What Ferrograph does

Ferrograph operates as the digital transport displays division of Trueform Manufacturing and Technologies Group, a privately held UK company headquartered in Hayes. The division's origin is the Ferrograph® brand of Passenger Information Display hardware, which Trueform acquired in 2007 and has since integrated into a broader portfolio of digital display solutions for public transport environments.

Ferrograph/Trueform Digital Transport Displays manufactures and supplies a portfolio of indoor and outdoor digital displays — E-Paper and low-power displays, LCD-TFT, LED, and RTPI (Real Time Passenger Information) systems — alongside application-specific solutions for bus stops and shelters, bus stations and interchanges, rail stations, on-bus displays, airports (FIDS), totems/wayfinding, smart city displays, and advertising/retail. The offering also includes display mounting hardware and RTI software. The company positions UK-based in-house manufacturing as a differentiator and delivers integrated hardware-plus-installation-plus-maintenance solutions.

Revenue is generated through three streams: digital display hardware sales, nationwide UK installation services, and ongoing maintenance and support contracts. The company sells directly to public transport operators, transit authorities, airports, and smart city/municipal projects via an enterprise field sales motion. Pricing is project-based and quote-driven, consistent with public sector transport infrastructure procurement. Customers are served worldwide, though installation and maintenance services are explicitly scoped to nationwide UK delivery.

Name

Ferrograph

Legal name

Ferrograph

Website

https://ferrograph.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Ferrograph, a division of Trueform Manufacturing and Technologies Group, manufactures digital passenger information displays (E-Paper, LCD-TFT, LED, RTPI) for public transport operators, transit authorities, airports, and smart city projects worldwide, with integrated UK-based installation and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Display Hardware Sales: Sale of indoor and outdoor digital display products including E-Paper, LCD-TFT, LED, and RTPI displays for various transport applications such as bus stops, shelters, stations, interchanges, airports, rail, and smart city deployments.
2. Installation Services: Nationwide installation support services provided alongside display hardware sales for transport operators and authorities.
3. Maintenance and Support Services: Ongoing maintenance support services for deployed display systems ensuring operational reliability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ferrograph manufactures and supplies digital passenger information display hardware for public transport environments, including E-Paper, LCD-TFT, LED, and RTPI displays deployed at bus stops, shelters, interchanges, rail platforms, on-bus, and in airports. The offering is sold as integrated hardware-plus-software systems, with installation and maintenance services available, primarily to transport operators, local authorities, and airports.

Product overview

Trueform Digital Passenger Transport Displays is a division of the Trueform Manufacturing and Technologies Group, offering a comprehensive portfolio of digital display solutions for public transport environments. The company's product portfolio spans multiple display technologies (E-Paper & Low Power Displays, LCD-TFT Displays, LED Displays) combined with application-specific solutions (RTPI Displays, Bus Stop & Shelter Displays, Bus Station & Interchange Displays, Totem & Wayfinding Displays, Airport Displays & FIDS, Rail Displays, On Bus Displays, Smart City Displays, Advertising & Retail Displays). The Ferrograph brand of Passenger Information Display hardware, acquired by Trueform in 2007, forms the origin of the current product line. The offering is complemented by Display Mounting Hardware and RTI Software for complete integrated digital display and technology solutions including in-house manufacturing, nationwide installation, and maintenance support services.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Paper & Low Power Displays Low-power E-Paper / e-ink display hardware for transport information, suited to off-grid and solar-powered bus stops and shelters. Targeted at public transport operators and local authorities needing energy-efficient passenger information signage.
• LCD-TFT Displays LCD-TFT panel-based display hardware for transport and public information environments, offering brighter, full-color live passenger information. Sold to transport operators, airports, and urban digital infrastructure programs.
• LED Displays LED-based display hardware for high-visibility passenger information and signage in transport and public environments. Sold to transport operators, airports, and advertising / retail operators.
• RTPI Displays Real-Time Passenger Information (RTPI) display hardware that integrates live arrival / departure data feeds to transport operators and local authorities at stops, shelters, and stations.
• Bus Stop & Shelter Displays Outdoor display hardware designed for bus stops and shelters, showing live passenger information and route data. Sold to public transport operators and local authorities.
• Bus Station & Interchange Displays Larger-format display hardware for bus stations and interchanges, providing multi-platform, multi-route passenger information. Sold to transport operators and interchange operators.
• Totem & Wayfinding Displays Freestanding totem and wayfinding displays for transport-adjacent and urban environments, providing directional and passenger information. Sold to transport operators, local authorities, and smart city programs.
• Airport Displays & FIDS Flight Information Display Systems (FIDS) and airport display hardware for terminal environments, integrating with flight data feeds to show gate, baggage, and arrival information. Sold to airport operators, airlines, and AV integrators.
• Advertising & Retail Displays Digital display hardware for advertising and retail / DOOH use in transport and urban environments, combining passenger information with advertising inventory. Sold to media operators, retailers, and transport authorities.
• Smart City Displays Display hardware designed for smart city and urban digital infrastructure programs, providing information, wayfinding, and integrated services in public spaces. Sold to local authorities and smart city program offices.
• Rail Displays Display hardware for rail platforms and stations, providing real-time passenger information for train services. Sold to rail operators and station owners.
• On Bus Displays On-board bus display hardware showing next-stop, route, and passenger information for bus passengers. Sold to bus operators and public transport authorities.
• RTI Software Real-Time Information (RTI) software that integrates with Ferrograph display hardware to deliver live passenger information from AVL / scheduling data feeds. Sold alongside Ferrograph display hardware to transport operators and authorities.

Quantifiable outcome

• Displays have been proven to increase passenger satisfaction, sense of safety and security
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thales Ground Transportation: Global rail and urban transit technology provider, including passenger information displays and integrated control systems. Large-scale incumbent in rail station and metro display deployments with broader portfolio reach.
• Cubic Transportation Systems: Large incumbent providing integrated fare collection, real-time passenger information, and traffic management systems globally. Overlaps with Ferrograph in transit authority RTPI deployments but as part of a much broader mobility platform portfolio.
• Siemens Mobility: Global mobility incumbent offering rail signaling, rolling stock, and passenger information systems including station and platform displays. Competes indirectly as a single-vendor transit technology supplier to large transport authorities.

Direct peers

• Aesys: Italian manufacturer of passenger information displays and LED/LCD signage for transit (bus, rail, metro, airport). Highly comparable product set and customer base across European transport authorities.
• ICON Multimedia: Spanish provider of passenger information display systems and real-time transit information software. Comparable offering combining RTPI hardware/software for bus and rail operators across European and Latin American markets.
• Infotec: UK-based supplier of LED and LCD display solutions for transport, including passenger information, traffic, and queue management. Comparable UK-rooted player with overlapping transit display product portfolio.
• L.B. Foster: US-based provider of transit information displays, station signage, and rail infrastructure products. Overlapping product lines in transit passenger information and rail station displays, serving similar public-sector transit customers.
• Dysten: Polish manufacturer of LED and TFT passenger information displays for public transport (bus stops, rail, tram). Competes in the same European public-sector procurement environment with comparable application-specific display solutions.
• INIT Group: German supplier of integrated ITS solutions including passenger information displays and real-time software for public transit. Competes both as a display hardware provider and as a broader integrated software/services platform.
• Hanover Displays: UK-based manufacturer of passenger information displays for bus stops, shelters, and stations. Direct competitor in the same product category, serving the same UK and European public transport operator customer base with comparable E-Paper and LED display products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TrueformGroup
• YouTubetrueform.co.uk/videos
• Facebookfacebook.com/trueformgroup
• LinkedInlinkedin.com/company/ferrograph
• Instagraminstagram.com/trueformgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrograph