Jornal do Comércio

What Jornal do Comércio does

Jornal do Comércio (legal name: Empresa Jornalística J.C. Jarros Ltda.) is a regional Brazilian newspaper founded in 1930 and headquartered in Porto Alegre, Rio Grande do Sul, with a secondary office in the Farroupilha neighborhood of the same city. With 93 years of continuous operation, it has established itself as the primary source of economy and business journalism for the state of Rio Grande do Sul, serving business professionals, executives, government stakeholders, and general readers who require reliable regional economic and political intelligence. The publication's tagline positions it as "O jornal da economia e negócios do RS" (the economy and business newspaper of RS), reflecting its long-standing regional positioning.

The company operates a multi-platform publishing business spanning print, a digital web edition, a flip-page replica accessible via flip.jornaldocomercio.com, and native iOS and Android mobile applications. The product portfolio is organized around several specialized sub-brands and cadernos: GeraçãoE (entrepreneurship and startups), Núcleo-I (innovation and sponsored technology content), JC Contabilidade (accounting and taxation), JC Logística (logistics and infrastructure), Mapa Econômico do RS (regional economic mapping and data), and Jornal Cidades (regional city coverage across Rio Grande do Sul). The underlying technology is a conventional digital publishing CMS with standard mobile and flip-page rendering; no proprietary AI, machine-learning, or data flywheel infrastructure is disclosed.

Revenue is generated through three streams: digital and print subscriptions sold via a dedicated e-commerce storefront (loja.jornaldocomercio.com), display and sponsored advertising across the website and sub-brands, and Publicidade Legal (legal advertising) — a regulated, high-margin category of official notices published through a dedicated portal (d.jornaldocomercio.com/publicidade-legal). The subscription onboarding flow captures professional position, industry sector, and company size, indicating a segmented approach to subscriber acquisition targeting decision-makers in Rio Grande do Sul's economy. Distribution and audience development are supported by an active presence across Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and Linktree, plus segmented email newsletters and a video gallery.

Name

Jornal do Comércio

Legal name

Empresa Jornalística J.C. Jarros Ltda.

Website

https://jornaldocomercio.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Jornal do Comércio is a 93-year-old regional Brazilian newspaper based in Porto Alegre, Rio Grande do Sul, providing economy and business news through print, digital, and mobile channels to professionals and decision-makers across the state.

Ownership category

akta.pro rank

Product category

Regional Business Newspaper

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Regional newspaper
• Business news
• Digital news subscription
• Legal advertising
• Economic indicators

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Digital and print newspaper subscriptions sold through the company's e-commerce platform, targeting business professionals, executives, and general readers in Rio Grande do Sul
2. Advertising: Display advertising and sponsored content on the website and digital properties
3. Legal Advertising (Publicidade Legal): Official legal notice publication services, a significant revenue stream for Brazilian newspapers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jornal do Comércio publishes a regional daily newspaper focused on economic, business, and political news for Rio Grande do Sul, Brazil, delivered via print, website, mobile apps, and a digital Flip edition. Beyond core journalism, the company sells advertising and Publicidade Legal (legal advertising) services, and offers supplemental content products such as specialized editorial sections, economic indicators, events calendar, brand directory, video gallery, and weather forecasts.

Product overview

Jornal do Comércio is a traditional newspaper based in Porto Alegre, Rio Grande do Sul, Brazil, with 93 years of history. The company operates as a multi-platform news organization offering a comprehensive news portfolio. Its core products include the printed and digital newspaper editions, accessible through the Flip digital platform and mobile applications. The product ecosystem comprises multiple specialized sub-brands including JC Contabilidade (accounting/taxation), JC Logística (logistics/infrastructure), Mapa Econômico do RS (regional economic analysis), GeraçãoE (entrepreneurship), and Núcleo-I (innovation/sponsored content). Additional services include legal advertising, economic indicators, weather forecasts, event calendars, video galleries, and the Marcas de Quem Decide brand directory. The company also operates regional coverage through Jornal Cidades and publishes specialized cadernos (notebooks) covering topics such as industry days, environmental issues, and investment yearbooks.

Differentiator

Problem solved

Functional benefit

Brands

• GeraçãoE: Entrepreneurship and business content section
• Jornal Cidades
• Núcleo-I

Products and services

• Jornal do Comércio (print newspaper) Daily print newspaper covering economic, business, and political news for Rio Grande do Sul, Brazil, distributed via physical circulation and single-copy/newsstand sales to general and professional readers.
• Digital edition (Flip) Interactive digital magazine version of the daily newspaper, accessed online, providing page-flip viewing for digital subscribers and online readers who prefer a print-style reading experience.
• Jornal do Comércio mobile application (iOS/Android) Native mobile applications for iOS and Android, distributed via Apple App Store and Google Play, providing on-the-go access to news, digital edition, and subscription features for individual readers.
• Jornal do Comércio newsletter Email newsletter delivering curated news and updates from Jornal do Comércio directly to subscribers' inboxes, used to drive recurring engagement and digital subscriptions.
• Publicidade Legal (Legal Advertising) Statutorily required legal advertising placement service for government entities, public companies, and legal/advertising agencies needing to publish legal notices in a recognized regional outlet of record in Rio Grande do Sul.
• Indicadores Econômicos (Economic Indicators) Reference section providing economic indicators and financial data points used by business readers and professionals in Rio Grande do Sul to track market conditions.
• Agenda de Eventos (Events Calendar) Editorial product listing upcoming business, economic, and regional events in Rio Grande do Sul for reader use in planning and decision-making.
• Marcas de Quem Decide (Brand Directory) Directory of brands and companies targeting decision-makers in Rio Grande do Sul, providing regional business intelligence and visibility into leading regional brands.
• JC Contabilidade (Accounting section) Specialized editorial section providing accounting-industry news and updates, targeted at accounting professionals and firms in Rio Grande do Sul.
• JC Logística (Logistics section) Specialized editorial section covering logistics-sector news and developments for logistics professionals and operators in Rio Grande do Sul.
• Mapa Econômico do RS (RS Economic Map) Editorial product presenting an economic map of Rio Grande do Sul, providing region-specific economic visualization and analysis for business readers.
• GeraçãoE (Education section) Specialized editorial section focused on education-sector coverage for educators, students, and education stakeholders in Rio Grande do Sul.
• Núcleo-I (Innovation section) Specialized editorial section dedicated to innovation and technology coverage within Rio Grande do Sul's business ecosystem.
• Jornal Cidades (Cities newspaper) City-focused editorial product offering regional municipal coverage and local news for cities within Rio Grande do Sul.
• Previsão do Tempo (Weather Forecast) Daily weather forecast content integrated into the publication for general reader utility.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Valor Econômico: Brazil's leading business and economy newspaper, owned by Globo. Directly comparable to JC as a daily business/economy publication targeting executives, with both print and digital subscription models and a similar mix of news, analysis, and economic indicators.
• Zero Hora: Main regional newspaper in Rio Grande do Sul, owned by RBS Group. Competes directly with JC for the same regional audience, advertising budgets, and print/digital subscribers in Porto Alegre and across the state.
• Correio do Povo: Historic Porto Alegre-based newspaper with similar regional coverage of Rio Grande do Sul. Competes head-to-head for print subscribers, local advertising, and legal advertising notices in the same geography.

Broad incumbents

• Folha de S.Paulo: One of Brazil's largest national newspapers with a paid digital subscription model and broad business coverage. Competes with JC for national advertisers and elite business readers, but operates at national scale with much larger newsroom and digital infrastructure.
• O Estado de S. Paulo: Major Brazilian national newspaper with strong business journalism and a digital paywall. Comparable in that it covers economy/business news and competes for the same national advertiser budgets, but with national rather than regional scope.
• O Globo: National Brazilian newspaper from the Globo group, parent of Valor Econômico. Comparable on business news coverage, subscription model, and legal advertising, with the added scale of being part of Latin America's largest media group.

Regional players

• Gazeta do Povo: Regional newspaper based in Curitiba, Paraná, with a successful digital subscription pivot. Comparable business model and digital-first transformation, but operates in a different Brazilian state and so does not directly compete in JC's geography.
• Diário do Grande ABC: Regional Brazilian newspaper serving the Greater ABC region of São Paulo. Comparable as a regional newspaper with both print and digital editions competing for local advertising and subscriptions, though geographically distinct from Rio Grande do Sul.

Emerging players

• InfoMoney: Digital-native Brazilian financial news and investment platform. Competes with JC's business/economy coverage for the same executive reader segment, but is purely digital with no print or legal advertising business.
• NeoFeed: Brazilian digital business and innovation media outlet focused on executives and entrepreneurs. Overlaps with JC's GeraçãoE entrepreneurship sub-brand and Núcleo-I innovation content for the same high-end professional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JC_RS
• YouTubeyoutube.com/@JornaldoComercioRS
• Facebookfacebook.com/jornaldocomercio
• LinkedInlinkedin.com/company/jornaldocomercio
• Instagraminstagram.com/jornaldocomercio
• TikToktiktok.com/@jornaldocomerciors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jornal do Comércio