Picketts and Pursers

What Picketts and Pursers does

Picketts and Pursers is a fifth-generation family-owned independent jeweller established in 1850, headquartered in a single traditional showroom at 9 Rams Walk, Petersfield, Hampshire, United Kingdom. The firm operates as a private limited company wholly owned and controlled by the Pickett/Nutbrown family, with no external investors, subsidiaries, or parent entity. It employs approximately 20 staff, all of whom hold trade qualifications in jewellery or gemmology, and is led by fifth-generation Managing Director Sarah Nutbrown (née Pickett).

The business sells new and pre-owned fine jewellery (diamonds, sapphires, rubies, emeralds, pearls, gold, and silver), watches from brands including Raymond Weil, Tissot, Seiko, Rotary, and Lorus alongside pre-owned Cartier models, clocks ranging from alarm to longcase, and giftware (china from Royal Crown Derby, Spode, Moorcroft, and Wrendale Designs; glassware from Waterford Crystal and Dartington; leatherware and pens). A core differentiator is the in-house workshop, staffed by four goldsmiths (workshop manager Andrew Garland, diamond setter Rob, Lottie, and Saskia) plus hand and machine engravers, and supported by two in-house Registered Valuers. Workshop services include jewellery repair and restoration, watch and clock repairs (with a 12-month guarantee), bespoke design and remodelling, engraving, bead re-stringing, silver re-plating, and insurance/probate valuations.

The revenue model combines one-off retail sales of new and pre-owned merchandise with professional service revenue from repairs, bespoke commissions, and valuations. Pricing is transaction-based, displayed in GBP inclusive of VAT, with delivery charged separately. Go-to-market is direct-to-consumer through the physical showroom supplemented by telephone, email, and a non-transactional brochure-style website; there is no e-commerce functionality, no API integrations, no app, and no AI-enabled features. Customer segments are individual consumers across four use cases: wedding and special occasion buyers, antique and estate jewellery collectors, gift buyers, and service/repair customers.

Name

Picketts and Pursers

Legal name

Picketts & Pursers

Website

https://pickettsandpursers.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Short description

Picketts and Pursers is a fifth-generation family-owned independent jeweller established in 1850, operating a single showroom in Petersfield, Hampshire, selling new and pre-owned fine jewellery, watches, china, and gifts alongside an in-house goldsmith workshop offering bespoke design, repairs, and valuations to individual retail consumers.

Ownership category

akta.pro rank

Product category

Retail Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fine jewellery retail
• Pre-owned watches
• Jewellery repair services
• Bespoke jewellery design
• Jewellery valuations

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Sales: Sale of new and pre-owned jewellery including diamonds, coloured gemstones, gold and silver pieces. Both contemporary designs and antique/estate jewellery available.
2. Watch and Clock Sales: Sale of watches from brands including Lorus, Seiko, Tissot, Rotary, Raymond Weil, and pre-owned models including Cartier. Also clocks ranging from alarm style to mantelpiece and wall mounted.
3. China and Gifts Sales: Sale of fine china from brands including Wrendale Designs, Royal Crown Derby, Spode, Moorcroft, Peter Rabbit. Also glassware, leatherware, pens and general gifts.
4. Repair and Restoration Services: Jewellery repairs, watch and clock repairs, engraving services, bead re-stringing, silver holloware restoration and re-plating, stone replacements.
5. Bespoke and Remodelling Services: Design and creation of bespoke jewellery pieces and remodelling of existing pieces in their in-house workshop.
6. Valuation Services: Valuations for insurance, probate and sale between parties conducted by in-house Registered Valuers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Picketts and Pursers is a traditional retail jeweller selling new and pre-owned fine jewellery, branded and pre-owned watches, clocks, plus fine china and gifts from its showroom in Petersfield. The business complements its retail offering with an in-house workshop providing jewellery and watch repairs, restoration, remodelling, bespoke design, engraving, and two in-house Registered Valuers for insurance, probate and sale valuations.

Product overview

Picketts and Pursers is a five-generation family jeweller established in 1850, operating as a traditional retail business offering jewellery, watches, clocks, china, and gifts alongside comprehensive workshop services. The core product offering centres on new and pre-owned jewellery including diamonds, sapphires, rubies, emeralds, pearls, gold, and silver pieces. The watch portfolio includes branded collections from Raymond Weil, Tissot, Seiko, Rotary, and Lorus, complemented by pre-owned Cartier models. The china and gifts selection features Wrendale Designs, Royal Crown Derby, Spode, and Moorcroft. Workshop services encompass jewellery repairs, restoration, watch and clock repairs, engraving, valuations, and bespoke design and remodelling. The business operates as a physical retail establishment without any e-commerce platform, API integrations, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewellery
• Wedding & Engagement Rings
• Watches & Clocks
• Pre-owned Jewellery & Watches
• China & Gifts
• Workshop & Repair Services
• Bespoke Jewellery Design
• Jewellery Valuations

Quantifiable outcome

• 175+ years of continuous family business operation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Raymond WeilminorChannel Partner/ Reseller/ DistributorStockist of Raymond Weil watches - a Swiss watch brand and flagship of the Swiss watch making industry.
• TissotminorChannel Partner/ Reseller/ DistributorStockist of Tissot Swiss watches, established since 1853.
• SeikominorChannel Partner/ Reseller/ DistributorStockist of Seiko watches ranging from dress watches to sporty styles.
• RotaryminorChannel Partner/ Reseller/ DistributorStockist of Rotary watches - icons of British design.
• LorusminorChannel Partner/ Reseller/ DistributorStockist of Lorus watches - positioned as trustworthy timepieces.
• Royal Crown DerbyminorChannel Partner/ Reseller/ DistributorStockist of Royal Crown Derby fine bone china tableware, established 1750.
• SpodeminorChannel Partner/ Reseller/ DistributorStockist of Spode china, founded 250 years ago in Stoke-on-Trent, England.
• Wrendale DesignsminorChannel Partner/ Reseller/ DistributorStockist of Wrendale Designs china and gifts, created by Hannah Dale in Lincolnshire.
• MoorcroftminorChannel Partner/ Reseller/ DistributorStockist of Moorcroft fine art pottery, first designed in 1897.
• Waterford CrystalminorChannel Partner/ Reseller/ DistributorStockist of Waterford Crystal glassware.
• DartingtonminorChannel Partner/ Reseller/ DistributorStockist of Dartington glassware and gifts.
• Halcyon DaysminorChannel Partner/ Reseller/ DistributorStockist of Halcyon Days gifts and collectibles.
• John Purser & SonscoreStrategic or Co-development PartnerAcquired in the 1920s. John Purser & Sons were 'Jewellers to the Admiralty'. This acquisition led to the name Picketts & Pursers being born.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Beaverbrooks: UK family-owned jewellery and watch retailer with ~60 showrooms selling branded watches, diamond jewellery, and engagement rings. Comparable as a UK family-owned jewellery chain with similar product mix (watches, diamonds, engagement) at greater scale.
• Boodles: UK heritage fine jeweller founded in 1798, selling diamond and gemstone jewellery alongside watches, with in-house workshops for bespoke design and repairs. Highly comparable as a long-standing British family jeweller with atelier capabilities.
• Berry's Jewellers: Long-established UK independent family jeweller with multiple showroom locations, offering fine jewellery, watches, repairs and valuations. Comparable as a heritage multi-generational retailer with in-house workshop services and brand stockists.
• Hamilton & Inches: Edinburgh-based heritage jeweller (since 1866) offering fine jewellery, watches, silverware, and in-house workshop services including bespoke design. Closely comparable as a long-established UK regional jeweller with workshop and heritage positioning.
• Fraser Hart: Long-running UK independent jeweller chain offering watches, diamond and gemstone jewellery, engagement rings and repairs. Comparable as a multi-store UK jeweller with similar category mix including branded watch stockists.
• Watches of Switzerland Group: UK-listed specialist watch and jewellery retailer (showroom + online) stocking Raymond Weil, Tissot, Cartier and others. Comparable as a UK multi-channel retailer sharing the same watch brand portfolio (Raymond Weil, Tissot, pre-owned Cartier).
• Goldsmiths (UK): UK high-street jewellery chain (Signet-owned) selling watches, diamond jewellery, engagement rings and gifts. Comparable on category mix (watches, jewellery, gifts, china-adjacent) though operating at much larger scale and through different ownership.
• Mappin & Webb: Historic British jeweller with showrooms across the UK, offering fine jewellery, watches (including luxury brands), engraving and bespoke services. Comparable as a UK heritage fine-jewellery retailer with multi-channel service offering.

Broad incumbents

• H. Samuel: UK high-street jewellery chain (Signet-owned) selling watches, gold and diamond jewellery, gifts and watches at value-to-mid price points. Comparable on broad jewellery and gift category, but at much larger scale and with mass-market positioning.
• Ernest Jones: National UK high-street jewellery chain (Signet-owned) selling watches and fine jewellery including diamonds and engagement rings. Comparable on broad jewellery/watch category but at significantly larger scale with digital-first operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/picketts-and-pursers-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picketts and Pursers