transfer switches, welders, workstations, and portable power stations. The company also designs and commissions custom project power systems for mining, data centre, water treatment, and infrastructure applications, alongside servicing, repairs, spare parts, and equipment rental.
Is Genelite a public or private company?
Genelite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genelite founded?
Genelite was founded in 1988. It employs 11 to 50 people.
Where is Genelite based?
Genelite is headquartered in Salisbury, Australia, in the Oceania region.
How does Genelite make money?
Seven revenue lines are on record. Generator and Power Equipment Sales are the primary driver. The others are clean Energy and BESS Sales, rental Services, servicing, Repairs, and Maintenance, spare Parts, load Banks (Sale and Hire) and refuelling and Fuel Solutions.
Who are Genelite's main competitors?
Wacker Neuson is listed as an emerging player. Direct peers are Pramac, Kohler Power Systems, Chicago Pneumatic, Aggreko and Yanmar Energy System. Broad incumbents are Cummins Power Generation, Caterpillar (CAT) Electric Power, Generac Power Systems and Atlas Copco.
Does Genelite have an API?
No public API is recorded for Genelite.
What industry is Genelite in?
Genelite's product category is Power Generation Equipment. Its primary akta.pro industry code is EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip), with a secondary code of EUAMAHAI, Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management). Its NAICS code is 335312 and its SIC code is 3621.