Austinsure

What Austinsure does

Austinsure Limited is a New Zealand insurance brokerage headquartered in Albany Village, North Shore Auckland, operating as a Financial Advice Provider (FSP39804) under the Financial Markets Authority. The firm delivers commercial and personal insurance placement and risk advisory across aviation, marine, business assets, motor, liability, financial risks, travel, and domestic lines, with particular specialization in Professional Indemnity for the legal, valuation and architectural professions and in aviation insurance for airlines, ANSPs, UAV operators and general aviation.

Austinsure operates on a commission-based revenue model, earning percentages of premium from insurers on placed policies plus advisory fees and premium funding commissions. As a wholly owned subsidiary of Steadfast Group since August 2022, the firm accesses the largest general insurance broker network in Australasia (434 brokerages, 27 underwriting agencies), benefiting from Steadfast's technology platforms, professional services fee economics (35% of up to 1.5% of premium), and a broad panel of insurer partners including AIG, Allianz, Chubb, QBE, Vero, Zurich and Lloyd's brokers.

The go-to-market is sales-led and consultative, delivered by a small senior team (1–10 employees) via phone, email, website-based quote requests, and industry events. Customer segments span seven verticals — aviation, barristers/solicitors, valuers, architects, roofing, other professionals, and domestic/personal — with the exclusive Roofsure sub-brand developed with the Roofing Association of New Zealand providing a differentiated offering for LBP-licensed roofers.

Name

Austinsure

Legal name

Austinsure Limited

Website

https://austinsure.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Austinsure is a New Zealand insurance brokerage providing commercial and personal lines — aviation, marine, liability, Professional Indemnity and business assets — through a specialist team, operating as a wholly owned subsidiary of Steadfast Group since 2022.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Aviation insurance
• Professional indemnity insurance
• Marine insurance
• Liability insurance

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commission: Austinsure receives commission from insurers when placing insurance policies (including renewals and variations). Commission is typically a percentage of the premium payable by the client, excluding government charges, levies, and taxes. Commission rates vary between insurers and types of insurance policies.
2. Advisory Fees: Fees charged to clients for implementing advice or services beyond standard policy placement. Additional fees may be charged for additional services as agreed with the client.
3. Premium Funding Commission: Commission earned when arranging premium funding for clients, calculated as a percentage of the amount funded. Paid directly from the premium funder.
4. Steadfast Professional Services Fee: As a member of Steadfast, Austinsure receives a proportion (35%) of the professional services fee that Steadfast receives from insurers (up to 1.5% of premium) and premium funders (0.5% of funded amount).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Austinsure is a New Zealand insurance brokerage firm that places general insurance policies on behalf of businesses and individuals through a broad network of insurer partners. Its core offering covers aviation, business assets, business interruption, marine, motor, travel, legal liabilities, financial risks, miscellaneous specialty lines, and domestic insurance, with vertical specialisations in aviation, legal professionals, valuers, architects, and roofing (via the exclusive Roofsure package developed with the Roofing Association of New Zealand).

Product overview

Austinsure is an insurance brokerage firm that provides a broad portfolio of insurance products and risk management services through its network of insurance partners. The company operates as a financial advice provider (FSP39804) offering both a comprehensive suite of core insurance products across aviation, business, marine, liability, and personal lines, as well as a proprietary branded sub-product called Roofsure—an exclusive insurance package developed in partnership with the Roofing Association for roofing industry members. The core products include Aviation Insurance, Business Assets Insurance, Business Interruption Insurance, Domestic Insurance, Financial Risks Insurance, Legal Liabilities Insurance, Marine Insurance, Marine Liabilities Insurance, Miscellaneous Insurance, Motor Vehicle Insurance, and Travel Insurance. Austinsure differentiates through specialized industry expertise in aviation, legal professionals (barristers and solicitors), valuers, architects, and roofers, offering tailored policy wordings and customized coverage solutions for these sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Roofsure: Exclusive insurance package for roofing association members providing comprehensive combined liability insurance, professional indemnity protection, contract works insurance, business assets cover, business interruption cover, motor vehicle insurance, and personal insurance assistance.

Products and services

• Aviation Insurance Comprehensive aviation insurance for airlines, regulators, ANSP, launch service providers, general aviation operators, private operators, UAV operators, and international cargo. Covers fixed wing aircraft, helicopters, aircraft engineers, Aviation Hull & Liability, Aviation Hull War Risks, Aerial Applicators Liability, and Hangar Keepers Liability.
• Business Assets Insurance Insurance coverage for business assets including all risks conditions, boiler/pressure vessel explosion, burglary, computer breakdown, machinery breakdown, earthquake, theft, and transit risks. Targeted at commercial and industrial businesses.
• Business Interruption Insurance Coverage for lost revenue, profits, staff wages, and costs arising from unforeseen business interruptions caused by machinery breakdown, computer system failure, or other covered perils.
• Domestic Insurance Insurance for personal assets including domestic house, domestic contents, and private vehicle coverage for homeowners and individuals.
• Financial Risks Insurance Coverage for financial risks including computer fraud, consumer credit, trade credit insurance, export guarantee, fidelity, crisis containment, and performance bonds.
• Legal Liabilities Insurance Comprehensive liability coverage including Public Liability, Professional Indemnity, Directors' and Officers' Liability, Employer's Liability, Statutory Liability, Trustees Liability, Goods/Products Liability, Malpractice Liability, and Employment Disputes.
• Marine Insurance Marine coverage for cargo (domestic, overseas, storage), cargo rejection, protection and indemnity, pleasure craft, marine builders risks, and hulls.
• Marine Liabilities Insurance Commercial marine liability coverage including Charterers Liability, Stevedores Liability, and Port Operators Liability.
• Miscellaneous Insurance Specialty coverage including bonds and guarantees, bloodstock, crop insurance, livestock, rain insurance, prize indemnity, product contamination, kidnap and ransom, terrorism, travel insurance, legal expenses, and contingency.
• Motor Vehicle Insurance Vehicle coverage for fleets, leased vehicles, hire vehicles, and heavy motor vehicles and plant.
• Travel Insurance Travel insurance coverage for individuals traveling to various destinations.
• Roofsure Insurance Package Exclusive insurance package for roofing industry members covering public liability, employer's liability, statutory liability, LBP professional indemnity, directors and officers liability, contract works, business assets, business interruption, and motor vehicles. Not available from other brokers.

Quantifiable outcome

• Successful challenge of insurer's decision to decline coverage, resulting in insurer defending claim and covering legal costs

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

37 partnerships are on record, tiered flagship, core and minor.

• Steadfast Group / Steadfast NZ Holdings LtdflagshipStrategic or Co-development Partner · 2 August 2022Austinsure is a wholly owned subsidiary of Steadfast NZ Holdings Ltd following the sale of shares by Neil Austin and Blair Dyer on August 2, 2022. Steadfast Group is the largest general insurance broker network in Australasia with 434 brokerages and 27 underwriting agencies, with growing operations in Asia and Europe. Austinsure has been a member of the Steadfast Network since 2013. The partnership provides scale, access to wide range of insurance companies, broad range of products, exclusive policy options, and competitive pricing.
• Roofing Association of New ZealandflagshipStrategic or Co-development Partner · 1 March 2012Exclusive partnership to develop and provide the Roofsure insurance package for Roofing Association members. Developed in line with the Roofing Association's suggested risks for members. Package includes public liability, employer's liability, statutory liability, LBP professional indemnity, directors and officers liability, contract works, business assets, business interruption, and motor vehicle coverage tailored for the roofing industry and Licensed Building Practitioners.
• Agile Underwriting ServicescoreChannel Partner/ Reseller/ DistributorInsurance underwriting agency partner providing policy options for Austinsure clients.
• AIG Insurance NZ LtdcoreChannel Partner/ Reseller/ DistributorMajor international insurer partner providing coverage options.
• Allianz Australia Insurance LtdcoreChannel Partner/ Reseller/ DistributorGlobal insurance provider partner.
• Ando Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance partner providing policy options.
• Chubb Insurance NZ LtdcoreChannel Partner/ Reseller/ DistributorMajor international insurer partner.
• Citynet Insurance Brokers Ltd (Lloyd's Broker)coreChannel Partner/ Reseller/ DistributorLloyd's of London broker providing access to specialist markets.
• Classic Cover Insurance LtdcoreChannel Partner/ Reseller/ DistributorInsurance partner providing policy options.
• Delta Insurance NZ LtdcoreChannel Partner/ Reseller/ DistributorNew Zealand insurance provider.
• Delta Property Insurance LtdcoreChannel Partner/ Reseller/ DistributorProperty insurance specialist partner.
• DUAL New Zealand LtdcoreChannel Partner/ Reseller/ DistributorSpecialty insurance partner.
• HDI Global Specialty SE – AustraliacoreChannel Partner/ Reseller/ DistributorGlobal specialty insurer providing international coverage options.
• International Underwriting Agencies LtdcoreChannel Partner/ Reseller/ DistributorInternational underwriting agency providing access to overseas markets.
• K M Dastur & Company Limited (Lloyd's broker)coreChannel Partner/ Reseller/ DistributorLloyd's broker providing access to specialist London market.
• Lumley (division of IAG NZ Ltd)coreChannel Partner/ Reseller/ DistributorIAG subsidiary providing insurance coverage.
• NM InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner providing coverage options.
• NZI (division of IAG NZ Ltd)coreChannel Partner/ Reseller/ DistributorMajor New Zealand insurer; Austinsure partnered with NZI for cyber insurance offerings.
• NZUA (NZ Underwriting Agencies) LtdcoreChannel Partner/ Reseller/ DistributorNew Zealand underwriting agency partner.
• Protecsure PTY LtdcoreChannel Partner/ Reseller/ DistributorInsurance partner providing coverage options.
• Protecta Insurance NZ LtdcoreChannel Partner/ Reseller/ DistributorNew Zealand insurance provider.
• QBE Insurance (Australia) LtdcoreChannel Partner/ Reseller/ DistributorMajor international insurer with regional presence.
• Rosser Underwriting LimitedcoreChannel Partner/ Reseller/ DistributorUnderwriting agency partner.
• SUPA (Southern Pacific Underwriting Agency Ltd)coreChannel Partner/ Reseller/ DistributorPacific region underwriting agency.
• Star Underwriting Agents LtdcoreChannel Partner/ Reseller/ DistributorUnderwriting agent partner specializing in luxury motor vehicle insurance.
• TLC Insurance LtdcoreChannel Partner/ Reseller/ DistributorInsurance partner providing coverage options.
• Tokio Marine KilncoreChannel Partner/ Reseller/ DistributorInternational specialty insurer partner.
• Underwriting Agencies of Australia (NZ)coreChannel Partner/ Reseller/ DistributorCross-Tasman underwriting agency.
• Vero Insurance LtdcoreChannel Partner/ Reseller/ DistributorMajor New Zealand insurer providing multiple insurance lines.
• Vero Liability Insurance LtdcoreChannel Partner/ Reseller/ DistributorSpecialty liability insurer under Vero brand.
• Vero Marine Insurance LtdcoreChannel Partner/ Reseller/ DistributorSpecialty marine insurer under Vero brand.
• Zurich Auto New Zealand LtdcoreChannel Partner/ Reseller/ DistributorGlobal insurer specializing in auto coverage.
• Zurich New ZealandcoreChannel Partner/ Reseller/ DistributorMajor global insurer providing comprehensive coverage options.
• Star Insurance SpecialistscoreStrategic or Co-development PartnerInsurance partner that creates and manages insurance policies for luxury motor vehicles. Austinsure attends their events and recommends their repairer network to clients.
• DAC Beachcroft LawyersminorStrategic or Co-development PartnerLegal partnership providing expert advice on insurance law matters, including aviation wire strike liability questions.
• IBANZ (Insurance Brokers Association of New Zealand Inc.)coreOthersProfessional body representing insurance brokers. Austinsure is a member and subscribes to the IBANZ Code of Practice.
• OrchidminorOthersWeb development partner responsible for Austinsure's website.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rothbury Insurance Brokers: New Zealand-focused mid-market broker offering business, marine, and professional indemnity coverage to similar SME and professional-services segments served by Austinsure, including construction and trades.
• Crombie Lockwood: One of New Zealand's largest independent insurance brokers, providing commercial and specialty insurance placement across verticals including marine, professional indemnity, and aviation — directly overlapping with Austinsure's core book.
• ICIB Insurance Brokers: NZ insurance broker with comparable commercial and specialty offering, including construction and trade-focused packages — a direct competitor in the roofing and building-practitioner segments where Austinsure sells Roofsure.
• Delta Insurance New Zealand: NZ specialty insurer and underwriting agency that supplies capacity to brokers including Austinsure; competes in marine, liability, and aviation lines as a specialist carrier-broker in the same niche.
• Gallagher New Zealand: Global broker with a substantial NZ specialty and commercial practice, competing in the same aviation, marine, and professional indemnity verticals; comparable client mix including legal and construction trades.
• Howden New Zealand: Specialty-focused broker with NZ presence, active in marine, aviation, and professional lines — the same hard-to-place risks that anchor Austinsure's value proposition.

Regional players

• BrokerWeb Risk Services: NZ-owned broker network providing commercial and specialty insurance to SME clients across similar verticals, with comparable Asia-Pacific capacity through partner networks.

Broad incumbents

• Aon New Zealand: Global incumbent broker with NZ operations providing commercial insurance, risk management, and specialty lines including aviation and marine; competes across multiple of Austinsure's verticals.
• IAG New Zealand: NZ's largest general insurer (parent of NZI, Lumley, Vero) and an Austinsure partner; competes indirectly as a carrier-direct channel and shapes the commission and policy dynamics that govern Austinsure's economics.
• Marsh New Zealand: Global incumbent broker with NZ office delivering the full spectrum of commercial, aviation, marine, and professional indemnity placements across enterprise and mid-market clients, overlapping with Austinsure's full product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austinsure