Navesink Advisory Group
Navesink Advisory Group is a boutique strategic advisory firm serving travel, hospitality, and travel-technology clients with consulting services spanning business strategy, digital transformation, loyalty, distribution, marketing, and acquisition due diligence, led by founder Flo Lugli.
- Company typePrivate
- Founded2013
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Navesink Advisory Group does
Navesink Advisory Group, LLC is a boutique strategic business advisory firm focused exclusively on the travel, hospitality, and travel-technology industries. Founded in 2013 by Flo Lugli, the firm delivers six core consulting service lines: business and product strategy, business process and organizational review, marketing and sales strategy, digital presence enhancement, acquisition and investment support (including due diligence), and bespoke industry insights research. The firm has no proprietary technology products; its deliverable is senior human advisory, with project capacity augmented by an extended network of industry experts.
Navesink Advisory Group firmographics
Firmographics- Name
- Navesink Advisory Group
- Legal name
- Navesink Advisory Group, LLC
- Website
- https://navesinkag.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Navesink Advisory Group is a boutique strategic advisory firm serving travel, hospitality, and travel-technology clients with consulting services spanning business strategy, digital transformation, loyalty, distribution, marketing, and acquisition due diligence, led by founder Flo Lugli.
- Ownership category
- akta.pro rank
Navesink Advisory Group industry classification
Industry- Product category
- Hospitality Consulting Services
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industries
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
Keywords
Where Navesink Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navesink Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Business Advisory Services: Boutique consulting services providing strategic business advisory in travel, hospitality and related travel technology industries. Services include business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales and marketing, opportunity assessment, acquisition due diligence and integration, and organizational optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Navesink Advisory Group product offering
Product offeringCore offering
Navesink Advisory Group, LLC is a boutique strategic business advisory and consulting firm serving the travel, hospitality, and related travel technology industries. Its core offerings include business and product strategy, business process and organizational review, marketing and sales strategy, digital presence enhancement, acquisition and investment due diligence, and bespoke industry insights research. Services are tailored to each client, ranging from initial consults to comprehensive reports with project plans, timelines, milestones, and cost analyses.
Product overview
Navesink Advisory Group is a boutique strategic business advisory and consulting service firm focused on the travel, hospitality, and related travel technology industries. The company offers a unified suite of consulting services including business and product strategy, business process optimization, marketing and sales strategy, digital presence enhancement, acquisition support, and industry insights research. The services are tailored to client-specific needs, providing practical experience and expertise to help businesses drive revenue growth and maximize profits.
Differentiator
Problem solved
Functional benefit
Products and services
- Business and Product Strategy Advisory engagement to develop, assess, or execute business and technology/product strategies to drive revenue growth and success for travel, hospitality, and travel technology clients.
- Business Process and Organizational Review Evaluation of client business processes with recommendations for improvements, organizational optimization, and mentorship of key leaders, targeted at travel and hospitality organizations.
- Marketing and Sales Strategy Assessment and development of comprehensive marketing, customer engagement, loyalty, and sales strategies designed to generate higher revenues and profits for travel and hospitality clients.
- Digital Presence Services Advisory engagement to improve digital presence, customer experience, and engagement strategies for travel, hospitality, and travel technology businesses.
- Acquisition and Investment Support Due diligence analysis, synergy assessment, and development of business and organizational integration plans for both public and private equity firms acquiring or investing in travel and hospitality assets.
- Industry Insights Research Bespoke research engagements delivering a wide array of business and industry insights for clients in travel, hospitality, and travel technology.
Quantifiable outcome
- $100M digital transformation achieved at Wyndham Hotel Group
Companies that use Navesink Advisory Group
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Navesink Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Navesink Advisory Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Global Hotel AlliancecoreFlo Lugli serves as Non-Executive Chairman of Global Hotel Alliance, the world's largest alliance of independent hotel brands providing an industry leading loyalty platform to over 550 upscale and luxury hotels across 80+ different countries.
- iVvy.comcoreFlo Lugli serves on the board of iVvy.com, a leading cloud-based event and venue management platform.
- SimplenightminorFlo Lugli serves as an advisor to Simplenight, a global technology company offering innovative solutions to enable brands to offer real-time bookings across multiple categories such as dining, accommodations, attractions, events and more.
- ResortPassminorFlo Lugli serves as an advisor to ResortPass, a leading day guest pass booking platform providing the hotel industry a solution to monetize their under-utilized amenities and boost ancillary revenues.
- Visual MatrixminorFlo Lugli serves as an advisor to Visual Matrix, an industry leading hotel property management software providing an all in one platform for PMS, RMS, channel management and operational tools.
- BoxcribeminorFlo Lugli serves as an advisor to Boxcribe, the first digital exchange that airlines can adopt to automate the issuance, redemption, and administration of vouchers.
- MMGY GlobalminorFlo Lugli serves on the advisory council of MMGY Global, a $55 million marketing communications and technology company with 11 global offices, and the world's largest integrated marketing company specializing in the travel, tourism and the hospitality industries.
- Expedia IQ ForumminorFlo Lugli serves on the Expedia IQ Forum, comprised of industry consultants and leaders who provide insight and feedback to Expedia executive management.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Navesink Advisory Group competitors and assessment
Company assessmentBroad incumbents
- JLL Hotels & Hospitality Group: Hospitality and real estate advisory division of JLL, providing investment sales, asset management, strategic advisory, and consulting to hotel owners and operators globally. Competes with Navesink on hospitality M&A advisory, due diligence, and strategic consulting for hotel portfolios.
- STR (CoStar Group): Global hospitality benchmarking and data analytics firm (now part of CoStar), serving hotel chains, owners, and operators with performance benchmarking, market research, and consulting. Overlaps with Navesink's industry insights research and strategy engagements through subscription data and benchmark-driven advisory.
- HVS Global Hospitality Services: Established hospitality-focused consulting firm offering hotel valuation, feasibility, and strategic advisory across the lodging industry. Largest pure-play hospitality advisory globally; overlaps with Navesink on M&A due diligence, feasibility, and strategy engagements for hotels and travel assets.
- CBRE Hotels (CBRE Advisory): Hospitality division of CBRE providing investment sales, valuation, and consulting services to hotel and resort owners and operators worldwide. Overlaps with Navesink on acquisition due diligence, valuation advisory, and strategic consulting for hospitality clients.
Emerging players
- Skift Research: Travel industry research, media, and advisory firm producing paid research, newsletters, and consulting on travel and hospitality transformation. Adjacent comparison point for industry insights research, thought leadership, and sector advisory in the travel vertical Navesink serves.
- Kalibri Labs: Hospitality financial benchmarking and data analytics provider serving hotel chains and owners with profit optimization and channel performance insights. Competes with Navesink's digital transformation and distribution strategy work through data-driven benchmarking subscriptions.
- IDeaS Revenue Solutions: Hospitality revenue management software and consulting provider serving hotels with pricing optimization and related advisory services. Adjacent competitor in revenue strategy, distribution, and digital transformation spaces where Navesink advises clients.
Direct peers
- Horwath HTL: International hospitality and leisure consulting network providing hotel advisory, feasibility studies, asset management, and strategic consulting globally. Closest direct peer to Navesink in terms of boutique, travel/hospitality-focused strategy and advisory services delivered through senior practitioners.
- Hotel & Leisure Advisors: Boutique advisory firm specialized in hospitality real estate, providing consulting, valuation, and transaction advisory to hotel owners, operators, and lenders. Comparable boutique scale and vertical focus to Navesink, with overlap on acquisition support and strategic planning.
- Lodging Econometrics: Boutique hospitality research and consulting firm tracking hotel pipeline, brand performance, and franchise development globally. Comparable boutique scale and vertical specialization to Navesink, with overlapping advisory work in hospitality strategy and acquisition due diligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Navesink Advisory Group social profiles
Digital presenceNavesink Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navesink Advisory Group leadership team
Management profileNumber of profiles
Profiles1 record
Navesink Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navesink Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navesink Advisory Group
What does Navesink Advisory Group do?
Navesink Advisory Group, LLC is a boutique strategic business advisory and consulting firm serving the travel, hospitality, and related travel technology industries. Its core offerings include business and product strategy, business process and organizational review, marketing and sales strategy, digital presence enhancement, acquisition and investment due diligence, and bespoke industry insights research. Services are tailored to each client, ranging from initial consults to comprehensive reports with project plans, timelines, milestones, and cost analyses.
Is Navesink Advisory Group a public or private company?
Navesink Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Navesink Advisory Group founded?
Navesink Advisory Group was founded in 2013. It employs 1 to 10 people.
Where is Navesink Advisory Group based?
Navesink Advisory Group is headquartered in Phoenix, United States, in the North America region.
How does Navesink Advisory Group make money?
One revenue line is on record: strategic Business Advisory Services.
Who are Navesink Advisory Group's main competitors?
Broad incumbents on record are JLL Hotels & Hospitality Group, STR (CoStar Group), HVS Global Hospitality Services and CBRE Hotels (CBRE Advisory). Emerging players are Skift Research, Kalibri Labs and IDeaS Revenue Solutions. Direct peers are Horwath HTL, Hotel & Leisure Advisors and Lodging Econometrics.
Does Navesink Advisory Group have an API?
No public API is recorded for Navesink Advisory Group.
What industry is Navesink Advisory Group in?
Navesink Advisory Group's product category is Hospitality Consulting Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 54161 and its SIC code is 8742.