Mansfield Insurance Agency

What Mansfield Insurance Agency does

Mansfield Insurance Agency is a privately held independent insurance agency founded in 1981 and headquartered in Lawrenceburg, Indiana. The agency sells and services personal insurance (Medicare Supplement, home, auto, individual life and health, renters, condo, umbrella) and business insurance (Business Owners Policy, workers' compensation, cyber liability, plus specialized industry coverages for contractors, breweries, wineries, restaurants, and other verticals) on behalf of 12 insurance carriers including Erie Insurance (the core partner), Progressive, Geico, Travelers, Liberty Mutual, Cincinnati, Hanover, Bristol West, Foremost, National General, Openly, and Western Reserve. Revenue is generated through carrier commissions on policies sold and renewed, with no subscription or fee-based pricing model disclosed.

The agency operates with a six-person team (one Agency Manager, three Agents, one CSR/Agent, one Marketing Coordinator) serving customers across Indiana, Ohio, and Kentucky from a single office at 24244 State Line Road. Distribution combines licensed-agent direct sales, inside sales via phone and email, a 24/7 self-service client portal, iOS and Android mobile applications, and the Clickable Coverage® interactive educational graphics platform. The agency holds industry awards including a National Social Media Award, The Giving Agency Award, and Agent of the Month recognition from Rough Notes.

The business is founder/operator-owned with no institutional capital, no parent company, and no disclosed funding events. Customer testimonials document relationships dating back to the late 1970s and 1980s, indicating multi-decade retention in a long-tail individual and SMB book. There is no evidence of proprietary technology beyond the Clickable Coverage® trademarked educational platform, and no AI/ML capability is disclosed across any product, partnership, or internal operation.

Name

Mansfield Insurance Agency

Legal name

Mansfield Insurance Agency

Website

https://mansfieldinsagency.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Mansfield Insurance Agency is an independent insurance agency founded in 1981 in Lawrenceburg, Indiana, selling personal and business insurance policies on behalf of 12 carriers (led by Erie Insurance) to individuals, families, and SMBs across Indiana, Ohio, and Kentucky.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Personal insurance services
• Business insurance solutions
• Independent insurance agency
• Multi-carrier insurance
• Insurance brokerage services

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Mansfield Insurance Agency earns revenue through commissions paid by insurance carriers (insurance companies) for policies sold and renewed. Agents earn commissions based on premium volume and may receive bonuses or overrides from insurance company partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mansfield Insurance Agency is an independent insurance agency that sells personal and business insurance policies on behalf of multiple insurance carriers (including Erie Insurance, Progressive, Travelers, Liberty Mutual, Geico, and others). Licensed agents assess customer needs, shop coverage across carriers, place policies, and provide ongoing claims advocacy and periodic coverage reviews. The agency earns commissions from carriers for policies sold and renewed.

Product overview

Mansfield Insurance Agency is an independent insurance agency established in 1981, offering a comprehensive suite of insurance solutions. The agency provides personal insurance (Medicare Supplement, Home, Auto, Life, Health, Renters, Condo, and Umbrella) and business insurance products through a Business Owners Policy format and specialized industry-specific coverages (Contractor, Brewery, Winery, Restaurant, Fitness Center, Child Care, Church, Dealership, Dental, Farm, Garage, Manufacturer, Medical Office, Non-Profit, Property Manager, Technology Firm, and Warehousing insurance). The agency also offers interactive tools including Clickable Coverage educational graphics and a Client Portal/Mobile App for policy management. The agency operates on an independent model representing multiple insurance carriers including Erie Insurance (primary partner), Bristol West, Cincinnati Insurance, Foremost, Geico, Hanover Insurance, Liberty Mutual, National General, Openly, Progressive, Travelers, and Western Reserve.

Differentiator

Problem solved

Functional benefit

Brands

• Clickable Coverage: Interactive educational graphics that help customers understand their unique insurance risks and related coverage solutions through an interactive interface.

Products and services

• Personal Insurance

Quantifiable outcome

• Customers report saving hundreds of dollars per year on insurance premiums while maintaining or improving coverage

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered partner, core partner and member.

• Bristol WestpartnerChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto insurance products distributed through the independent agency channel.
• Cincinnati InsurancepartnerChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering property and casualty insurance products through independent agents.
• Erie Insurancecore partnerChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner featured prominently on the agency website. Agency offers Erie Insurance coverage at competitive rates with dedicated ERIE quote tools. Many customer testimonials reference Erie Insurance policies.
• ForemostpartnerChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in specialty insurance products distributed through independent agents.
• GeicopartnerChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto and home insurance products through various distribution channels including independent agents.
• Hanover InsurancepartnerChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner offering commercial and personal lines products.
• Liberty MutualpartnerChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering personal and business insurance products through independent agents.
• National General InsurancepartnerChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and supplemental insurance products.
• OpenlypartnerChannel Partner/ Reseller/ DistributorInsurance technology company partner offering innovative insurance products through independent agents.
• ProgressivepartnerChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and business insurance products through independent agents.
• TravelerspartnerChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier partner offering comprehensive coverage options through independent agents.
• Western ReservepartnerChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering property and casualty insurance products in the Midwest.
• AIMS SocietymemberOthersProfessional insurance agent association membership demonstrating commitment to industry professionalism and standards.
• Professional Insurance Agents of Indiana (PIA)memberOthersState-level professional association membership for insurance agents in Indiana.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Leavitt Group: National network of independent insurance agencies offering personal, commercial, and benefits products across multiple carriers. Comparable to Mansfield in its independent-agent structure, though organized as a regional partnership network across the Western U.S.
• Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial lines through multiple carriers. Comparable to Mansfield in its independent-brokerage model and wide carrier roster, with a shared focus on small-business and household cross-sell.
• Goosehead Insurance: Independent insurance agency franchising model offering personal and commercial lines across multiple carriers. Highly comparable to Mansfield's multi-carrier retail brokerage model, with a similar SMB/customer-advocate value proposition, though scaled nationally via franchise.
• The Hilb Group: Independent insurance brokerage aggregating regional agencies across the U.S. Comparable to Mansfield in its independent-agent model and broad product menu, with a similar SMB/middle-market client focus.
• Higginbotham: Independent insurance and financial services firm offering commercial and personal lines through multiple carriers. Mirrors Mansfield's independent brokerage approach and broad product portfolio, with comparable SMB specialism.
• Hylant: Midwest-based independent insurance brokerage offering personal, commercial, and specialty lines. Comparable to Mansfield in its multi-carrier independent model and Midwest regional service area, with strong specialty business expertise.
• Insurance Office of America: Large independent insurance agency providing personal, commercial, and specialty lines through multiple carrier partners. Mirrors Mansfield's independent-brokerage model and broad product menu, but at significantly larger scale.

Broad incumbents

• Brown & Brown: Large national insurance brokerage providing personal, commercial, and specialty lines across many carriers. Operates the same independent-brokerage model as Mansfield but at vastly larger scale, often acquiring agencies of Mansfield's size.
• AssuredPartners: National insurance brokerage built through acquisitions of independent agencies. Comparable to Mansfield in its underlying independent-broker DNA, but operates at a much larger scale across personal, commercial, and benefits lines.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm offering commercial and personal lines through multiple carriers. Shares Mansfield's independent-multi-carrier brokerage model, but at enterprise scale with institutional client focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jwmansfield
• Facebookfacebook.com/MansfieldInsurance
• Instagraminstagram.com/mansfield_insurance
• LinkedInlinkedin.com/company/pia-of-indiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mansfield Insurance Agency