Creative Virtual Tours

What Creative Virtual Tours does

Creative Virtual Tours is a privately held, founder-led real estate photography and virtual tour services company headquartered in Kitchener-Waterloo, Ontario, and operating across Southern Ontario since 2000. The firm delivers on-site visual content production for residential and commercial listings, employing a 14-person team of photographers, Transport Canada licensed drone operators, iGUIDE-certified producers, and video specialists led by founder and CEO Sue Hannah. Its core technology stack is built on the third-party iGUIDE platform, which provides panoramic 360-degree virtual tours integrated with measurement data, interactive and printable floor plans, room dimensions, on-screen measuring tape, feature-sheet creation, and listing analytics.

The company's product portfolio is structured as tiered, pay-as-you-go service packages sold direct-to-consumer through its website and phone channel. Photography packages range from a $99 Photos-Only tier (up to 20 images) to a $175 Large Home Package (40+ images), with iGUIDE 3D virtual tours priced between $240 and $570+ on a square-footage schedule and a $50 Deluxe upgrade that adds detailed floor plans showing doors, fixtures, and cabinetry. Add-on modules include drone/aerial photography ($65-$150 depending on package context), walk-through video ($150 add-on / $250 standalone), and twilight photography ($150 for four exterior shots). Pricing is fully disclosed publicly and all revenue is transactional one-time fees rather than recurring subscription.

Customer acquisition is concentrated among individual real estate agents and brokerages in Southern Ontario, with named relationships including Re/Max Twin City Realty and Keller Williams Golden Triangle Realty; multiple testimonials come from individual Re/Max and Keller Williams sales representatives. The firm has also extended into adjacent verticals, with documented hospitality and event engagements for The Bodega Inn, Maxwell's Concerts & Events, and deadmau5, demonstrating that its drone, video, and tour capabilities are monetized beyond residential listings. There is no evidence of external institutional funding, mergers, acquisitions, or ownership changes since founding.

Name

Creative Virtual Tours

Legal name

Creative Virtual Tours

Website

https://creativevirtualtours.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Creative Virtual Tours is a founder-led real estate photography and iGUIDE 3D virtual tour service company founded in 2000, serving real estate agents, brokers, and select hospitality and event clients across Southern Ontario with photography, drone, and video production.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener-Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Photography Services: One-time fees for professional real estate photography including basic photo shoots, twilight photography, and commercial/retail/architectural photography. Prices based on property size and photo count.
2. iGUIDE Virtual Tour Packages: One-time fees for 3D property tours including panoramic virtual tours, floor plans, measurements, and analytics. Pricing scales by property square footage.
3. Drone/Aerial Photography: Stand-alone aerial photography services and add-ons to existing packages. Includes 10-15 aerial photos for stand-alone service.
4. Video Production: Walk-thru video services starting at $150 as add-on or $250 for full walk-thru video.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Creative Virtual Tours is a real estate photography services company that produces professional property photos, iGUIDE 3D virtual tours with integrated floor plans and measurement data, drone/aerial imagery, and walk-through videos for residential and commercial properties. All services are delivered by an in-house team of photographers, drone operators, and iGuide producers serving real estate agents, brokers, and commercial property clients across Southern Ontario. Pricing is per-project and tiered by property size, with packages starting from $99 for photo-only work and $240+ for iGUIDE virtual tours.

Product overview

Creative Virtual Tours is a real estate photography service company offering a tiered portfolio of visual content products for residential and commercial properties. The core offerings include photography packages (Basic Photo Shoot at $150 for 25-40 photos, Large Home Package at $175 for over 40 photos, and Photos Only at $99), iGuide 3D virtual tours with floorplans and measurement data (starting at $240), and video/drone services. Add-on modules include drone aerial photography ($65-$150), full walk-thru video ($150-$250), twilight photography ($150), and Deluxe iGuide upgrades with detailed floor plans ($50). The company has operated since 2000 and serves the Greater Ontario, Canada region including Brantford, Burlington, Cambridge, Guelph, Hamilton, Kitchener-Waterloo, London, Milton, Oakville, and Woodstock.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Photo Shoot Package Entry-level professional real estate photography package providing 25-40 high-definition photos with YouTube slideshow and music track, priced at $150 for regular-sized homes under 2,000 square feet.
• Photo Package for Large Homes Photography package for large homes providing over 40 professional high-definition photos with YouTube slideshow and music track, priced at $175 for properties over 2,000 square feet.
• Photos Only Package Budget option providing up to 20 professional photos without YouTube slideshow, priced at $99.
• iGuide 3D Floor Plan Package Industry-leading panoramic virtual tour with measurement data, interactive floor plans, 25-40 high-resolution images, 360-degree views of all main rooms, room measurements, printable PDF floor plans, on-screen measuring tape, feature sheet creator, analytics report, and MLS links. Pricing scales from $240 (up to 1,800 sq ft) to $570+ for larger properties.
• Deluxe 3D Property Tours (iGuide) Enhanced iGuide package that includes all standard iGuide features plus a detailed PDF floor plan showing doors, fixtures, and cabinetry. Priced at $50 additional to the standard iGuide package.
• Drone/Aerial Photography Aerial photography service providing 10-15 aerial photos captured by Transport Canada licensed drone operators. Stand-alone service priced at $150, or available as add-on for $65 (mini, 1-3 photos) or $99 (large, 4-15 photos).
• Full Walk-Thru Video Video walk-through service for properties, starting at $250 as standalone or $150 as add-on to any photo or iGuide package.
• Twilight Photo Shoot Specialized exterior photography service capturing properties during twilight/dusk, providing 2 front and 2 rear of home shots, priced at $150.
• Video Production & Aerial Imagery Motion picture creation service including video production and aerial imagery for residential, commercial, and event clients, with content available on the company's YouTube channel.
• Photo Gallery Online gallery showcasing portfolio of completed photography and virtual tour work across residential and commercial properties.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• iGUIDEcoreTechnology or IntegrationTechnology platform partner providing the virtual tour infrastructure, measurement data, floor plans, and analytics capabilities. iGUIDE provides the core technology powering their 3D property tours with panoramic views and measurement integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iGUIDE: Technology platform partner that powers Creative Virtual Tours' 3D tours, but also enables competing service providers in Ontario and beyond. Comparable as a virtual tour platform with measurement and floor plan capabilities targeting the same real estate photography market.
• EyeSpy360: Virtual tour platform offering 360° tours, floor plans, and measurement features used by real estate photographers. Comparable as a self-serve alternative to the iGUIDE-based service model Creative Virtual Tours operates.
• Matterport: Leading provider of 3D virtual tour technology for real estate and other verticals. Directly comparable to Creative Virtual Tours' iGUIDE-powered tours and competes for the same agent demand for immersive property capture with measurement data.
• PhotoUp: Real estate photo editing and virtual tour service provider serving agents and photographers. Comparable as a service-based competitor offering bundled photography, virtual tours, and floor plans to the real estate industry.
• Ricoh360 Tours: Ricoh's 3D virtual tour solution providing 360° capture, floor plans, and measurement for real estate. Directly comparable to Creative Virtual Tours' iGUIDE offering and competes for the same agent/photographer demand.
• Kuula: Virtual tour hosting and creation platform used by real estate photographers for 360° property walkthroughs. Competes in the same end-market with similar deliverable to Creative Virtual Tours' iGUIDE tours.

Regional players

• Real Vision: UK-based real estate media company providing photography, video, floor plans, and virtual tours to estate agents. Comparable service offering and bundled-product structure to Creative Virtual Tours but operates in the UK market.
• PropertyBox: UK-based real estate media service provider offering photography, floor plans, virtual tours, and EPCs to agents. Comparable business model (bundled visual content services for residential agents) but operates in a different geography.

Broad incumbents

• Zillow 3D Home: Major U.S. real estate marketplace with integrated 3D Home tour capture. While not a direct service competitor in Ontario, it sets agent expectations for free/low-cost self-serve virtual tours that can pressure pricing at photography-service businesses like Creative Virtual Tours.

Emerging players

• Homelight Media: Real estate media services network providing photography, videography, and 3D tours to agents, often bundled with brokerage matchmaking. Comparable in offering agents turnkey visual content services, though anchored to a broader U.S. real estate platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DigitalNewMediadotca
• LinkedInlinkedin.com/in/james-leiper-12483a13
• Instagraminstagram.com/leiperjames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Virtual Tours