PBT
PBT is a privately held New Zealand express freight network operating 17 branches with 200+ metro trucks and 75+ linehaul vehicles, serving B2B shippers with pallets, LTL, FTL, container, air/ocean landside, and 3PL services via the PBTOne digital platform. Following the 2025 sale of Transport, Containers, and Logistics to Mainstream NZ, it now operates as a focused Express Freight Network franchise.
- Company typePrivate
- Founded1972
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What PBT does
PBT (PBT Express Freight Network) is a privately held New Zealand trucking and freight company founded in 1972 by Peter Baker in Wellington, operating across 17 branches nationwide from Kaitaia to Bluff. The company runs a fleet of over 200 Pickup & Delivery Metro trucks and 75+ national Linehaul vehicles, with a 300+ person workforce, and historically handled 50,000+ container moves per year. Its service portfolio spans general freight (pallets, LTL, FTL), container transportation, air and ocean landside freight handling (via the CMT brand acquired in 2018), and specialist cross-docking and 3PL Storage & Distribution. The technology backbone is PBTOne, a proprietary Freight Management System with two modules—PBTOne Transport (booking, label creation, pickup scheduling, consignment tracking, returns, claims) and PBTOne Containers (dehire, hub, storage, VBS booking, real-time movements)—exposed via REST APIs, EDI integration, and Port Connect at Auckland, Tauranga, and Timaru. The GTM is sales-led B2B with self-service and API-first channels: dedicated account managers for high-volume enterprise shippers, plus PBTOne self-service portal and EDI/API for automated workflows. The company is privately held with no public financials disclosed, and as of 1 September 2025 has sold its Transport, Containers, and Logistics business to Mainstream New Zealand Limited, retaining a focused Express Freight Network franchise. Revenue is generated through transaction fees on freight movements, managed services for 3PL contracts, and a usage-based Fuel Adjustment Factor (VFC + RUC) surcharge.
PBT firmographics
Firmographics- Name
- PBT
- Legal name
- PBT
- Website
- https://pbt.nz
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PBT is a privately held New Zealand express freight network operating 17 branches with 200+ metro trucks and 75+ linehaul vehicles, serving B2B shippers with pallets, LTL, FTL, container, air/ocean landside, and 3PL services via the PBTOne digital platform. Following the 2025 sale of Transport, Containers, and Logistics to Mainstream NZ, it now operates as a focused Express Freight Network franchise.
- Ownership category
- akta.pro rank
PBT industry classification
Industry- Product category
- Freight and Logistics Services
- NAICS
- Freight Transportation Arrangement (48851), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), Marine Cargo Handling (48832)
- SIC
- Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Interregional/Long-Haul LTL Network Carriers (TLADAEAC)
- akta.pro secondary industry
- Full Truckload (FTL) Forwarding (TLACACAA)
Keywords
Where PBT is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
PBT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Freight Transportation: Nationwide express freight distribution of pallets, LTL (Less Than Truckload) and FTL (Full Truckload) consignments. Revenue generated from transportation services using fleet of over 200 Pickup & Delivery Metro trucks and 75+ Linehaul vehicles.
- Container Transportation: Local and nationwide FCL (Full Container Load) Container transportation using fleet of swinglifts and skeletal truck & trailers, complemented by coastal shipping and rail services. Handles over 50,000 container moves per year.
- Air & Ocean Freight Handling: Landside freight handling and transport services for import & export cargo, including Airfreight CTO transfers and CFS pack & unpack services. Revenue from international freight forwarders for domestic landside handling.
- Logistics & 3PL: Specialist cross-docking and 3PL Storage & Distribution solutions at key strategic points. Services include inbound airfreight, oceanfreight and eCommerce consolidations breakdown, direct injection into nationwide express freight network, and Direct to Store retail distribution.
- Fuel Adjustment Factor (FAF): Variable Fuel Charge (VFC) applied to all transportation rates based on average national fuel prices, plus Road User Charges (RUC) passed through to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Fuel Adjustment Factor (FAF) based on fuel price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PBT product offering
Product offeringCore offering
PBT operated a New Zealand domestic freight and logistics network providing road transport (pallets, LTL, FTL), container transport and depot services, international air and ocean freight forwarding, and contract logistics, supported by the proprietary PBTOne Freight Management System with REST API and EDI integration for shippers, 3PLs, and software vendors.
Product overview
PBT is NZ's leading Express Freight Network offering a comprehensive range of freight services. The core product is PBTOne, a unified Freight Management System platform comprising two integrated modules: PBTOne Transport for palletised freight operations (booking, labels, scheduling, tracking, returns, claims) and PBTOne Containers for FCL container management (job updates, dehire, hub, storage, movements). Supporting the PBTOne platform are four core service lines: Freight Services (nationwide express pallet, LTL and FTL distribution across 17 branches), Air & Ocean Freight (landside handling and transport for import/export cargo), Container Services (FCL container haulage with 50,000+ annual moves), and Logistics (cross-docking and 3PL storage & distribution). Together these services cover New Zealand from Kaitaia to Bluff, providing end-to-end freight solutions for businesses.
Differentiator
Problem solved
Functional benefit
Brands
- PBTOne: Freight Management System providing full control, real-time visibility, booking, tracking, and insights for transport and container freight.
- CMT
Products and services
- PBT Road Freight Network Nationwide New Zealand road freight services including LTL (less-than-truckload) and FTL (full truckload) pallet transport and general freight across 17 branches from Kaitaia to Bluff.
- PBT Containers Container transport, handling, and depot services including empty container parks, supporting 50,000+ container moves per year across New Zealand.
Quantifiable outcome
- 50,000+ container moves handled per year
- +2 more outcomes
Companies that use PBT
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
PBT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
PBT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mainstream New Zealand LimitedcorePBT agreed to sell its Transport, Containers, and Logistics business to Mainstream New Zealand Limited effective 1 September 2025. This combines two strong, service-driven national networks. Mainstream takes ownership of day-to-day operations while customers continue to use PBTOne platform. PBT retains focus on Express Freight Network services. The integration process is underway with focus on operational stability.
- Central GroupcorePartnership with Central Group to convert PBT's entire forklift fleet from diesel to electric using Heli Electric Forklifts. The conversion was completed in March 2025 and has cut over 1,000 tonnes of carbon emissions annually, representing approximately 3% of PBT's total emissions footprint. The partnership delivered environmental benefits (zero-emission forklifts), health and safety improvements (reduced noise and air pollution), and operational efficiency (enhanced handling, longer runtime).
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
PBT competitors and assessment
Company assessmentDirect peers
- Hi-Quality Group: Hi-Quality Group is a privately held New Zealand freight, civil contracting, and quarrying company with significant linehaul and metro trucking operations. It is comparable to PBT on NZ road freight and linehaul network ownership, and competes for industrial and bulk freight customers across the country.
- NZ Couriers: NZ Couriers is a domestic courier and freight network (part of the Toll group) operating a multi-branch NZ-wide pickup and delivery service. It is comparable to PBT on nationwide NZ branch coverage, B2B parcel/pallet freight, and digital booking platform offerings, though it skews more toward smaller parcels and couriers than PBT's pallet/LTL focus.
- Mainstream New Zealand Limited: Mainstream NZ is one of New Zealand's largest transport and logistics operators, and acquired PBT's Transport, Containers, and Logistics business effective September 2025. It is directly comparable on road freight (FTL/LTL/pallets), container haulage, and nationwide NZ coverage — and is now the successor operator to most of PBT's historical scope.
- MOVE Logistics: MOVE Logistics is a New Zealand freight, container, and warehousing provider serving importers, exporters, and 3PL customers. It is comparable to PBT on FCL container haulage, road freight, and cross-dock offerings, and competes for similar freight-forwarder and importer/exporter accounts across NZ.
- Fliway Holdings: Fliway is a New Zealand-based freight, container, and 3PL provider offering FTL/LTL road freight, FCL container haulage, and contract logistics. It is directly comparable to PBT on product portfolio, NZ market focus, and B2B shipper customer base, competing especially in metro and linehaul segments.
- Kings Transport: Kings Transport is a privately held NZ freight, courier, and 3PL provider with Auckland roots and national reach. It is comparable to PBT on metro delivery, linehaul, 3PL warehousing, and B2B customer focus, and competes in the Auckland metro and inter-regional road freight segments.
Regional players
- Team Global Express: Team Global Express is one of Australia's largest road freight, parcel, and logistics operators (formerly Toll's Australian domestic arm). It is comparable to PBT on road freight and 3PL offerings, primarily serves Australia rather than NZ, but represents the same asset-heavy national linehaul network model.
Emerging players
- Castle Parcels: Castle Parcels is a New Zealand parcel and freight delivery network serving B2B shippers with nationwide coverage. It is comparable to PBT on nationwide NZ branch operations and parcel/freight distribution, but focuses more narrowly on small-parcel and eCommerce delivery than PBT's pallet/LTL/FTL and container operations.
Broad incumbents
- Toll Group: Toll Group is a major Asia-Pacific logistics provider (owned by Japan Post) with substantial New Zealand operations spanning freight, express parcels, and forwarding. It is comparable to PBT on road freight, container handling, and B2B/3PL customer offerings, and competes head-to-head in NZ's domestic linehaul market.
- Mainfreight: Mainfreight is New Zealand's largest listed freight and logistics company (NZX/ASX: MFT) with operations across road, rail, air, and ocean freight. It is the most direct and dominant competitor to PBT in NZ domestic freight and is comparable on product breadth (FTL/LTL, container, 3PL), customer base (B2B shippers, freight forwarders), and national branch coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PBT compliance and trust
Trust signalCompliance1 record
PBT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PBT leadership team
Management profileNumber of profiles
Profiles2 records
PBT subsidiaries and ownership
Company hierarchySubsidiaries2 records
PBT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PBT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PBT
What does PBT do?
PBT operated a New Zealand domestic freight and logistics network providing road transport (pallets, LTL, FTL), container transport and depot services, international air and ocean freight forwarding, and contract logistics, supported by the proprietary PBTOne Freight Management System with REST API and EDI integration for shippers, 3PLs, and software vendors.
Is PBT a public or private company?
PBT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PBT founded?
PBT was founded in 1972. It employs 501 to 1,000 people.
Where is PBT based?
PBT is headquartered in Auckland, New Zealand, in the Oceania region.
How does PBT make money?
Five revenue lines are on record. Freight Transportation is the primary driver. The others are container Transportation, air & Ocean Freight Handling, logistics & 3PL and fuel Adjustment Factor (FAF).
Who are PBT's main competitors?
Direct peers on record are Hi-Quality Group, NZ Couriers, Mainstream New Zealand Limited, MOVE Logistics, Fliway Holdings and Kings Transport. Team Global Express is listed as a regional player. Castle Parcels is listed as an emerging player. Broad incumbents are Toll Group and Mainfreight.
Does PBT have an API?
Yes. PBTOne REST APIs allow developers to connect ecommerce platforms, WMS, or custom software with PBTOne. High volume shippers can access Public APIs for job booking, instant quotes, shipment tracking, and system integration. EDI integration is also available for automated data entry and container availability updates. API integration is supported by a dedicated account manager. Developer documentation is at my.pbtone.co.nz.
What industry is PBT in?
PBT's product category is Freight and Logistics Services. Its primary akta.pro industry code is TLADAEAC, Interregional/Long-Haul LTL Network Carriers, with a secondary code of TLACACAA, Full Truckload (FTL) Forwarding. Its NAICS code is 48851 and its SIC code is 4213.