What Hanky does

Hanky, operating under the brand Hankylight (legal entity: Shenzhen Hanky Industry Co., Ltd.), is a Shenzhen, China-based manufacturer of LED strip lights and silicone LED neon flex products founded in 2011. The company sells factory-direct to a global B2B customer base across 67 countries, with a product portfolio spanning eight distinct lines: solder-free neon flex, SMD2835 LED strips, IP67 and IP68-rated neon flex (the latter rated for underwater use up to 5.8 meters depth), integrated neon flex, high-efficiency strips (up to 160 LM/W), chip-on-board (COB) dot-free strips (420–840 LEDs/m), and flexible LED wall washers for architectural applications.

The company's underlying technology stack centers on SMD2835, SMD5050, and COB LED packaging combined with proprietary silicone extrusion and polyurethane encapsulation processes to achieve IP67/IP68 waterproof ratings. Differentiated features include 3D top/side bending capabilities (minimum 200mm bending diameter), non-yellowing silicone formulations carrying a three-year warranty, and integrated endcap injection molding that consolidates the LED strip and housing into a single extrusion unit. Manufacturing is supported by over 100 series of tooling enabling a seven-day sample proofing cycle, with more than 20 in-house product experts reporting eight or more years of LED design experience.

Hanky operates a hardware-sales revenue model with no public pricing; all orders are quote-based with a one-working-day response commitment. The go-to-market motion is product-led/B2B factory-direct, complemented by OEM customization services, factory-direct bulk shipping (primarily sea freight with optional air), and marketing presence across a website with quick-quote functionality, LinkedIn, Facebook, Twitter, and an email newsletter offering a 10% signup discount. Target customers include lighting designers and architects, sign manufacturers, pool and landscape contractors, and OEM/brand partners requiring custom-manufactured LED products. The firm is privately held with no disclosed external funding, appears to be founder/owner-operated, and lists no awards, patents, certifications, or disclosed institutional ownership in the available material.

Name

Hanky

Legal name

Shenzhen Hanky Industry Co., Ltd.

Website

https://hankylight.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Hanky (Hankylight) is a Shenzhen, China-based B2B manufacturer of LED strip lights and silicone neon flex products, selling factory-direct to lighting designers, sign makers, pool contractors, and OEM partners across 67 countries since 2011.

Ownership category

akta.pro rank

Product category

LED Strip and Neon Flex Manufacturing

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• LED strip lighting
• Neon flex manufacturing
• Waterproof LED lighting
• Custom LED solutions
• Architectural lighting products

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Strip Sales: Manufacture and sale of LED strips including SMD2835, SMD5050, COB, and high-efficiency variants. Products sold in rolls (typically 5M/10M) with various IP ratings.
2. Neon Flex Sales: Silicone LED neon flex products in IP67/IP68 ratings for architectural and decorative lighting applications. Available in various sizes and bending configurations.
3. OEM Customization: Custom design and manufacturing services for LED strips and neon flex based on customer specifications. Quick 7-day turnaround for samples.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hanky manufactures and sells LED strip lights and silicone/PU neon flex products in standard and custom configurations, including SMD2835, COB, IP67, IP68, high-efficiency (up to 160LM/W), and integrated variants for architectural, signage, pool, and decorative lighting applications. The company provides OEM customization with 7-day sample prototyping, factory-direct bulk pricing, and worldwide shipping via sea and air.

Product overview

Hanky is a China-based manufacturer specializing in LED strip lights and neon flex lighting solutions. The product portfolio is organized into distinct product lines including Solder Free LED Neon Flex (for easy installation without soldering), SMD2835 LED Strips (standard LED strips in various densities), IP68 LED Neon Flex (underwater-rated products using PU encapsulation), IP67 LED Neon Flex (silicone-based outdoor-rated products), Integrated LED Neon Flex (products with injection-molded endcaps), High Efficiency LED Strips (premium efficiency products up to 160LM/W), COB LED Strips (dot-free chip-on-board technology), and Flexible LED Wall Washers (architectural lighting fixtures). These products share compatibility with standard DC12V/24V power systems and various control methods including DMX, SPI, and RF controllers, but function as standalone hardware components rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Solder Free LED Neon Flex

Quantifiable outcome

• 7-day sample proofing turnaround
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HitLights: US-based LED strip and neon flex distributor/brand offering comparable SMD and COB strip products to architects, sign makers, and contractors. Closely comparable product categories and target customers, though positioned as a US-facing brand rather than factory-direct manufacturer.
• Signcomplex: China-based manufacturer of LED strips, neon flex, and linear lighting solutions for architectural and signage applications. Directly comparable product portfolio and Shenzhen-based factory-direct B2B model, competing head-to-head with Hanky in IP-rated neon flex and flexible LED strip categories.
• Lighting EVER (LE): LED lighting brand selling LED strips, under-cabinet, and accent lighting to consumer and prosumer markets globally. Comparable LED strip product line and global e-commerce distribution, though more retail-focused than Hanky's B2B OEM model.
• Superlighting LED: China-based manufacturer and exporter of LED strips, neon flex, and related lighting components with global B2B distribution. Comparable product breadth, Shenzhen-area manufacturing, and emphasis on OEM customization with multi-country shipping.
• Flexfire LEDs: Premium North American LED strip and linear lighting brand specializing in high-CRI, COB, and architectural-grade strip products. Comparable focus on premium architectural and signage applications with similar product families, though operating primarily at retail/specifier end of the value chain.
• LEDYi: Chinese LED neon flex and strip manufacturer specializing in IP67/IP68 rated silicone products for architectural and underwater applications. Closely matches Hanky's core neon flex range, customer base (lighting designers, sign makers), and factory-direct distribution model.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader (Philips brand) with broad portfolio including architectural LED strips, fixtures, and connected lighting systems. Incumbent competition in commercial and architectural lighting projects where Hanky's neon flex and wall washer products compete, though Signify operates at much larger scale across full lighting categories.
• OSRAM (ams OSRAM): Global lighting and optoelectronics incumbent with LED component, module, and luminaire product lines serving architectural, automotive, and specialty lighting. Comparable in the LED lighting component space but far broader in scope, with strong brand presence in regulated markets Hanky lacks certifications to access.
• Cree LED (Wolfspeed/Intelligent Foundations): LED chip and component manufacturer supplying upstream LEDs into the same supply chain Hanky uses. Comparable at the LED component/optics layer, though Cree operates as a semiconductor-level supplier rather than finished neon flex/strip assembler; represents both a potential supplier and adjacent competitor.

Emerging players

• Govee: Fast-growing consumer smart LED strip and neon rope light brand with app-controlled RGB products. Overlaps with Hanky in neon flex category but focuses on retail/consumer smart-lighting segment rather than B2B architectural; represents the smart-lighting direction that may pressure traditional strip makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MartinL75610641
• Facebookfacebook.com/Shenzhen-Hanky-Industry-CoLtd-100046434463512
• LinkedInlinkedin.com/company/shenzhen-hanky-industry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanky