What Lighting Ever does

Lighting Ever, operating under the Lepro brand and legally Lepro Innovation Inc., is a Las Vegas-headquartered consumer electronics company founded in 2008 that designs, manufactures, and sells AI-powered smart LED lighting products. Its catalog spans more than 170 SKUs across smart bulbs, light strips, rope lights, lamps, TV backlights, and commercial-grade UFO LED high-bay fixtures, with pricing that spans entry-level to mid-premium tiers. The technical foundation combines Wi-Fi/BLE microcontrollers (ESP32-S3, ESP8684-WROOM), addressable LED drivers (WS2811), and three proprietary software layers: LightGPM (an AI lighting designer now in its fourth generation supporting image, voice, and audio inputs), LightBeats (real-time music synchronization), and the Lepro+ companion app. Devices integrate with Amazon Alexa, Google Assistant, and the WLED open-source firmware ecosystem, and carry compliance certifications for the US, EU, UK, and Japan (ETL, FCC, UL, CE, UKCA, RoHS, PSE, ERP 2.0).

The company operates a hybrid go-to-market model. Direct-to-consumer sales run through lepro.com, supported by a membership program offering a 15% new-subscriber coupon and a corporate bulk-purchase program (10% off orders of 10+ units). Wholesale and retail distribution covers Amazon, Best Buy, Costco, Lowe's, The Home Depot, and Macy's in the United States, with international reach into Canada, the European Union, the United Kingdom, and Japan. Sub-brands LightGPM, LightBeats, and Lepro+ segment the marketing narrative around AI capability, audio reactivity, and the app platform respectively. The company is privately held, bootstrapped through 17 years of operation, and discloses no funding rounds, revenue, or headcount.

Name

Lighting Ever

Legal name

Lepro Innovation Inc

Website

https://lepro.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Lighting Ever (Lepro) is a Las Vegas-based, bootstrapped consumer electronics company founded in 2008 that sells AI-powered smart LED lighting products across its DTC site and major retailers like Amazon, Best Buy, Costco, Lowe's, Home Depot, and Macy's in the US, Canada, EU, UK, and Japan.

Ownership category

akta.pro rank

Product category

Consumer Smart LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• Smart LED lighting
• AI light bulbs
• Permanent outdoor lights
• LED strip lights
• Smart outdoor lighting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Smart LED Lighting Hardware Sales: One-time hardware sales of smart LED lighting products including AI-powered permanent outdoor lights, table lamps, floor lamps, LED strips, light bulbs, camping lanterns, and flashlights. Products sold at various price points with periodic discounts and promotions.
2. Accessories and Add-ons: Sales of complementary products including extension cables, batteries, and replacement components for existing lighting installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lighting Ever (Lepro) sells AI-powered smart LED lighting hardware directly to consumers and through major retailers, including smart bulbs, AI table and floor lamps, LED strip lights, smart wall lights, TV backlights, permanent outdoor lights, camping lanterns, and commercial high bay fixtures. Products are unified by the proprietary LightGPM AI lighting design platform (4th generation) and LightBeats music sync technology, controlled via the Lepro app and compatible with Alexa, Google Assistant, and WLED. The company operates global regional websites and a corporate purchase program alongside retail distribution through Amazon, Best Buy, Costco, Lowe's, Macy's, and Home Depot.

Product overview

Lepro (Lighting Ever) offers a comprehensive portfolio of smart lighting products centered around AI-powered illumination. The product lineup includes AI smart table lamps (TB1, TB2), AI floor lamps (O1, OE1), AI smart bulbs (B1, B2, B3, BG1, BR1), AI LED strips (S1, SE1), AI wall lights (WL1), AI TV backlights (STV1), AI rope lights (N1), AI outdoor string lights (ZB1), and AI permanent outdoor lights (E1, EE1). The ecosystem is unified through the LightGPM AI platform (now in 4th generation) that provides voice control, image recognition, music sync, and personalized scene generation across all AI products. Non-AI products include camping lanterns, tactical flashlights, desk lamps, and commercial high bay lights. Products are distributed through the Lepro.com website, Amazon, Best Buy, Costco, Lowe's, Macy's, and Home Depot.

Differentiator

Problem solved

Functional benefit

Brands

• LightGPM: Lepro's AI-powered personalized lighting design assistant technology that generates lighting effects based on user voice commands, photos, and preferences. Currently in its fourth generation (LightGPM 4).
• LightBeats
• Lepro+

Products and services

• Lepro E1 AI-Powered Permanent Outdoor Lights AI-powered permanent outdoor LED lights for rooflines and yards with LightGPM-generated scenes, RGBIC color changing, tunable white (2200K-6500K), IP65 waterproof rating, and WLED compatibility. Available in 50ft, 100ft, and 150ft lengths.
• Lepro TB1 AI Smart Table Lamp Galaxy-inspired AI smart table lamp with 196 addressable RGB+IC LEDs, LightGPM voice/image AI control, LightBeats music sync, 300° adjustable rotation, and compatibility with Alexa and Google Assistant.
• Lepro TB2 AI Smart Table Lamp AI-powered smart table lamp with RGB color changing and smart home integration.
• Lepro S1 Smart LED Strip Lights with AI Features Smart LED strip lights with AI features for ambient room lighting, compatible with app and voice control.
• Lepro O1 AI Floor Lamp AI-powered floor lamp with smart lighting features and LightGPM integration.
• Lepro OE1 AI Floor Lamps Smart LED floor lamps with AI lighting capabilities for ambient room illumination.
• Lepro B1 AI Smart Light Bulbs WiFi and Bluetooth-enabled RGB smart bulbs with LightGPM AI scene generation, LightBeats music sync, voice control via Alexa/Google Assistant, tunable white (2700K-6500K), 800 lumens, CRI 80+.
• Lepro B2 AI Smart Light Bulbs A19 smart light bulbs with 16 million colors, tunable white (2700K-6500K), CRI 90+, LightGPM AI, and LightBeats music sync. 1100 lumens brightness.
• Lepro B3 AI Smart Light Bulbs A21 smart LED bulbs with 1500 lumens (100W equivalent), WiFi and Bluetooth RGBWW color changing, AI voice control via app, music sync, compatible with Alexa and Google Assistant.
• Lepro BG1 AI Smart Bulb Smart bulb with RGB and tunable white (2700K-6500K), 16 million RGB colors, AI smart features.
• Lepro BR1 AI Smart LED Light Bulb BR30 smart LED bulb with RGBWW, 700 lumens, AI smart features for intelligent lighting control.
• Lepro WL1 AI Smart RGB Wall Lights Modular AI smart wall lights with 8 light bars and 4 corner connectors, LightGPM AI lighting designer, LightBeats music sync, voice control, ESP32-S3 chip, ETL and FCC certified.
• Lepro STV1 AI-Powered Smart TV Backlight with LightIMS Real-Time Color Sync AI-powered TV backlight with LightIMS technology for real-time color synchronization with TV content.
• Lepro SE1 AI Smart LED Strip Lights AI-enabled smart LED strip lights for customizable ambient lighting effects.
• Lepro N1 AI Smart RGB Rope Lights Smart RGB rope lights with AI features for outdoor and decorative lighting applications.
• Lepro ZB1 AI-Powered Smart Outdoor String Lights AI-powered outdoor string lights for patio, deck, and outdoor entertainment areas.
• Lepro R2 AI LED Recessed Light AI-enabled recessed downlights for indoor ceiling installation with smart lighting control.
• Lepro EE1 AI-Powered Permanent Outdoor Lights Additional AI-powered permanent outdoor lights model for year-round outdoor illumination.
• Lepro 1100LM Battery Powered LED Camping Lantern Battery-powered LED camping lantern with 1100 lumens max brightness, IPX4 water-resistant, 5 light modes (daylight white, warm white, full brightness, red, flashing red), stepless dimming, 30+ hours runtime on red light.
• Lepro Clamp Desk Lamp USB-powered clamp desk lamp with gooseneck design, 54 LEDs, 430-460 lumens, 3 color modes (3000K, 4200K, 6500K), 10 brightness levels, eye-caring LED technology. Clamps to surfaces up to 1.97 inches thick.
• Lepro UFO LED High Bay Lights High bay LED lights for commercial and industrial spaces, available in 100W/150W/200W options.
• Lepro Touch-Control LED Desk Lamp Touch-control LED desk lamp with 3 color modes, dimmable brightness, suitable for home and office use.
• Lepro LED Desk Lamp with USB Charging Port LED desk lamp with dimmable brightness and built-in USB charging port, available in black and white.

Quantifiable outcome

• Up to 50% energy savings compared to traditional incandescent bulbs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary marketplace partner for Lepro smart lighting products. Products sold through Amazon.com including AI smart bulbs, outdoor lights, and lamps.
• Best BuycoreChannel Partner/ Reseller/ DistributorMajor US electronics retailer carrying Lepro smart lighting products in stores and online.
• Costco WholesalecoreChannel Partner/ Reseller/ DistributorWarehouse retailer partner distributing Lepro lighting products to Costco members.
• Lowe'scoreChannel Partner/ Reseller/ DistributorHome improvement retailer offering Lepro smart lighting products for DIY home projects.
• Macy'sminorChannel Partner/ Reseller/ DistributorDepartment store retailer with Lepro lighting products available online and potentially in select stores.
• Home DepotcoreChannel Partner/ Reseller/ DistributorLeading home improvement retailer offering Lepro smart lighting products for home improvement projects.
• Amazon AlexacoreTechnology or IntegrationVoice assistant integration enabling hands-free control of Lepro smart lighting products through Alexa voice commands.
• Google AssistantcoreTechnology or IntegrationVoice control integration allowing Lepro products to work with Google Home and Google Assistant for voice-activated lighting control.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nanoleaf: Nanoleaf designs modular smart lighting panels, bulbs, and light strips with app and voice control. It overlaps Lepro's WL1 modular wall lights and TB1 smart table lamps in the AI-personalized ambient lighting segment.
• Ustellar: Ustellar sells smart and non-smart LED bulbs, strip lights, outdoor lights, and commercial fixtures via Amazon and DTC, with a similar product breadth and price positioning to Lepro's non-AI and core lighting lines.
• Govee: Govee is a direct peer offering app-controlled RGBIC LED strips, smart bulbs, and outdoor permanent lights with AI features at similar price points, competing head-to-head with Lepro's E1, B1, and S1 lines on Amazon and other marketplaces.
• Yeelight: Yeelight (backed by Xiaomi ecosystem) sells WiFi smart bulbs, light strips, and ceiling lights with app and voice control, competing globally with Lepro across similar price points and product categories.
• Sengled: Sengled makes a wide range of smart bulbs, light strips, and outdoor smart lighting sold through big-box retailers like Best Buy and Home Depot, directly competing with Lepro's distribution and product mix.
• LIFX: LIFX makes WiFi smart bulbs, light strips, and outdoor fixtures with app and voice control. It directly overlaps Lepro's B-series smart bulbs and E1 outdoor lights in the consumer smart lighting retail channel.

Broad incumbents

• Cync (GE Lighting, Savant): GE's Cync brand offers smart bulbs, light strips, and plugs with broad retail distribution at Best Buy, Walmart, and Home Depot. It overlaps Lepro's B-series and strip lines and competes for the same mainstream DIY smart home consumer.
• TP-Link Kasa: TP-Link's Kasa smart home line includes smart bulbs, light strips, and plugs sold across major retailers and Amazon. It is a broader smart home incumbent with strong retail presence that overlaps with several Lepro SKUs.
• Philips Hue (Signify): Philips Hue is the dominant premium smart lighting brand under Signify, offering smart bulbs, strips, and outdoor lighting with deep ecosystem integration. It is a broader incumbent rather than a direct price-tier competitor but defines the category standard Lepro is differentiating against.

Emerging players

• Wyze: Wyze is a smart home brand offering affordable smart bulbs, light strips, and color string lights that compete with Lepro's price-conscious offerings, particularly through Amazon and its own DTC store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighting Ever