What Pro Sport Development does

Pro Sport Development (PSD) is a New Delhi-headquartered not-for-profit social enterprise founded in 2013 by Suheil Tandon that designs, implements and develops sport-based programs for children and youth from marginalized and underserved communities in India. Its core technology is the Sport for Development (S4D) methodology, which applies the participatory tools of sport, physical activity and play to deliver purposefully designed, evidence-based and gender-sensitive interventions. The portfolio includes core community programs (Community Sports Program, Community Cricket Program, Community Table Tennis, Udaan, MeWeSports, Kadam Badhate Chalo, Khel Vikas, Beyond Running and Chasing, Sport for Change, Community Youth Leaders Program) and a training/certification stack comprising the three-level Sport for Change Certification Program (S4CCP), S4D Online Learning courses with PRIA International Academy, and a MOOC developed with CEMCA.

PSD's primary beneficiaries are young people aged 5-24, especially girls, from underserved slum and tribal communities in India, with secondary users being facilitators, coaches and PE teachers who require capacity building. The organization also serves institutional clients by providing professional services in strategy, curriculum design, research and evaluation, and communications support.

PSD operates a hybrid revenue model combining institutional grants and individual donations with professional service fees from organizational clients such as UNESCO, Laureus Sport for Good, ITTF Foundation, CEMCA, Signify India and Haryana Steelers, with surplus from services reinvested into programming. Its delivery is community-based, supplemented by an online learning channel via PRIA and certification workshops in multiple Indian cities, and it is supported by international partners including the IOC (2018 Award recipient), FIFA Foundation, Tata Trusts, Global Fund for Children and Comic Relief.

Name

Pro Sport Development

Legal name

Pro Sport Development

Website

https://prosportdev.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Sport Development is a New Delhi-based not-for-profit social enterprise, founded in 2013, that uses the Sport for Development methodology to deliver sport, physical activity and play-based programs for marginalized children and youth in India, complemented by training, certification and professional services for partner organizations globally.

Ownership category

akta.pro rank

Product category

Youth Sport for Development Services

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth Development & Sports Outreach Programs (EDAIAGAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Sport for development
• Youth empowerment programs
• Community sports training
• Gender equity sport
• Physical education curriculum

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Grants and Individual Donations: PSD receives grant funding and donations from institutional donors and individuals to deliver programs for young people in underserved communities. These income streams are used to support direct programming activities.
2. Professional Services Revenue: PSD generates revenue from providing professional services to the sport and development sector, including technical expertise, strategy development, curriculum design, training, research and evaluation, and communications support. The surplus from these services is reinvested into programming.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pro Sport Development designs, implements, and manages sport-based programs and curricula for children and youth (ages 5-24) from marginalized and underserved communities in India. Its core offerings include multi-sport physical education curricula, sport-specific interventions (cricket, table tennis, kabaddi, football), trainer certification programs, and professional services such as strategy development, curriculum design, research and evaluation for partner organizations in the sport-for-development sector.

Product overview

Pro Sport Development operates as a portfolio of sport-for-development programs rather than a unified software product. The organization offers multiple distinct programs targeting youth development through sport: the Community Sports Program (CSP), Community Cricket Program (CCP), Community Table Tennis (CTT), Udaan, MeWeSports, Kadam Badhate Chalo (KBC), Khel Vikas, Sport for Change, Beyond Running and Chasing, and Community Youth Leaders Program. These are complemented by training and certification offerings including the Sport for Change Certification Program (S4CCP), S4D Online Learning courses developed with PRIA International Academy, and a MOOC developed with CEMCA. The programs focus on using sport as a tool for gender equality, life skills development, mental wellbeing, and social change among marginalized youth in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Sports Program (CSP) A gender-sensitive, evidence-based sport and physical activity curriculum for children aged 5-16 years from marginalized slum communities, focused on soft skills, values education, and changing gender perceptions.
• Community Cricket Program (CCP) A mixed-gender cricket intervention for young people aged 12-16 years that develops life skills, leadership potential, and awareness of gender equality and child rights through cricket.
• Community Table Tennis (CTT) A table tennis-based program engaging young people aged 10-16 years from underserved communities, empowering them as gender-sensitive leaders to challenge harmful gender norms.
• Udaan A kabaddi-based sport for development initiative in partnership with Haryana Steelers to address gender stereotypes and promote gender equity in Haryana communities.
• MeWeSports A sport-based initiative to promote mental wellbeing, prevent substance abuse, and build life skills, inclusion, and youth development in collaboration with Sangath.
• Kadam Badhate Chalo (KBC) A youth-led initiative in partnership with Martha Farrell Foundation and PRIA that uses sports-based interventions to challenge gender stereotypes and address violence against women and girls.
• Khel Vikas A sports program for underprivileged tribal youth in Odisha in partnership with Gram Vikas, supporting both recreational participation and pursuit of athletic excellence.
• Sport for Change Certification Program (S4CCP) A three-level training certification program (Level 1-3) that empowers individuals with practical knowledge and skills to create social change through sport, physical activity and play.
• S4D Online Learning Courses A series of online courses developed in partnership with PRIA International Academy exploring how sport can be strategically applied to achieve developmental outcomes, including Introduction to Sport for Development, S4D Program Designing, Monitoring & Evaluation, and Sport for Gender Equality.
• MOOC on 21st Century Skills through Sport A massive open online course developed in collaboration with CEMCA targeting physical education teachers on using sport and physical activity to foster 21st-century skills among young people.
• Community Youth Leaders Program A program building capabilities of former program participants through capacity-building sessions in sports facilitation, leadership, and gender awareness, with mentorship and practical experience opportunities.
• Beyond Running and Chasing A digital literacy program in partnership with PRIA that builds digital literacy skills for young people aged 15-18 using the mediums of smartphones and Kho-Kho.
• Sport for Change A youth capacity-building program that provides tools, inspiration and mentoring to design, implement and evaluate social action projects using sport/play/physical activity for positive change.

Quantifiable outcome

• 10-year Community Sports Program Impact Report documents decade of positive social change through sport
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered major, minor and core.

• TAFISAmajorStrategic or Co-development Partner · 1 January 2024Delivery of Positive and Safe Coaching Pathway in India, strengthening coaches' capacities to create safe, inclusive, and gender-responsive sport environments. Workshops conducted in New Delhi, Bhubaneswar, Bengaluru, and Lucknow.
• Signify IndiamajorStrategic or Co-development Partner · 1 January 2024Delivering safeguarding and child protection training workshops for coaches across sports facilities supported under Signify's Khel Jyoti program. Also partnered on Community Table Tennis program.
• Patang IndiaminorStrategic or Co-development Partner · 1 January 2024Developed comprehensive Standard Operating Procedures for Samata Cup, an annual mixed-gender football tournament in Odisha.
• NEIDAminorStrategic or Co-development Partner · 1 January 2024Conducted endline evaluation of multi-year badminton development project in Mizoram.
• Commonwealth Educational Media Centre for Asia (CEMCA)majorStrategic or Co-development Partner · 1 January 2023Development of MOOC on developing 21st century skills through sport and physical activity for physical education teachers, involving consultations with 40 participants from India and globally.
• Mahila Jan Adhikar Samiti (MJAS)minorStrategic or Co-development Partner · 1 January 2023Developed handbook on safe sport experiences for Football for Freedom program in Rajasthan.
• Azad FoundationminorStrategic or Co-development Partner · 1 January 2023Trained youth leaders under Men for Gender Justice and Azad Kishori programs, developed sport-based leadership curriculum.
• Gramin Shiksha KendraminorStrategic or Co-development Partner · 1 January 2023Partnership under Global Fund for Children co-learning initiative, conducting capacity-building workshops using sport-based approaches.
• Upshot CICminorGTM or Marketing Partner · 1 January 2022Consultant partnership helping Upshot explore Indian market, enabling organizations to collect data and evidence impact.
• SangathcoreStrategic or Co-development Partner · 1 January 2021Collaboration on MeWeSports project to design, implement and evaluate sports-based interventions for young people to improve mental wellbeing and prevent substance use. PSD working with Sangath in Rajasthan and Goa.
• UNESCO New DelhimajorStrategic or Co-development Partner · 1 January 2021PSD conducted research study mapping the S4D landscape in India for UNESCO and produced 'More Than a Game' study on COVID-19's impact on sports for social good. PSD led Fit for Life Funshop building capacity of sports leaders.
• ITTF FoundationmajorStrategic or Co-development Partner · 1 January 2020Collaboration on World Table Tennis Day diversity and inclusion handbooks and Table Tennis for Development (TT4D) Handbook development. ITTF Foundation delegation visited PSD's Community Table Tennis program in April 2023.
• Oxfam IndiaminorStrategic or Co-development Partner · 1 January 2020Research study with PRIA to develop sustainable strategy for using sport to address gender-based violence and promote socio-economic transformation.
• sportanddevminorGTM or Marketing Partner · 1 January 2020Communications partner supporting sportanddev's overall communications strategy including content creation, social media, and newsletter coordination.
• Girls Not BridescoreStrategic or Co-development Partner · 1 January 2019PSD has been a partner since 2019, organizing South Asia consultations and training 100 youth grassroots practitioners from member organizations in three states of India on using sport for development to end child marriage.
• Martha Farrell FoundationcoreStrategic or Co-development Partner · 1 January 2019Collaboration on Kadam Badhate Chalo program and various initiatives including program documentation, digital media, and gender mainstreaming. Partnered on Udaan program with Haryana Steelers.
• Laureus Sport for GoodmajorStrategic or Co-development Partner · 1 January 2019Research partnership for Sport for Good Cities Delhi project, scoping study, and Model City Delhi evaluation. PSD conducted research and supported coalition development in Seemapuri.
• PRIA (Participatory Research in Asia)coreStrategic or Co-development Partner · 1 January 2019Partnership on S4D Online Learning courses, Kadam Badhate Chalo program, Beyond Running and Chasing digital literacy project, and various training initiatives. Joint development of online courses through PRIA International Academy.
• KickOff SolutionsmajorStrategic or Co-development Partner · 1 January 2019Collaboration on Youth Scholarships program and Community Youth Leaders Program developing young girls' leadership skills and supporting continued involvement in sports.
• Naz India GoalminorStrategic or Co-development Partner · 1 January 2017Conducted netball camp in Bhubaneswar, Odisha as part of community sports programming.
• Rural Development Trust (RDT)coreStrategic or Co-development Partner · 1 January 2015PSD worked with RDT in Anantapur, Andhra Pradesh to provide management and coach training support to Anantapur Sports Academy (ASA), including strategy development, documentation, HR structures, and coach training.
• Haryana SteelersmajorStrategic or Co-development Partner · 1 January 2015Partnership on Udaan program using kabaddi for gender equity in Haryana. PSD developed 3-year program structure including logical framework, operation plan, curriculum, and M&E framework.
• Gram VikascoreStrategic or Co-development Partner · 1 January 2013Long-term partnership with Gram Vikas for the Khel Vikas project providing sports access to underprivileged tribal youth in Odisha. PSD developed and managed PE programs in four Gram Vikas schools, implementing 25 after-school sports programs across seven schools in three districts.
• FARE NetworkminorStrategic or Co-development Partner · 1 January 2013Partnership to create 'Maidaan se Manzil' handbook showcasing stories from rural female football players in Jharkhand, Bihar and Rajasthan.
• FICCIminorStrategic or Co-development Partner · 1 January 2013Collaboration on scoping study to understand reach, impact, gaps and challenges of S4D initiatives across South and South-East Asia.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Women Win: Global non-profit advancing gender equity through sport, with a strong focus on girls and young women in the Global South. Shares PSD's gender-sensitive curriculum design and 50%+ female participation outcomes.
• OSCAR Foundation: India-based NGO that uses football to transform the lives of underprivileged children in Mumbai slums — directly comparable to PSD's Community Sports Program and Khel Vikas in geography, population, and sport-based youth development approach.
• Naz Foundation (India) Trust: Indian NGO working at the intersection of health, gender, and sport (including Naz India Goal). PSD has partnered with Naz for netball programming, and Naz's community-health + sport approach is closely aligned with PSD's S4D model.
• Slum Soccer: India-headquartered Sport-for-Development organization using football for social impact in slum communities, focused on children, life skills, and gender equity — direct functional peer to PSD's football tournaments and CSP.
• Magic Bus: One of India's largest Sport-for-Development NGOs, using sport to move underprivileged children and youth out of poverty through mentor-led programs. Highly comparable to PSD in mission, geography, target population, and outcomes-based approach.

Others

• Beyond Sport: Global Sport-for-Development network and accelerator that convenes NGOs, corporates, and funders; PSD's sector engagement (events, awards, network) makes Beyond Sport a thematic ecosystem peer rather than a direct program competitor.

Broad incumbents

• streetfootballworld / Common Goal: Global network and funding mechanism linking S4D organizations, professional footballers, and corporate partners. Comparable focus on football-for-development; PSD engages with this ecosystem through Common Goal and other partners.
• Generation Amazing (Qatar Foundation): Qatar Foundation's global football-for-development initiative reaching more than a million beneficiaries across Asia, Africa, and the Americas — directly comparable S4D methodology with significantly larger resources and global footprint.
• Right To Play: Global Sport-for-Development leader operating across multiple continents with substantially larger resources and program scope. Comparable methodology (sport + life-skills curriculum for marginalized youth) but at much broader geographic and budgetary scale.

Regional players

• Mathare Youth Sports Association (MYSA): Kenya-based Sport-for-Development organization using football and sport to engage marginalized urban youth — same community-based, youth-leadership methodology as PSD, but concentrated in East Africa rather than South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProSportDev
• YouTubeyoutube.com/user/ProSportDev
• Facebookfacebook.com/prosportdev
• LinkedInlinkedin.com/company/pro-sport-development
• Instagraminstagram.com/prosportdevelopment/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Sport Development