Wink Digital

What Wink Digital does

Wink Digital (legal entity Echo & Apex Inc., formerly Blooming Pixel Creatives) is a privately held, full-service digital marketing agency founded in April 2017 by Payge Kerman and based in Portland, Oregon. The firm sells project-based services spanning website design and development, branding, marketing strategy, photography, SEO, Shopify-based e-commerce builds, and custom web applications such as membership systems and Salesforce-integrated portals. Project fees range from $5,000 to over $100,000, targeting primarily SMBs with episodic enterprise engagements across healthcare, e-commerce, food and beverage, media, wellness, and other verticals.

The agency builds fully custom, non-template websites using React, Shopify (Liquid), WordPress, and Progressive Web Application architectures, supported by an in-house team of developers and designers and integrations with Shopify, MailChimp, Salesforce, and major shipping carriers. Notable technical capabilities include custom CMS builds, multi-step conversion funnels, abandoned-cart recovery flows, internal pagination, and bespoke web apps with admin panels. The team operates internationally with five languages spoken and reports serving 1,750+ clients across 33 U.S. states with average project turnaround of 5–7 weeks.

Wink Digital makes money through one-time project fees and a small base of recurring retainers (e.g., ongoing marketing management). Go-to-market is sales-led via the agency website's portfolio and contact form, supplemented by content marketing, earned media (Forbes, Authority Magazine, Disrupt Magazine), and organic social. The company is bootstrapped (no disclosed external funding) and operates as an S Corporation, with leadership consisting of President/Founder Payge Kerman and VP/CTO Matt Cain.

Name

Wink Digital

Legal name

Echo & Apex Inc.

Website

https://madebywink.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Digital marketing agency
• Custom website design
• Branding services
• Web development services
• Ecommerce development

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Project-based digital marketing services including custom brand and web designs, business technologies, and optimized marketing strategies. Services are priced from $5,000 to $100,000+ per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wink Digital is a full-service digital marketing agency that designs and develops custom websites, branding, and marketing strategies for businesses. They offer project-based services including user-first custom website design and development, brand identity creation, SEO/SEM marketing, custom web applications, ecommerce development, and photography services. Projects range from $5,000 to $100,000+ and serve SMBs and enterprise clients across diverse industries.

Product overview

Wink Digital is a digital marketing agency offering comprehensive solutions through three core service areas: Website Design & Development (custom websites, ecommerce on Shopify, and custom web applications with membership/admin functionality), Branding Services (logo design, print collateral, and brand identity), and Marketing Strategy (SEO, SEM, social media, and marketing collateral). The agency combines these services to deliver tailored growth blueprints, with notable expertise in complex enterprise websites (up to 300 pages), custom Shopify ecommerce builds, and full brand identity packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and development with user-first design principles and superior code. Delivers tailor-made websites that immerse and excite while maintaining brand identity. Supports complex requirements including multi-step funnels, custom CMS, and large-scale enterprise sites (up to 300 pages).
• Branding Services Brand identity design including primary and secondary logos, badges, icons, business cards, brochures, stationery, and print collateral. Works with startups and established brands to translate unique essence into marketable qualities.
• Marketing Strategy Result-driven marketing strategies and actions tailored toward target demographics. Implements a range of marketing solutions including SEO, SEM, social media, and marketing collateral.
• Ecommerce Development Full ecommerce website builds on Shopify platform featuring reactive UX, web-app features, UI notifications, paginated product searching/filtering, product subscriptions, abandoned cart recovery, and integrations with Instagram Shopping and shipping carriers.
• Custom Web Applications Fully custom-built web applications including membership systems with admin panels, customer portals, subscription management, and data synchronization. Built for specific client functionality and integrations with Salesforce, MailChimp, and other platforms.
• Photography Services Professional photography including product photography, headshots, and custom branded imagery to strengthen website authority and visual storytelling.
• SEO Services Search engine optimization including on-page, off-page, and technical SEO optimization. Focuses on site speed, structured data, accessibility, and mobile responsiveness.

Quantifiable outcome

• 700% increase in sales from 2017 to 2018
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor.

• Rhiannon Bosse CelebrationsminorGTM or Marketing PartnerClient of 5 years who also became a close personal friend. Designed and planned Wink After Dark anniversary event, including all floral arrangements. Flown from Michigan to Portland for the celebration.
• Art of CateringminorGTM or Marketing PartnerClient of 3.5 years that provided catering services for Wink After Dark event. Executed fully vegan menu with custom napkin colors matching Wink branding.
• Jess The RipperminorGTM or Marketing PartnerClient of 1 year who performed as DJ for Wink After Dark event. Provided ambient to mainstream music for corporate celebration.
• West Coast Event ProductionsminorGTM or Marketing PartnerEvent rentals vendor providing draping and lighting for Wink After Dark event, creating Alice in Wonderland-themed atmosphere.
• Dream CakesminorGTM or Marketing PartnerCake vendor for Wink After Dark event, creating custom branded cakes matching Wink color palette. 100% vegan cakes including gingerbread, banana, and marble flavors.
• Unicorn Bake ShopminorGTM or Marketing PartnerCookie vendor providing branded Wink cookies with lemon flavor and on-brand colors for anniversary celebration.
• Blown PDX BalloonsminorGTM or Marketing PartnerBalloon installation vendor for Wink After Dark event, creating fresh and dynamic balloon arrangements.
• FlorabundanceminorGTM or Marketing PartnerFlower vendor sourcing blooms for Wink After Dark event, providing floral elements for event design.
• MayeshminorGTM or Marketing PartnerFlower vendor sourcing blooms for Wink After Dark event, part of floral design supply chain.
• Garrett SignsminorGTM or Marketing PartnerSignage partner for Portland office exterior and interior signage, including double-faced illuminated sign.
• Sign WizardsminorGTM or Marketing PartnerSignage partner for office signage production and installation.
• Stevens Integrated SolutionsminorGTM or Marketing PartnerPrinting vendor for stationery and signage for Wink After Dark event, printed with gold ink.
• Strive Workplace SolutionsminorGTM or Marketing PartnerFurniture vendor that provided office chairs, working with Wink to find perfect chairs within pandemic budget constraints.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Huge: Global digital agency offering web design, branding, and marketing strategy at enterprise scale. Comparable to Wink Digital on full-service digital offerings, but operates at much larger scale and global footprint.

Direct peers

• Digital Silk: Digital agency providing custom web design, branding, and ecommerce development on Shopify and similar platforms. Directly competes for the same SMB-to-mid-market client base as Wink Digital.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and branding with a focus on measurable ROI for small and mid-sized businesses. Comparable service suite and target customer base.
• Blue Fountain Media: Mid-market digital agency specializing in custom web design, branding, and digital marketing for SMB and enterprise clients. Directly comparable to Wink Digital on services, customer segments, and project-based pricing model.
• Lounge Lizard: Full-service digital marketing and web design agency with branding, SEO, and custom website offerings. Comparable mid-market positioning and service portfolio to Wink Digital.
• UPQODE: Custom web design and development agency offering branding, SEO, and Shopify ecommerce builds. Closely comparable service mix and SMB-to-mid-market target customer base.
• Coalition Technologies: Full-service digital agency specializing in SEO, web design, and ecommerce development on Shopify and Magento. Comparable to Wink Digital on ecommerce and SEO service offerings.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and branding services to SMB clients. Directly comparable service portfolio and customer tier to Wink Digital.

Emerging players

• Clay (design agency): Digital product design and branding agency with strong UX/UI design focus. Comparable on creative-first, custom-build approach but emphasizes product design over marketing collateral.
• 10up: Web design and development agency specializing in WordPress and modern CMS solutions with strong engineering capabilities. Comparable on custom web development expertise, particularly the WordPress work Wink has done.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madebywink
• LinkedInlinkedin.com/company/wink-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink Digital