Beyond The Stage Homes
Beyond The Stage Homes is a Kitchener, Ontario-based home staging and design firm serving real estate investors, homeowners, and agents in the Waterloo Region with Fix-to-Flip consultations, short-term rental design, model suite design, and staging services.
- Company typePrivate
- Founded2008
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beyond The Stage Homes does
Beyond The Stage Homes (BTSH) is a privately held Canadian home staging and interior design firm founded in 2008 in Kitchener, Ontario, operating as a division of Style Corporation. Historically the company delivered fee-for-service home staging — including vacant home staging (starting at approximately $2,500, averaging ~$5,000 with up to 60 days of furniture rental included), occupied home consultations ($175-$600 tiered packages), and short-term rental/Airbnb and investor design services — supported by a 100%-owned rental inventory of furniture, artwork, and accessories that the firm manages in-house rather than leasing from third parties. As of July 28, 2023 BTSH discontinued its full-service home staging line, spun off its residential design division as a separate entity called Beyond The Design Studio, and narrowed the company's mandate to investor services: Fix-to-Flip consultations ($699), Model Suite design, and Short-Term Rental (Airbnb) design and execution across the Waterloo Region (Kitchener-Waterloo, Cambridge, Guelph).
Commercially, BTSH runs a sales-led, B2B2C model combining direct field sales (in-person consultations, phone/email inside sales) with a channel network of Preferred Real Estate Agents at regional brokerages (Re/Max, Century 21, Royal LePage, TrilliumWest) who refer clients and bundle a complimentary staging consultation into their seller service. Ancillary revenue lines include the BTSH Staging Essentials e-commerce storefront for home staging products, the SLS Academy sister brand offering home stager certification, and project-based investor engagements (model suites, STR design). The team is small (the firm self-categorizes as 11-50 employees with 3 core certified staging professionals) and is led by founder/CEO Shauna Lynn Simon, who has been recognized since 2018 among the Top 100 Most Influential in Real Estate Staging and received the 2018 RESA Kathy Nielsen Spirit Award. The company is bootstrapped with no disclosed external funding and currently lists the Waterloo Region home staging business for sale on its website, signaling an active exit posture alongside the strategic pivot.
Beyond The Stage Homes firmographics
Firmographics- Name
- Beyond The Stage Homes
- Legal name
- Beyond The Stage Homes (a division of Style Corporation)
- Website
- https://beyondthestagehomes.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond The Stage Homes is a Kitchener, Ontario-based home staging and design firm serving real estate investors, homeowners, and agents in the Waterloo Region with Fix-to-Flip consultations, short-term rental design, model suite design, and staging services.
- Ownership category
- akta.pro rank
Beyond The Stage Homes industry classification
Industry- Product category
- Home Staging and Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340), Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Home Staging & Pre-Listing OrganizationNew-Listing Onboarding, Setup & Launch ServicesTravel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Property Management & Co-HostingWhole-Home Interior Renovation (Non-Structural)
Keywords
Where Beyond The Stage Homes is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Beyond The Stage Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Home Staging Consultations: Fee-for-service consultations providing comprehensive home evaluations and staging recommendations. Includes owner-occupied consultations ($250-$600) and vacant home consultations ($175).
- Full-Service Home Staging: Complete staging services including design plan, furniture rental, delivery, installation, and styling. Revenue generated through rental fees and service charges. Average investment approximately $5,000 for vacant homes, starting at $2,500.
- Investment Property Services: Services for investors including Fix-to-Flip consultations ($699), model suite design, short-term rental (Airbnb) design and execution, and project management for renovation projects.
- Design Services: Residential interior design, redesign, and decorating services for homeowners. Now operated through Beyond The Design Studio as a separate entity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Occupied Consultation - $250 |
| One time/ perpetual license | Pay-as-you-go | Premium Occupied Consultation - $325 (Most Popular) |
| One time/ perpetual license | Pay-as-you-go | Executive Occupied Consultation - $600 |
| One time/ perpetual license | Pay-as-you-go | Vacant Home Staging Consultation - $175 |
| Hybrid | Pay-as-you-go | Full-Service Vacant Home Staging - Starting at $2,500 |
| One time/ perpetual license | Pay-as-you-go | Resale Consultation (Fix-to-Flip) - $699 |
| Unit Pricing | Pay-as-you-go | Additional Services - $110/hour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Beyond The Stage Homes product offering
Product offeringCore offering
Beyond The Stage Homes provides interior design, home staging, and renovation-related services to residential property sellers and real estate investors. As of July 2023, the company discontinued full-service home staging and shifted primary focus to investor-oriented services including model suite design, short-term rental (Airbnb) design and execution, and Fix-to-Flip consultations and project management in the Waterloo Region of Ontario, Canada.
Product overview
Beyond The Stage Homes is a service-based company offering a portfolio of home staging, design, and investor-focused property services. The core offerings include Home Staging Services (vacant and occupied home staging with furniture rental) and Investor Services (Short-Term Rental/Airbnb Design, Fix-to-Flip Consultations, Model Suite Design, and Investment Property Portfolio management). The company also operates BTSH Staging Essentials as an e-commerce sub-brand for home staging products, and its design division spun off in July 2023 as Beyond The Design Studio. Services range from consultations ($175-$699) to full-service staging (starting at $2,500, averaging $5,000) for properties in Waterloo Region, Kitchener-Waterloo, Cambridge, and Guelph.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond The Design Studio: A design studio spun off from Beyond The Stage Homes in July 2023, operating as a separate entity focusing on design services.
Products and services
- Home Staging Services Full-service home staging for residential properties preparing for sale, including vacant home staging (starting at $2,500, averaging $5,000) and owner-occupied home staging with consultation, furniture rental, and styling services. Full-service home staging discontinued as of July 28, 2023.
- Short-Term Rental (Airbnb) Design Design and execution services for short-term rental properties, creating inviting spaces optimized for guest experience and consistent high ratings on platforms like Airbnb.ca. Targets short-term rental property owners seeking to generate consistent revenue.
- Fix-to-Flip Consultation Investment property consultation priced at $699 for fixer properties, providing renovation recommendations, resale-focused insights, conceptual images for purchasing guidance, and optional project management services prior to renovations.
- Model Suite Design Design and execution services for model suites in investment properties, creating cohesive, marketable spaces that appeal to target buyers or renters. Part of the investor services portfolio following the 2023 business shift.
- Investment Property Portfolio Comprehensive investment property design services including cohesive design execution, sourcing and procurement, rental property resources, and marketing support for furnished rental and investment properties.
- Residential Design and Redesign Interior design and redesign services for homeowners including renovation planning, bathroom and kitchen design, new construction guidance, finish sourcing, and furniture procurement. Now operated through Beyond The Design Studio as a separate entity since July 2023.
- BTSH Staging Essentials E-commerce store selling home staging and bedding essentials including pillows, mattress protectors, and accessories for home sellers and renters. Operates as a sub-brand of Beyond The Stage Homes.
Quantifiable outcome
- Homes sell faster - example: Edward's property sold in 1.5 days above asking price
- +1 more outcomes
Companies that use Beyond The Stage Homes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Beyond The Stage Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beyond The Stage Homes partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- K/W Real Estate Group (Re/max Twin City Realty Inc)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit. Primary referral channel for homeowner clients.
- Nicole Brand (Re/max Twin City Realty Inc)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- Maggie Horsburgh (Re/max Solid Gold Realty)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- Jeff Gingerich (Century 21 Heritage House)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- Heather Whyte (TrilliumWest Real Estate)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- Gary Baverstock (The Baverstock Team)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- My Home in KW (Royal LePage Wolle Realty)corePreferred Real Estate Agent partner who refers clients to BTSH and offers complimentary home staging consultation as a client benefit.
- Impact ListingsminorReal estate photography and marketing company providing wide-angle photography, 360° Virtual Tours, and multimedia pages for listings.
- Creative Virtual ToursminorReal estate photography company specializing in photography, video, drone, and 360 iguide virtual tours for property listings.
- SLS AcademycoreSister company providing home stager certification and continuing education programs. Founded by CEO Shauna Lynn Simon to support industry education and training.
- Eagleview ConstructionminorFull-service local residential and commercial general contractor for home renovation needs. Recommended to clients for renovation projects.
- John-Paul Bell (Sun Life Financial)minorInsurance services recommended to clients for home protection during staging and renovation processes.
- Real Estate Staging Association (RESA)coreIndustry association for home staging professionals. BTSH is a member and founder has received multiple awards including RESA Kathy Nielsen Spirit Award. Active participation in annual RESACON conventions.
- Home Style FurnitureminorPreferred furniture store - BTSH's first choice for furniture with large selection of fabrics to customize pieces. May offer BTSH client discounts.
- Factory Flooring Carpet OneminorFlooring retailer recommended for clients. Large in-stock selection of laminate, ceramic, vinyl, hardwood flooring, carpet, area rugs, and home decor.
Scale indicators4 records
Recent moves7 records
Beyond The Stage Homes competitors and assessment
Company assessmentEmerging players
- Decorilla: Online interior design service offering multiple designer concepts, virtual consultations, and room design packages — comparable to BTSH's interior design service line but distributed online rather than locally.
- PadSplit: Operator of shared rental housing with a focus on investor property design and management services — adjacent to BTSH's investor-services pivot (STR/furnished rental design) though operating in a different rental model.
- Havenly: Online interior design marketplace connecting consumers with professional designers for room-by-room design packages — comparable as it offers design services to homeowners but at lower price points and via a different (digital) delivery model.
Broad incumbents
- Brook Furniture Rental: Established North American furniture rental company serving residential, corporate, and event customers including staging — overlaps with BTSH on rental inventory but at significantly broader scale and geographic reach.
- CORT Furniture Rental: Large North American furniture rental company with a dedicated home staging offering and national logistics footprint — a much larger, broader incumbent competing for the same rental-furniture-for-staging demand BTSH addresses with owned inventory.
Direct peers
- Decorating Den Interiors: Large North American home staging and interior design franchise network offering residential staging, redesign, and interior decorating services — directly comparable to BTSH's legacy staging and current design services.
- Showhomes: Franchise-based home staging company that operates owned-furniture staging programs in luxury and mid-market homes; competes head-to-head with BTSH in the homeowner-seller staging category and also uses owned inventory.
- Royal Homes Staging: Residential home staging and interior design company offering vacant and occupied staging, redesign, and consultation services to homeowners and real estate agents — same service model and target customer as BTSH.
- Stage Force: B2B platform serving home stagers with business management, inventory tracking, and rental logistics tools — comparable as it operates in the same home staging ecosystem and competes for the same stager customer base.
- Stage It Perfect: Canadian home staging company serving the Greater Toronto Area and surrounding regions with vacant and occupied staging, redesign, and consultation services — directly comparable geographic and service mix competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Beyond The Stage Homes social profiles
Digital presenceBeyond The Stage Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond The Stage Homes leadership team
Management profileNumber of profiles
Profiles4 records
Beyond The Stage Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond The Stage Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond The Stage Homes
What does Beyond The Stage Homes do?
Beyond The Stage Homes provides interior design, home staging, and renovation-related services to residential property sellers and real estate investors. As of July 2023, the company discontinued full-service home staging and shifted primary focus to investor-oriented services including model suite design, short-term rental (Airbnb) design and execution, and Fix-to-Flip consultations and project management in the Waterloo Region of Ontario, Canada.
Is Beyond The Stage Homes a public or private company?
Beyond The Stage Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond The Stage Homes founded?
Beyond The Stage Homes was founded in 2008. It employs 11 to 50 people.
Where is Beyond The Stage Homes based?
Beyond The Stage Homes is headquartered in Kitchener, Canada, in the North America region.
How does Beyond The Stage Homes make money?
Four revenue lines are on record. Home Staging Consultations are the primary driver. The others are full-Service Home Staging, investment Property Services and design Services.
Who are Beyond The Stage Homes's main competitors?
Emerging players on record are Decorilla, PadSplit and Havenly. Broad incumbents are Brook Furniture Rental and CORT Furniture Rental. Direct peers are Decorating Den Interiors, Showhomes, Royal Homes Staging, Stage Force and Stage It Perfect.
Does Beyond The Stage Homes have an API?
No public API is recorded for Beyond The Stage Homes.
What industry is Beyond The Stage Homes in?
Beyond The Stage Homes's product category is Home Staging and Interior Design Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 54141 and its SIC code is 7340.