What Blake does

Blake AS is a privately held, full-service design agency headquartered in Oslo, Norway, founded in 2016 and operating under the trade names 'Blake' and 'Blake and Friends.' The firm is organized around three service pillars — consulting and strategy, design, and content production — and delivers visual identity design, website and UX design, naming, animation, photography and film, copywriting, editorial design, storytelling, verbal identity, programming, and insight and analysis work. Blake operates without any disclosed proprietary technology platform, model, or data asset, and produces outcomes through a small core team supplemented by an extended network of freelance specialists. The agency does not market any software product, AI/ML capability, or technology licensing arrangement.

Blake's commercial model is project-based professional services: clients engage the firm for defined brand, identity, web, or content deliverables with pricing that is quote-based and not publicly disclosed. Its go-to-market is sales-led, anchored by direct outreach, referrals, and the visibility of its enterprise portfolio. The core team consists of Managing Director Henrik Hagelsteen, Creative Director Heidi Mittun-Kjos, Strategic Advisor Alexander Osa, and Project Manager Solfrid M. Midlang, with capacity extended through an on-demand freelance network — explicitly described in the firm's positioning as 'friends' — that includes photographers, 3D artists, animators, and directors. The headquarters are at Rådhusgata 5, Oslo.

The customer base is heavily concentrated in Norwegian real estate and property development, including anchor enterprise relationships with OBOS, Selvaag, Klaveness Marine, Carucel, Construction City, KLP, Hathon, and Bonnier Fastigheter, alongside adjacent exposure to professional services (Saga Corporate Finance, Dalan Advokatfirma), healthcare (Odontia Tannlegene), and other Norwegian enterprises. Blake is founder- or management-owned, with no external investors, no funding rounds, and no M&A activity disclosed. Operating geographies are primarily Norway (Oslo and Eastern Norway), with one visible Stockholm engagement via Bonnier Fastigheter.

Name

Blake

Legal name

Blake AS

Website

https://blake.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Blake is an Oslo-based design agency founded in 2016 delivering brand strategy, visual identity, web design, naming, animation, and content production services, primarily serving Norwegian real estate developers, property companies, and select professional services and healthcare clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Design Services: Blake generates revenue through project-based professional design services including brand strategy, visual identity design, website development, content production, and communication consulting. Services are delivered to enterprise clients on a project contract basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blake is a full-service design agency that delivers brand strategy, visual identity design, website and UX design, naming, animation, photography and film, copywriting, editorial design, and content production on a project basis. The agency's work is concentrated in the Norwegian real estate and property development sector, with additional engagements in professional services, healthcare, and consumer brands.

Product overview

Blake is a full-service design agency based in Oslo, Norway, offering a comprehensive suite of creative and strategic services organized around three main areas: consulting and strategy, design, and content production. The agency specializes in brand development for the real estate and property sector, providing services including visual identity design, website and UX design, animation, photography and film, copywriting, editorial design, and strategic brand consulting. Rather than a single unified software product, Blake operates as a project-based consultancy where clients engage the agency for specific deliverables across brand strategy, visual identity systems, digital design, and content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Identitetsdesign (Visual Identity Design) Development of comprehensive visual identity systems including logo design, color palettes, typography, and brand guidelines for corporate clients.
• Nettsider UX design (Website and UX Design) Design and development of websites with focus on user experience, including wireframing, prototyping, and responsive design.
• Designstrategi (Design Strategy) Strategic brand consulting including workshops, brand platform development, and market positioning to guide visual and verbal brand decisions.
• Navneutvikling (Name Development) Strategic naming services for new companies, projects, products, and properties, including naming for meeting rooms and conference centers.
• Animasjon (Animation) Motion graphics, animated content, and video production for digital platforms, advertising campaigns, and brand storytelling.
• Foto og film (Photo and Film) Photography and videography services for corporate communications, property marketing, and brand content production.

Named customers31 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TRY Apt: One of Norway's largest creative agencies, offering advertising, brand design, and digital services to Norwegian enterprise clients. Overlaps with Blake on brand identity and design work, but operates at significantly larger scale across advertising and media.
• Creuna: Nordic digital experience and design agency with offices in Norway, Sweden, Denmark, and Finland. Comparable to Blake on digital design and brand work, but broader in digital product, technology, and customer experience services, and larger in scale.
• Snøhetta: Internationally renowned Norwegian design and architecture firm with a large multidisciplinary team. Comparable to Blake in Norwegian origin and brand-design work, but significantly larger and broader, competing for premium brand and design mandates with both enterprise and public-sector clients.
• Kantar (Norway): Global research, consulting, and brand strategy firm with Norwegian operations, including brand strategy and design advisory. Overlaps with Blake's strategy and brand consulting offerings, but at much larger scale and with broader research and analytics capabilities.

Regional players

• Netlife: Norwegian UX, design, and digital agency serving enterprise clients across the Nordics. Comparable to Blake on UX and web design services, with similar enterprise client base but a stronger specialization in digital and customer experience consulting.
• Egg Design: Stockholm-based brand and design agency serving Scandinavian enterprise clients, including real estate and property developers. Comparable to Blake in vertical focus and service mix, but operating primarily in Sweden rather than Norway.

Direct peers

• Bold Scandinavia: Nordic branding and design agency with offices across Scandinavia, offering brand strategy, identity, and digital design to enterprise clients. Comparable to Blake in service scope and target market, with a stronger geographic footprint but similar focus on brand-led engagements.
• Neume: Oslo-based branding and design agency working with Norwegian and Scandinavian clients on visual identity, naming, and digital experiences. Directly comparable to Blake in size, geography, and brand-design focus, including overlap in real estate and corporate clients.
• Mellom: Oslo-based creative agency focused on brand strategy, visual identity, and digital design for Norwegian companies. Similar in size and positioning to Blake, competing for similar enterprise and real estate clients in the Norwegian market.
• Anti (formerly Anti Design): Oslo-based design and branding agency of similar size and creative positioning, serving Norwegian and Nordic enterprise clients across brand identity, digital, and content. Closely comparable to Blake in scale, location, and service mix, and competes for the same real estate and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlakeOslo
• Instagraminstagram.com/blake.and.friends
• LinkedInlinkedin.com/company/blake-and-friends

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blake