Ciclo

What Ciclo does

Ciclo E-commerce is a São Paulo-based, privately held digital marketing agency founded in 2015 (with one firmographic source citing 2014) that operates a "Full Funnel Marketing" methodology for e-commerce brands in Brazil. The company is led by three founding partners — Felipe Beraldo (CEO), Alan Rocumback (COO), and Flávio Beraldo (Director of Marketing) — and is structured around four integrated service pillars: Geração de Demanda (demand generation via social content, TikTok Shop, creators, and OOH), Captação de Demanda (paid media across Google, Meta, TikTok, Programática, Pinterest, and Retail Media on Mercado Livre/Shopee/Amazon), Expansão de Demanda (CRM, automation, loyalty, referrals), and Inteligência & Operação (Analytics/BI, playbooks, Growth Contínuo experimentation). The technical stack combines standard martech — GA4, Meta/TikTok pixels, Conversions API, BigQuery/Snowflake warehouses, Looker Studio/Power BI/Tableau dashboards — with a proprietary 2-week sprint experimentation methodology (4–6 experiments/month).

The business model is primarily retainer-based professional services with custom proposals (no public pricing); revenue streams are concentrated in agency fees, supplemented by a low-friction self-serve productized education offering — the ECOM Shift online training program at R$37.90, which has trained 250+ marketing managers and functions as both revenue and top-of-funnel demand generation. The go-to-market motion is consultative inside sales via a "Fale com especialista" form, layered with a community-led approach through the O Fator M podcast (250+ episodes, 11k Spotify followers), an organic content engine (783 blog articles), and direct paid acquisition. Ciclo has served 300+ brands cumulatively, generating R$350MM+ in client revenue, with named enterprise clients including GoPro, NARS, Shiseido, Motorola, HEAD, Jack Link's, and Tania Bulhões, alongside mid-market Brazilian brands such as Mamô Brasil, DANKI, Gringa, KVRA, and Líquido. The company is bootstrapped (no disclosed funding rounds), LGPD-compliant, and operates as a single-country domestic entity despite offering ECOM Shift globally as a self-serve digital product.

Name

Ciclo

Legal name

Ciclo - Assessoria de Marketing e Inteligencia Digital Para E-Commerce LTDA

Website

https://cicloecommerce.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciclo is a São Paulo-based, privately held Brazilian digital marketing agency that delivers "Full Funnel Marketing" services — demand generation, paid media capture, CRM/retention, and analytics — to enterprise and mid-market e-commerce brands across Brazil, supported by the O Fator M podcast and ECOM Shift training program.

Ownership category

akta.pro rank

Product category

E-commerce Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Full funnel marketing
• E-commerce advertising
• Paid media management
• Digital marketing agency
• Marketing analytics services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full Funnel Marketing Agency Services: Ciclo operates as a professional services agency charging fees for integrated Full Funnel Marketing services spanning demand generation, demand capture, and demand expansion. The model is primarily retainer/project-based, with scope covering strategy, media management, content production, CRM, analytics, and consulting. Services are organized into four pillars: Geração de Demanda, Captação de Demanda, Expansão de Demanda, and Inteligência & Operação, each with multiple sub-services.
2. ECOM Shift Training Program: Ciclo sells the ECOM Shift online training program (R$ 37.90 one-time access) teaching the Full Funnel Marketing method to marketing managers and e-commerce professionals. The program has 6 modules and over 250 managers trained. This represents a digital education product sold at scale with a low price point.
3. Podcast & Content (O Fator M): The O Fator M podcast serves as a demand generation and thought leadership engine rather than a direct revenue stream. It supports brand awareness and client acquisition for the agency's professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ciclo E-commerce is a Brazilian digital marketing agency that sells integrated Full Funnel Marketing services to e-commerce brands, organized into four pillars: Geração de Demanda (content, TikTok Shop, creators, OOH), Captação de Demanda (paid media across Google, Meta, TikTok, Programática, Pinterest, and Retail Media), Expansão de Demanda (CRM, automation, loyalty, referrals), and Inteligência & Operação (analytics/BI, playbooks, growth experimentation). The agency also offers e-commerce consulting, the O Fator M podcast, and the ECOM Shift training program as supporting products.

Product overview

Ciclo is a Full Funnel Marketing agency for e-commerce brands, operating as a unified service platform organized into four interconnected pillars: (1) Geração de Demanda (Demand Generation) — creating brand desire through social content production, TikTok Shop activation, creator/influencer management, and digital OOH; (2) Captação de Demanda (Demand Capture) — paid media management across Google Ads, Bing Ads, Meta Ads, TikTok Ads, programmatic/Pinterest, and Retail Media (Mercado Livre, Shopee, Amazon), complemented by social-first ad production; (3) Expansão de Demanda (Demand Expansion) — CRM across email/SMS/push/WhatsApp, personalized automation flows, reactivation and loyalty programs, and referral/review programs; and (4) Inteligência & Operação (Intelligence & Operations) — analytics/BI infrastructure, process documentation/playbooks, and Growth Contínuo experimentation methodology. Supporting offerings include e-commerce consulting, the O Fator M podcast, and the ECOM Shift online training program.

Differentiator

Problem solved

Functional benefit

Brands

• O Fator M: Podcast de marketing e e-commerce produced by Ciclo E-commerce, featuring interviews with industry leaders and sharing strategies for scaling brands digitally.
• ECOM Shift

Products and services

• Geração de Demanda (Demand Generation) Full Funnel Marketing service pillar focused on building brand desire, relevance, and preference before the purchase moment. Includes social content production for Instagram/TikTok/YouTube, TikTok Shop activation, creator and influencer management, and digital OOH advertising — for e-commerce brands seeking top-of-funnel demand in Brazil.
• Captação de Demanda (Demand Capture) Paid media management service that converts purchase intent into orders across Google Ads, Bing Ads, Meta Ads, TikTok Ads, Programática, Pinterest Ads, and Retail Media (Mercado Livre, Shopee, Amazon), complemented by social-first ad creative production. Targets ROAS and CAC optimization for e-commerce brands operating in Brazil.
• Expansão de Demanda (Demand Expansion) Retention and LTV-growth service covering multichannel CRM (email, SMS, push, WhatsApp), personalized automation flows, customer reactivation, loyalty programs, and referral/review programs. Focuses on increasing purchase frequency, ticket size, and lifetime value for e-commerce clients.
• Inteligência & Operação (Intelligence & Operations) Analytics, business intelligence, and operational infrastructure service including BI dashboards (GA4, conversion pixels, data warehouse integration with BigQuery/Snowflake, Looker Studio/Power BI/Tableau), process documentation and playbooks, and the structured Growth Contínuo experimentation methodology (4–6 hypothesis-driven experiments per month in 2-week sprints).
• Consultoria para E-commerce Standalone e-commerce consulting engagement using Ciclo's Full Funnel Marketing methodology, covering platform selection, payment methods, media strategy, logistics, ERP, and business planning, delivered as a personalized growth plan for each client.
• O Fator M Podcast Marketing and e-commerce podcast with 250+ episodes distributed via YouTube, Spotify, Instagram, and Substack newsletter, featuring executives from Nestlé, Shiseido, Suvinil, Faber-Castell, and Ciclo's client CEOs. Functions as a thought leadership and demand generation asset for the agency.
• ECOM Shift — Treinamento (Online Training Program) Self-serve online training program teaching the Full Funnel Marketing methodology across 6 modules (from recognition to loyalty and expansion), priced at R$ 37.90 for one-time lifetime access and taught by Flávio Beraldo, Marketing Director of Ciclo. Positions as both a productized education offering and a top-of-funnel entry point to the agency's services.

Quantifiable outcome

• Average CAC reduction of 35% for clients implementing Full Funnel Marketing
• +11 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Resultados Digitais (RD Station): RD Station is Brazil's leading marketing automation and inbound marketing platform (now part of TOTVS), also offering agency and education services. Comparable to Ciclo in the Brazilian marketing services market but with a broader SaaS platform offering and larger scale.
• VMLY&R: VMLY&R is a global marketing agency (WPP-owned) with significant Brazil operations, offering brand, performance, and commerce services. Comparable to Ciclo's full-funnel commerce marketing offering but operating at a much larger scale and serving global enterprise clients.
• WPP: WPP is the world's largest advertising holding company with extensive Brazil operations including GroupM, Ogilvy, and VMLY&R. Comparable to Ciclo's full-funnel marketing and e-commerce commerce services but as a global incumbent with enterprise scale.
• Accenture Song: Accenture Song is the digital creative, marketing, and commerce arm of Accenture, with a strong Latin America presence. Comparable to Ciclo's e-commerce marketing and CRM transformation services but at enterprise scale with global delivery capability.
• Publicis Groupe: Publicis is a global advertising holding company with Brazil operations through Publicis Brasil, Leo Burnett, and other agencies. Comparable to Ciclo's full-service marketing offering but at much larger scale with global brand clients.
• Dentsu Creative / Dentsu Brazil: Dentsu is a global advertising holding company with Brazil operations spanning creative, media (Carat, iProspect), and CXM services. Comparable to Ciclo's integrated performance and brand marketing offering but at enterprise scale with global capabilities.

Direct peers

• Conversion: Conversion is a Brazilian digital marketing agency specializing in performance marketing for e-commerce brands, with services spanning paid media, SEO, CRO, and analytics. Most direct competitor to Ciclo given overlap in e-commerce focus, methodology-driven approach, and Brazilian market.
• Wink Digital Marketing: Wink is a Brazilian digital marketing agency offering paid media, content, social media, and e-commerce marketing services. Direct competitor to Ciclo in the Brazilian e-commerce marketing services space with similar mid-market and enterprise client focus.
• iProspect: iProspect is a global performance media agency (Dentsu-owned) with a strong Brazil presence focused on paid media, search, and digital performance marketing. Comparable to Ciclo's media buying and performance marketing capabilities but at a larger, global scale.

Regional players

• Rock Content: Rock Content is a Brazilian-born content marketing and SEO services company with global operations. Comparable to Ciclo's content production and demand generation services, with similar audience size but a different specialty (content-first vs. full-funnel).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ofatorm/videos
• LinkedInlinkedin.com/company/ciclo-ecommerce
• Instagraminstagram.com/cicloecommerce
• Facebookfacebook.com/cicloecommerce

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciclo